Sample of a Craft Business Plan

written by: Mary Rajotteedited by: Ginny Edwardsupdated: 5/26/2011 Starting a cra t business is about !ore t"an spending your day pursuing your "obby# $y ta%ing a pro essiona& approac" to !a%ing and se&&ing your cra ts' t"is sa!p&e o a cra t business p&an wi&& &ay t"e groundwor% or !a%ing your drea! a rea&ity#

Reality Check

(a)ing a passion or arts and cra ts is a great p&ace to start' but t"at does not !ean you s"ou&d co!p&ete&y o)er&oo% t"e i!portance o "a)ing a so&id p&an to bac% up your interests# *"i&e being passionate about your product is a great p&ace to start' you need to put a p&an into p&ace t"at wi&& "e&p you to start' bui&d and grow your business# +"at is w"ere t"is sa!p&e o a cra t business p&an can "e&p you to ocus on your goa& o being a s!a&& business owner# , ter putting a&& t"e pieces into p&ace' i!p&e!enting t"e! is !uc" easier' and your e-cite!ent or your passion project wi&& trans&ate into a passion t"at is reciprocated by your custo!ers# Photo: Me&odi2

The Plan
.reating a business p&an wi&& pro)ide you wit" a so&id basis ro! w"ic" to start your cra t business# Genera&&y' !ost business p&ans o&&ow a si!i&ar or!at' and t"is sa!p&e o a cra t business p&an inc&udes t"e o&&owing areas:

Business Plan Example

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E-ecuti)e Su!!ary Mission State!ent /roduct/Ser)ice 0escriptions Mar%eting /&an 1inancia& 2n or!ation

Executive Summary
+"e E-ecuti)e Su!!ary pinpoints t"e !ain bu&&etpoints o your business' o ering a 3uic% g&ance at t"e !ost i!portant aspects o your s!a&& business and w"at you "ope to ac"ie)e# +"ese can inc&ude:
See the complete Bright Hub Guide to Creating a Business Plan contact in or!ation or your business a brie description o you 4 your business your objecti)es 4 "ow you wi&& ac"ie)e t"e!

E-a!p&e: Sparkle Jewelry Designs is a handcrafted jewelry business with a focus on modern styles with an edge. Our ideal customers are females between the ages of 20 to 40. Our clients pride themsel es on wearing fashions that e!press their indi iduality and they choose our designs for their creati e styles that are both fashion"forward and can be worn for years to come.

Mission Statement
+"e Mission State!ent s"ou&d inc&ude your intentions or your co!pany
trends and "ow you it into t"e !ar%etp&ace be speci ic wit" your goa&s 4 t"in% beyond si!p&y being a success in your target !ar%et

E-a!p&e: Our clients lo e fashion but they are not satisfied with mass"produced# cookie"cutter accessories. $hey seek out our brand for our attention to detail# custom designs# and the personal touch that comes with our handcrafed designs.

Product/Service escription
+"is section s"ou&d inc&ude in or!ation on w"at !a%es your product specia&#
*"at is your uni3ue se&&ing point5 (ow is your product di erent t"an w"at is current&y a)ai&ab&e in t"e !ar%etp&ace5 0o you do so!et"ing aster' better or in a way t"at is inno)ati)e w"en co!pared to your co!petition5 *"at bene it does your product "a)e or your custo!ers5 0oes it so&)e a prob&e! or i&& a "o&e in t"e !ar%etp&ace5 (ow does your product uni3ue&y en"ance t"eir &i e5

E-a!p&e:

%ach piece in the Sparkle Jewelry Designs line is handcrafted in limited edition batches. $his pro ides a much sought"after appeal to our pieces# while offering uni&ue designs that are handcrafted to the highest standards specifically for our customers. $his also allows us to apply the highest le el of craftmanship to e ery piece in the Sparkle Jewelry Designs line.

Marketin! Plan: Reachin! "our Tar!et Market

+"is section s"ou&d be co!p&eted o&&owing a !ar%et ana&ysis t"at wi&& deter!ine t"e t"ree !ain co!ponents o your !ar%eting p&an# your target !ar%et your co!petition and "ow you p&an to co!pete !ar%eting e-penses 4 "ow you wi&& !ar%et your cra ts

E-a!p&e: Sparkle Jewelry Designs are currently sold ia our online website# which recei es traffic flow from our arious social media pages on 'acebook# $witter and (inked)n. *e plan to market our jewelry ia these online spaces# as well as through arious blogs that our shoppers read. Our sales will be tracked online ia +aypal# which we will use to collect payment# as well as run , print monthly reports of all sales , e!penses. Sparkle Jewelry Designs is located in downtown $oronto# which gi es us access to arious crafts shows# artisan markets and trade s"ows w"ere we rent space to se&& our wares . Our clients lo e fashion but they are not satisfied with mass"produced# cookie"cutter accessories. $hey seek out our brand for our attention to detail# custom designs# and the personal touch that comes with our handcrafted designs. +hoto- ,ndres Rodrigue6

#inancial $nformation
+"is section s"ou&d inc&ude in or!ation on sa&es' e-penses and cas" &ow e-pectations#
w"at start7up costs wi&& you "a)e5 "ow wi&& you source supp&ies5

E-a!p&e:

Since Sparkle Jewelry Designs will be run from our home# our start"up e!penses will be minimal. Our e!penses will be web hosting# domain registration and minimal ad ertising costs. *e will also need to purchase packaging materials for our orders# and to pay a minimal fee for each sale by using +aypal as our payment processor. *e e!pect our cash flow to be more lucrati e during 'all .for holiday shoppers/ and Spring# with a slow"down in Summer months# as online traffic and shopping in general seems to slow down in those periods.

#inal Thou!hts
*"i&e your ai! is to !a%e your business p&an as pro essiona& as possib&e' don8t t"in% t"at you cannot be creati)e wit" your business p&an# .reating a s!a&& cra t business p&an wi&& a&&ow you to see your entire business &aid out be ore you' and gi)e you a snaps"ot o "ow you can &i)e your drea! and !a%e !oney doing so# 2nserting your persona&ity and t"e passion you "a)e or your cra t business idea wi&& trans&ate into a co!pe&&ing docu!ent t"at wi&& "e&p you prope& your business orward#

Resources
(ow to *rite a Si!p&e $usiness /&an $est .ra t $usiness 2deas +op 5 *or%7 ro!7(o!e ,rts 4 .ra ts 9obs