Email Marketing

Andrew is the Aussie bloke living in the U.S.
, Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care o the ones you have, you!ll need a map. They!ve got it. So sit back and rela", and welcome aboard. This light is bound to Auto#ilot $our %usiness. Andrew McCauley: Today!s podcast, it!s all about email marketing & what you need to do to get your emails opened. MC: Have you picked up our online survival guide yet' (et prepped or the uture o online marketing by going to www.aybguide.com. Andrew McCauley: Hey everybody) This is Andrew *c+auley. ,elcome to #odcast -./. ./, we!re talking about email marketing. ,hat sort o things do you need to look at when you!re creating emails, and how can you even add some o the content, and what sort o content can you add to emails to make sure people are opening them when they need to' Heather #orter is with me all the way rom sunny Sydney. Hey, H. Heather Porter: Hello, Andrew. Hello everybody. Thanks again or 0oining us. How are you, Andrew' Andrew McCauley: 1 am great) 2"cited to be on the podcast again, -./. ,e are 0ust cranking these things out. 1 love it. Heather Porter: ,e are having a good time. 3ow, emails are interesting too because 1 think there!s a little bit o a debate on, you know, what are the statistics, how many people actually read them, open them. 41s it worth it' ,hat do 1 even write in an email'5 so many people say, 4%ecause 1!m con used with the whole thing.5 So, we!re doing this episode to help you guys understand sort o industry averages o open rates and some ideas o what you can actually put in your emails when you!re doing marketing to help them get opened and also make it a lot easier or you guys as well to create them. Andrew McCauley: $es, yes, yes. 3ow, we always do a special segment at the top o this podcast and that is ,hat 1 6earned. $ou know what 1 like about this segment is that we actually orget that we!re going to talk about this segment until we hit record. Heather Porter: 2very time, 1 know) Andrew McCauley: And then, it!s like, 47eally' 1s that what you learned'5 So, we haven!t even scripted this ne"t bit. *ost o the time, it!s not scripted. And we!re
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suddenly thinking, 48h, wow) ,e have to think o that.5 So, while Heather!s busy thinking about what she learned this week. Heather Porter: 1 got one. Andrew McCauley: 8h, you got one) ,ow) 1 am impressed. Heather Porter: 1t 9::;:<;<. unclear= that ast. Andrew McCauley: ,hy don!t you tell us what you learned this week then' Heather Porter: 8kay. Here!s a really cool one. So, we!re doing some testing with some sales orms and, when you sell stu online, you!re generally hooking up & you!re either doing it using a #ay#al button or, i you!re getting a little bit more ancy and using shopping carts and things like that, you!re using what!s called a payment orm where you!re using a system like 1n usionSo t or 8 iceAuto#ilot or >Shopping+art or one o those systems and then you have to link it up to a payment gateway like an e,A$ or Authori?e.3et or #ay#al. 3ow, here!s the cool thing about it. @or many o you guys that are using this, there!s actually something called a 4dummy gateway5 or a 4sandbo" mode5 that you can set up which means it takes ake money. So, or e"ample, most o these come with a dummy credit card number which is, by standard, />>> or something like that. So, as you!re building orms and testing your systems, you can actually test with sort o ake money and actually have the whole process go through instead o signing up time and time again with real money. %ecause, Andrew, 1!ve had clients say, 48h, really' %ecause 1 sit there 0ust testing and testing and testing and spending all this money o my credit card and having to reimburse mysel . 1 didn!t even reali?e 1 could do that)5 So, there you go. Something called a 4dummy gateway5 that you can hookup. 1n #ay#al, it!s called 4sandbo" mode5 and that!s how you test all your sales orms be ore even needing to take real money. Andrew McCauley: $ou know what' 8ne o the good things about that too, by the way, is that, i you use the credit card & in #ay#al, or instance & i you!re using the credit card that your #ay#al card is connected to and you!re paying money rom that credit card into #ay#al and then they essentially pay it back to you in that credit card, they sometimes consider that money laundering. So, you want to be care ul about using that sort o thing. So, a sandbo", as in #ay#al world, is a great way to test it out, have a play to make sure it works be ore you actually unleash it on the public. Heather Porter: Absolutely, and with e+ommerce growing so rapidly right now and, bit o the bu?? word online, there!s going to be more people popping up with their own shops so 0ust keep that in mind that there is a way to test be ore using real money through your system. Andrew McCauley: $es, yes, yes, very true. Heather Porter: So, Andrew, what have you learned'
Andrew McCauley: ,ell, 1 learned a ew things in the last week. %ut one o the things that did 0ump out at me was the act that & and this is more o a step that 1!ve learned than a process & i you!re running @acebook ads to your website and your website is not mobileAenabled so it!s not responsive and we!ve spoken about responsive be ore, but i you have not got a responsive website then you will have e"tremely low clickAthrough rates and conversion rates on that website i you do not have a responsive website. As soon as you create a responsive website, the di erence is like B:: times better. Something ridiculous and it!s a phenomenal amount o improvement on your conversion rate or people going to a responsive website i you!re running @acebook ads. So, i you!re running @acebook ads and you!re running them on a mobileAonly device or mobile devices and it!s not a responsive site then you are wasting your time, essentially. So, that might not sound like a very e"citing thing to learn but 1 thought it was ascinating that 1 know people that are running ads to mobile users only but they!re running it to a nonAmobileA riendly site. Heather Porter: $eah, 1 think that!s a big thing that you!re pointing out because we keep saying, you know, everyone!s going mobile and engaging rom their tablet or phone, they!re engaging with websites and even starting to purchase rom websites. And so, it makes sense. 1 you are clicking on an ad that!s been targeted to your mobile device, you!re going into a website and it!s like one o those old school, big websites that is hard to navigate around and you!re pinching your screen to try and ind things and to ?oom in and all that then 1 could see why people would leave. So, that makes sense. Andrew McCauley: $es, yes, yes. All right. So, having said that, email marketing, we!ve spoken a little bit about email and open rates and optAin rates previously. %ut we really haven!t done too much on what!s going on with email these days. 2mail!s changing all the time. The things that are working on email is changing all the time. And so, we thought today!s little episode, we!ll talk about what!s working in email, what!s some o the things you want to consider and still consider because, 0ust as the 1nternet changes, trends change and the pre erence o what people click on and what!s inside an email can change, too. Heather Porter: Absolutely. Andrew McCauley: So, we thought we!d bring people upAtoAdate with what we!re discovering and what we!ve been checking out and where we!ve been testing this stu . Heather Porter: $eah, and 1!d like to start, 1 guess, by 0ust painting a picture & based on your industry & how hard or easy you have it when you!re getting people to open up your emails because there!s di ering statistics based on your industry and, you know, their open rate percentage. So, rule o thumb here, and, by the way, this data is coming rom *ail+himp, it!s coming rom +onstant +ontact, and it!s coming rom +ampaign *onitor which are three o the biggest email marketing plat orms out
there so they know what they!re talking about. They have thousands and thousands o clients and this is their average that they have come across. So, really, i you!re a nonApro it, you!re lucky because, like art museums, nonApro its, those sorts o organi?ations are, right now, averaging around a /: percent open rate or their database. So, that means /: percent o the people that get that email are opening the email. 3ow, as you go downwards into more retail & i you!re doing inancial and real estate and things like that & it starts to slide right on down to <: percent. So, at the lowest end, we!re talking to inancials, the real estate, <: percent open rates. Andrew McCauley: That!s still a airly good open rate or inancials. Actually, what we!re inding, right' Heather Porter: $eah, it is. 1 mean, de initely, and some o the tips we!re going to give you guys here, i you!re ollowing these tips then you!ll get that. $ou know, you!ll get that sort o <: percent open. And, i you!re keeping your list warm too, which is important. %ut, really, 1 mean, so, you know, i you!re coming rom more o a business, even web designers and marketing & marketing companies like ourselves, we!re kind o in the harder spot & we!re down lower, we!re in the <: percenters because, 1 think it!s 0ust people are a little bit more critical and they Cuestion the emails more somehow. And, i you!re a nonApro it, you!re obviously coming rom the heart space and you!re thinking, 4$eah, 1 should help these guys out.5 So, it makes kind o common sense, 1 guess. %ut, yeah, interesting, isn!t it' So, i you!re thinking about you write, you know, you write that hard email, you spend all the time on that email and only <: percent are opening it, and we!re not talking clickAthroughs, that!s a whole other 9::;:D;B: unclear=. Andrew McCauley: That!s 0ust one every ive people. 8nly one in every ive people actually open up your email. That!s pretty sad. $ou put all this e ort into it & well, some people put don!t put e ort into it & but 1 guess that!s the way it is. That!s how much email we!re seeing these days. ,e!re seeing so much email that people don!t open it anymore. %ut you know what' 1t!s not dying. There is still li e. Heather Porter: 1t still works. 1t still works, especially or, you know, demographics rom university up because we all use email, especially i you!re in corporate, still you!re using email in your 0ob. So, it is working. So, let!s give us some ideas around how to create emails and some ways to make it easier or you guys to actually write them and create them in your business. Andrew McCauley: 6et!s do it. 6et!s do it. So, let!s start with this top o the email & the irst thing that people see. ,hat!s the irst thing that people see' Heather Porter: The sub0ect line.
Andrew McCauley: $eah, all right. 8kay. So, what!s working sub0ect lineAwise these days' Heather Porter: So, these days, basically, the best way to put it is this; #retend like you are in a ca E or at a dinner party and you are having a chat with somebody right in ront o you and you are going to announce something to that person. So, it might be, you know, 4The last month was really hard or me,5 or, 41 cannot believe 1 0ust launched this.5 6iterally, you!re talking in your email using the sub0ect line in the same way you would talk to somebody and sort o change the sub0ect, 1 suppose, into something that you want to talk about that!s happening in your li e. The other thing is, too, using irst names in the email where you do those merge ields is not working as well as it used to because we!ve all 9::;>>;:F unclear= on, we all know at this time, all email programs, you can do merge ields and it!s not personal anymore. So, you know, you use them sparingly. So, really, we!re talking in sub0ect lines, we!re talking 0ust conversational approach, really, how you would actually talk to another human being. Andrew McCauley: So, in those e"amples that you 0ust gave, you basically didn!t let the cat out o the bag. Heather Porter: 3o. Andrew McCauley: $ou said, 4This is what 1!ve learned,5 and people need to click it up to open it to at least see what you are talking about, is that right' Heather Porter: $eah, absolutely. And, like, i you!re having a conversation with a riend and they start out with that, the ne"t natural step or you to be like, 47eally' Tell me more,5 or, 4,hat do you mean'5 or, 4,hat speci ically happened'5 So, that!s why that!s that change o conversation, that!s that piCuing o the ears o the person in ront o you. 6ike, you!re saying, 4$ou now need to go in to get the rest o the in ormation.5 Andrew McCauley: $eah, 1 guess that!s a good point because, i 1 was sitting around, 1 wouldn!t 0ust be sitting there and then, suddenly, 0ust out o nowhere 0ust say, 41 0ust got married.5 1!d be like, 4(uess what) (uess what) (uess what happened to me)5 and you!d be like, 4,hat' ,hat' ,hat'5 and then, that!s your sub0ect line. 6ike, that!s the thing. 6ike, 4(uess what happened to me) (uess what 1 0ust did)5 Heather Porter: 1 9::;><;>F unclear= turning to you and going, 4Two or one)5 Andrew McCauley: $eah, 4%uy my stu .5 4Hi. ,e met each other at the co ee shop.5 1t!d be like, 9::;><;<G unclear= 0ust sit down, we don!t even say hello. ,e 0ust say, 41 have something or you to buy.5 Heather Porter: 2"actly. Andrew McCauley: 4%uy my site and then 1!ll talk to you.5
Heather Porter: $eah, e"actly. So, sub0ect lines, erase what you think are all the copywriting 0argon and 0ust talk to the person that!s going to open your email like a riend as you would at a dinner party. Andrew McCauley: $eah, good, good, good. Heather Porter: 3ow, ne"t thing. So, let!s talk about, 1 guess, types o content. Hust a loose discussion around what you would actually say in your email and how to kind o get people engaged, and 1!ll start. 1 know one cool thing that works really well is start with a story. So, again, you!ve gotten there, you!ve piCued their interest with a Cuick sub0ect line and then, now, you!re going into the story & the 4why5 behind. So, i you were to say, 4(uess what) (uess what)5 and then 1 click in, 41 can!t believe the week 1!ve had. 1t!s been unbelievable. 6ike, ten o the most ama?ing things have happened or me and 1 decided that 1 want to share this with you in a video,5 or e"ample. So, you!re raming up the thing that you!re giving away. ,e love stories and we remember stories and we!re emotional beings. Andrew McCauley: $eah, 1 think that!s good & stories. $ou know, in this day and age, people are looking or connection with you and your personality, and stories are a great way to bring that personality out. $ou know, 1 do unny videos and silly videos sometimes and that!s 0ust who we are and people either like it or they don!t like it. %ut, i they don!t like it, then that!s ine. ,e don!t take it personally. %ut it!s our story. That!s how we want to sort o portray ourselves as sort o that style o business. So, you know, 0ust portray yoursel in a story like that. Heather Porter: $eah, 0ust talk to the person. Hust imagine that there is a person at the end o that email, wherever it!s going. Actually, this is a good part to bring in the avatar concept and 1!ll let you talk about that, Andrew, a little bit more. %ut, really, i you get it in your head that you!re writing copy versus talking to a human being then you kind o can lose track very easily on what your outcome is here which is ultimately to help your client or your lead to get to that ne"t step or get some results with you. So, as ar as this avatar & because we 0ust started using more o this in our own business & what is an avatar and how would you use one, Andrew' Andrew McCauley: ,ell, essentially, an avatar is, i you could picture the client, what would they be like' $ou know, what would they look like' ,hat are likes' ,hat are their interests' ,hat are their hobbies' ,hat sort o things do do when they!re not dealing with your business, you know' ,hat else do they TI shows' 1s it maga?ines that they like' ideal their they like'
So, essentially, you!re creating a persona o your ideal client. And then, when you have that persona, you can think about that person when you!re writing your emails to them, when you!re creating copy or sales pages, or when you!re doing anything, think about that person. 1 that person was a generic representation o all o your clients then write your emails as i you were 0ust talking to that person. 1magine you sitting down at a co ee shop with that person and, 41!m going to have a chat to this person, what am 1 going to say'5 $ou know, 1!m going to say, 4Hey, guess what, 1!ve 0ust can!t believe 1 had a really cra?y week this week. Here!s what happened. Do you want to know about it'5 and they!re going to say, 4$es,5 so you 0ust let it out. %ut you!re talking to someone speci ically so that they understand what you!re doing. $ou
understand them because you already know, you!ve done some research on what they like, and it becomes easier or you to write that in ormation or them. Heather Porter: And it allows you to screen the stories that you do choose. 6ike, or e"ample, i 1 were out with my boys & my partner has two boys and they!re obsessed with skateboarding right now. They!re thirteen and eleven. 6ike, 1!m talking obsessed with it. 1 would not probably tell that story to, say, 1 don!t know, a ortyAyearAold business man i that was my target market. %ut, i 1 was talking to other mothers and that was my avatar, 1 would use that story, especially i they were the mother o boys because they would connect with me so ast going, 48h, 1!m there. 1 hear you)5 So, it 0ust helps you choose your stories better based on the person that you!re telling the story to because we do that naturally anyway, don!t we' ,e screen ourselves or what we say based on the person in ront o us. Andrew McCauley: Sure, most people do anyway. Heather Porter: $eah, maybe most people should more. Andrew McCauley: $es, they should, yes. Heather Porter: So, 1 guess, use o stories and another thing is 1 love what you!ve actually learned recently around the suspense concept and sort o the open loops. ,hat is that all about' +reating suspense. Andrew McCauley: ,ell, essentially, what that is is it!s leading up, it!s almost like, you know when you watch a comedy show and it could be three concurrent stories all in a comedy show in hal an hour, you know' Them subplots, i you like. There!s the plot about the mother and the daughter, there!s a plot about the kids going to school, and there!s the other plot about the milkman, or instance. And then, at the end o it all, it all comes together. %ut, what you!re doing with emails is you open up a subplot, basically. So, you talk about a story that!s relevant to your target market and relevant to what message you!re trying to get across, but you don!t actually inali?e the story. $ou don!t inish it o ; you actually open up a new story in your ne"t email and people are like, 4,ow. ,hat happened to the last one' ,ell, 1 want to keep inding out.5 And then, you open up a third subplot and then you start bringing them, closing them o , i you like & closing the loop, so to speak & in your i th, si"th, or seventh email, or whatever number that is & ourth, i th, and si"th email & so that you!re closing the loop. So, you!re not leaving people hanging, but they want to know what!s coming up because you haven!t inished that whole open loop thing so that they!re really keen to know what!s going on later. So, that works really, really well. ,e!re inding open rates increasing because people want to ind out what!s going on. Heather Porter: $es, and that!s something we learned as well rom our background in, 1 guess, the seminar and running seminars and working with speakers is that some o the best orators or speakers in the world use this techniCue on stage. They!ll actually start by telling stories and inish the story at the very end o their presentation because the subconscious mind, essentially, it!s like it!s con used. 1t hears that you haven!t inished the thought so it!s hanging out and waiting or the end to come so people are more attentive. So, i you can use that in your autoresponder emails and really lead them through sort o a 0ourney with you
through storyAtelling and 0ust kind o , as you!re suggesting, start a story in this email and sort o inish it in this one, you!re going to be weaving things all over the place and people are going to be wanting to continue reading your emails and eel connected to you that way. Andrew McCauley: $eah, yeah, good, good. So, that!s what the open loop!s all about. So, you could use that method as well. Heather Porter: 1t!s a good one. Andrew McCauley: $es. Heather Porter: The ne"t thing too is use o images inside o your emails. So, or me, at least whenever 1 see an image that!s in an email, 1 can Cuickly scan and see i that image is what 1 want to read more o . So, really good use o this or videos. So, i you!re actually directing somebody to a page with a video on it then get a still o that video, 0ust a screen grab o it. *ake sure to put a play button on the top o it, like a little play button image, and then you can use that as an image inside o your email and, you know, no, you can!t play videos inside o your email but it looks like you can click it and play it, and it!s then bringing people into the page that has the video. Another thing too, i you!re giving something away, is there sort o an ecover or some sort o graphical image that can represent that' %ecause, again, or us scanners & and, let!s ace it, probably most o us are now when we!re looking or in ormation & it!s easy to know, 48h, you!re giving me something,5 and,5 Does that look appealing visually to me' 8h, cool. 1!m going to click on it and go get it.5 Andrew McCauley: $eah, images. Hust to let people know, you can send videos in an email. %ut, most o the time, it won!t get through because they!re too big. Heather Porter: $eah. Andrew McCauley: So, don!t even bother trying. Heather Porter: $eah, 1 guess 1!ll rephrase. $eah, it doesn!t work. Don!t even try it. Andrew McCauley: $eah, don!t. Heather Porter: Too many people won!t get it. Andrew McCauley: 8kay, cool. ,hat else' ,hat other stu can we create' 1!ve got a couple 1 can check up. ,hat about surveys' $ou know, we ind some great things, responses, with surveys. 1t doesn!t have to be a long survey but it can be a survey. 1 you want to ind out what is the best ne"t piece o in ormation or ne"t action to send your people, 0ust ask them. @lat out ask them, 4,hat would you like' Here!s a Cuick survey. 1t!s two Cuestions,5 and you!re sending people a survey so that you!re keeping those people connected and communicating with those people on a regular basis. So, surveys have been a good way to do it. @or that sort o stu , 1 like Survey*onkey.
Heather Porter: Same. Andrew McCauley: Surveymonkey.com is a great resource that you can use to create surveys or people to answer Cuestions. $ou get a list o all the responses and you can tabulate it and that sort o stu too. So, check out Survey*onkey i you want to write a survey or people. Heather Porter: 6ove it. 6ove it. ,hat else' So, like, as ar as, because we!re mostly talking about, 1 guess, autoresponders up until now as well. 1 0ust want to clari y that Cuickly that there!s two types o emails that you send as well. There!s autoresponders which are the ones you hook up behind the scenes. ,hen somebody opts in or your reebie or your giveaway, these are the emails that automatically go out every day or so & whenever you set them in your email program. And then, you also have what!s called a broadcast email which is an email that you send on demand. So, or e"ample, i you!re sitting, you!re hearing, you!re thinking, 41 like that idea Andrew!s 0ust said. 1 would like to send a survey.5 That!d be something that you!d put together in the moment and then send it to your list. %ut it might not necessarily be written into your autoresponder seCuence. So, it!s more or specials and things like that. So, the autoresponders are the place to use the stories and the open loops. And then, the broadcasts are more 0ust announcements. Jind o like we!re saying, 41 can!t believe what happened to me)5 and you!re sitting at the table and then you!re leading somebody into what you!re doing in your business. Andrew McCauley: $eah, a broadcast goes out to everybody on your list at the same time, regardless o where they entered the unnel. So, you know, on an autoresponder, i Heather entered the unnel back in Hune and 1 entered it in September then she!s going to be a couple o months ahead o me getting di erent emails. %ut, as a broadcast, we would both get those emails at e"actly the same time. So, it!s great to give current relevant in ormation or newsArelated in ormation that has a speci ic useAby day or a current event date on it so that you!re not looking like it!s outdated when you send it. So, that!s that one. 1!ll tell you one other thing that 1 like about broadast emails that 1!ve seen working airly well too is people who link, when you send out a broadcast email, usually, it doesn!t have to be speci ic to people that have signed up to your list. So, you might be 0ust doing some valueAadded sort o stu . So, let!s say, or instance, you!ve created a new video and you!ve put it up on $ouTube and you want to send an email out to your list. $ou can send it out and say, 4Hey everybody on my list. 1!ve 0ust done a video about this, this, and this.5 1t!s public knowledge anyway that we are sending them. So, what a lot o the autoresponders and a lot o the mail plat orms let you do now & *ail+himp, A,eber, (et7esponse, +onstant+ontact & they all let you actually connect your social pro iles to your email account. So, when you send out a broadcast email, you can actually send out a link to all your Twitter ollowers and all your @acebook ollowers at the same time which means that you!re not 0ust letting your own personal list know what!s going on & which is sending them to a $ouTube link & but you!re also letting all
your ollowers on the social plat orms know as well, and they might say, 4Hey, this is pretty good stu . 1 want to get on this person!s list.5 So, it!s a great way to connect with people outside your own list without having to rewrite all the in ormation again. Heather Porter: 1t is, and those programs like *ail+himp are really cool because, whenever you!re developing an email, they automatically make it into a web page & that!s how you can have a link to it & and they!re also responsive which is pretty cool. So, they it the device that the person!s reading it rom so very social media riendly. Andrew McCauley: $eah, yeah. So, that was 0ust one little tip that 1!d like to share with people because a lot o people don!t o ten get that that!s what it does. So, that!s that one. Heather Porter: $eah, that!s a good tip. Andrew McCauley: Anything else' Anything else special that we could put in emails that people would be interested in opening them up or' Heather Porter: 1 think, i you think o it like this where less is more and try not to add to the noise, so it!s almost thinking o a newsworthy sort o item. 8bviously, a unnel or the autoresponders are going to be di erent because you!re building trust and you!re telling stories and building rapport. %ut, i you!re doing broadcast, what!s special about it, you know' 1s what you!re going to talk about adding to the noise or is it actually a really cool announcement that will bene it your people that are on your list' And 0ust keep it in mind to talk to one versus trying to talk to many. 6ike we said earlier, really picture that person in ront o you that you!re talking to and that that is a person reading it on the other end. And what would you want i you were reading an email' ,hat are those emails that you open' ,hat!s so special and uniCue about them' Again, less is more. 6onger emails & 1 don!t know & 1 0ust don!t see them working. 1 mean, 1 know 1!ve looked at some o the clients that we send out emails or and the ones that get the highest open rates are the ones that are shorter. 1t 0ust is across the board. Andrew McCauley: $eah, people want to look at something Cuick, consume it Cuick, and then move on. 1 get emails rom people now even, not even emails that are rom an autoresponder, they!re actually personal emails and they!re so long, 48h, my god, 1 don!t know i 1 can answer this one because 1 don!t have time to think about it.5 So, 1 don!t read it and 1 put it in a bo" to read later and 1!m guilty o doing that. %ut that!s 0ust the way people are now. 1 you give it to me in two lines and then it!s done, 1!ll read it and 1 can something with it. 1 can respond real Cuick. %ut, i you give it to me in a whole bunch o te"t, ugh. Heather Porter: 1 know. Andrew McCauley: Hust a tip or everybody out there. Don!t email me. Heather Porter: $eah, absolutely. And then, one last tip 1 guess we can kind o close up with is when you send them.
,ell, i you are sending autoresponders and that means that!s the whole optAin thing, more up at the ront because this person is resh and new and, obviously, they want to know more about you and you want to preCuali y them as well so this works by sending them an email more o ten. ,e!re not talking necessarily every day. %ut, or the irst couple o weeks, maybe two or three days. And then, as you!ve hung out with them online through your emails or the irst B: days then you can start to limit that o . At that point, you drop them out o your autoresponders and you 0ust put them into your broadcast as we were saying. So, you!re keeping in touch with them when you have an important announcement at that point. Andrew McCauley: $eah, yeah, when they!re hot. $ou want to get 9::;<G;BD unclear= when they!re hot. All right. ,ell, 1 think we might wrap it up there. There!s some good little tips there. 1 always learn something when 1!m speaking to you, H. Heather Porter: Same) Andrew McCauley: So, that!s good. 1!ve got a couple. Actually, 1!ll talk to you about this a ter we get o Aair because 1!ve got a couple o cool ideas that we can start to implement already. Heather Porter: (ood) Andrew McCauley: %ut thank you again. ,e!re going to have a guest coming up in one o the shows coming up very, very soon so keep your eye out or that. H, where can people ind out more about' And tell them also about our I1# 6ounge' Heather Porter: Ah, yes) So, part o this episode, we actually put together all o our top opened email sub0ect lines. So, we went through our entire email program and scraped out all o our sub0ect lines that got the highest open rates and we packaged those and put them in our I1# 6ounge. So, we are doing this all the time. ,e have a really cool place where we have members hanging out with us online. ,e do video content and things 0ust like 1 said & like, lots o ree little cool things that we!ve discovered that we like to share. So, i you guys are interested in knowing more about how to hang out with us in our lounge, you can go to ayblounge.com. 1t!d be great to see you in there. ,e already have a lot o business owners rom all over the world that are loving it) And, one more thing too, i you don!t have your 8nline Survival (uide, make sure you grab that. That!s a ree ama?ing little tool and that!s at aybguide.com. Andrew McCauley: aybguide.com. All right, H. ,ell, you have a wonder ul day. Don!t spend too much time at that skate park o yours. 1 know you!re going to be doing /:A/: a"le grinds o those hal pipes. Heather Porter: That!s right) Jick lips)
Andrew McCauley: Until ne"t time, we!ll talk to you then. See you later) Heather Porter: Thanks, Andrew) %ye guys) MC: *ake sure to grab our ree business automation guide now and get access to other special bonuses, head on over to aybpodcast.com All passengers and cabin crew should now be seated with their seatbelts securely astened. 6adies and gentlemen, this is the irst o icer speaking. 8n behal o your captains, Andrew *c+auley and Heather #orter, we would like to thank you or taking the 0ourney with us to Autopilot $our %usiness. $ou are now closer to putting your own business on autopilot using the 1nternet. 8 course, i you would like to rack up some reCuent lyer points, visit our website www.Auto#ilot$our%usiness.com or check us out on @acebook at @acebook.comKAuto#ilot$our%usiness. These reCuent lyer points are totally useless, but the in ormation is gold. Until we ly again, happy travels)

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