Business Plan

Business Structure Business Owners name: Natalie Abbott Business Name: One Smart Cookie Slogan: Real sweet and gives the Brain a treat! Basic Business Idea: he basic business idea is to sell homemade cookies that are good !or "our Brain# $owever% these cookies have ever" da" ingredients% like &eanut butter% that still are good !or "ou# 'or instance% &eanut butter is good !or "our brain because it hel&s to im&rove "our memor"# S&eci!icall"% what goods or services will "our business o!!er( S&eci!icall"% I will o!!er two t"&es o! cookies# hese two cookies are &eanut butter oatmeal and dark chocolate macadamia nut# )h" is there a need !or "our business( )hat &roblem are "ou solving( here is a need !or m" business because man" &eo&le like to eat sweet treats% like cookies# Although the" taste good% the" arent necessaril" health"# his is a &roblem I am solving b" making sure that treats can be as good !or "ou as the" taste# )h" do "ou think this t"&e o! business could be success!ul( )hat t"&es o! challenges might make success hard to achieve( I think this t"&e o! business could be success!ul because man" &eo&le like cookies% and man" &eo&le want to hel& their bod"# Also% the !act that m" cookies have a uni*ue twist would draw more attention# A challenge that would make m" goal hard to achieve is that ma"be not ever"one would like the cookies# +lus% someone &eo&le have certain allergies% which would mean that the" might not be able to bu" m" cookies because o! some o! the ingredients in them#

Target Market Customer ,escri&tion: )ho is the &erson that will bu" "our &roduct or service( )h" do the" N--, "our business( ." target market would be someone who likes cookies and wants to get smarter# he" need m" business because the cookies will hel& their brain which will hel& them to get smarter# Com&etition Anal"sis: )ho will "ou be com&eting with when selling "our &roduct or service( Be s&eci!ic /"ou will need to do some research here0: I will be com&eting against an"one who sells sweets% or an" &roducts that could hel& "ou get smarter# 'or e1am&le% I might be com&eting against 2ris&" 2ream% $onolulu Cookie Com&an"% 3NC% or he 4itamin Sho&&e#

Resources: Ca&ital Resources: )hat e*ui&ment or su&&lies are needed to start "our business( he resources Ill need would be a !ull" stocked kitchen% the ingredients !or the cookies% and &ackaging#

)ill "ou need an" $uman Resources or Natural Resources( I! so% what are the"( Ill need a baker% a sales&erson% and the natural resources needed to &roduce and &ower the su&&lies Ill need#

Lets Talk Money! Costs !or &roducing "our &roduct or o!!ering "our service# Add additional rows i! needed# Resources Needed .ilk Chocolate Chi&s .ac Nuts Oats +eanut Butter Chi&s ,ark Chocolate Chi&s Cocoa +owder A&&ro1imate 9nit Cost 56#;< 5;#>< 58#8< 5;#>> 5@#;< 5;#8> :uantit" Needed = bag 7 bags = bo1 = bag = bag = bo1 otal Cost 56#;< 5?#=? 58#8< 5;#>> 5@#;< 5;#8>

otal -stimated Cost: 567#78