qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvb nmqwertyuiopasdfghjklzxcvbnmqwer CONSUMER BEHAVIOUR REPORT RETAIL MARKETING tyuiopasdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdfghjklzx GITAM INSTITUTE OF MANAGEMENT GITAM

UNIVERSITY cvbnmqwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmrty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc
Aniketh Roy Choudhuri(1225112105) MBA-A

CONSUMER BEHAVIOUR REPORT

The article is about the customer buying behavior that means how individuals and households get influenced while they buy products for their personal consumption. Consumer buying behavior I a decision making process which involves need identification, information search, evaluating, using the goods and services. Consumer buying behavior studies about: What consumer thinks about brands and companies products? How do they perceive about new brands and innovative products? How customer responds to promotion and advertising?

Characteristics of Consumer Behavior No customer is same and every customer thinks differently from each other, so customers will be influenced by many factors while buying their products in. They can be influenced by their routine activities, food habits, their own values and principles. Main factors involve: Cultural The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Social Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors. Personal A buyers decisions also are influenced by personal characteristics such as the buyers age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. Psychological A persons buying choices are further influenced by four major psychological factors like motivation, perception, learning, and beliefs and attitudes. The article gave a brief description about some famous brands like Apple, Burger King, Procter and Gamble, Facebook, Mountain Dew. The description in the article was about how those companies predict the factors which influence consumers and how they perceive and it also explained how they gained customer loyalty.
1225112105 Page 2

CONSUMER BEHAVIOUR REPORT

It also explained the strategies used by those companies how they study the consumer behavior during buying process.

Conclusion
Different companies adopt different strategies and methods to study the behavior of consumers and their perception towards products and brands because no customer is same and have same taste and preferences.

1225112105

Page 3