A.

Requirements: Operations Management (Weighting; 25% of available marks)

Consider the operations function of this company, develop an implied strategy and provide a critical analysis of the design of their operations function particularly with regard to the major factors influencing its processes and service concepts. Develop recommendations on how the organisation should improve the selected processes and service concepts. Your target audience for the recommendations should be the people responsible for the process/processes in the organisation you are studying. Discuss specific ways to improve the current processes. Make specific, actionable recommendations. Show the value of your recommendations (assuming they are adopted). Finally, define metrics that the organisation can put in place to monitor the process on an ongoing basis and the analyses they might use.

B. Requirements: Marketing Management (Weighting; 25% of available marks)

Students are expected to use appropriate models to check the validity of the organisations international marketing strategy. You should assess the rationales for: Country selection Entry modes Standardisation or adaptation of the marketing mix Target segment[s], positioning strategy and 4p / 7p analysis Demonstrate an understanding of how the current macro environmental factors may have an impact on the strategy and make recommendations as to what changes with supporting evidence you would recommend. You may use factual statistics (industry or internal company statistics) to argue a point. An understanding and accurate application of relevant marketing tools and models must be evident.

C. Requirements: Financial Management (Weighting; 25% of available marks)

Using the financial data included in organisations most recent annual report, analyse its financial performance for each of the two years quoted. Your analysis will include both the calculation of the appropriate ratios; a detailed analysis of the causes giving rise to these figures, together with your recommendations for its future financial strategy. You must show your calculations fully. You are expected to identify key trends, and compare with competitors ratios and industry norms. A soft copy of the Companys P&L and Balance Sheet from the annual report must accompany your submission. Annual reports are obtained directly from the companys website. All sources of data e.g. numerical breakdown or external sources must be quoted in your report and/or detailed in your bibliography or appendices. NB: mere calculation of ratios is NOT analysis. You should establish why ratios are trending a particular way, compare to other organisations and to industry standards.