Display Advertising Visual Guide

Display Advertising Visual Guide

Format Classification

by iab

by position, dimmensions

by behauvior

by features

by verticals

by publisher

Format Classification

Display Advertising Visual Guide

Classification by position/dimmensions

by position/ dimensions

Megaboard/Leaderboard
728x90, 940x90, 950x90, 960x90, 972x90, 980x60, 980x90, 990x60, 990x90, 995x60

Billboard/VeryBigBanner
970x250, 972x250, 980x220, 980x250, 980x300, 990x250

MPU

300x250

Rectangle

300x600

Layer

300x300

Sky

Sky

120x600 120x1000 124x1000 130x1000 150x1000 487x1200

120x600 120x1000 124x1000 130x1000 150x1000 487x1200

FloorAd
browserwidthx90-browserwidthx500

Sky

Megaboard/Leaderboard
728x90, 940x90, 950x90, 960x90, 972x90, 980x60, 980x90, 990x60, 990x90, 995x60

Sky

Expandable

300x250

980x500

120x600 120x1000 124x1000 130x1000 150x1000 487x1200

120x600 120x1000 124x1000 130x1000 150x1000 487x1200

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Classification by behauvior

by behauvior

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Formats by behauvior Preestitials / Interstitials /PostClick

Preestitials / Interstitials / PostClick

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Formats by behauvior Popup

Popup

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Formats by behauvior Expandables

Expandables

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Formats by behauvior Layer / Floating

Layer / Floating

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Formats by behauvior Sidekick / Pushdown / Glider / PushOut

Sidekick / Pushdown / Glider /PushOut

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Formats by behauvior MPU / Preroll / Midroll / Postroll

MPU / Preroll / Midroll / PostRoll

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Classification by features

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by features

Display Advertising Visual Guide

Formats by features

Screenshot
Second Screen

Geolocation Dinamyc Ads Sincronization Chat Image upload

3D Webcam Form BitMapData QR Code

Augmented Reality

Advergaming Social Media Papervision Calendar

Videoshopping Live Streaming Player

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Classification by verticals

by verticals

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Formats by verticals

Automotive Durables Education Food Sport

Financial Entertainment Telecom Government Transport

Beauty Healthcare Media Safety Woman

Clothing Industry Services Luxury Banking

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Classification by publisher

by Publisher

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Classification by publisher MSN Formats

MSN: Leaderboard + Billboard + Skins + MPU + Rectangle

MSN Specs MSN Demos

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Classification by publisher MSN Formats

MSN: 2xSuperExpanding + Skins + MPU + Rectangle

MSN Specs MSN Demos

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Classification by publisher

MSN Skype Standard

MSN Skype Click to Call

MSN Skype Formats

MSN Skype Expandable

MSN Skype Filmstrip

MSN Skype Click to Fullscreen

MSN Skype Masthead

MSN Skype Masthead Expandable

MSN Skype new formats

MSN Specs MSN Demos

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Classification by publisher Unidad Editorial > ElMundo Formats

Unidad Editorial > ElMundo Specs

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Classification by publisher Unidad Editorial > ElMundo Formats

Unidad Editorial > ElMundo Specs

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Classification by publisher Unidad Editorial > Marca Formats

Unidad Editorial > Marca Specs

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Classification by publisher Unidad Editorial > Marca Formats

Unidad Editorial > Marca Specs

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Classification by publisher Prisa BS > ElPais Formats

Prisa BS > ElPais Specs

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Classification by publisher Prisa BS > ElPais Formats

Prisa BS > ElPais Specs

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Classification by publisher Prisa BS > As Formats

Prisa BS > ElPais Specs

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Classification by publisher CPMedios Formats

CP Medios Specs

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Classification by publisher Diximedia Formats

Diximedia Specs

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Classification by publisher Diximedia Formats

Diximedia Specs

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Classification by publisher Publipress Formats

Publipress Specs

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Classification by publisher Publipress Formats

Publipress Specs

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Classification by publisher Vocento Formats

Vocento Specs

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Classification by publisher Coches.net Formats

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Classification by iab iab - Display Advertising Formats

by interactive advertising bureau

iab - New Standard Ad Unit Portfolio Video

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Classification by iab Display Rising Stars

Display Rising Stars

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Classification by iab Display Rising Stars

iab Display Rising Stars

Specs Display Rising Stars

Video Display Risign Stars

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Classification by iab Display Rising Stars - Billboard

Display Rising Stars

Billboard

970x250
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

Specs iab Billboard

Video iab Billboard

Demo Weborama

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Classification by iab Display Rising Stars - Filmstrip

Display Rising Stars

Filmstrip

300x600
In-page Display unit delivers with call to action to move Filmstrip down one frame Filmstrip can move down one subsequent frame one of three ways: - End user interacts with 300x600 area and navigating to another paga that serves the same unit - End user uses the scroll wheeel on mouse or horizontal browser bar - End user manually clicks on the nextframe button at bottom of 300x600

Specs iab Filmstrip

Video iab Filmstrip

Demo Weborama

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Classification by iab Display Rising Stars - Portrait

Display Rising Stars

Portrait

300x1050
In-page Display unit delivers with call to action Can have: - Photo Gallery - Slideshow - Video Gallery - Social Feeds

Specs iab Portrait

Video iab Portrait

Demo Weborama

Display Advertising Visual Guide

Classification by iab Display Rising Stars - Pushdown

Display Rising Stars

Pushdown

970x90-970x415 + 300x250
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

Specs iab Pushdown

Video iab Pushdown

Demo Weborama

Display Advertising Visual Guide

Classification by iab Display Rising Stars - Sidekick

Display Rising Stars

Sidekick

300x250 + Layer
Behauvior 1. Onload, In Page Display unit delivers with call to action to expand Sidekick 2. Upon user click of the expand button, Sidekick loads in the right gutter of the page 3. Sidekick pushes page content horizontally to the left 4. User engages with all of the interactive features of the Sidekick. Page content is still visible and fully interactive 5. Upon the Sidekick closing, the ad collapses and page content is pushed back to the right Specs iab Sidekick Video iab Sidekick Demo Weborama

Display Advertising Visual Guide

Classification by iab Display Rising Stars - Slider

Display Rising Stars

Basic Ad Experience and Navigation The Slider Baris shown anchored to the bottom of the browser window and in front ofthe publisher page content. A user click or rollover triggersthe publisher page to slide to the left,revealing the Slider Content on the right. The Slider Bar persists to enable retraction. A close button or clicking on the Slide Back arrow willslide the Slider Content back to the right, bringing the publisher content to its original position. Demo Weborama

Slider Bar + Slider Content

Naming Conventions: Slider Bar: The floating banner that appears initially atthe bottom of the page. Slider Bar Active Ad Content: The area within the Slider Bar that can be used for branding. (The gutters may not be safe areas for branding because of different window sizes and display resolutions.) Slider Content: The full ad area that is pushed in from the side. Specs iab Slider Video iab Slider

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Classification by iab Universal Ad Pacakge (UAP)

Universal Ad Package (UAP)

Display Advertising Visual Guide

Classification by iab Universal Ad Pacakge (UAP)

Universal Ad Package (UAP)

Medium Rectangle

300x250
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Universal Ad Pacakge (UAP)

Universal Ad Package (UAP)

Rectangle

180x150
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Universal Ad Pacakge (UAP)

Universal Ad Package (UAP)

Wide Skyscraper

160x600
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Universal Ad Pacakge (UAP)

Universal Ad Package (UAP)

Leaderboard

728x90
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Other Ad Units

Other Ad Units

Display Advertising Visual Guide

Classification by iab Other Ad Units

Other Ad Units

Super Leaderboard

970x90 (optionally 970x66 is offered by some publishers)

Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Other Ad Units

Other Ad Units

Half Page

300x600
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Other Ad Units

Other Ad Units

Button 2

120x60
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Other Ad Units

Other Ad Units

Micro Bar

88x31
Submission Lead Time Min 3 business days before campaign start Best Practice For times when the user's browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.

iab - Display Advertisign Guidelines

Display Advertising Visual Guide

Classification by iab Mobile Rising Stars

Mobile Rising Stars

Display Advertising Visual Guide

Classification by iab Other Ad Units

iab Mobile Rising Stars

Mobile Rising Stars

Specs

Display Advertising Visual Guide

Classification by iab Other Ad Units

Fimstrip

Pull

Adhesion Banner

Specs

Video

Specs

Specs

Video

Full Page Flex

Slider

Specs

Specs

Mobile Rising Stars

General Specs

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Classification by iab Digital Video Rising Stars

Digital Video Rising Stars

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Classification by iab Digital Video Rising Stars

Fimstrip

Ad Control Bar

Time Sync

Specs

Video

Specs

Video

Specs

Video

Extender

Fullscreen

Specs

Video

Specs

Video

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Appendix

Mobile / Tablet HTML5 Formats

Building HTML5 Ads AdRime Developer Center

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Mobile/Tablet Formats

Ready to go Mobile?

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Mobile/Tablet Formats

FloorAd to Fullscreen Edge Orientation

Collapsed Expanded QR Code

Demo Weborama

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Mobile/Tablet Formats

Expandable 728x90 to Fullscreen

Collapsed Expanded QR Code

Demo Weborama

Display Advertising Visual Guide

Mobile/Tablet Formats

Expandable 320x50 to Fullscreen

Collapsed Expanded QR Code

Demo Weborama

Display Advertising Visual Guide

Mobile/Tablet Formats

Expandable 320x250-600x250 left

Collapsed Expanded QR Code

Demo Weborama

Display Advertising Visual Guide

Appendix

Appendix

Display Advertising Visual Guide

Anatomy of a RichMedia Ad

Expanded
Clickable Area

Collapsed
Border 1 px

Click Here!
Claim
X CLOSE

CALL TO ACTION

300x250

600x300

Close Button

Anatomy of a RichMedia Ad

Display Advertising Visual Guide

RichMedia Workflow

Media Agency

Creative Agency

Customer

Ad
Publisher

Tech Provider

RichMedia Workflow

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About Metrics

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Display Advertisign Videos on Pinterest

Display Advertising videos on Pinterest

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Display Advertising Infografichs on Pinterest

Digital Ad Infographics on Pinterest

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@fernandocomet RichMedia Creative Manager - Weborama