Clients Last Name Goes Here 1 Investigating Creative Campaign The well-known fact is that the way you

advertise the product is basically your investment into the sales outcomes and the figures of turnout. What is more, the creative campaign should be able to represent the product it is about to market in the best light and to be rather memorable to attract attention of potential customers and creative enough to stand out in the row of other advertisements or creative strategies. The advertisement of the film TED was chosen as the object of investigation into creative techniques. The original purpose of trailer was to attract attention to film and to ensure that there will be a big turnout in the cinema. The trailer of the film sparks a lot of interest as well and some disagreements. There we can see clearly that film is aimed at the adult or adolescent audience and mostly single people or people not committed into serious relationships and therefore this film or trailer should not be seen by children. Furthermore the interest to this film was as well drummed up by the fact that there have been a number of complaints claiming that this film was aired in the time when children were still by the screens of TV and some contents were considered rather abusive by parents, especially due to the fact that film is centered around main characters soft toy teddy bear, which can be related to children and can be perceived as an invitation for children to watch it.. Due to the fact that the complaint was filed by a mother of two children aged 7 and 9 we can assume that she was not the part of target audience in the first place. The complaints, however, were considered groundless as far as the rating of the film was appropriate for the time frame it was shown in and therefore the time of trailer view was not altered or shifted. The Advertising Standards Bureau however agreed that some elements and action in the film carry an abusive character and can be regarded as actions of sexual character.

Clients Last Name Goes Here 2 But the Advertising Standards Bureau seemed to suggest that children cannot recognize that and therefor will not consider these actions abusive and the film is not going to be traumatizing for them or otherwise cause them some moral questions. Furthermore, the trailer was rather refined and there were only a few questionable moments. On the contrary, trailer hinted on some moments that showed the audience that this film is about to interest teenagers and adult people as well. Another point worth mentioning was that this film was the date of the first view of both trailers and film was in the period when teenagers were off school or almost out of college that ensured the most target audience was available for watching the film. What is more, the trailer was aired during previous seasons and thus make the adolescents and teens willing to see the film or anticipating it. To sum up, even though the film did not target the audience of family people with children, it was still about to become a box office success. In general, even though some of the elements in the advertisement of film sparked some controversy it still attracted attention of target audience and thus carried out its main function.

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References Cohn,D., Vaccaro,V.The Evolution of Business Models and Marketing Strategies in the Music Industry http://www.tandfonline.com/doi/abs/10.1080/14241277.2004.9669381 Five Successful Marketing Techniques http://www.businessknowhow.com/marketing/5marktech.htm International Marketing http://www.abo.fi/public/en/media/12736/kurserengelskahemsidan.pdf Marketing Theory http://businesscasestudies.co.uk/business-theory/marketing/marketingtechniques.html Smith, R., 2004. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence http://mtq.sagepub.com/content/4/1-2/31.abstract Solomon, M. Conquering Consumerspace: Marketing Strategies for a Branded World http://www.google.com.ua/books?hl=uk&lr=&id=wBej3cFqSSAC&oi=fnd&pg=PR11&dq=film +marketing+strategies&ots=IW1r84QKVD&sig=fbNnDsOGW2qO6rfcAAt16niZpl8&redir_esc =y#v=onepage&q=film%20marketing%20strategies&f=false Kolb, B. Marketing For Cultural Organizations: New Strategies for Attracting Audience http://www.google.com.ua/books?hl=uk&lr=&id=l4NIMQkNBcwC&oi=fnd&pg=PR7&dq=film +marketing+strategies&ots=2BMNR9HuYO&sig=BqZCCIKp57Qc3ZuXrCmwODUoMV0&re dir_esc=y#v=onepage&q=film%20marketing%20strategies&f=false Ranchhod, A. Marketing Strategies: A Twenty-First Century Approach http://www.google.com.ua/books?hl=uk&lr=&id=GahhIPiryA4C&oi=fnd&pg=PR11&dq=film+ marketing+strategies&ots=Odm-

Clients Last Name Goes Here 4 LM72Se&sig=15WwxwXTFgbTBBO7w7zMVqbEPiQ&redir_esc=y#v=onepage&q=film%20m arketing%20strategies&f=false