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1. identify the opportunity (broad, descriptive, qualitative) 2. define the objectives (measurable, quantitative) 3. who are the key audiences? 4. what are the key messages? 5. are there events & programs that would help? 6. list the key media and key tools 7. identify specific tasks to reach our objectives
(your to dos)
5. events & programs to promote free cookies and cider inside 25% off if you bring in a friend 7. tasks to reach our objectives design and make sign write and issue press release design and send out email make flyer and bring to the Thursday Morning Club
8. measurement
have staff person count the people as the come in the store. Did the plan succeed?
Rowing Together
Suggestions on how you can help
Update and better manage the Shop Madison Facebook page THANK YOU DANIELLE!! Deliver and put up posters and flyers to the schools THANK YOU CYNTHIA!! Deliver posters and flyers to the corporations THANK YOU CYNTHIA!! Deliver posters and flyers to other outlets (post office, library, etc) Coordinate delivery of posters/flyers to all businesses in town (we have block captains) Form committee to take pictures and issue press releases to local media Erect and maintain two or three informational signs or kiosks. Help us create a coupon savings book for incoming students at Drew, FDU & St Es Create powerpoint slides for Local Access TV, local corporations, MHS and Univ LCDs Help us produce posters and flyers for all events Solicit businesses and place cooperative/joint ads in the University papers Other cross-promotional opportunities
Jim needs help with - Main Street e-news (need people to write, proof and create) - Create Co-branded the e-news with major institutions (exampleShop Madison & Drew University present...) - Banners created and installed as appropriate
or any other ideas you have that you think will help!
Jim Will - Coordinate and manage the overall marketing campaign (with Karens help) - Create and update announcements for front page of Rosenet - Develop and maintain a web page (IloveMadisonNJ.org) - Establish partnerships with the Universities, corporations and schools for delivery of posters, slides and co-branded e-news. - Work on creating a Rosenet calendar. - work with DDC and Chamber on new 2010 Farmers Market signs
Opportunity
- Increase awareness about downtown programs to key audiences. - Promote the Love Madison, Shop Madison message. - Recognize the businesses and organizations that are supporting downtown. - Promote Madison as a great town to open a business - Other ideas?
Objectives
(review monthly and see if we reached our goal by year end)
- place at least 12 articles, which convey our key messages, in local media by year-end. - Expand the number of people receiving the Main Street e-news by 500 by year end. - Increase the number of businesses participating and organizing downtown events by 8 by year end. - Establish a permanent program to deliver promotional materials to Universities, Corporations, and local school parents. - Get one article published in a major news outlet about Madison being THE place to open a business. - Other objectives?
Marketing Plan
Key Audiences
- Local residents - Employees of local businesses and corporations - University staff and students - New customers from surrounding communities people who dont know us. - Existing customers (try to get them to shop more often) - Women age 25 50 who are likely to appreciate the community and service that you get when you shop in downtown Madison. - Other audiences?
Key Messages
- Some of the key messages can be found through the Love Madison, Shop Madison top 10 reasons to shop Madison. See www.ILoveMadisonNJ.org for list. - Message promoting the specific event....who, what, where, when. - Other messages?
Email Web, Social Media, Local Access TV, LCD Posters/Flyers/Banners Press/PR Cooperative/Joint Advertising
- Produce the Main Street e-news at least 15 times from now thru year end (Jim + _____ help needed). - Co-brand the e-news (Shop Madison & Drew University present...) and establish partnerships with the Universities, corporations and schools to issue a minimum of 6 e-news pieces a year to their email distros. (Jim + ____ help needed)
Marketing Plan
Its your decision
Rowing Together
Suggestions on how you can help
Update and better manage the Shop Madison Facebook page THANK YOU DANIELLE!! Deliver and put up posters and flyers to the schools THANK YOU CYNTHIA!! Deliver posters and flyers to the corporations THANK YOU CYNTHIA!! Deliver posters and flyers to other outlets (post office, library, etc) Coordinate delivery of posters/flyers to all businesses in town (we have block captains) Form committee to take pictures and issue press releases to local media Erect and maintain two or three informational signs or kiosks. Help us create a coupon savings book for incoming students at Drew, FDU & St Es Create powerpoint slides for Local Access TV, local corporations, MHS and Univ LCDs Help us produce posters and flyers for all events Solicit businesses and place cooperative/joint ads in the University papers Other cross-promotional opportunities
Jim needs help with - Main Street e-news (need people to write, proof and create) - Create Co-branded the e-news with major institutions (exampleShop Madison & Drew University present...) - Banners created and installed as appropriate
or any other ideas you have that you think will help!
Jim Will - Coordinate and manage the overall marketing campaign (with Karens help) - Create and update announcements for front page of Rosenet - Develop and maintain a web page (IloveMadisonNJ.org) - Establish partnerships with the Universities, corporations and schools for delivery of posters, slides and co-branded e-news. - Work on creating a Rosenet calendar. - work with DDC and Chamber on new 2010 Farmers Market signs