On

“SHAREKHAN”

SUBMITTED BY: ASHISH L. RAHATE

ENROLL. NO: 8NBNG169
INC Nagpur.

SUBMITTED TO: Ms. Sangeeta Bhattacharya

(Faculty Guide, INC Vashi,Mumbai)

COMPANY GUIDE: Mr. Mahesh Gowda

Sharekhan,( Lower Parel, Mumbai.)

 DECLARATION

I, Mr.Ashish L.Rahate here by declare that this project work

entitled “selling of ‘8’ online trading account ” and “Mutual Fund”
have been carried out under the guidance of the faculty guide Mrs.
Sangeeta Bhattacharya and the company guide Mr. Mahesh
Gowda. This report is submitted for the partial fulfillment of MBA
program (2008-2010)

Ashish L.Rahate
(8NBNG169)

ACKNOWLEDGEMENT
 It gives me great pleasure to thank and acknowledge all the concerned
people who helped me in preparing the report.

I extend my sincere gratitude to Ms. Sangeeta Bhattacharya (Faculty

Guide, INC Vashi) for her valuable guidance in steering the course of the
study and in the preparation of this report. I also convey my thanks to Mr.
Mahesh Gowda (Company Guide, Share Khan Ltd) under whose leadership
I work and learn the practical aspects of my studies.

I also express my gratitude to all my colleagues in Share Khan Ltd who

have extended their whole hearted support, co-operation and
encouragement by providing me with all the required details. Finally, it’s
my foremost duty to thank, both in station and out station, team members
of all the other centers, respondents, who have been helping me in doing
my work.
Content:
 Company Profile

 Objective.

 Target/ Tasks.

 Strategy adopted.

 Achievement.

 Mid course correction.

 Limitation.
 Learning in the Executive Training.

COMPANY PROFILE
Share Khan is an online stock trading company of SSKI Group,
provider of India-based investment banking and corporate finance
service. Share Khan is one of the largest stock broking houses in
the country. S.S. Kantilal Ishwarlal Securities Limited (SSKI) has
been among India’s leading broking houses for more than a
century.

Sharekhan's equity related services include trade execution on

BSE, NSE, Derivatives, commodities, depository services, online
trading and investment advice. Trading is available in BSE and
NSE. Along with Sharekhan.com website, ShareKhan has around
615 offices (share shops) in 225 cities around the country.

Share khan has one of the best states of art web portal providing
fundamental and statistical information across equity, mutual funds
and IPOs. You can surf across 5,500 companies for in-depth
information, details about more than 1,500 mutual fund schemes
and IPO data. You can also access other market related details such
as board meetings, result announcements, FII transactions,
buying/selling by mutual funds and much more.

Objective:
 The main goal of this Project is to have an exposure to financial
sectors operations and also understand the potential customers their
views and opinions towards the services provided by financial
sector especially SHAREKHAN Ltd

 To sell an Online Trading Account, Mutual Fund and various

package.s provided

The following are the other objective of Executive training

• To fill the gap between academic institution and the

corporate world

• To perform various tasks assigned by the organization, which

are part of the day-to-day functioning of the department
within the organization

• To know about the company.

• To know about the products & services offered by the

company.

• To know about its strength, weakness, opportunities &

threats.

• To enhance the knowledge and to understand the corporate

culture.
• To gain the experience of the corporate world.

• To improve the communication skills by meeting different

clients.

• To create brand awareness of Share Khan and the relevance

of investment.

• To work in a team so as to understand the importance of team

work.

Target/Tasks:
The target of the interns who are working with Share Khan is to
sell 4 “Online Trading Accounts” per month (one account per
week) and ultimately for the entire period it is of total 12 online
trading accounts and “Mutual Fund”

TARGET DURATION

12 Online Trading Account 3 Months

4 Online Trading Account 1 Month

1 Online Trading Account 1 week

Apart from these after sales service is also the task of interns. Train
the customers on how to buy, sell shares via online. Where can
they find the price of shares, latest reports, recommendations,
balance, status, details of shares which they hold (De-mat), moving
of cash, withdrawal of cash, etc…

Strategy:
The following are the strategies adopted by me to attain my targets
during last weeks;

Tele calling :

After three days of training period company gave me the data base
for data calling. But it was a complete failure, because peoples are
not ready to listen me through telephone.

Marketing survey:

We have done marketing survey at various organizations such as

BSNL, WIPRO InfoTech, TCS (Tata Consultancy Services) and
Essar oil co. etc…

References

I also used to take reference from client which was helped me to

generate more accounts. It is easy to make sales from reference
because it comes from satisfied customer or interested persons
about the company/well wisher of the company. The advantage of
reference is that our effort is very less there to convince the
customer.

Problem Handling
After completion of training we were directly met to corporate
people and individual clients. But most of the organization were
not allows us as sharekhan employee.

So we were apply strategy that we are the students of MBA and

got the summer project to sell sharekhan products and services.

Achievements
WEEK TARGET ACHIEVEMENT
1. Induction of training.
2. One online Trading account Achieved
3. One online Trading account Achieved
4. One online Trading account Achieved
5. One online Trading account Nil
6. One online Trading account Achieved
7. One online Trading account Achieved Three
A/c
8. One online Trading account Achieved
9. One online Trading account Achieved
10. One online Trading account Achieved
11. One online Trading account Achieved Two A/c
12. To sell Mutual fund of Rs. Achieved M.F.of
5000/- Rs. 20,ooo/-
 Mid Course Correction

 Initially for three days there was a training session on

Basics of stock market and about online trading account.

 The target was to achieve 4 online trading accounts per month and
for the entire period 12 online trading account.

 To sell Mutual Fund of “Reliance Infrastructure Fund” in last

week.

 Till now there is no revision in my target. But I have to follow-up

my clients and make them invest in shares.

Limitations
  Global slowdown.

 Indian capital market fluctuating.

 Since this is a financial product it is quite difficult to convince

people.

 Recession in Indian market.

 Due to financial crisis people are not ready to open account and
invest their money.

 It is an absolutely volatile market which may end up with a huge

loss.

 Lack of awareness about online trading and stock market.

 Lots of hidden rules and regulations which make it complicated.

 Absence of sufficient documents with people.

 High competition with ICICI, HDFC, Kotak, IndiaInfoline etc.

 Lack of time for watching the movement of market.

Conclusion
 This occasion helps to learn the basic practical marketing
and its valuable lessons like preparation for sale, building
rapport with the customer, finding the actual need of the
customer etc

 It helps to understand the company’s culture and working

Environment.

 By conducting this kind of marketing it make us

Aware about the customer attitude, perception and it will
Give good field experience.

 I understood actual market scenario.

 Most of the corporate people have given me some valuable

inputs.

 Via this opportunity I have been met with most famous

Company employees such as WIPRO, CIPLA, Esssar oil

 From this Internship Program, I understood the importance

of Customer Relationship Management (CRM)