NATIONAL ARBITRATION FORUM DECISION Neal & Massy Holdings Limited v. Gregory Ricks Claim Number: FA !"#"" $!

%#&' PARTIES Com(lainant is Neal & Massy Holdings Limited )*Com(lainant+,- re(resented by S e!yl De L"#a o. Ni$on & %ande! ye P&C.- /irginia- 01A. Res(ondent is '!ego!y Ri#(s )*Res(ondent+,- 01A. RE'ISTRAR AND DISPUTED DOMAIN NAME 23e domain name at issue is )massy&#om*- registered 4it3 Inte!net&+s Co!,& PANEL 23e undersigned certi.ies t3at 3e 3as acted inde(endently and im(artially and to t3e best o. 3is kno4ledge 3as no kno4n con.lict in serving as 5anelist in t3is (roceeding. 5aul M. 6eCicco- as 5anelist. PROCEDURAL HISTORCom(lainant submitted a Com(laint to t3e National Arbitration Forum electronically on Marc3 7- &" !8 t3e National Arbitration Forum received (ayment on Marc3 7- &" !. 9n Marc3 &"- &" !- :nternet.bs Cor(. con.irmed by e;mail to t3e National Arbitration Forum t3at t3e )massy&#om* domain name is registered 4it3 :nternet.bs Cor(. and t3at Res(ondent is t3e current registrant o. t3e name. :nternet.bs Cor(. 3as veri.ied t3at Res(ondent is bound by t3e :nternet.bs Cor(. registration agreement and 3as t3ereby agreed to resolve domain dis(utes broug3t by t3ird (arties in accordance 4it3 :CANN<s 0ni.orm 6omain Name 6is(ute Resolution 5olicy )t3e *5olicy+,. 9n Marc3 &$- &" !- t3e Forum served t3e Com(laint and all Anne=es- including a >ritten Notice o. t3e Com(laint- setting a deadline o. A(ril !- &" ! by 43ic3 Res(ondent could .ile a Res(onse to t3e Com(laint- via e;mail to all entities and (ersons listed on Res(ondent<s registration as tec3nical- administrative- and billing contacts- and to (ostmaster?massy.com. Also on Marc3 &$- &" !- t3e >ritten Notice o. t3e Com(laint- noti.ying Res(ondent o. t3e e;mail addresses served and t3e deadline .or a Res(onse- 4as transmitted to Res(ondent via (ost and .a=- to all entities and (ersons listed on Res(ondent<s registration as tec3nical- administrative and billing contacts.

A timely Res(onse 4as received and determined to be com(lete on Marc3 &$&" !. 9n A(ril &- &" !- (ursuant to Com(lainant@s reAuest to 3ave t3e dis(ute decided by a single;member 5anel- t3e National Arbitration Forum a((ointed 5aul M. 6eCicco as 5anelist. Having revie4ed t3e communications records- t3e Administrative 5anel )t3e B5anelB, .inds t3at t3e National Arbitration Forum 3as disc3arged its res(onsibility under 5aragra(3 &)a, o. t3e Rules .or 0ni.orm 6omain Name 6is(ute Resolution 5olicy )t3e BRulesB, Bto em(loy reasonably available means calculated to ac3ieve actual notice to Res(ondentB t3roug3 submission o. Clectronic and >ritten Notices- as de.ined in Rule and Rule &. RELIEF SOU'HT Com(lainant reAuests t3at t3e domain name be trans.erred .rom Res(ondent to Com(lainant. PARTIES. CONTENTIONS A. Com(lainant Com(lainant contends as .ollo4s: Com(lainant 3as used t3e NCAL & MA11D GR905 mark since as early as t3e mid %%"<s. Res(ondent<s )massy&#om* domain name is con.usingly similar to Com(lainant<s NCAL & MA11D GR905 mark. Res(ondent 3as no rig3ts or legitimate interests in t3e )massy&#om* domain name. Com(lainant 3as neit3er licensed nor aut3oriEed Res(ondent to use any (art o. t3e NCAL & MA11D GR905 mark. Com(lainant<s use o. its mark (recedes Res(ondent<s registration o. t3e )massy&#om* domain name on 1e(tember &$- %%%. Res(ondent 3as made no legitimate or .air use o. t3e dis(uted domain name. Res(ondent<s 4ebsite resolves to a 4ebsite containing links to a business o(erated by t3ird;(arties o..ering various goods and services associated 4it3 s3oes and 3otels. Res(ondent registered and is using t3e )massy&#om* domain name in bad .ait3. Res(ondent is o..ering to sell t3e dis(uted domain name via a click;t3roug3 link. Com(lainant o..ered to (urc3ase t3e domain name .or F -""" and t3en again .or F "-""". Res(ondent is attem(ting to sell t3e dis(uted domain name .or an e=cessive (rice. Res(ondent admits to being involved in numerous 06R5 (roceedings .or t3e ot3er domain names it 3as registered. Res(ondent is

attem(ting to eit3er disru(t Com(lainant<s business or to divert tra..ic .or its o4n gain. Res(ondent 3as used a (rivacy service to conceal its identity. Res(ondent 4as a4are o. Com(lainant and Com(lainant<s mark 43en it registered t3e )massy&#om* domain name. G. Res(ondent Res(ondent contends as .ollo4s: Res(ondent<s )massy&#om* domain name is not identical or con.usingly similar to Com(lainant<s (reviously used trademark. Res(ondent 3as rig3ts and legitimate interests in t3e )massy&#om* domain name. Com(lainant 3as .ailed to (rovide anyt3ing indicating t3at Res(ondent 3as no rig3ts or legitimate interests. Res(ondent 3as used t3e )massy&#om* domain name .or t3e last !.$ years. Res(ondent did not register t3e )massy&#om* domain name in bad .ait3. Res(ondent 4as una4are o. Com(lainant 43en it registered t3e dis(uted domain name until February $- &" !. Com(lainant made a series o. o..ers .or t3e dis(uted domain name. Com(lainant<s .irst o..er 4as .or F#""- .ollo4ed by a F -""" o..er and t3en an F7"" o..er. 9n February "- &" ! Res(ondent received anot3er F -""" o..er .rom Com(lainant. :n t3e late %%"s- Res(ondent registered as many dictionary 4ords as it couldlater including t3e dictionary 4ord Massy. Res(ondent reAuests a .inding o. reverse domain name 3iHacking. C. Additional 1ubmissions Com(lainant contends in its Additional 1ubmission as .ollo4s: Res(ondent 3as been subHect to various (rior 06R5 (roceedings. Res(ondent uses t3e )massy&#om* domain name to ca(italiEe on t3e trademark value o. t3e related advertisements and is not seeking to 3ost advertisements t3at rely on t3e descri(tive value o. t3e (3rase *massy.+ Regarding reverse domain name 3iHacking- Com(lainant broug3t its com(laint in good .ait3 because t3e domain name is con.usingly similar to a dominant (ortion o. a mark in 43ic3 Com(lainant 3as s3o4n rig3ts. FINDIN'S Com(lainant o4ns common la4 trademark rig3ts .or t3e NCAL & MA11D mark.

Com(lainant .iled an *intent to use+ trademark a((lication 4it3 t3e 01529 .or MA11D on Marc3 !- &" !. Com(laint .iled its Com(laint on or about Marc3 7- &" !. Com(lainant 3as no trademark rig3ts in MA11D. Res(ondent is not aut3oriEed to use Com(lainant<s NCAL & MA11D trademark in any ca(acity. Res(ondent registered t3e at;issue domain name a.ter Com(lainant acAuired rig3ts in its NCAL & MA11D mark. Res(ondent o..ered to sell t3e at;issue domain name to Com(lainant .or an amount in e=cess o. its relevant e=(enses. Res(ondent uses t3e )massy&#om* domain name to address a 4ebsite t3at t3at a((ears to be unrelated to Com(lainant. DISCUSSION 5aragra(3 $)a, o. t3e Rules instructs t3is 5anel to Bdecide a com(laint on t3e basis o. t3e statements and documents submitted in accordance 4it3 t3e 5olicyt3ese Rules and any rules and (rinci(les o. la4 t3at it deems a((licable.B 5aragra(3 !)a, o. t3e 5olicy reAuires t3at Com(lainant must (rove eac3 o. t3e .ollo4ing t3ree elements to obtain an order t3at a domain name s3ould be cancelled or trans.erred: ) , t3e domain name registered by Res(ondent is identical or con.usingly similar to a trademark or service mark in 43ic3 Com(lainant 3as rig3ts8 and )&, Res(ondent 3as no rig3ts or legitimate interests in res(ect o. t3e domain name8 and )#, t3e domain name 3as been registered and is being used in bad .ait3. Identi#al and/o! Con0"singly Simila! 23e at;issue domain name is con.usingly similar to a trademark in 43ic3 Com(lainant 3as rig3ts. Com(lainant (resents t3e 5anel 4it3 su..icient evidence to s3o4 it 3as common la4 trademark rig3ts in t3e NCAL & MA11D mark to demonstrate its 3as rig3ts in a mark (ursuant to 5olicy I!)i,. See Yarosh Brothers, LLC v. Junk My Cars- FA "!7' 7 )Nat. Arb. Forum 1e(t. &- &""', ).inding t3at com(lainant establis3ed common la4 rig3ts in its mark by (roviding evidence o. com(lainant<s (o(ularity and success,. Moreover- Res(ondent does not dis(ute suc3 rig3ts. Ho4ever 4it3

regard to MA11D standing alone- Com(lainant only claims in (assing t3at it 3as commonly been re.erred to as MA11D. >it3out more- Com(lainant<s bald assertion does not3ing to demonstrate it 3as trademark rig3ts in t3at mark. Furt3ermore- alt3oug3 not disclosed in eit3er (arty<s (a(ers t3e 5anel notes t3at Com(lainant .iled an *intent to use+ ):20, a((lication .or MA11D 4it3 t3e 01529 only .our days be.ore it .iled its Com(laint. See Trademark/Service Mark Application, rincipal !e"ister Serial #um$er% &'(())&*, )3tt(:JJtsdr.us(to.govJdocumentvie4erK case:dLsn7M&& 7!&doc:dLA55&" !"# 7"'#&$$Ndoc:nde=L"&(ageL - A(ril - &" !,. :n .iling t3e :20 a((lication Com(lainant t3ereby admits t3at it 3as not yet used t3e MA11D mark in commerce- but instead intends to use t3e mark at some (oint in t3e .uture. See )+ ,.S. Code - ).+)/)0$. 23e unavoidable conclusion t3at Com(lainant 3ad no rig3ts in MA11D 43en it .iled its Com(laint is .urt3er su((orted by t3e .act t3at Res(ondent registered t3e at;issue domain name over ! years be.ore Com(lainant<s 06R5 .iling but Com(lainant did not com(lain about t3e )massy&#om* domain name until no4. Not4it3standing t3e .orgoing- Res(ondent<s )massy&#om* domain name lacks t3e term NCAL and t3e am(ersand *&+ in Com(lainant<s NCAL & MA11D trademark- but .eatures t3e mark<s MA11D com(onent. 23e necessary generic to(;level domain *.com+ com(letes t3e domain name. Removing 4ords and adding a to(;level domain name to a com(lainant<s mark are generally insu..icient alterations to avoid a .inding o. con.usingly similar. 23ere.ore t3e 5anel concludes t3at t3e at;issue domain is con.usingly similar to Com(lainant<s NCAL & MA11D mark under 5olicy I!)a,)i,. See Asprey 1 2arrard Ltd v. Canlan Computin"- 6&"""; &M& )>:59 Nov. !- &""", ).inding t3at t3e domain name Oas(rey.comP is con.usingly similar to t3e com(lainant<s A15RCD & GARRAR6 and M:11 A15RCD marks,8 see also, Bank o3 Am. Corp. v. McCall- FA #$" & )Nat. Arb. Forum 6ec. # - &""&, )3olding t3at attac3ing a g2L6 is *unable to create a distinction ca(able o. overcoming a .inding o. con.using similarity+,8 s ee also, 214 Corp. v. Anderson- 6&"""; &M! )>:59 Nov. &&- &""", )noting t3at 5G&C<s 3ome 4eb (age is .ound at O(ge.comP because t3e am(ersand symbol is not re(roducible in a domain name,. Rig ts o! Legitimate Inte!ests 0nder 5olicy I !)a,)ii,- Com(lainant must .irst make out a prima 3acie case s3o4ing t3at Res(ondent lacks rig3ts and legitimate interests in res(ect o. an at; issue domain name and t3en t3e burden- in e..ect- s3i.ts to Res(ondent to come .or4ard 4it3 evidence o. its rig3ts or legitimate interests. See 5anna6Bar$era rods., 7nc. v. 4ntm8t Commentaries- FA '! 7&7 )Nat. Arb. Forum Aug. 7&""M,. Com(lainant .ails to meet its burden. Com(lainant contends it neit3er licensed nor ot3er4ise aut3oriEed Res(ondent to use its NCAL & MA11D mark or any (art o. suc3 mark. Ho4ever as discussed

above Com(lainant admits t3oug3t its :20 trademark a((lication t3at it 3as no rig3ts 43atsoever in MA11D- des(ite 3aving used t3e NCAL & MA11D mark (rior to t3e time Res(ondent registered t3e at;issue domain name. *Massy+ is a dictionary 4ord as Com(lainant concedes- and no license 4ould normally be needed to use t3e term unless t3e term acAuired distinctiveness. Com(lainant<s :20 a((lication (uts t3at contingency to rest. Additionally- t3e .act t3at Com(lainant took no action concerning t3e at;issue domain name .or over ! years suggests t3at Com(lainant long believed Res(ondent 4as 4it3in its rig3t to use t3e dictionary 4ord com(onent o. t3e NC:L & MA11D mark in its domain name. Com(laint<s 06R5 .iling t3us a((ears to be motivated not so muc3 by Com(lainant<s conviction t3at t3e domain name o..ends its NC:L & MA11D trademark as by Com(lainant<s continued desire to secure )massy&#om*- t3e domain name t3at best ma(s to its antici(ated MA11D trademark. Given t3e .oregoing- t3e 5anel concludes t3at Com(lainant .ails to make out a prima 3acie s3o4ing t3at Res(ondent lacks rig3ts and interests in res(ect o. t3e at;issue domain name and t3us Com(lainant does not meet its burden under 5olicy I!)a,)ii,. Finally- since Res(ondent 3as rig3ts or legitimate interests in t3e )massy&#om* domain name (ursuant to 5olicy I !)a,)ii,- t3e 5anel need not consider Res(ondent<s bad .ait3 under 5olicy I !)a,)iii,. See Lockheed Martin Corp. v. Skunk9or: Custom Cycle- 6&""!;"7&! )>:59 Qan. 7- &""$, ).inding t3at t3e issue o. bad .ait3 registration and use 4as moot once t3e (anel .ound t3e res(ondent 3ad rig3ts or legitimate interests in t3e dis(uted domain name,8 see also ;an"uard 2roup 7nc. v. 7nvestors <ast Track, FA 7M#&$' )Nat. Arb. Forum Qan. 7- &""', )*Gecause Res(ondent 3as rig3ts and legitimate interests in t3e dis(uted domain name- 3is registration is not in bad .ait3.+,. Re1e!se Domain Name Hi2a#(ing Res(ondent reAuests a .inding o. reverse domain name 3iHacking against Com(lainant. Ho4ever- even t3oug3 t3e 5anel 3olds t3at Com(lainant .ails to satis.y its burden under t3e 5olicy- a .inding o. reverse domain name 3iHacking does not necessarily .ollo4. See 4C2 4uropean City 2uide v. =oodell- FA 7#7%' )Nat. Arb. Forum 9ct. !- &""#, )*Alt3oug3 t3e 5anel 3as .ound t3at Com(lainant .ailed to satis.y its burden under t3e 5olicy- t3e 5anel cannot conclude on t3at basis alone- t3at Com(lainant acted in bad .ait3.+,. 9n t3e one 3and- it a((ears t3at Com(lainant<s .iling 4as motivated not by any real desire to (rotect its NC:L & MA11D trademark but rat3er to acAuire a domain name to su((ort Com(lainant<s inc3oate MA11D trademark a((lication. 9n t3e ot3er 3and- Com(lainant (revails under 5olicy I!)a,)i, and it is not a((arent .rom t3e record t3at Com(lainant kne4 or s3ould 3ave kno4n to a reasonable certainty t3at t3e Com(laint 4ould .ail under eit3er 5olicy I)a,)ii, or I)a,)iii,. 9n balance t3e 5anel .inds t3at Com(lainant did not engage in reverse domain name 3iHacking. See 2allup, 7nc. v. CRs.p.r.l.- FA %"!M )Nat. Arb. Forum 6ec. &-

&""#, ).inding no reverse domain name 3iHacking 43ere com(lainant (revailed on t3e *identicalJcon.usingly similar+ (rong o. t3e 5olicy,8 see also Church in 5ouston v. Moran- 6&"" ;"M7# )>:59 Aug. &- &"" , )noting t3at a .inding o. reverse domain name 3iHacking reAuires bad .ait3 on t3e com(lainant<s (art43ic3 4as not (roven because t3e com(lainant did not kno4 and s3ould not 3ave kno4n t3at one o. t3e t3ree elements in 5olicy I !)a, 4as absent,. DECISION Having not establis3ed all t3ree elements reAuired under t3e :CANN 5olicy- t3e 5anel concludes t3at relie. s3all be DENIED. Accordingly- it is 9rdered t3at t3e )massy&#om* domain name REMAIN 3ITH Res(ondent.

5aul M. 6eCicco- 5anelist 6ated: A(ril &- &" !