To study the Utility of products & services of ICICI Bank

INDEX
Chepte r 1 2 3 4 5 ! " Particulars Executive Summery Purpose of Study Introduction Company Profile (i) (ii) Page No

CHA TE!"#
U! $%E $& THE %TUD'
#(# $)*ective of %tudy
#$e main o%&ectives of t$is pro&ect are t$e follo'in() #o study t$e concept of recruitment and selection*

#o study t$e recruitment and selection procedure in ICICI +,-.* #o study S/0# analysis of ICICI +,-.* #o study a%out ICICI +,-. and its related aspects li1e its products 2 services3 $istory3 or(ani4ational structure3 su%sidiary companies etc*

#o identify t$e pro%a%le area of improvement to ma1e recruitment and selection procedure more effective*

#(+ %C$ E $& THE %TUD'

#$e %an1in( industry in India $as a $u(e canvas of $istory3 '$ic$ covers t$e traditional %an1in( Practices from t$e time of +ritis$ers to t$e reforms period3 nationali4ation to privati4ation of %an1s and no' increasin( num%ers of forei(n %an1s in India* #$erefore3 +an1in( in India $as %een t$rou($ a lon( &ourney* +an1in( industry in India $as also ac$ieved a ne' $ei($t 'it$ t$e c$an(in( times* #$e use of tec$nolo(y $as %rou($t a revolution in t$e 'or1in( style of t$e %an1s* -evert$eless3 t$e fundamental aspects of %an1in( i*e* trust and t$e confidence of t$e people on t$e institution remain t$e same* #$e ma&ority of t$e %an1s are still successful in 1eepin( 'it$ t$e confidence of t$e s$are$olders as 'ell as ot$er sta1e$olders* 5o'ever3 'it$ t$e c$an(in( dynamics of %an1in( %usiness %rin(s ne' 1ind of ris1 exposure* #$e present study attempts to analy4e t$e recruitment and selection process of ICICI +,-.* #$e study 'ill focus on recruitment steps and selection procedure of middle level and &unior level of mana(ement* #$e period of su%mission of t$e report is from 1"67 6271281"67"62712*

CHA TE! " +

INT!$DUCTI$N
3

+(# History
ICICI +an1 'as esta%lis$ed in 199 %y t$e Industrial Credit and Investment Corporation of India3 an Indian financial institution3 as a '$olly o'ned su%sidiary* #$e parent company 'as formed in 1955 as a &oint8venture of t$e /orld +an13 India:s pu%lic8sector %an1s and pu%lic8sector insurance companies to provide pro&ect financin( to Indian industry* #$e %an1 'as initially 1no'n as t$e Industrial Credit and Investment Corporation of India +an13 %efore it c$an(ed its name to t$e a%%reviated ICICI +an1* #$e parent company 'as later mer(ed into ICICI +an1* ICICI +an1 launc$ed internet %an1in( operations in 199" ICICI:s s$are$oldin( in ICICI +an1 'as reduced to 4 percent3 t$rou($ a pu%lic offerin( of s$ares in India in 199"3 follo'ed %y an e;uity offerin( in t$e form of ,merican <epositary =eceipts on t$e ->SE in 2777* ICICI +an1 ac;uired t$e +an1 of ?adura @imited in an all8stoc1 deal in 27713 and sold additional sta1es to institutional investors durin( 2771872* In t$e 1997s3 ICICI transformed its %usiness from a development financial institution offerin( only pro&ect finance to a diversified financial services (roup3 offerin( a 'ide variety of products and services3 %ot$ directly and t$rou($ a num%er of su%sidiaries and affiliates li1e ICICI +an1* In 19993 ICICI %ecome t$e first Indian company and t$e first %an1 or financial institution from non8Aapan ,sia to %e listed on t$e ->SE* In 27773 ICICI +an1 %ecame t$e first Indian %an1 to list on t$e -e' >or1 Stoc1 Exc$an(e 'it$ its five million ,merican depository s$ares issue (eneratin( a demand %oo1 13 times t$e offer si4e* In 0cto%er 27713 t$e +oards of <irectors of ICICI and ICICI +an1 approved t$e mer(er of ICICI and t'o of its '$olly o'ned retail finance su%sidiaries3 ICICI Personal Binancial Services @imited and ICICI Capital Services @imited3 'it$ ICICI +an1* #$e mer(er 'as approved %y s$are$olders of ICICI and ICICI +an1 in Aanuary 27723 %y t$e 5i($ Court of Cu&arat at ,$mada%ad in ?arc$ 27723 and %y t$e 5i($ Court of Audicature at ?um%ai and t$e =eserve +an1 of India in ,pril 2772*

In 277"3 follo'in( t$e 277" financial crisis3 customers rus$ed to ,#?:s and %ranc$es in some locations due to rumors of adverse financial position of ICICI +an1* #$e =eserve +an1 of India issued a clarification on t$e financial stren(t$ of ICICI +an1 to dispel t$e rumors*

+(+ Introduction
ICICI +an1 @imited is an Indian diversified financial services company $ead;uartered in ?um%ai3 ?a$aras$tra* It is t$e second lar(est %an1 in India %y assets and t$ird lar(est %y mar1et capitali4ation* It offers a 'ide ran(e of %an1in( products and financial services to corporate and retail customers t$rou($ a variety of delivery c$annels and t$rou($ its speciali4ed su%sidiaries in t$e areas of investment %an1in(3 life and non8life insurance3 venture capital and asset mana(ement* #$e +an1 $as a net'or1 of 23 37 %ranc$es and "3773 ,#?:s in India3 and $as a presence in 19 countries3 includin( India* #$e %an1 $as su%sidiaries in t$e Dnited .in(dom3 =ussia3 and CanadaE %ranc$es in Dnited States3 Sin(apore3 +a$rain3 5on( .on(3 Sri @an1a3 Fatar and <u%ai International Binance CentreE and representative offices in Dnited ,ra% Emirates3 C$ina3 Sout$ ,frica3 +an(lades$3 #$ailand3 ?alaysia and Indonesia* #$e company:s D. su%sidiary $as esta%lis$ed %ranc$es in +el(ium and Cermany* ICICI +an1 is IndiaGs lar(est private sector %an1 in mar1et capitali4ation and second lar(est overall in terms of assets* #$e %an1 $as a net'or1 of 13 2 %ranc$es and a%out 43""3 ,#?s in India and presence in 1" countries* #$e industrial credit and investment corporation of India limited (ICICI) 'as incorporated in 1955 at t$e initiative of /orld +an13 t$e (overnment of India and representatives of Indian industry3 'it$ t$e o%&ective of creatin( a development financial institution for providin( mediumH term and lon(8 term pro&ect financin( to Indian %usinesses* ,*=amas'ami ?udaliar is elected as t$e first c$airman of ICICI @imited* C5,-<, .0C55,= is currently mana(in( director and CE0 of ICICI +an1* .oc$$ar $as also consistently fi(ured in fortuneGs list of I?ost Po'erful /omen in +usinessJ

since 2775* .K .amat$'$o $as 'as a'arded Padma +$us$an a'ard from t$e Indian (overnment in 277" is t$e -on8Executive C$airman of t$e +an1* ICICI ,I-E%T$NE% #.//0 Promoted #<ICI H IndiaGs first venture capital company* #..10 ICICI @td %ecame t$e first company in t$e Indian financial sector to raise C<=* #...0 ICICI %ecomes t$e first Indian company to (et listed on t$e ->SE t$rou($ an issue of ,merican depository s$ares* +2220 ICICI +,-. %ecame t$e first commercial %an1 from India to (et its stoc1 listed on t$e ->SE*

+(3 4eo5raphical areas

 5aryana C$ennai <el$i +i$ar

?um%ai +an(alore .arnata1a 0rissa

CHA TE!"3

C$, AN' !$&I-E

3(# $!4ANI6ATI$N %T!UCTU!E $& ICICI BAN7 * =etail %an1in(* /$olesale %an1in( Pro&ect finance and special assets mana(ement International %usiness
8

Corporate %an1

!etail )ankin5 is %an1in( in '$ic$ %an1in( institutions execute transactions directly 'it$ consumers3 rat$er t$an corporations or ot$er %an1s* Services offered include savin(s and transactional accounts3 mort(a(es3 personal loans3 de%it cards3 and credit cards* 8holesale )ankin5 is t$e provision of services %y %an1s to t$e li1es of ?ort(a(e +ro1ers3 lar(e corporate clients3 mid8si4ed companies3 real estate developers and investors3 international trade finance %usinesses3 institutional customers (suc$ as pension funds and (overnment entities6a(encies)3 and services offered to ot$er %an1s or ot$er financial institutions* ro*ect finance is t$e medium8 to lon(8term financin( of infrastructure and industrial pro&ects %ased upon t$e pro&ected cas$ flo's of t$e pro&ect rat$er t$an t$e %alance s$eets of t$e pro&ect sponsors* %pecial assets 9ana5e9ent 1* #$e mana(ement of a client:s investments %y a financial services company3 usually an investment %an1* #$e company 'ill invest on %e$alf of its clients and (ive t$em access to a 'ide ran(e of traditional and alternative product offerin(s t$at 'ould not %e to t$e avera(e investors* 2* ,n account at a financial institution t$at includes c$ec1in( services3 credit cards3 de%it cards3 mar(in loans3 t$e automatic s'eep of cas$ %alances into a money mar1et fund3 as 'ell as %ro1era(e services*

,n International Bankin5 &acility :IB&; is a separate account esta%lis$ed %y a D*S* %an13 or a DS %ranc$6su%sidiary of a forei(n %an13 or an Ed(e ,ct Corporation in t$e Dnited States to offer services to only non8DS residents and institutions* #$e services offered include deposit and loan services* (-ote3 an I+B is not necessarily a separate le(al entity*)

$ne Corporate Centre is an office s1yscraper in Pasi( City3 ?etro ?anila3 P$ilippines* It is t$e 13t$8tallest %uildin( in t$e country and ?etro ?anila as 'ell 'it$ a $ei($t of 272 meters ( 2*!3 feet) L3M from (round to tip of arc$itectural antenna* #$e %uildin( $as 45 floors a%ove (round includin( ! floors for commercial purposes3 and 9 %asement levels for par1in(

3(+ <I%I$N AND ,I%%I$N $& ICICI BAN7

<I%I$N
#o ensure most cost effective po'er for sustained (ro't$ of India* #o provide clean and (reen po'er for secured future of countrymen Constituent associates 2 sta1e$olders* #o continuously up(rade 2 update 1no'led(e 2 s1ill set of its $uman resources* #o ac$ieve excellence in every activity 'e underta1e

,I%%I$N
8e =ill levera5e our people> technolo5y> speed and financial capital to0 Expand t$e frontiers of our %usiness (lo%ally* Play a proactive role in t$e full reali4ation of IndiaGs potential* ?aintain $i($ standards of (overnance and et$ics* Create value for our sta1e$olders* #o ensure most cost effective po'er for sustained (ro't$ of India* #o provide clean and (reen po'er for secured future of countrymen* #o ac$ieve excellence in every activity 'e underta1e

3(3 !$DUCT% AND %E!<ICE% BAN7IN4 ACC$UNT% 3(3# ACC$UNT

ICICI +an1 offers a 'ide ran(e of %an1in( accounts suc$ as Current3 Savin(3 @ife Plus Senior3 =ecurrin( <eposit3 >oun( Stars3 Salary ,ccount etc* tailor8made for every customer se(ments3 from c$ildren to senior citi4ens* Convenience and ease to access are t$e %enefits of ICICI +an1 accounts*

'$UN4 %TA!% ACC$UNT

, special portal for c$ildren to learn %an1in( %asics3 mana(e personalfinances and $ave a lot of fun*

BAN7?CA, U%
10

#$is student %an1in( services (ives students access to t$eir account details at t$e clic1 of a mouse* Plus3 t$e student (ets a c$e;ue %oo13 de%it card and annual statements *

%A<IN4% ACC$UNT
Convenience is t$e name of t$e (ame 'it$ ICICI %an1Gs savin(s account* /$et$er it is an ,#?6de%it card3 easy 'it$dra'al3 easy loan options or internet %an1in(3 ICICI %an1Gs savin( account al'ays 1eep you in touc$ of money*

&IXED DE $%ITE%
ICICI +an1 offers a ran(e of deposit solutions to meet varyin( needs at every sta(e of life* It offers a ran(e of tenures and ot$er features to suit allre;uirements*

3(3+ IN%U!ANCE
#$e ICICI (roup offers a ran(e of insurance products to cover varyin( needs ran(in( from life3 pensions and $ealt$3 to $ome3 motor and travel insurance* #$e Products are made accessi%le to customers t$rou($ a 'ide net'or1 of advisors3 %an1in( partners3 corporate a(ents and %ro1ers 'it$ t$e added convenience of %ein( a%le to %uy online* -I&E IN%U!ANCE

#$e ICICI (roup provides t$e many life insurance products t$rou($ ICICIPrudential @ife Insurance Company*

4ENE!A- IN%U!ANCE
#$e ICICI (roup provides t$e many (eneral insurance products li1e motor3 t r a v e l a n d $ o m e i n s u r a n c e t $ r o u ( $ I C I C I @ o m % a r d C e n e r a l I n s u r a n c e Company*

3(33 -$AN%
ICICI %an1 offers a ran(e of deposits solutions to meet varyin( needs at every sta(e of life* It offers a ran(e of tenures and ot$er features to suit all re;uirements*

H$,E -$AN%

11

#$e -o* 1 5ome @oans Provider in t$e country3 ICICI +an1 5ome @oans offers some un%eata%le %enefits to its customers 8 <oorstep Service3 Simplified <ocumentation and Cuidance t$rou($out t$e Process* ItGs really easyN

E!%$NA- -$AN%

ICICI +an1 Personal @oans are easy to (et and a%solutely $assle free* /it$ minimum documentation you can no' secure a loan for an amountup to=s* 15 la1$s*

<EHIC-E -$AN% #$e -o* 1 financier for)8 #( Car loans

-et'or1 of more t$an 2577 c$annel partners in over 1777 locations* #ie8ups 'it$ all leadin( automo%ile manufacturers to ensure t$e %est deals* Blexi%le sc$emes 2 Fuic1 processin( is t$e main advanta(es are $ere* ,vail attractive sc$emes at competitive interest rates from t$e -o 1 Binancier for)8 +( T=o =heelers loans Binance facility up to 97O of t$e 0n =oad Cost of t$e ve$icle3 repaya%le in convenient repayment options and comforta%le tenors from mont$s to 3 mont$s* 3(3@CA!D% ICICI +an1 offers a variety of cards to suit different transactional needs* Its ran(e includes Credit Cards3 <e%it Cards and Prepaid cards* #$ese cards offer you convenience for financial transactions li1e cas$3 'it$dra'al3 s$oppin( andtravel* #$ese cards are 'idely accepted %ot$ in India and a%road* C!EDIT CA!D

ICICI +an1 Credit Cards (ive you t$e facility of cas$3 convenience and arran(e of %enefits3 any'$ere in t$e 'orld* #$ese %enefits ran(e from lifetime free cards3 Insurance %enefits3 (lo%al emer(ency assistance service3 discounts3 utility payments3 travel discounts and muc$ more*

12

 #$e

DEBIT CA!D ICICI +an1 <e%it Card is a revolutionary form of cas$ t$at

allo'scustomers to access t$eir %an1 account around t$e cloc13 around t$e'orld* #$e ICICI +an1 <e%it Card can %e used for s$oppin( at more t$an3*5 @a1$ merc$ants in India and 24 million merc$ants 'orld'ide* T!A<E- CA!D @oo1in( for security and

ICICI +an1 #ravel Card* t$e 5assel free 'ay to travel t$e 'orld* #ravelin( 'it$ DS <ollar3 Euro3 Pound Sterlin( or S'iss BrancsE security* 5as t$e convenience of usa(e of Credit or <e%it card* 3(3AIN<E%T,ENT !$DUCT% ,lon( 'it$ <eposit products and @oan offerin(s3 ICICI +an1 assists you to mana(e yits finances %y providin( various i n v e s t m e n t o p t i o n s r a n ( i n ( f r o m I C I C I + a n 1 # a x S a v i n ( + o n d s t o E ; u i t y Investments t$rou($ Initial Pu%lic 0ffers and Investment in Pure Cold* ICICI +an1 facilitates follo'in( investment products) PCovernment of India +onds PInvestment in ?utual Bunds PInitial Pu%lic 0ffers %y Corporate PInvestment in QPure ColdQ PBorei(n Exc$an(e Services PSenior Citi4ens Savin(s Sc$eme 3(31T!ADE %E!<ICE%0 ICICI +an1 offers online remittances as ' e l l a s online processin( of letters of credit and %an1 (uarantees* 3(3BA%%ET ,ANA4E,ENT0 Prudential ICICI ,sset ?ana(ement Company offers a 'ide ran(e of retail mutual fund products tailored to suit varied ris1 and maturity profiles* 3(3/CA%H ,ANA4E,ENT0 ICICI +an1 offers a complete =an(e 0f $i($ly customi4ed solutions for mana(in( %ot$ t$e collections and payments re;uirements of clients %y levera(in( tec$nolo(y* <aily customi4ed transactions reports and real time 'e%8ena%led do'nloads3 provide on8tap information facilitatin( effective 'or1in( capital mana(ement* convenienceE ta1e ICICI +an1 #ravel Card* Issued in duplicate* 0ffers t$e Pin %ased

13

3(3. C$! $!ATE BAN7IN40 ICICI +an1 offers compre$ensive and customi4ed financial solutions for its corporate clients3 includin( rupee and forei(n currency de%ts3 'or1in( capital credit3 structured financin( syndication and transaction %an1in( products and services* 3(@2 INTE!NET BAN7IN40 Internet %an1in( is availa%le to all ICICI +an1 savin(s and deposit account $olders3 credit card3 demat and loan customers* Internet %an1in( service offers customers a 'orld of convenience 'it$ services suc$ as %alance en;uiry3 transaction $istory3 account statement3 %ill payments3 and fund transfers and accounts related service re;uests* 3(@#AT,%0 /it$ more t$an 2577 ,#?s across t$e country3 ICICI +an1 $as one of t$e lar(est ,#? net'or1s in India* 3(@+ H$NE BAN7IN40 P$one %an1in( offers 24R! services across @ia%ility3 asset and investment products to %ot$ retail and corporate customers* 3(@3N!I"BAN7IN40 , (amut of services to ta1e care of all -=I %an1in( needs includin( deposits3 money transfers and private %an1in(* 3(@@,$NE' + INDIA0 , complete ran(e of online and offline money transfer solutions to send money to India* 3(@A !$ E!T'0 Bor millions of $ome %uyers across t$e country3 ICICI +an1 offers not &ust (reat deals on $ome loans %ut also a 'ealt$ of expert advice *ICICI +an1 offers $ome searc$ service '$ic$ can $elp a customer identify t$e property of $is c$oice %ased on $is %ud(et and ot$er re;uirements* 3(@1 DE,AT ACC$UNT%0 ICICI +an1Gs demat services after uni;ue features li1e e8 constructions3 consolidation3 di(itally si(ned statements3 mo%ile re;uests and corporate %enefit trac1in(* 3(@B!U!A- BAN7IN40 +an1 offers tec$nolo(y8%ased solutions3 financial innovations and multiple delivery c$annels to meet t$e financial needs of rural areas*

3(@ %8$T ANA-'%I% $& ICICI BAN7

14

Introduction to %8$T analysis(

#$e overall evaluation of t$e companyGs Stren(t$3 /ea1ness3 0pportunities and #$reats is called as S/0# ,nalysis* #$e external environment analysis of any %usiness 'ill (ive you t$e opportunities and t$reats facin( t$e %usiness* #$e external environment consists of t'o parts)

%T!ENTH
P=i($t strate(y for t$e ri($t products* P Superior customer service v6s competitors* PCreat +rand Ima(e PProducts $ave re;uired accreditations* P5i($ de(ree of customer satisfaction* PCood place to 'or1

8EA7NE%%
P@o'er response time 'it$ efficient and effective service PSome (aps in ran(e for certain sectors* PCustomer service staff needs trainin(* PProcesses and systems3 etc* P?ana(ement covers insufficient* $ $!TUNITIE% PProfit mar(ins 'ill %e (ood*
15

PCould extend to overseas %roadly* P-e' specialist applications* PCould see1 %etter customer deals P Bast H trac1 career development opportunities on an industry H 'ide %asis *TH!EAT% P@e(islation could impact* PCreat ris1 involved PKery $i($ competition prevailin( in t$e industry* PKulnera%le to reactive attac1 %y ma&or competitors P@ac1 of infrastructure in rural areas could constrain investment P5i($ volume6lo' cost mar1et is intensely competitive*

3(AC$, ITIT$!% IN&$!,ATI$N

2"6SEP62713
NA,E NET INT!E%T INC$,E :in cr; NET !$&IT :in cr; T$TA- A%%ET% :in cr;

5<BC +,-. ICICI +,-. .0#,. ?,5I-<=, ,SIS +,-. >ES +,-. CI#> D-I0- +,-.

2!2" *35 33542* 5 31"7*24 21994* 5 37!*35 1 9 *!!

51 !*7! 4 5*2 17"5*75 4242*21 9! *99 2"7*25

33!979*49 4!3 4!*79 53 *4 2"5 2!*!9 !3 2*12 1"357* 5

%ource0http0CC===(9oneycontrol(co9Cco9petitionCicici)ankCco9parisonCI
CI2+ HD&C Bank -i9ited is an Indian financial services company %ased in ?um%ai3 ?a$aras$tra t$at 'as incorporated in ,u(ust 1994* 5<BC +an1 is t$e fift$ or sixt$ lar(est %an1 in India %y assets and t$e second lar(est %an1 %y mar1et capitali4ation as of Be%ruary 243 2713* #$e %an1 'as promoted %y t$e 5ousin( <evelopment Binance Corporation3 a premier $ousin( finance company (set up in 19!!) of India* 5<BC +an1
16

$as 139" %ranc$es and over 534!1 ,#?s3 in 99 cities in India3 and all %ranc$es of t$e %an1 are lin1ed on an online real8time %asis* ADis Bank -i9ited is an Indian financial services firm $ead;uartered in ?um%ai3 ?a$aras$tra* It $ad %e(un operations in 19943 after t$e Covernment of India allo'ed ne' private %an1s to %e esta%lis$ed* #$e +an1 'as promoted &ointly %y t$e ,dministrator of t$e Specified Dnderta1in( of t$e Dnit #rust of India (D#I8I)3 @ife Insurance Corporation of India (@IC)3 Ceneral Insurance Corporation @td*3 -ational Insurance Company @td*3 #$e -e' India ,ssurance Company3 #$e 0riental Insurance Corporation and Dnited India Insurance Company D#I8I $olds a special position in t$e Indian capital mar1ets and $as promoted many leadin( financial institutions in t$e country* ,s on t$e year ended 31 ?arc$3 27123 ,xis +an1 $ad an operatin( revenue of 13343! crores and a net profit of 43242 crores* 'es Bank is a private %an1 in India* It 'as founded %y ,s$o1 .apur and =ana.apoor3 'it$ t$e duo $oldin( a collective financial sta1e of 2!*1 O* >ES +an1 $as received si(nificant national and international reco(nitions '$ic$ include ?r* =ana.apoor3 Bounder3 ?< 2 CE0 %ein( reco(ni4ed as t$e Entrepreneurial Banker of the Decade :+22#"+2#2; %y +om%ay ?ana(ement ,ssociation3 IndiaEs No( # Ne= rivate %ector Bank in t$e Binancial Express8E2> +est +an1s Survey 27173 IndiaEs &astest 4ro=in5 Bank of the 'ear at t$e +loom%er( D#K Binancial @eaders$ip ,'ards 2711* 7otak ,ahindra Bank is an Indian financial service firm esta%lis$ed in 19"5* It 'as previously 1no'n as .ota1 ?a$indra Binance @imited3 a non8%an1in( financial company* In Be%ruary 27733 .ota1 ?a$indra Binance @td3 t$e (roup:s fla(s$ip company 'as (iven t$e license to carry on %an1in( %usiness %y t$e =eserve +an1 of India (=+I)* .ota1 ?a$indra Binance @td* is t$e first company in t$e Indian %an1in( $istory to convert to a %an1* #oday it $as more t$an 273777 employees and =s* 173777 crore in revenue*

3(1 ,A!7ET %HA!E $& ICICI BAN7 2"6Septem%er62713

17

Company name

?ar1et capital (in crores) 5<BC +,-. 39*25 477*45 14"31"9*! ICICI +,-. 137" *!5 41*77 12139 1*"1 .0#,. ?,5I-<=, 49*97 432*"7 4"37!"*2! ,SIS +,-. 13379*77 !"4*57 4!3757*"4 I-dusInd +,-. 354*15 221*!5 1 3 42*11 >ES +,-. 3"9*47 237*55 133 73*44 %ource0http0CC===(9oneycontrol(co9CstocksCtop"co9panies"in" indiaC9arket"capitalisation")seC)anks"private"sector(ht9l ICICI +an13 India:s second8lar(est %an13 is comforta%le 'it$ a fall in mar1et s$are as it re%alances its lia%ilities3 and 'ill %e 'ell placed to capitali4e on opportunities '$en mar1et conditions improve3 its c$ief executive said* Q/e are allo'in( for a correction to $appen in our lia%ility mix* If t$at 'arrants some recali%ration of our mar1et s$are3 'e are comforta%le3Q c$ief executive .*K* .amat$ said in an intervie' for t$e =euters India Investment Summit* ICICI3 '$ic$ 'eat$ered a storm a%out its $ealt$ '$en investors (re' 'orried a%out its exposure to t$e (lo%al financial crisis after t$e collapse of @e$man +rot$ers in mid8Septem%er3 $as slo'ed lendin( as loan defaults rise* ICICI:s s$are of deposits and loans in t$e Indian %an1in( system $as slid to *5 per cent as at Septem%er 277" from "*! per cent in ?arc$ 277!3 accordin( to t$ree %ro1era(es polled %y =euters*

52'1 $i($

52'1 lo'

3(B THE 7E' CHA--EN4E%

ICICI +an1 @tdGs ta1eover of +an1 of =a&ast$an @td (+0=) 'ill $ave to clear a ne' re(ulatory $urdle %efore it can %e completed3 accordin( to a senior official in t$e industry ministry* ?ost %an1in( mer(ers can move a$ead once t$ey (et a (reen si(nal from t$e =eserve +an1 of India (=+I)3 %ut t$e deal %et'een IndiaGs lar(est private sector lender and t$e trou%led re(ional %an1 'ill need to %e cleared %y t$e (overnment as 'ell %ecause of t$e provisions of a controversial policy t$at cate(ori4es ICICI +an1 as a forei(n8o'ned oneE despite its local presence and Indian mana(ement* I#$e mer(er needs t$e approval of t$e BIP+ (Borei(n Investment Promotion +oard) under Press -ote 3*Dnder t$e Press -ote 3 of 2779 series3 if t$e o'ners$ip of an existin( Indian company is transferred to a n o n 8 r e s i d e n t e n t i t y 3
18

as a conse;uence of transfer of s$ares to nonresident entities t $ r o u ( $ amal(amation3 mer(er or ac;uisition3 t$en it 'ould re;uire BIP+ approval* Private sector lenders ICICI +an1 and 5<BC +an1 @td 'ere defined as forei(n8o'ned under t$e ne' rules since more t$an $alf t$eir e;uity is o'ned %y forei(n entities3 includin( forei(n institutional investors3 '$o $ave no %oard presence or say in company policy* #$is re(ulation is applica%le in sectors 'it$ forei(n direct investment (B<I) caps3 suc$ as defense production3 private sector %an1in(3 %roadcastin(3 commodity exc$an(es3 insurance3 print media3 telecommunications and satellites3 accordin( to t$e press note* ,ny forei(n firm tryin( to (ain control of local companies needs t$e prior approval of BIP+*, spo1esperson for ICICI +an1 said t$e %an1 'ould not comment on any issue relatin( to +0= till t$e conclusion of its %oard meetin( on 23 ?ay* ,t ICICI +an13 t$e selection process aims at (ettin( applicants '$o are li1ely to succeed at various roles in t$e +an1* #$e Endeavour is to select people '$o $ave a $i($ service orientation3 are passionate a%out t$eir career (oals3 and '$o display inte(rity and et$ics in all en(a(ements* #$e (ro't$ in t$e %alance s$eet $as come to a complete $alt compared to a 47O avera(e annual (ro't$ it posted in t$e period from 277587"* #$e si4e of %an1:s %alance s$eet declined %y 5*1O in B> 2779* In t$e days of t$e economic %oom3 t$e %an1:s (ro't$ 'as fuelled %y an unprecedented (ro't$ in retail loans* In fact3 even at t$e end of B> 27793 retail loans constituted 49O of its total loan %oo1 H t$e $i($est for any %an1 in India* ,s t$e slo'do'n started ma1in( its presence felt in t$e Indian economy3 t$e retail loan se(ment %ecame rat$er ris1y* Interestin(ly3 '$at $ad made t$e %an1 is today causin( it a (reat deal of concern* Beelin( t$e $eat3 ICICI +an13 'isely3 made it clear last year t$at more attention 'ill %e (iven to cleanin( its %oo1s and ta1in( stoc1 of t$e situation t$an to (ro'* -ot surprisin(ly3 t$ere is merit in payin( more attention to its risin( non8performin( assets (-P,)* #$e %an1:s net -P, &umped from 1*55O of its net advances at t$e end of ?arc$ 7" to 2*79O at t$e end of ?arc$ 79* ,t current levels3 it $as t$e $i($est -P,s3 in percenta(e terms3 across lar(e %an1s in t$e country

19

Bein5 proactive ICICI +an1 $as %een tryin( to tac1le t$e slo'do'n from all means it $as 'it$ one of t$em %ein( cost containment* Its operatin( expenses declined 13* O on a year8on8year (y8o8y) %asis in B>79* , %ul1 of t$e cost reduction 'as ac$ieved %y %rin(in( operational activities in8$ouse3 i*e* %y reducin( t$e role of direct mar1etin( a(entsQ noted S$are 1$an in its researc$ report* It is also tryin( to improve t$e s$are of current and savin(s account (C,S,) deposit3 '$ic$ attract lo'er interest rates and $elp in reducin( t$e cost of deposit* C,S, deposits formed 2"*!O of its total deposits at t$e end of ?arc$ 79 compared to 2 *1O a year a(o* #$is 'as evident durin( t$e analyst conference call for t$e B>79 results* ,t t$at point3 .oc$$ar commented3 Q?y intention is t$at 'e s$ould at least (et to a%out 33O of C,S, ratio %efore 'e start pressin( t$e accelerator on lendin(*Q Bor no'3 t$e %an1 is still stru((lin( as its profit dropped %y 35*3O y8o8y for t$e ?arc$ 79 ;uarter* Its performance is in star1 contrast to its peers in t$e %an1in( industry* Bor instance3 S+I posted a 31* O y8o8y (ro't$ in its net profit for nine mont$s endin( <ec:7"* 5<BC +an1 posted a 41*2O y8o8y (ro't$ in its net profit in B>79* Bor .oc$$ar3 '$o $as ta1en over t$e reins of t$e ICICI +an1 from .K .amat$3 t$e road a$ead 'ill %e frau($t 'it$ c$allen(es* Some senior executives li1e S$i1$a S$arma3 '$o $eaded ICICI Prudential @ife Insurance and =enu1a =amnat$3 '$o $eaded ICICI Kenture Capital $ave decided to move on* /it$out a dou%t3 .oc$$ar 'ill $ave $er $ands full* #$e road a$ead for ICICI +an1 promises to %e interestin(

20

CHA TE!"@

@(# INT!$DUCTI$N
People are inte(ral part of any or(ani4ation today* -o or(ani4ation can run 'it$out its $uman resources* In todayGs $i($ly complex and competitive situation3 c$oice of ri($t person at t$e ri($t place $as far reac$in( implications for an or(ani4ationGs functionin(*
21

Employee 'ell selected and 'ell placed 'ould not only contri%ute to t$e efficient runnin( of t$e or(ani4ation %ut offer si(nificant potential for future replacement* #$is $irin( is an important function* #$e process of $irin( %e(ins 'it$ $uman resource plannin( (5=P) '$ic$ $elps to determine t$e num%er and type of people on or(ani4ation needs* Ao% analysis and &o% desi(n ena%les to specify t$e tas1 and duties of $o%s and ;ualification expected from prospective &o% 5=P3 &o% analysis3 $o% desi(n $elps to identify t$e 1ind of people re;uired in an or(ani4ation and $ence $irin(* It s$ould %e noted t$at $irin( is an on(oin( process and not confined to formative sta(es of an or(ani4ation* Employees leave t$e or(ani4ation in searc$ of (reener pastures3 some retire and some die in t$e saddle* ?ore importantly an enterprises (ro's3 diversifies3 ta1e over t$e ot$er units all necessitatin( $irin( of ne' men and 'omen* In fact t$e $irin( function stops only '$en t$e or(ani4ation ceases to exist* 5irin( involves t'o %oard activities)8 i) ii) =ecruitment Selection

@(+ !EC!UIT,ENT
Definition0 ,ccordin( to Ed'in +* Blippo3 I=ecruitment is t$e process of searc$in( t$e candidates for employment and stimulatin( t$em to apply for &o%s in t$eor(ani4ation*J #$e 'ord TrecruitmentG $as many meanin( and plays an important role* Employees leave t$e or(ani4ation in searc$ of (reener pastures8 some retire some die in saddle* #$e most important t$in( is t$at enterprise (ro's3 diversifies3 and ta1es over ot$er units8all necessitatin( $irin( of ne' men and 'omen* In fact recruitment functions stop only '$en t$e or(ani4ation ceases to exist* #o understand recruitment in simple terms it is understood as process of searc$in( for o%tainin( applications of &o% from amon( from '$ic$ t$e ri($t people can %e selected* #o define recruitment 'e can define it formally as it is a process of findin( and attractin( capa%le applicants for employment* #$e process %e(ins '$en ne' recruit are sou($t and ends '$en t$eir application are
22

su%mitted* #$e result is a pool of applicants from '$ic$ ne' employees are selected* #$eoretically3 recruitment process is said to end 'it$ receipt of application in practice t$e activity extends to t$e screenin( applicants as to eliminate t$ose '$o are not ;ualified for &o%* @(3 &ACT$!% A&&ECTIN4 !EC!UIT,ENT #$ere are a num%er of factors t$at affect recruitment* #$ese are %roadly classified into t'o cate(ories) 1* 2* Internal factors External factors

@(3# INTE!NA- &ACT$!% #$e internal factors also called as Iendo(enous factorsJ are t$e factors 'it$in t$e or(ani4ation t$at affect recruitin( personnel in t$e or(ani4ation* Some of t$ese are)8 %iFe of the or5aniFation #$e si4e of t$e or(ani4ation affects t$e recruitment process* @ar(er or(ani4ation finds recruitment less pro%lematic t$an or(ani4ation 'it$ smaller in si4e* !ecruitin5 policy #$e recruitment policy of t$e or(ani4ation i*e* recruitin( from internal sources and external sources also affect t$e recruitment process* Cenerally3 recruitment t$rou($ internal sources is preferred3 %ecause o'n employees 1no' t$e or(ani4ation and t$ey can 'ell it in to t$e or(ani4ation culture* I9a5e of the or5aniFation Ima(e of t$e or(ani4ation is anot$er factor $avin( its influence on t$e recruitment process of t$e or(ani4ation* Cood ima(e of t$e or(ani4ation earned %y t$e num%er of
23

overt and covert action %y mana(ement $elps attract potential and complete candidates* ?ana(erial actions li1e (ood pu%lic relations3 renderin( pu%lic service li1e %uildin( roads3 pu%lic par1s3 $ospitals and sc$ools $elp earn ima(e or (ood'ill for or(ani4ation* #$at is '$y c$ip companies attract t$e lar(er num%ers of application* I9a5e of the *o) +etter remuneration and 'or1in( conditions are considered t$e c$aracteristics of (ood ima(e of a &o%* +esides3 promotion and carrier development policies of or(ani4ation also attract potential candidates* @(3+ EXTE!NA- &ACT$!% @i1e internal factors3 t$ere are some factors external to or(ani4ation3 '$ic$ $ave t$eir influence on recruitment process* Some of t$ese are (iven %elo')8 De9o5raphic factors ,s demo(rap$ics factors are intimately related to $uman %ein(s3 i*e* employees3 t$ese $ave profound influence on recruitment process* <emo(rap$ic factors include a(e3 sex3 @iteracy3 economics status etc* -a)or 9arket @a%or mar1et condition I*e* supply and demand of la%or is of particular importance in affectin( recruitment process* E*(* if t$e demand for specific s1ill is $i($ relative to its supply is more t$an for particular s1ill3 recruitment 'ill %e relatively easier* Une9ploy9ent situation #$e rate of unemployment is yet anot$er external factor its influence on t$e recruitment process* /$en t$e employment rate in an area is $i($3 t$e recruitment process tends to simpler* #$e reason is not difficult to see1* #$e num%er of application is expectedly very $i($ '$ic$ ma1es easier to attract t$e %est8;ualified applications* #$e reserve is also true* /it$ lo' rate of unemployment3 recruitin( process tend to %ecome difficult -a)or la=s
24

#$ere are several la%or la's and re(ulations passed %y t$e central and state (overnments t$at (overn different type of employment* #$ese cover 'or1in( condition3 compensation3 retirement %enefits3 safety and $ealt$ of employee in industrial underta1in(s* #$e c$ild @a%our ,ct3 19" E for example pro$i%its employment of c$ildren in certain employments* Similarly several ot$er acts suc$ as t$e Employment Exc$an(e ,ct3195"E #$e ,pprentice ,ct3 19 1E t$e Bactory ,ct3194"E and #$e ?ines ,ct3 1952 deal 'it$ recruitment*

-e5al consideration ,not$er external factor is le(al consideration 'it$ re(ard to employment reservation of &o%s for sc$edule tri%es3 and ot$er %ac1'ard class (0+C) is t$e popular examples of suc$ le(al consideration* #$e supreme court of India $as (iven its verdict in favor of 57 per cent of &o%s and seats* #$is is so in case admission in t$e educational institutions also*

25

@(@ !EC!UIT,ENT !$CE%% ,s stated earlier3 recruitment is t$e process of location3 identifyin(3 and attractin( capa%le applications for &o%s availa%le in an or(ani4ation* ,ccordin(ly3 t$e recruitment process comprises t$e follo'in( five steps) P P P P P =ecruitment plannin(E Strate(y <evelopmentE Searc$in(E Screenin(E Evaluation and Control*

@(A %E-ECTI$N
,EANIN4 AND DE&INITI$N( Selection is t$e process of pic1in( individuals (out of t$e pool of &o% applicants) 'it$ re;uisite ;ualifications and competence to fill &o%s in t$e or(ani4ation* , formal definition of Selection is)8 I It is t$e process of differentiatin( %et'een applicants in order to identify (and $ere) t$ose 'it$ a (reater li1eli$ood of success in a &o%*GG =ecruitment and selection are t$e t'o crucial in t$e 5= process and are often used interc$an(ea%ly* #$ere I3 $o'ever3 a fine distinction %et'een t$e t'o steps* /$ile recruitment refers to t$e process of identifyin( and encoura(in( prospective employees to apply for &o%s3 selection is concerned 'it$ pic1in( t$e ri($t candidates from t$e pool of applicants* =ecruitment is said to %e positive in its approac$ as it see1s to attract as many candidates as possi%le* Selection3 on t$e ot$er $and3 is

26

ne(ative in its application in as it see1s to eliminate as many un;ualified applicants as possi%le in order to identify t$e ri($t candidates*

@(1 !$-E $& %E-ECTI$N

#$e role of selection in an or(ani4ationGs effectiveness is crucial for at least3 t'o reasonsE first3 'or1 performance depends on individuals* #$e %est 'ay to improve performance is to $ire people '$o $ave t$e competence and t$e 'illin(ness to 'or1* ,r(uin( from t$e employeeGs vie'point3 poor or inappropriate c$oice can %e demorali4in( to t$e individual concerned ('$o finds $imself or $erself in t$e 'ron( &o%) and de8motivatin( to t$e rest of t$e 'or1force* Effective selection3 t$erefore3 assumes (reater relevance* Second3 cost incurred in recruitin( and $irin( personnel spea1s a%out volumes of t$e selection* Costs of 'ron( selection are (reater*

@(B %TE % IN %E-ECTI$N !$CE%%

27

@(/ The $)*ectives of recruit9ent and selection procedures $BGECTI<E%

#o ensure all recruitment and selection procedures comply 'it$ t$e E;ual 0pportunity Policy* #o ensure t$at all appointments are made on merit #o develop and maintain procedures '$ic$ 'ill assist in ensurin( t$e appointment of t$e most suita%le candidate *#o ensure t$at recruitment procedures are clear3 valid and consistently applied %y t$ose involved in recruitment and t$at t$ey provide for fair and e;uita%le treatment for t$ose '$o apply for employment*

%C$ E
1* #o structure t$e =ecruitment policy of company for different cate(ories of employees* 2* #o analy4e t$e recruitment policy of t$e or(ani4ation* 3* #o compare t$e =ecruitment policy 'it$ (eneral policy* 4* #o provide a systematic recruitment process* 5* It extends to t$e '$ole 0r(ani4ation* It covers corporate office3 sites and 'or1s appointments all over India*

* It covers 'or1ers3 Clerical Staff3 0fficers3 Ar* ?ana(ement3 ?iddle ?ana(ement and Senior ?ana(ement cadres @(. !EC!UIT,ENT AND %E-ECTI$N !$CEDU!E IN ICICI BAN7 I#$e art of c$oosin( men is not nearly so difficult as t$e art of ena%lin( t$ose one $as c$osen to attain t$eir full 'ort$J*

28

=ecruitment is t$e process %y '$ic$ or(ani4ations locate and attract individuals to fill &o% vacancies* ?ost or(ani4ations $ave a continuin( need to recruit ne' employees to replace t$ose '$o leave or are promoted in order to ac;uire ne' s1ills and promote or(ani4ational (ro't$* =ecruitment follo's 5= plannin( and (oes $and in $and 'it$ selection process %y '$ic$ or(ani4ations evaluate t$e suita%ility of candidates* /it$ successful recruitin( to create a si4ea%le pool of candidates3 even t$e most accurate selection system is of little use =ecruitin( %e(ins '$en a vacancy occurs and t$e recruiter receives aut$ori4ation to fill it* #$e next step is careful examination of t$e &o% and enumeration of s1ills3 a%ilities and experience needed to perform t$e &o% successfully* 0t$er steps follo') U Creatin( an applicant pool usin( internal or external met$ods U Evaluate candidates via selection U Convince t$e candidate U ,nd finally ma1e an offer Scope) #o define t$e process and flo' of activities '$ile recruitin(3 selectin( and appointin( personnel on t$e permanent rolls of an or(ani4ation* ,ut$ori4ation) S*-o* ,ut$ori4ed Si(natory 1 5ead8 5uman resource 2 ?ana(in( director ,mendments and deviations) ,ny amendments to and deviations from t$is policy can only %e aut$ori4ed %y t$e 5ead8 $uman =esources and t$e ?ana(in( <irector* Exclusions)

29

#$e policy does not cover t$e detailed formalities involved after t$e candidate &oins t$e or(ani4ation* ,C#IKI#> B@0/ #$e or(ani4ation p$ilosop$y s$ould %e 1ept in mind '$ile formulatin( t$e recruitment procedure* #$e 5= department 'ould set t$e recruitment norms for t$e or(ani4ation* 5o'ever3 t$e onus of effective implementation and compliance 'it$ t$e process rests 'it$ t$e $eads of t$e respective functions and departments '$o are involved in t$e recruitment and selection process* #$e process is aimed at definin( t$e series of activities t$at needs to %e performed %y different persons involved in t$e process of recruitment3 t$e c$ec1s and control measures to %e adopted and information t$at $as to %e captured* =ecruitment and Selection is conducted %y) 5= 2 +ranc$ ?ana(er Bunctional 5ead =EC=DI#?E-# P@,--I-C =ecruitment plannin( on t$e %asis of %ud(et ,* #$e manpo'er plannin( process for t$e year 'ould commence 'it$ t$e

companyGs %ud(etin( activity* #$e respective Bunctional $eads 'ould su%mit t$e manpo'er re;uirements of t$eir respective functions6 departments to t$e %oard of <irectors as part of t$e annual %usiness plan after detailed discussion 'it$ t$e $ead of $uman =esource Bunction alon( 'it$ detailed notes in support of t$e pro&ected num%ers assumptions re(ardin( t$e direct and indirect salary costs for eac$ position*

30

+*

, copy of t$e duly approved manpo'er plan 'ould %e for'arded %y t$e 5=

department for t$eir furt$er actions durin( t$e course of t$e year* #$e annual %ud(et 'ould specify t$e manpo'er re;uirement of t$e entire or(ani4ation3 at different levels3 in various functions6departments3 at different (eo(rap$ical locations and t$e timin( of t$e individual re;uirements* It 'ould also specify t$e re;uirement %ud(et3 '$ic$ is t$e cost allotted to'ards t$e recruitment of t$e %ud(eted staff and t$e replacement of t$e existin( employees* #$e manpo'er plan 'ould also clearly indicate t$e exact time at '$ic$ t$e incum%ent s$ould %e on %oard in suc$ a 'ay t$at t$e =e(ional 5= $as ade;uate notice for t$e time lapses involved in sourcin( any ot$er activities* C* #$e =e(ional 5=Gs 'ould underta1e t$e plannin( activity and necessary preparations in advance of t$e anticipated re;uirements3 as mont$ly and ;uarterly activities on t$e %asis of t$e approved %ud(et3 estimated separations and replacements t$erefore* <* #$e vacancies sou($t to %e filled or %ein( filled s$all al'ays %e 'it$in t$e

approved annual manpo'er %ud(et and no recruitment process s$all %e initiated 'it$out t$e formal concurrence of t$e 5ead of t$e =e(ional 5= under any circumstance* 5ead of t$e =e(ional 5= s$all also $ave t$e responsi%ility to monitor t$e appointments %ein( considered at any point of time 'it$ specific respect to t$e duly approved manpo'er %ud(ets* =evie' of ?anpo'er Plans and ,dditional ?anpo'er ,* =evie' of manpo'er %ud(ets s$all ta1e place on a ;uarterly %asis* In t$e event of any ne' position or any deviations to t$e ori(inal plans3 details of t$e positions may%e for'arded to t$e KP85= alon( 'it$ t$e ade;uate supportin( information* #$e recommendations 'ould normally re;uire a formal approval of t$e ?ana(in( <irector* ,lternately3 KP85= may record t$e summary of $is discussion 'it$ t$e ?ana(in( <irector and t$e ?<Gs approval on t$e recommendations3 to si(nify t$e final decision ta1en re(ardin( t$e recommendations* S0D=CI-C 0B SDI#,+@E C,-<I<,#ES
31

Selection of Sources =e(ional 5= 'ould tap various sources6c$annels for (ettin( t$e ri($t candidate* <ependin( on t$e nature of t$e position6(rade3 volumes of recruitment and any ot$er relevant factors3 t$e =e(ional 5= 'ould use any one multiple sources suc$ as) U Existin( data%ase (active application data %an1)E U Employee referral as per any company sc$eme t$at may %e approved from time to timeE U ,dvertisement in t$e internet6ne'spapers6ma(a4ines6companyGs sites6&o% sites or any ot$er mediaE U Placement ,(encies (particularly for positions of ?ana(ers and a%ove)E U 5ead$untin( firms particularly for senior positions3 specialist positions and critical positionsE U <irect recruitment from campuses6academic institutesE U Ao% 'e%sites and U ,ny ot$er appropriate sources* #$e norms for usin( any of t$e sources are not 'ater ti($t* -um%er of positions3 criticality of positions and t$e ur(ency of t$e positions3 confidentiality re;uirements3 relative efficacy and cost considerations 'ould play a role in t$e c$oice of t$e appropriate sourcin( mec$anism* ,<KE=#ISE?E-#S U ,ll recruitment advertisements (in any form and any medium) s$all al'ays conform to t$e .@I compliance norms and 'ould not %e released %y any department or %ranc$ 'it$out t$e approval of t$e KP85=* dependin( on t$e specifics of eac$ position for
32

'$ic$ recruitment advertisements are to %e released3 =e(ional 5= may o%tain assistance from t$e companyGs mar1etin( department and6or any external advertisin( a(encies for t$e preparation of t$e contents* .ey features of t$e positions as notified %y t$e Bunctional 5eads 'ould normally form a part of t$e advertisement text* U #$e media for releasin( advertisement 'ould depend on t$e level of t$e position %ein( considered and t$e ur(ency of t$e re;uirements* U #$e advertisement mode t$at could %e %roadly specified as ne'spapers (local or mainline dependin( on re;uirements)3 internet sites and %usiness ma(a4ines* Placement ,(encies65ead$untin( ,(encies U <ependin( upon t$e vacancies3 fres$er fittin( different description listed a%ove may %e recruited from time to time3 from academic institutes of appropriate standards6reputation6(rade3 in t$e re;uisite num%ers and at t$e compensation6stipend amounts to %e formally approved of t$e KP85=* Plans for suc$ recruitment need specific special approval of KP85=* norms re(ardin( t$e identification of t$e appropriate institutes3 constitution of t$e selection panels3 timin(s of t$e recruitment3 num%er of candidates to %e recruited into different positions3 c$oice of t$e appropriate selection process and t$e tools t$ereof s$all %e decided %y t$e 5ead of t$e =e(ional 5= in consultation 'it$ t$e KP85=3 dependin( on t$e specific features of t$e position* Screenin( t$e candidates Birst level screenin( #$e Candidates 'ould %e screened %y t$e 5= ?ana(er6+ranc$ ?ana(er for t$e respective locations* Screenin( 'ould %e on t$e %asis of t$e profile of t$e candidate and t$e departmental re;uirements* #$is assessment 'ill %e 'it$ respect to) a* #$e (eneral profile of t$e candidate3
33

%* c* d*

Personality fit of t$e candidate into t$e profile3 ,ptitude6attitude of t$e candidate3 ?otives of t$e person to &oin t$e company and '$et$er focus is in t$e s$ort term

or is a lon( term player3 e* +asic s1ill level on our set of re;uirements3 say numerically a%ility3 net'or1in(

a%ility3 etc f* Esta%lis$ t$e annual (uaranteed cas$ compensation of t$e individual and c$ec1 '$et$er t$e person 'ould fit into t$e system* (* Explain t$e role of Sales mana(er to t$e applicant and c$ec1 t$e acceptance of

t$e candidate for t$e same* In case of need3 t$e =e(ional 5= may ta1e a #ele intervie' of t$e candidate for furt$er assessment process* Second @evel Screenin( ,ptitude #est If t$e first assessment is positive3 t$e candidates 'ill (ive t$e aptitude test3 once suc$ test is selected approved %y t$e company* #$e scorin(3 interpretation and t$e (eneration of intervie' pro%es from t$at test 'ill also %e done at t$is time* People '$o ;ualify t$e minimum criteria on t$is test 'ill %e put up on to t$e Bunctional 5ead (KPGs in case of 50) for functional assessment and suita%ility into t$e role* #ied ,(ency Sales ?ana(er candidates s$ort listed %y t$e +? $ave 'ill t$en ta1e sales ,ptitude test3 once suc$ a test is finali4ed* Bor t$e final selection3 t$e re(ional ?ana(er (+usiness 5eads for 50) 'ill meet t$e candidates s$ort listed %y t$e %ranc$ mana(er6KP* #$e c$art specifyin( t$e ?inimum approval level for eac$ level of recruitment is specified %elo') Cate(ory +ranc$ ,rea
34

+usiness

?ana(in(

?ana(er6C$ief CSE6,<KIS0=S +IC +?6C? S? ?ana(er >es >es >es >es

?ana(er6,KP6KP -o >es >es >es

5eads -o -o >es >es

<irector -o -o -o >es

Ceneral -orms re(ardin( intervie' Process) ,* Intervie's s$ould consider t$e entire data provided %y t$e candidate eit$er

t$rou($ t$e formal CK or ot$er'ise %efore comin( to a conclusion a%out t$e candidate* #$ey may insist on seein( t$e proof of t$e claims made %y t$e candidate re(ardin( ;ualifications3 experience and ot$er ac$ievements* #$ey may3 at t$eir discretion3 decide to meet t$e candidate on more t$an one occasion or to refer t$e candidate to anot$er panel* +* =atin(s on various attri%utes of t$e candidates s$all %e recorded in t$e intervie'

evaluation s$eet3 soon after t$e intervie' is over* ,lon( 'it$ t$ese numerical ratin(s3 ;ualitative o%servations a%out t$e candidate and overall decision re(ardin( selection or ot$er'ise (includin( a decision to defer t$e induction3 referral to anot$er panel3 considerin( for anot$er position) s$all %e for'arded to t$e associated =ecruitment ?ana(er6 5ead of =e(ional 5=* Individual panel mem%ers $ave t$e option of appendin( t$eir additional remar1s6o%servations* -o selection 'ill %e treated as final unless t$e IES form is filled compre$ensively* Suita%ly appropriate IES formats may %e created for specific positions* C* ,ny discrepancies noticed %y t$e panel mem%ers re(ardin( t$e aut$enticity of

t$e data provided %y t$e candidate s$ould %e specifically and formally recorded on t$e IES form and suita%ly $i($ li($tened* <* Specific points to %e pro%ed durin( t$e reference c$ec1 process3 if any3 must

also %e clearly recorded and $i($ li($tened on t$e IES forms* ,dministrative ,ctions =e(ardin( Intervie's
35

,*

Sc$edulin( and t$e venue of t$e intervie's 'ould %e $andled %y t$e recruitment

team in consultation 'it$ t$e s$ort listed candidate and t$e selection panel mem%ers3 after ta1in( mutual convenience into account* Bor field positions3 respective %ranc$6re(ional $eads 'ould underta1e t$is co8ordination* +* ,fter t$e final round3 if t$e candidate is selected3 t$e complete set of papers Personal <ata Borm3 CK3 &o% re;uisition no*3 Intervie' evaluation s$eet 3reference c$ec1 details3 educational details3 alon( 'it$ t$e intervie'erGs recommendations and =eference c$ec1 form s$ould %e for'arded %y t$e recruitment mana(ers to recruitment $ead* Bitment of t$e candidate into a (rade and compensation fitment s$all %e on t$e assumption of aut$enticity of t$e information provided in t$e CK6application form* C* ,n appropriate formal communication s$all %e sent to t$e candidate '$ose

candidature is not %ein( ta1en for'ard3 or details of t$e ver%al6telep$onic communications provided to t$e candidate s$all %e recorded on t$e candidates papers3 %y t$e recruitment team6associated line mana(ers* In t$e case of intervie's ta1in( place at t$e %ranc$6re(ional levels3 similar notin( s$ould %e recorded on t$e individual candidateGs papers* -e(otiations of t$e terms and conditions and ot$er pre8appointment formalities ,* In t$e case of sales8#ied ,(ency functions3 t$e %ranc$ mana(ers 'ill %e allo'ed

to fix t$e salary and (rade of t$e incomin( sales mana(er3 provided t$e compensation does not exceed 27O of t$e candidates current cas$ salary* ,ny fitment %eyond t$is norms 'ill need t$e approval of 5ead85=* 5= 'ill for'ard a 'or1s$eet to support t$e +?Gs to evaluate t$e appropriate cas$ C#C of t$e incum%ent* Bor all ot$er functions3 t$e compensation and (rade 'ould %e fixed post a discussion %et'een t$e 5ead of t$e =e(ional 5= and t$e associated ,KP6KP* ,ny candidate %ein( offered a C#C of more t$an 4lacs 'ill need t$e si(n off from 5E,<85=* In appropriate cases3 at t$e discretion of t$e KP85=3 a deviation may %e referred to t$e ?ana(in( <irector3 for t$e ?<Gs formal approval* +* =esponsi%ility for ne(otiations and finali4ation of t$e terms s$all rest 'it$ t$e %est

+ranc$ ?ana(er6,ssociated ?ana(er* #$ey may see1 t$e assistance of t$e

36

recruitment mana(ers3 '$enever re;uired* =eference c$ec1s process s$ould not normally %e initiated unless t$e candidate $as indicated $is firm acceptance of t$e offer %ein( made %y us* =eference c$ec1s ,* -ormal3 reference c$ec1s s$ould %e underta1en 'it$ at least one reference* , second reference c$ec1 'ill %e done if considered necessary* =esponsi%le officials from t$e former employers3 academic institutes and6or any ot$er eminent personalities can %e considered as appropriate references* Close relatives and friends cannot %e considered as references* /$erever feasi%le and considered appropriate3 a reference s$ould %e made 'it$ a senior official of t$e candidateGs current employer* In case t$e candidate is currently un8employed3 reference s$ould %e made 'it$ t$e latest employer* #$e format of reference c$ec1 is to %e used as a frame'or1 for conductin( t$e process* +* /$ere t$e minimum t'o reference c$ec1s are not possi%le (particularly 'it$ t$e current employer) or '$ere t$ere is a mixed response from different sources3 t$e matter may %e to t$e KP85= for a final decision* <ependin( on t$e seniority and any ot$er considerations a%out t$e positions3 KP85= 'ould normally consult t$e functional $ead concerned3 %efore comin( to conclusions* ,ny candidate '$ose credentials are dou%tful s$all not %e recruited* C* In case of recruitment of ?ana(ement trainees3 fres$er and life advisors as sales ?ana(ers no reference c$ec1s 'ill %e re;uired* Employment offer letter ,* /$en a recruitment ?ana(er is fully satisfied a%out t$e selection of t$e ri($t

candidate and a%out completion of all t$e formalities connected 'it$ t$e appointment of candidate includin( re;uisite documentation3 satisfactory reference c$ec1 reports and medical fitness3 $e6s$e 'ould for'ard t$e relevant papers listed %elo' to t$e $ead of recruitment*
37

V Personal <ata form V Employee re;uisition form duly filled %y t$e re(ional 5ead6+ranc$ ?ana(er V Intervie' evaluation s$eet filled %y t$e re(ional $ead6+ranc$ mana(er6intervie'er 'it$ $is6$er comments* V @atest and updated resume of t$e candidate V P$otocopy of t$e appointment letter of t$e last employer or latest salary slip* V Employment details* V #'o Professional references* V @an(ua(e Proficiency* +* <ocument c$ec1 list for every (rade is as follo's) V ,ut$ori4ation =elease Borm* V +ac1(round c$ec1 Borm* V 5i($est Education certificate* V 5i($est Education mar1 s$eet* V 1 ?ont$ Salary Slip of Current Employer* V 1 ?ont$ Salary Slip of @ast Employer* V =elievin( @etter of last Employment* V Proof of =esidence* V 2 Passport Si4e P$oto(rap$*

38

C* =e(ional 5= mana(er 'ill ta1e t$e si(nature of 5ead85= on t$e employee re;uisition form and for'ard t$e papers to t$e employee service team for issuance of t$e offer letter* <* Employee services team 'ill issue offer letter3 to %e si(ned %y t$e -ational

=ecruitment ?ana(er or C$ief ?ana(er85=3 and send t$e same to t$e concerned +ranc$ ?ana(er6 5= ?ana(er* E* It 'ould %e t$e responsi%ility of t$e +ranc$ ?ana(er65= ?ana(er to ensure t$at

t$e accepted copy of t$e offer letter is for'arded to t$e employee service team 'it$in a 'ee1 of receipt of t$e offer letter* #ill t$is letter is issued3 t$e TofferG $as not ta1en place in formal sense* , copy of t$e offer letter s$all %e duly si(ned and returned to t$e candidate* Candidate 'ould %e expected to fulfill various &oinin( formalities3 '$ic$ are also formally communicated to $im6$er in t$e form of a c$ec1list t$at is attac$ed to t$e letter of offer* #$e =e(ional 5= $ead s$all $ave t$e overall responsi%ility and accounta%ility to maintain t$e templates of t$e offer letters and also for draftin( of suita%le non8standard terms to any specific candidate* B* #$e employee service team 'ill follo' up +ranc$ ?ana(er6=e(ional 5=

?ana(er for t$e &oinin( of t$e candidate and 'ill collect all relevant documents from t$e candidate includin( t$e &oinin( report3 %efore issuin( t$e appointment letter* The employee service team may enlist the help of the Branch Manager to ensure that all necessary documents within ten days o the person joining. ,fter t$e of all necessary documents3 t$e employee service team 'ill send t$e appointment letter to t$e ne' &oiner* C* 0nce t$e documentation is complete for t$e ne' &oiner (includin( t$e accepted

appointment letter)3 people '$o may $ave &oined %efore 27 t$ of t$e mont$ %ut $ave not %een included in t$e payroll for t$e mont$ %ecause of delay in receipt of papers 'ill %e (iven ad8$oc salary advance (up to maximum of 5O of t$e pro8rated salary)* #$is advance 'ill %e ad&usted once t$e person (ets included in t$e su%se;uent mont$Gs payroll*

39

5*

If t$e person does not su%mit t$e relievin( letter from t$e previous or(ani4ation3

'$ere re;uired to %e su%mitted as per t$e ta%le (iven a%ove3 'it$in t$ree mont$s of &oinin(3 t$e employee service mana(er can put t$eir salary on $old till suc$ time as t$e said documents are received* .ey tas1s of =e(ional 5= 5ead =e(ional 5= 5ead 'ill $ave t$e aut$ority and responsi%ility to administer6implement t$e recruitment and selection process as outlined* ,n illustrative list of t$e 1ey delivera%les of t$ese incum%ents is listed %elo'* Ensurin( inductions as per ;uality3 num%ers3 time and cost consideration of t$e company in accordance 'it$ t$e approved manpo'er %ud(et* U Creation of appropriate sourcin( mec$anism alon( 'it$ trac1in( t$e performance of t$ese mec$anisms* U Creation of ;uarterly and mont$ly recruitment plans U Effective coordination 'it$ external parties suc$ as candidates3 placement a(encies3 consultants3 academic6professional institutes and any ot$er includin( t$e custody of t$e formal a(reements 3 trac1in( timely payments and ad&usted t$ereto U Creation of compre$ensive and appropriate tools3 lin1a(es3 documents3 templates and any ot$er mec$anisms to ensure smoot$ execution of t$e process re;uirement3 alon( 'it$ timely improvements t$ereto U ,ssistance to user department and line mana(ers includin( in intervie'in(6selection support3 sc$edulin( etc* U Effective internal communication 'it$ user departments and line mana(ers includin( ma1in( t$e standard recruitment formats and ot$er templates easily availa%le to suc$ users and notifyin( t$e modifications to suc$ formats and templates*

40

U Creation and maintenance of ;ualitative information %ase re(ardin( candidates3 placement a(encies3 campuses3 institutes3 and any ot$er employment8mar1et information* U Creation and maintenance of appropriate and $i($8;uality ?IS for current and future needs of t$e or(ani4ation3 includin( pu%lication6circulation of appropriate reports t$ere from to t$e relevant users 'it$in t$e company* U ?onitorin( recruitment costs U Complete documentation for t$e entire recruitment and selection process for easy and ;uic1 retrieval in a readily audita%le format U #imely and effective communication 'it$ all internal and external parties includin( t$e candidates U #rac1in( t$e pro(ress of t$e selected candidates includin( resi(nation3 extensions of pro%ation periods6trainin( period3 etc for t$e purpose of improvement to recruitment and selection process* U Effective coordination 'it$ t$e post recruitment arm of t$e 5uman =esource function U <ocumentation and creatin( ?IS re(ardin( 'aiver3 deviation3 etc and identifyin( t$e 1ey areas for improvement in t$e formal recruitment and selection process document*

41

CHA TE!"A

A(# &INDIN4%
=ecruitment process is one of t$e very important processes for any or(ani4ation* #$is study proves t$at itGs one of t$e ma&or operations of t$e ICICI +an1* #$is study $elps to understand '$at t$e internal or external sources of recruitment are 2 also include t$e internal or external forces '$ic$ effects process* It also includes t$ose factors '$ic$ are used to control t$e effects of external or internal sources* #$is report also includes t$e selection processes of t$e %an13 $o' t$ey do t$at and '$at are t$e various 'ays to c$oose %est candidates3 tried to ma1e clear all t$e points '$ic$ related to recruitment process and selection process* In ICICI t$e recruitment policy spells out t$e o%&ective
42

and provides a frame'or1 for implementation of t$e recruitment pro(ramme in t$e form of procedures* #$e %an1 involves a commitment to %road principles suc$ as fillin( vacancies 'it$ %est ;ualified individuals* In a %an1 ICICI3 t$ere usually a staff unit attac$ed 'it$ personnel or an industrial relations department desi(nated as employment or recruitment office* #$is speciali4ation of recruitment ena%les staff personnel to %ecome $i($ly s1illed in recruitment tec$ni;ues and our evaluation* 5o'ever3 recruitment remains t$e line responsi%ility as far as t$e personnel re;uisition forms are ori(inated %y t$e personnel3 '$o $as t$e final 'ords in t$e acceptance or re&ection of a particular applicant* =ecruitment is a very important process in any or(ani4ation3 %ecause itGs related to $uman resources3 of t$e company3 '$o $ave to perform accordin( to t$eir a%ility and s1ills3 so every or(ani4ation $ave to ta1e care a%out t$eir recruitment processes* ,ny financial or(ani4ation li1e ICICI s$ould ta1e care a%out internal or external sources3 '$ic$ related to recruitment process or t$e selection process*

A(+ C$NC-U%I$N
+ased on t$e analysis t$e follo'in( is t$e conclusion of t$e study* #$e or(ani4ation follo's t$e rules and re(ulation involved in t$eir recruitment and selection procedure of t$e or(ani4ation* 5o'ever3 t$ere is some scope for improvement 'it$ re(ard to follo'in() #$e recruitment and selection procedure s$ould not %e len(t$y* #o some extent a clear picture of re;uired candidates s$ould %e made in order to searc$ for appropriate candidates* #$e recruitment and selection procedure s$ould %e impartial* #$e sources of recruitment can %e more extensive*

43

BIB-I$4!A H' Books

?05,-*S3 =*E@,-C0K,-3 5uman resource mana(ement3 re(al pu%lications3 pa(e no*83783!3 48!931778117*

.D?,=-I=?,@3 5uman resource mana(ement and industrial relations3 5imalaya Pu%lis$in( 5ouse3 pa(e no*83483!3 4!854*

8e)sites

http0CC===(9oneycontrol(co9CstocksCtop"co9panies"in"indiaC9arket" capitalisation")seC)anks"private"sector(ht9l

http0CC===(9oneycontrol(co9Cco9petitionCicici)ankCco9parisonCICI2+ http0CC===(slideshare(netCGenBarrCrecruit9ent"selection"process" presentation

http0CC===(scri)d(co9CdocC33..3++AC!ecruit9ent" rocess"of"ICICI"Bank http0CCcsc*ournals(or5CcscC9anuscriptCGournalsCIGB!,Cvolu9e3CIssue#CIGB! ,"1@(pdf

http0CC===(9arketin5.#(co9Cs=ot"analysis"icici")ankC http0CCen(=ikipedia(or5C=ikiCICICIHBank http0CC===(theofficial)oard(co9Cor5"chartCicici")ank

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