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SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities and threats. In which, strengths and weaknesses are related with internal environment of the organization, while opportunities and threats are related with external environment of the organization. The SWOT analysis is a guideline to identify the positives and negatives inside your organization (strengths and weaknesses) and outside of it, in the external environment (opportunities and threats). Its developing a full awareness of the situation can help with both strategic planning and decision-making.







Strengths: It is the second largest company in the whole world with operations in more than 140 countries. The group comprised five core businesses which are exploration and Production, Oil Products, Downstream Gas and Power, Chemicals and Renewables. It been headed by the Royal Dutch Petroleum Company of the Netherlands and the "Shell" Transport and Trading Company, plc. of the United Kingdom. Since its inception in 1890, it has accumulated a large and wide customer base with an ideal image of integrity and honesty. The company markets a whole range of products that ranges from growing the proportion of Exploration and Production and Gas & Power assets in the Group's portfolio. This would include a gradual shift towards gas as the fuel of choice, profitable growth and cash generation in Oil Products and Chemicals.

The company has a large network of organized and methodological supply base making the transportation and moving of its products from oil producing countries to the market faster and efficient

Weaknesses: In looking at the company, the whole corporation is still particularly geared towards making and manufacturing products that are based on oil. This step is not only inefficient from an ecological point of view but is also ineffective since the world is not shifting to renewable sources of energy. The company gets the majority of its oil from the Middle East and international disputes, difficulties and negatives activities in that region would tend to increase the prices of oil.

Opportunities: The company can commence or lead other oil companies in exploring other potential oil fields to ease its dependence on Middle East oil. Potential exploration areas are the Siberian region in Northern Russia and the Russian island of Sakhalin in the Pacific. Another potential oil field that must be fully developed is in Nigeria. The company must also venture on developing, researching and promoting renewable sources of energy. It must conduct studies and research with regards to techniques, materials and policies that would decrease the company's reliance on oil while increasing its need on nuclear, solar and hydroelectric sources of power. Shell is an international company so it should introduce packages. Company has an opportunity to give special packages to its employees.

Threats: The primary threat against Shell Company is the new oil players that are being established today in the oil industry. Because these companies are new, they can quickly adapt to market demands and needs. Since they incorporate new technologies and materials in their products,

they are less likely to be affected with government legislations and regulations governing the use of oil and petroleum products. Another threat is lobby groups and special interest groups that try to influence government legislations with regards to strict implementation of laws and statures that would protect the ecology and the environment. These groups are considered as threats because thru publicity and press releases, they can cast a bad light on the reputation of the company.


Shell Human Resources (HR) is responsible for optimising the business by effectively managing and deploying the most valuable resource of their employee. They are involved in everything from recruitment and performance management through to learning and development. Theyre involved in everything from recruitment and performance management through to learning and development. With join the company they can expect real diversity and challenges across the full HR spectrum. Central HR designs and implements the policies, processes and practices that achieve the Shells core objectives. These involve developing people strategies that will position the Group for the future, building a culture that blends the best of our past with new influences for the future, and ensuring HR efficiently and effectively delivers on its key processes and activities. Central HR is a shared service of excellence for the entire Shell Group. It is an enabler of high value-adding Human Resource management, and works closely with HR within Shells various businesses to create a seamless global function. Depending on the particular role, it could be involved in the providing organisational support and managing change, defining and delivering team development programmes, leading projects in staff for planning, compensation and benchmarking. It also involve in designing and implementing performance management systems and promoting diversity and inclusiveness.

At shell the employee will enjoy a range of rewards and benefits such as opportunity to work on global projects with external partners, chance to help tackle the global energy challenge, competitive salary and benefits package, good work life balance, substantial responsibility from day one, chance to progress to senior management, international, interesting, multicultural environment and general management training and job related training programmes.