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SWOT Analysis Template

Strengths, Weaknesses, Opportunities, Threats nal!sis Adjust to your needs. Objective I"entif! compan! strengths that the compan! can use to make use of opportunities in its operating environment# $ecome a%are of compan! %eaknesses an" %hat threats to its operations can &e foun" in its environment# Considerations I"entif! strengths, %eaknesses of !our compan! an" opportunities an" threats in the environment# 'se matri(es to evaluate an" illustrate !our fin"ings) What are the main things that you think your company is better in than your competitors What are the main things that you think your company is !orse in than your competitors What are the really big threats "acing your company in the environment What are the major opportunities that are being presented to your company

Single Matri# $#ample

Strengths
$est *ualit! in in"ustr! +igh margins

Weaknesses
Slo% respon"ing suppl! chain ,ack of customer intimac!

Opportunities
ccelerating market gro%th -(it of competitor $C

Threats
.e% sian entrants -conomic "o%nturn in local markets

Split Matri# $#ample

Strengths % Weaknesses Matri# &actor O!n 'er"ormance $est /ualit! +igh Margin Suppl! Chain Customer Intimac! Opportunities Matri# (igh 'ro"itability +igh ttractiveness ,o% ttractiveness Threats Matri# (igh 'robability +igh Seriousness ,o% Seriousness .e% sian -ntrants -conomic 2o%nturn )o! 'robability Market 1ro%th -(it of Competitor $C )o! 'ro"itability Ma0or Strength .eutral Minor Weakness Ma0or Weakness Importance +igh Me"ium ,o% +igh

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Making Sense o" it all*

+evelop responses and strategies

SWOTs are use" as inputs to the creative generation of possi&le strategies, &! asking an" ans%ering each of the follo%ing four *uestions, man! times) +o% can %e 'se an" Capitali3e on each Strength4 +o% can %e Improve each Weakness4 +o% can %e -(ploit an" $enefit from each Opportunit!4 +o% can %e Mitigate each Threat4

SWOT anal!sis is 0ust one metho" of categori3ation an" has its o%n %eaknesses# For e(ample, it ma! ten" to persua"e companies to compile lists rather than think a&out %hat is actuall! important in achieving o&0ectives# It also presents the resulting lists uncriticall! an" %ithout clear prioriti3ation so that, for e(ample, %eak opportunities ma! appear to &alance strong threats#

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Fin"ings nee" to &e intro"uce" into the planning templates an" activities# SWOT shoul" result in actiona&le activities to activel! a""ress an" respon" to the fin"ings#