Membership Application

ENOLL 6TH WAVE 1. Basic Facts

Pre-registration number Living Lab short name Living Lab full name (title) Host organisation name Host organisation VAT number Host organisation type Postal address Post code City Country Telephone Fax Web-site (URL) Living Lab established [year] First name Last name Title (Mr/Mrs/Ms) Postal address Post code, City Country Email 016 KMSME LL Knowledge Micro, Small and Medium Enterprise Living Lab QoS Labs de Mxico, S.A. de C.V. QLM971022389 SME San Lorenzo 1009 200, Colonia del Valle, Mxico D.F. 03100 Mxico D.F. Mexico (52) 55-5340-2400 +52 (55) 5340-2401 http://www.spribo.com/kmsme-lab 2012 Living Lab manager / main contact person Alfredo Snchez Alcntara Mr. San Lorenzo 1009 200, Colonia del Valle, 03100, Mxico D.F. Mexico asanchez@spribo.com Living Lab (host) organisation

2. Membership Motivation
For the nations of the 21st century there is a need to raise awareness of globalization and to promote more collaborative participation between business, government, academia and citizens to strengthen their territorial skills and innovation, to promote regional knowledge economies, preserve the environment and raise the level of quality of life of their social communities. According to the latest research from organizations like the World Bank, the Inter-American Development Bank and the Economic Commission for Latin America (ECLA), the micro, small, medium enterprise (MSME) represents between 90 and 98 percent production units in Latin America, generates about 63 percent of employment and participates in 35 to 40 percent of total output in the region. The MSME is found in all sectors, from trade and industry, to services, health and financial system and is supporting the social fabric of the Latin American region, as it is in large urban centers, intermediate cities, small towns and more remote and isolated rural sites abound in the most diverse agricultural production activities. A Knowledge Society (KS) is one that offers capabilities to identify, produce, transform, process, analyze, evaluate, and disseminate information to create, share, and apply knowledge for innovation, human development and the prosperity and well-being of its people. A Knowledge Society Entity (KSEn) offers these capabilities to a select group of people. A Knowledge Society Ecosystem (KSEco) integrates multiple KSEns. A knowledge network (KN) is an online social ecosystem where a group of people with common interests, purposes, values or beliefs can connect, collaborate, create, consume, and share information, contacts, and experience around a professional or social specific context, interpreting the meaning of these data as the key element to understand, direct, and control better their social media presence and
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interact in more relevant, precise, useful, productive and enjoyable ways. Project Spribo introduces the use of knowledge networking for the MSME, as a Contextual Knowledge Society Entity (CKSEn), with improved capabilities to represent and interpret the meaning of information exchanged via social media and other means. A Contextual Knowledge Society Network (CKSNet) empowers users of a KSEn to create and exploit a knowledge base generated by an online community, identifying patterns of social behavior, preferences and market trends, as well as interpreting and assessing the meaning of content contributed collectively by members of the network around a specific context and pursuing particular purposes. The main objective of the KMSME LL is to build a KSEco conformed by a plurality of MSMEs knowledge networks (CKSNets) that will span across and within Mexico, Europe, and Latin America, taking advantage of the Living Labs methodology and the European Network of Living Labs. The KMSME LL will benefit from the results of Smart City Networks that form part of the ENoLL and other Living Labs focused on knowledge domain-specific areas. The KMSME LL is based on years of research focused on the knowledge economy with will to form part of an international network. Its foundation is based on the concept of a CKSNet (patent pending) that can be applied to innovation spaces in developing regions with measurable impacts on Smart MSMEs and Smart Cities. The conceptual pillars to build the KMSME LL are: bandwidth, digital literacy, innovation and digital/social marketing. This research, named as MSME 3.0 (denoting its Future Internet Web 3.0 nature), has been supported by federal Mexican Innovation funds and is being conducted in close cooperation with Government, Academia and Industry actors in Mexico. It was formally launched during the event Towards a Future Internet Vision through the Cooperation with EU for Innovation that took place in February 23, 2012 in Mexico City, as an initiative backed up by the Mexican Technology Platform (accredited by the EU in October 2011 during the Future Internet Assembly Week in Poznan, Poland). There are thousands of innovation spaces throughout Mexico that can benefit from CKSNets and there is a great potential to establish links to expand cooperation through the ENoLL focused on knowledge-oriented innovation spaces and Smart Cities. Smart MSMEs and Smart Cities can benefit from the KMSME LL, developing CKSNets around specific contexts that link actors of innovation spaces, empowering users with knowledge tools that will help them foster their creativity, productivity and competitiveness, using social media in a smarter way, and targeting communication to specific audiences via fixed and mobile devices under specific contexts and for diverse purposes. The KMSME LL cloud services will (i) support digital literacy in conjunction with Academia and industry associations as a critical factor of the Future Internet (bandwidth is growing rapidly in Latin America and the digital divide main barrier today is shifting to social media digital literacy); (ii) will enable knowledge-based virtual production chains; and, (iii) will support regional economic development efforts with measurable impacts to territorial civil society. Innovation around the KMSME LL knowledge tools is well aligned with the EU Framework Program Future Internet thematic priorities. Some examples of the 7th Framework Program related with the KMSME LL technology platform around the Future Internet are: Internet of Services, Digital Media Delivery Platforms, Advanced Software Engineering and Cloud Computing. Specific research topics currently in development have been mapped to these thematic areas. The KMSME LL will position Mexico, in collaboration with others, as a representative voice of Latin America to empower micro, small, and medium enterprises and smart cities located in developing territories with knowledge, producing tangible benefits that can be measured under criteria aligned with the Living Labs methods, techniques, tools and sensors. Based on years of research around cloud services and Web 3.0, the KMSME LL will contribute knowledge and experience to ENoLLs systematic descriptions, enhancing its opportunities to collaborate with other ENoLL members. KMSME LL would like to apply for ENoLL membership in 2012.

3. Description and Characteristics

Strategic: The KMSME LL will empower MSMEs as a Contextual Knowledge Society Entity (CKSEn) for competitiveness, promotion and bilateral cooperation with the UE and other developing countries in Latin America and, potentially, other developing regions like Africa. The KMSME LLs objective is to create an Atlantic Basin innovation ecosystem (CKSEco) that will contribute value to the global knowledge economy, co-creating and directing knowledge generated in developing regions and exchanging knowledge with developed regions.

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Economic: New knowledge economy model based on a combination of contextual knowledge networking and newgeneration cloud computing services with benefits and impacts on Smart MSMEs and Smart Cities. Project Spribos knowledge services are differentiated as a semantic-platform-on-the-cloud market offering that will be provided at very competitive costs for MSMEs and territorial communities, aiming at generating a large volume of knowledge networks (CKSNets) and sustainable growth. Escalation will make use of social media viral digital marketing and a highconcurrency semantic transaction framework to achieve optimal cost-benefit objectives based on the use of a nextgeneration Service-Oriented Architecture (SOA) and economies of scalea result of QoS Labs years of experience and research in SOA, knowledge representation and use cases in the market. Social impacts: Knowledge networking can have strong impacts in specific areas like productivity, employment, consumers, production chain, imports/exports and economic growth. Key actors of the SME innovation ecosystem can connect and collaborate seamlessly through CKSNets. Each one of the knowledge networks that have been formally agreed with key actors (please see section 4) has specific social impacts and plays a key role in Mexican MSME innovation. The KMSME LL will build an ecosystem, developing advanced knowledge tools and inviting international partners to promote collaboration as part of the ENoLL. Measurable metrics will be applied to the Triple Helix to link Government, Academia and Industry and the KMSME LL impacts on civil society using tools and sensors published by ENoLL as well as other tools developed by SPRIBO, which will be available online. Technical: Project Spribo offers a Web 3.0 Cloud computing platform with agnostic capabilities to process knowledge models and deliver tools for knowledge-empowered online communities. The R&D plan partnering with Academia is: - 1st Phase (2012): (i) Ontology visualization and edition; (ii) high-concurrency semantic transaction framework; (iii) semantic application graphical user interface framework; (iv) micro, small and medium enterprise upper ontology (social graph ontology currently in use) and one vertical industry domain ontology (e.g., Health); (v) semantic mobile applications (Android, Apple, Blackberry and Microsoft); and, (vi) extension of social media interfaces (Facebook, Twitter, Google, Yahoo! currently available) - 2nd Phase (2013): (i) White label MSME Web 3.0 cloud services (network creators can design, configure and publish their own CKSNets by themselves and subscribe to software-as-a-service knowledge applications); (ii) social graph semantic analysis; (iii) content semantic analysis; (iv) knowledge commerce (k-commerce); (v) knowledge marketing (k-marketing); and, (vi) knowledge gamification (k-gamification) Unique characteristics: - Knowledge networking based on Contextual Knowledge Society Network System patent application (pending) - Proprietary Spribo semantic platform provides the capability to contextualize online communities to empower members with knowledge for specific purposes - Advantages when used in conjunction with social media generating better productivity, governance, privacy and other areas of impact. - Strong focus and impacts on the MSME - 100% semantic foundation prepared for future applications that use its knowledge base, query and inference capabilities (e.g., k-marketing, kcommerce, k-gamification, social network analytics, web content analysis, etc.) - Enablement of representative Web 3.0 use cases focused on key actors of the SME innovation ecosystem in Mexico and representative MSME use cases (please see section 7) - Enablement of smart production chains with potential to scale to the Atlantic Basin in collaboration with ENoLL.

4. Organisation
During the February 23 KMSME LL launch in Mexico City, actors of the Mexican MSME innovation ecosystem in Mexico presented their role in Mexico and expressed their interest to cooperate with the EU. Some of these actors are already partners of the KSME LL, in process of deploying their own CKSNets, participating as members of a CKSNet or participating in co-creation of knowledge services.
European Network of Living Labs AISBL, Pleinlaan 9, 1050 Brussels, Belgium www.openlivinglabs.eu info@enoll.org

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Owners & Board of Managers: Alfredo Snchez Alcntara (founder of Red Uno, the company that introduced Internet in Mexico, and responsible of the National Mexican Internet backbone today acquired by Telmex in 1997, ex-Chair of the Data Division of Telmex); Gerardo Sanchez (co-founder of Red Uno and QoS Labs), Manuel Albarrn ex-co-owner and ex-President of International Operations of Jugos del Valle, a large food consumer company acquired by Coca Cola and currently Chairman of MetroLogistics, a leading trucking & warehousing logistics company in Mexico; Mauricio Wallerstein film director and producer in Mexico and Venezuela, interested in new media; Jack Misrachi President of Grupo Mundo, a top, innovative multimedia production company in Mexico; Sylvia Sanchez ex-Chair National Advertisement Association, ex-Board Member of the World Women Council, President of the International Womans Day in Mexico; Luis Mndez ex-VP Private Investment in Bancomer, one of the two largest banks in Mexico acquired by BBV of Spain; Sergio Arnedo Lawyer, ex-Director of the Legal Department of the Telmex National Internet Backbone and currently specialized in technology legal practice) Funding: (i) Founders (majority owners); (ii) Mexican private investors (listed in paragraph above); (iii) Federal Government grants: National Science and Technology Council and Ministry of Economy: (Fondo de Innovacin Tecnolgica) Ministry of Economy (Fondo ProSoft ); extended grant applications for 2012: Conacyt Governance Advisory Council: Alfredo Snchez Alcntara, President of QoS Labs, President of the KMSME Lab and Coordinator of the Mexican Technology Platform Living Labs Initiative; Jorge Buitrn, President of the National Software Cluster Council and VP of the Mexican Technology Platform; Carmen Agero, Scientific and Academic Coordinator of the Mexican Technology Platform Secretariat; Miguel Ramrez - Mexican Technology Platform Secretariat Administrator; Hctor Smano Head of the Office for Cooperation with the UE of CONACYT; Fernando Cruz Executive Director of International Cooperation of ProMexico, the Mexican Government agency in charge of Mexicos internationalization; Avelino Cortizo, President of the Innovation Commission of COPARMEX; and Jess de la Rosa, VP IBM Mexico and VP of Innovation Policy of CONCAMIN (the Confederation of Industrial Chambers of Mexico, representing 47 domestic chambers, 15 regional chambers, 3 generic chambers and 42 different associations from the whole Mexican productive sector). Scientific Council: Arturo Molina, PHD in Manufacturing Engineering professor, researcher and VP of Research, Entrepreneurship and Social Development of the TEC de Monterrey (ITESM); Adolfo Guzmn-Arenas, PHD in Computer Science (Artificial intelligence) founder, ex-President, professor and researcher of the Computer Research Center (CIC) of the National Polytechnique Institute (IPN); Ofelia Cervantes, PHD Informatique (Artificial Intelligence) Researcher and Professor of the University of the Americas in Puebla (UDLAP) and Honorary Consul of France in the city of Puebla; Andre Loechel, PHD in History President of European Digital Cities Network headquartered in France; Mariano Gamboa, PHD in Engineering Science TIC Director of CINVESTAV, one of the strongest research centres in Mexico, and Member of the Management Council of the National Supercomputer Lab (LANCAD) in charge of the CINVESTAV node; Sylvie Turpin, PHD in Engineering Science Linkage and Institutional Development General Coordinator, professor and researcher of the Metropolitan Autonomous University (UAM). Local Partners and Users/Potential Users: (i) Economic Development: representative use cases are NAFINSA (the National SME Development Bank): Implementing the Entrepreneurs Community based on the Spribo platform based on strong compatibility with the MSME 3.0 Program promoted by the KMSME LL and AMEXCAP, the Mexican Association of Private Capital Contact: Adriana Tortajada, Manager of the Entrepreneurs Fund; (ii) Academia: ITESM (TEC de Monterrey), the largest Mexican private university with global presence and part of the KMSME LL research project that will participate in the development of the Spribo semantic GUI and high-concurrency frameworks; LANCAD, the national supercomputer lab will participate in high-concurrency semantic transaction simulation; IPN (National Polytechnique Institute, one of the largest post-graduate schools and technology patent creators in Mexico) invited to participate in the development of the Spribo ontology visualization and editing framework contact: Mariano Gamboa, Director of ICT CINVESTAV; UAM (National Autonomous University), one of the top research and academic institutions in the Mexico City metropolitan area, part of the KMSME LL research project to co-develop the MSME ontology based on multidisciplinary at different schools to represent an horizontal MSME ontology and one vertical industry sector, and in process to deploy the UAM Sustentable CKSNet - contacts: Sylvie Turpin, Linkage and Institutional Development General Coordinator and Juan Carlos Rosas Supercomputer Centre); ITAM (Mexico Autonomous Institute of Technology), one of the top private universities in Mexico City and part of the KMSME LL research project to co-develop the Spribo semantic mobile application framework and applications and extension of interfaces for social media
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interaction - contact: Victor Gonzlez, Head of the Department of Computer Science; and, UDLA (Autonomous University of the Americas in Puebla), who participates in Graphical User Interface work for semantic applications of the Spribo platform contact Jos Alfredo Snchez; (iii) Industry: CNCS (National Software Cluster Council) to co-develop a CKSNet to support CNCS innovation spaces contact Jorge Buitrn, President of the CNCS; COPARMEX (the Mexican national employers association with 70 enterprise centres and nodes across Mexico) to co-develop the HOrigen innovation network - contact: Avelino Cortizo, President of Innovation of COPARMEX; (iv) micro, small and medium enterprise and Government actors (e.g. Madrid-Fusin-Mxico and Sabores Autnticos de Mxico); and, (v) territorial civil communities: Ciudad de Mxico, hacia una Ciudad Digital y del Conocimiento (Mexico City towards a Knowledge Digital City), a strategic project for Mexico City, one of the largest potential urban knowledge economies in the world - contact: Juan de Dios Barba, President of the Mexico City Economic and Social Development Council International Partners: Potential partners members of the KMSME LL for co-creation of knowledge capabilities and bilateral cooperation of innovation spaces that form part of the KMSME LL, focusing on Smart MSMEs and Smart Cities: (i) Territories of Tomorrow LL (France): has common knowledge economy objectives with the KMSME LL - contacts: Andre Loechel, President of Territories of Tomorrow LL and founder the European Network of Digital Cities, and Laura Garca Vitorio, founder and President of Arenotech and Scientific Director of Territories of Tomorrow LL; (ii) Nantes OffRoad Memory LL (France/Mexico): has common objectives for social cross-media platform, semantic web technologies and social networking tools for innovative mobile devices services - contact: Ofelia Cervantes, Professor and Researcher UDLA and Honorary Consul of France in Puebla; (iii) Tecnocampus Matar (Spain): is a representative example of territorial development interesting to cooperate with the KMSME LL Digital City projects in Mexico - contact: Leonard Janer Garca, Director of Operations and Strategy TEcnocampus Matar; (iv) Ciudad Bolvar Digital LL and Antioquia, Departamento del Conocimiento LL (Colombia): both LLs have many common topics of interest with innovation spaces in Mexico - contact: Francisco Javier Roldn Velzquez, President Ciudad Bolvar Digital LL and Antioquia, Departamento del Conocimiento, LL. Core Development & Operations Team: Alfredo Snchez Chairman QoS Labs/Spribo; Gerardo Snchez President Spribo (leads the development and operations teams, ex-President of the Telmex data network), Antonio Nuo (leads the product marketing team, specialized in semantic networks and digital marketing, 10 years in the development team), Federico Hernndez (leads the core development team, expert Senior Java programmer and semantic networks specialist, 11 years in the development team), Ingrid Martnez (software Engineer, Web applications); Renato Jess Aguilar (10 year experience in Java design); Jorge Guerrero (User Experience Designer); Jorge Guerrero (13 years experience in usability and GUI design); Samuel Guzmn (Professional Services, Web developer, focused on customer use cases, 3 years in the development team), Armando Cano (13 years experience in web and GUI design); Carlos del Castillo (SOA architecture designer, 12 years in the development team); Juan Carlos Echegaray (Support Engineer); Rosario Martnez (leads the Scrum agile development methodology team); Edgar Ramirez (QA Engineer, expert in unit and stress testing, 10 years in the development team); Georgina Gil (QA Engineer, 10 years in the development team); Hugo Sahagn (Systems Administrator 8 years in the support team); Karina Torres (SOA Engineer, 10 years in the Engineering group); Edgar Maya (SOA Engineer, 9 years in the Engineering group). Governance: The KMSME LL will operate as a for-profit SME, managed by the founding team of QoS Labs responsible for the development of the Spribo Project. Decisions at the operations level will be made through the QoS Labs management team. Decisions at the strategic level will be made through quarterly meetings of the KMSMEs Scientific and Governance Advisory Councils (whose members are defined in this section).

5. Openness
The Spribo Project, its MSME 3.0 (Web 3.0) vision, its IPR, its business model and media/channels are totally committed to openness and it benefits from openness as the basis of the escalation planned for CKSNets and members. All Spribo functionality is available as Software as a Service and can be accessed via any standard Internet browser (e.g., Explorer, Safari, Mozilla, Chrome, etc.) and short-term future mobile application developments (Apple IOS, Google Android, RIM Blackberry and Microsoft). Service-Oriented Architecture: The Spribo SOA was designed under a Future Internet cloud computing architecture vision defining open operating systems (Unix), persistence database (MySQL), virtualization, modular Java component reuse (J2EE, Java APIs, LifeRay open source Java Portal container), open protocols (Web Services, RMI), graphical user interface framework (Adobe, Java Script, Ajax, Googles GWT, Vaadin GUI framework (Finland), ProtoShare, Dia); (ii) authentication & identity management (OAuth, OpenAM, OpenDS (LDAP), etc.). This vision includes multiple innovations as part of its high concurrency framework, semantic capabilities and media interaction (please see figure in section 6). Knowledge representation: Diverse semantic markup formats and interchange of knowledge (microformats, metadata, ISO Topic Maps compatible with European standards and open interoperability with ISO/W3Cs Semantic Web interoperability recommendations and the Spribo API), open source for ontology creation (Onotoa and Ontopia).
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Collaboration, communication and documentation: Powerful collaborative tools (Rally, Trac, OpenOffice, GoogleDocs, Dropbox, Jabber, Skype and WebEx). Open social networks: Mature standards like OpenSocial, Interfaces available for Facebook, Twitter, Google, Flickr, Yahoo!; new interfaces will be developed to interact with LinkedIn, Photobucket, SlideShare, Ning, and other popular social media sites. International best practices: Scrum agile methodology supported with an advanced open development and collaboration environment (e.g., Eclipse, Jenkins, Hudson, Maven, Nexus, Git, JRebel, JMeter, JProfiler, Selenium, Sonar, JUnit, gUnit, TestNG, ANTLRv3etc.); and, IT management based on mature open source (e.g., ZenOSS, Nagios, OpenVPN, etc.) and ITIL best practices framework. Intellectual property: Innovation used by the Spribo technology platform is registered at the IMPI in Mexico and there is a patent application submitted to the USPTO in Washington (Contextual Knowledge Society Network System) that will be extended to the EU under the Patent Cooperation Treaty (PCT). Open investments/partnerships: QoS Labs R&D efforts have attracted a variety of Mexican entrepreneurs who come from diverse sectors, TIC, media, consumer goods, film and services, to raise private capital and is open to potential investors and partners who can add value in terms of resources, creativity and market experience in Mexico, Latin America and Europe. QoS Labs has also established contact with economic development organizations like the Interamerican Development Bank and the World Bank who know about the Spribo Project and may be potential sources of growth capital in the future. Social Media and digital marketing: The Spribo technology platform was built from the ground up based on a semantic foundation, it is knowledge model agnostic and it interacts smartly with social media. Knowledge networks built on this platform have tools to direct communication and content to specific audiences and to interact with social networks, enabling contextual communication, promotion and interaction. The entire growth strategy of the KMSME LL business model is based on digital marketing as one of its foundation pillars (originally presented to federal grants as the MSME 3.0 Project) and the use of social media for promotion, user engagement, advertisement, and other purposes. Spribos and KMSME LLs web pages are actually built on the Spribo platform and they already make use of social media. Initial branding support and marketing materials targeting digital marketing efforts have been developed. The same kind of resources and potential benefits will be available for all KMSME LL members using the Spribo platform.

6. Resources
Technology platform Infrastructure: The Spribo technology platform based on a semantic engine, a knowledge model (ontology), semantic social web applications, interfaces, multimedia content management, web portal container and next-generation cloud infrastructure. The Spribo service based on this platform provides key features to knowledge network creators and members of contextualized Web 3.0 online communities. Users only require a web browser to access Spribo via a fixed or mobile device (mobile device applications are still in development process). The cloud infrastructure offers a robust Java development environment, Unix/Linux multi-core servers standard virtualization, redundant high-capacity storage, 100 Gigabit Ethernet LAN backbone, etc. This infrastructure was funded by Mexican innovation grants and is fully operational since December 2011. Business model and financial sustainability: Phase 1 objective is to build anchor Contextual Knowledge Society Networks (CKSNs) managed by key actors of the MSME innovation ecosystem in Mexico with participating MSME members. Phase 2 objective is to build the ecosystem through agreements among Contextual Knowledge Entities and using Spribo semantic merge capabilities as well as digital viral marketing via social media to extend the number of knowledge networks managed directly by MSMEs, sharing common knowledge and promotion services provided by anchor CKSNs. Phase 1 including R&D and customer support operations is funded via a combination of private investors, Government grants and commercial agreements providing consulting services, knowledge network outsourcing on the cloud and digital marketing services. Income growth in Phase 2 is based on competitive recurrent knowledge services and massive creation of MSME knowledge networks. LL experience and capability: QoS Labs is a Mexican software research centre certified by the National Science and Technology Council. It has 13 years of experience developing and providing education in service-oriented architectures cloud computing infrastructures and services (Enterprise Service Bus, Web Services, directory, network identity, Intranet portals, IT management, governance, CRM, etc.) for the telecommunications, finance, government, education and retail
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industries. It has invested 8 years on R&D in semantic technologies (semantic portals, social web interaction, social graph modelling, etc.). The company has participated in projects mainly in Mexico, Brazil and the USA. In 2008 the company redirected its focus to the emerging Web 3.0 market, reutilizing its core proprietary cloud and semantic technologies to create the Spribo Project. The entire scope of this Project is closely related with the EU Framework Programs thematic priorities for Future Internet. The MKSME LL will use the Spribo technology platform as its core technology and infrastructure. The KMSME LL has established relationships with the Guadalajara Creative Digital City, Mexico City, Digital & Knowedge City, the Matar Tecnocampus in Spain and the Territories of Tomorrow LL due to the natural application of the Spribo Project to link emerging Smart Citiy initiatives in Mexico and the EU. Activities: The most labour-intensive activities listed in order of priority are: (i) R&D: developing the KSME LL cloud/ semantic core architecture, platform and applications 12 full time internal developers (design, programming and QA) and 6 teams research centres formed each by 1 researcher, 1 project manager, 1 specialist and an average of 3 developers available through formal partnerships signed with the following Mexican universities: ITESM, IPN, UAM and ITAM; (ii) consulting: generating use cases in Mexico with key MSME stakeholders and partners to develop representative and influential Contextual Knowledge Society Entities (CKSEns) that will form part of the Contextual Knowledge Society Ecosystem (CKSEco) and will help promote the KMSME LL 4 full-time internal and 4 half-time partners; (iii) operations: 2 full time engineers; and, (iv) strategy: developing the KMSME LL strategy, managing Government grants and relationships and coordinating the Scientific and Governance Advisory Groups 4 full time and 2 half-time people.

7. Users and Reality

The KMSME LL enables a stakeholder who acts as a knowledge network domain expert (the CKSNet creator), to classify and organize information about other stakeholders who become knowledge network members when they join the CKSNet (the CKSNet members), as well as things (any kind of related concepts), applications, and dispersed content available over the network around a specific context. The system is hosted on the Spribo platform that provides a web site location that can be accessed through cloud services over the Internet. CKSNet creators can publish a knowledge-empowered online community (a knowledge society entity or ecosystem) from this web site location. Stakeholders of the knowledgeempowered online community are linked to the KSEn context. Social graph ontology is used by the system to represent KSEn members and domain ontology extensions to classify and link purposes, concepts, and stakeholders under the KSEn context. The CKSNet system provides ontology editing tools to define, extend or modify KSEn stakeholders, attributes of stakeholders, things, attributes of things, associations among stakeholders and things to refine a knowledge model that conforms to the context, concepts, purposes and stakeholders defined by the CKSNet creator. An agnostic ontology-driven semantic engine application is used to implement a knowledge representation method and generate a knowledge base that is populated using CKSNet tools with knowledge instances produced by the CKSNet creator and those KSEn stakeholders who are granted controlled access to the CKSNet by the CKSNet creator. An ontology link and visualization framework and method is used to generate Graphical User Interfaces (GUIs) for applications that use the knowledge base, enabling the CKSNet creator and those CKSNet members who are granted controlled access to the CKSNet by the CKSNet creator to visualize, populate and/or query specific instances of the CKSNet knowledge base. The KMSME LL semantic technology platform represents knowledge using an ontology that closely reflects the real world and generates a knowledge base. This knowledge base is substantially independent of the needs of an application. Therefore, new development, such as new features of the same application, or new application based on the knowledge model can exploit the knowledge base without major reengineering efforts, opening possibilities for diverse areas of social impact and constant improvement (only requiring to design a new web page on the platform using the Spribo Graphical User Interface framework to link instances of the knowledge base to graphical formats such as
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page layouts, appearance templates, Web forms, tables, content portlets, application portlets, widgets, photo albums, and video channels). The KMSE LL will extend its social graph ontology to represent the MSME as a KSEn, as part of its short-tem development objectives. Users are entrepreneurs, municipalities, researchers, MSMEs, academia, technology parks and any citizen or group of civil society related under a common contextforming part of a KSEn. The KMSME LL has signed agreements through QoS Labs/Spribo in Mexico with the following anchor pilot use cases that were supported by Mexican innovation grants: (i) the National Science & Technology Council (Conacyt) / SME Development Bank (NAFINSA) for the Entrepreneurs Community, a national initiative to create a knowledge network in Mexico to be launched in May 2012; (ii) UAM Sustentable, an environment sustainability knowledge network managed by the Metropolitan Autonomous University (UAM), starting with researchers and students of disciplines related to environmental sciences with future expansion plans to include other key stakeholders involved in a green vision to be launched in June 2012; (iii) the Mexican Private Capital Association (AMEXCAP) to support its AMEXCAP 2011 annual event; (iv) the National Employers Association (COPARMEX) for its HOrigen innovation network use case; and, (v) two MSME knowledge network use cases, Madrid-Fusin-Mxico (led by chefs from Spain and Mexico) and Sabores Autnticos de Mxico (Mexican food and restaurants in other countries), focused on culinary culture. The KMSME LL will support growth of these KSEn communities and new knowledge networks related to innovation spaces that will contribute to form a Contextual Knowledge Society Ecosystem (CKSEco). New knowledge-oriented capabilities will be developed in 2012 in cooperation with the KMSME LL research partners. Every affiliated KSEn will benefit from this ecosystem. KMSME LLs activities are performed for, with and by users. The KMSME LL supports network creators through consulting services that include CKSN design, configuration, ontology extension, prototyping, community management, digital marketing, etc. The semantic platform assists the network creator to engage members to participate in the CKSN. The knowledge network creator and existing knowledge network members can invite other people to join the CKSN by defining email addresses or importing contact information from various sources such as Facebook, Yahoo, Google, MSN and AOL, or importing standard formats such as .csv and vCard, automatically and securely sending and validating electronic invitations through email (other invitation methods will be added in the future using social media). When members join a CKSN, they must accept the terms and conditions published by the knowledge network service provider and the network creator (CKSN code of Ethics and privacy/security protection), and they provide profile information defined by the network creator. Based on these profiles (metadata), a member instance is created and added into the knowledge base according to the knowledge model (ontology). The network creator may generate applications on the CKSN from various concepts based on the knowledge base generated by the KSEn. Other key features of the Spribo semantic platform for user involvement are: (i) knowledge network members: profile management, status and message board, community management, connections, smart lists, social media integration, messaging, media sharing, content (e.g., blogging, discussions, polls, products, etc.); and, (ii) knowledge network creators: control panel, community info, web pages, appearance, privacy & security, members admin, web content, social media integration, member smart lists, targeted ads, alerts and recommendations, message broadcasts.

8. Value
The ecosystem is formed by Development organizations, Academia (research centres & higher education), industry linkage organizations (dedicated to vertical industry sectors) and MSMEs. Actors use social networking (Web 2.0) and knowledge networking (Web 3.0). Some examples of KMSME LLs actors and their contributions are: (i) LANCAD research partnerships to share Future Internet capabilities through supercomputer and Internet 2 infrastructures for high capacity/distributed high semantic transaction concurrency simulation; (ii) ITESM, ITAM, UAM, IPN, UDLA research partnerships, providing talent to co-create Future Internet cloud services based on Artificial Intelligence, Computer Science, Sociology, Economics, Environmental Sciences, and other disciplines involved in knowledge networking applied to Smart MSMEs and Smart Cities (e.g., ontology, ontology visualization and editing, high concurrency framework, semantic GUI framework, social media interaction, semantic mobile applications); (iii) MSME members that form part of the KMSME LL ecosystem can find and communicate with CONACYT, NAFINSA, Ministry of Economy, Interamerican Development Bank, World Bank and other economic development organizationsfocused on fostering innovation in Mexicobased on CKSNet member profiles and the development stage of their innovation space; (iv) COPARMEX partnership will launch 70 nodes of the HOrigen innovation network to
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support MSME growth in Mexico and CONCAMIN involvement in the governance advisory council to guarantee industry endorsement; (v) digital marketing organizations to co-create innovative packaged social media marketing services and launch viral marketing campaigns for growth of MSME members that form part of the KMSME LL ecosystem (part of the KMSME LL business model and future financial sustainability); (vi) local partnerships with Ciudad de Mxico, hacia una Ciudad Digital y del Conocimiento (one of the most populated cities of the world) and other Smart City projects in Mexico as highly-scalable use cases that can benefit from the KMSME LL knowledge services to share experiences and foster cooperation efforts with the EU and Latin America Smart City innovation spaces through the ENoLL; and, (vii) international partnerships with Territories of Tomorrow LL (France), Nantes Off-Road Memory LL (France/Mexico), Ciudad Bolvar Digital and Antioquia, Departamento del Conocimiento (Colombia), Tecnocampus Matar (Spain) to develop the first KMSME LL innovation space international cooperation use cases focused on the knowledge economy. The KMSME LL contributes the following to its LL actors: (i) next-generation cloud infrastructure (funded with support of federal innovation grants) offering latest generation of virtualization, redundant multicore processors with large memory banks, 100 Gigabit Ethernet LAN backbone, redundant high capacity storage, redundant firewalls, 24x7 total end-to-end service monitoring, and guaranteed SLA; (ii) Spribo semantic platform (patent pending); (iii) knowledge networking services (basic services will be free for micro/small enterprises and premium knowledge services will be priced very competitively based on economies of scale), and, (iv) consulting, digital marketing and support services. The main asset collaboratively generated by the KMSME LL is knowledge. The ultimate strategic goal is to collectively generate a Knowledge Society Ecosystem (KSEco) knowledge base that will enable Web 3.0 applications created and shared by the KMSME LL or by knowledge network creators who keep control of their own Knowledge Society Entity (KSEn) knowledge base, contributing value to the knowledge economy for Smart MSMEs and Smart Cities. The KMSME LL supports the full IT services life-cycle within the context of its social impact; (i) development and cocreation of Future Internet technologies and innovation based on mature Scrum agile methodology and advanced development environment and Quality Assurance tools based on proprietary, open source and commercial components used internally and collaboratively with research partners; (ii) knowledge network creation and user involvement (described in section 7) deployed in staging environment (beta test) and production environment (real users); (iii) knowledge cloud services that use the Spribo cloud infrastructure and semantic platform capabilities; (iv) consulting and support to KMSME LL users via internal resources and partnerships (e.g., design and configuration of knowledge networks, consulting services in digital marketing, packaging business services with partners, (e.g., services provided at the 70 nodes of the employers national association (COPARMEX) and digital literacy education with leading Universities); (v) knowledge networking growth via social media interaction, community management, digital marketing and gamification services; and, (vi) social impact measurement and market feedback to refine/define cloud services, business and marketing strategies, and partnerships aimed at developing knowledge society ecosystems in close collaboration with their actors. The KMSME LL vision is to co-create disruptive knowledge services and a knowledge base populated by CKNet members that will enable MSMEs in the Atlantic Basin to collaborate and compete via virtual production chains. The two most relevant value chains generated by the KMSME LL as part of this vision are: (i) the knowledge ecosystem itself with strong co-creation, cross-border cooperation with EU and Latin America, and knowledge base generation; and, (ii) MSMEs creating active production chains when virtually grouping together through the KMSME LL to bundle competitive offerings empowered by knowledge (vs. large corporation offerings). Examples of KMSME LLs disruptive enabling technologies are knowledge marketing, knowledge commerce and knowledge gamification cloud services.

9. Direction and Plans for the Future

The KMSME LL strategic direction is to leverage its research in knowledge societies, established relationships and partnerships to co-create a knowledge economy ecosystem. It foresees its position as a virtual place for future reflection around knowledge domains in the knowledge economy and their effect in Smart Cities in the Atlantic Basin through the Future Internet, promoting innovation spaces identified by cartographies produced by the Government, Academia and Industry triple helix, enabling MSME virtual production chains and producing tangible benefits to territorial civil society. A key goal is to generate massive use of KSNets as part of the financial sustainability model, generating economies of scale that benefit partners, member MSMEs and social communities. KMSME LLs strategic plans for the future are: (i) apply for additional grant funding during the next two years; (ii) develop ontology, a comprehensive visualization/editing ontology tool for the knowledge domain expert, the next version of the semantic engine, with the high-concurrency framework, the semantic application GUI framework, new social media APIs, white label CKSNet configuration and management tools (for the network creator) and interoperability with W3Cs Semantic Web standards; (iii) expand the Spribo Project R&D and customer support operation to expedite knowledge services co-creation with partners and develop capabilities to expand successful market use cases; (iv) extend
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partnerships within Mexico, in the EU and in Latin America; (v) raise capital from institutional investors with a strong vision for social impacts (e.g. IFC World Bank, Interamerican Development Bank, EU economic development funds); (vi) launch the MSME knowledge networking white label cloud service in second year through a digital marketing campaign using social media; (iv) expand to new developing regions like Africa; (vi) turn profitable in 3 years; and, (vii) turn into a market leader for knowledge services in the Atlantic Basin consolidating benefits for all KMSME LL partners. Some of the potential risks that the KMSME LL faces are: (i) political/economic risks: (i.1) political instability in some Latin American markets; (i.2) capital restrictions for growth due to global economic slowdown effects; and (i.3) not achieving CKSNet and knowledge services growth rate to break even as the KMSME LL organization and infrastructure grows to support the target territories; (ii) technology risks: (ii.1) coordination of diverse multi-disciplinary Academia groups with different normativity and IPR policies (e.g., longer development lead times based on research centre priorities, IPR potential conflicts on patent disputes, etc.); (ii.2) Web 3.0 talent is still scarce today; (ii.3) infrastructure escalation as KSNets grow in volume and in number of semantic transactions under a cost-benefit ratio that will make the Spribo cloud knowledge services competitive in the market; (ii.4) security vulnerabilities (e.g., hackers, identity theft, virus, etc.); (iii) market risks: (iii.1) cloud computing adoption barriers, (iii.2) social media security market perception; (iii. 3) Web 3.0 market immaturity; (iii.4) leading ITC and Internet corporations cloud competition in the MSME market space for white label social media offerings; and, (iii.5) inexperience in digital marketing vs. established companies who will enter the cloud services space; and, (iv) regulatory risks: (iv.1) misuse of the Spribo technology platform by members of CKNets that can produce potential contingencies in some countries; (iv.2) regulatory barriers that may be imposed on social media based on IPR concerns or restrictive Government policies in some countries. Relevant success factors considered by KMSME LL related to the same areas of potential risks mentioned in the above paragraph are: (i) economic factors: (i.1) apply to innovation grants in Mexico and Europe to continue funding the initial phases of the KMSME LL deployment (initial funding already committed by founders, private investors and the Mexican Government for the pilot use case phase); (ii) technology factors: (ii.1) apply mature agile methodologies and advanced tools to keep control of internal and partners development teams; (ii.2) implement a robust SOA reference architecture that guarantees component interoperability, service integrity and quality of service; (ii.3) keep an open software platform for language diversification and expansion to new territories; (ii.4) maintain a secure Unix environment, strong security methods and effective IT management to guarantee KSNet member privacy and security; (iii) market factors: (iii.1) develop successful digital marketing alliances; (iii.2) launch an affective digital marketing campaign in social media to promote growth; and, (iii.3) target market diversification in Latin America, the EU and other regions of the Atlantic Basin; (iv) regulatory factors: (iv.1) analyse the target territories regulatory frameworks for cloud services, social media and other factors that may represent entry barriers; (iv.2) develop local partnerships; and, (iv.2) enforce Spribos Code of Ethics adapted for each target market based on regulatory restrictions.

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