CURRICULUM VITAE

TORSTEN RINGBERG July 20th, 2005

POSITION 2006-2005 Visiting Assistant Professor in Marketing at Owen Graduate School of Management, Vanderbilt University (after which I return to UWM as assistant professor). Assistant Professor in Marketing at the School of Business Administration, University of Wisconsin (UWM), Milwaukee.

2005-2001

ACADEMIC EDUCATION 2001 1995 1992 1984 Ph.D. Marketing, Pennsylvania State University University Park, PA. M.A. Cultural Anthropology, University of Hawaii, Hawaii M.B.A. International Marketing, Chaminade University, Hawaii. BA in Business Administration, Niels Brocks Academy of Economics, Denmark

PUBLICATIONS

Ringberg, Torsten and Susan Gupta, (2003), The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships, Journal of Business and Industrial Marketing, Special Issue on Qualitative Approaches in B-2-B. Vol. 18 No 6/7: 607-626. Ringberg, Torsten (1996), Consciousness Raising as Ethical Activity and Anthropological Method, Tidskriftet Antropologi (Journal of Anthropology, Leading in Scandinavia), Vol. 3: 141-149. in consultancy firms: do they work?" in Research in Sociology of Organizations.

Reihlen, Markus and Torsten Ringberg, "Computer-mediated knowledge systems

WORK UNDER REVIEW

Ringberg, Torsten and Markus Reihlen, Missing Cognition in Knowledge Transfer Research: A Critical Analysis, in Journal of Management Studies (under second review). Ringberg, Torsten, Gaby Schroeder, and Glenn Christensen, A cultural models approach to segmenting consumer recovery expectations. Journal of Marketing (under first review). Ringberg, Torsten and Markus Reihlen, Theories in Communication in Consumer Research: An Alternative Cognitive-Cultural Approach. International Journal of Research in Marketing (under review) Luna, David, Torsten Ringberg, and Laura Peracchio, The influence of language on frame switching among bicultural consumers (under revision for Journal of Consumer Research).

WORK IN PROGRESS

Reihlen, Markus, Torsten Ringberg, and Klaus Wildhirt, Rethinking Knowledge: Putting Knowledge Back Into the Mind, under review in Organization, Special Issue on Knowledge). Reihlen, Markus and Torsten Ringberg, The Firm as a Pluralist Knowledge System -Critical-Constructive Discussion of J.-C. Spenders Knowledge-based Theory of the Firm. Target: Strategic Management Journal (Fall 2005). Ringberg, Torsten, "Mental Representations as Market Segmentation Criteria. Target: Journal of Marketing Research (Fall 2005).

Christensen, Glenn, and Torsten Ringberg, Balance in the Making- A deep metaphor analysis of consumer recovery expectations. Target: Journal of Marketing Services (Fall 2005). Ringberg, Torsten and Ozlem Sandikci, "Interpretive Communities and Gender Segments." Target: Consumption, Markets, and Culture (Winter 2005).

REFEREED CONFERENCE PROCEEDINGS Note. Full conference papers were submitted and accepted. Depending on author preference full versions, extended abstracts, or abstracts were published in proceedings.

Luna, David, Torsten Ringberg & Laura Peracchio (2005), Language as a Trigger

of Frame-Switching: A Multidisciplinary Approach, Proceedings of the Society for Consumer Psychology 2005 Winter Conference (Feb 24-26). professional buyers sub-culture: Exploring the influence of values on brand affect among tradesman. Advances in American Marketing Association Winter Conference Proceedings Phoenix Arizona (these were left out by a mistake and are included in the 2004 Summer Proceedings).

Ringberg, Torsten & Susan Gupta (2004) A collective mind mapping of semi-

Ringberg, Torsten and Glenn Christensen (2003), The Influence of Socio-Cultural Frameworks on Consumers Service Recovery Experiences, Advances in Consumer Research Vol. 30: 385-386. Ringberg, Torsten (2001), Cultural Models as Meaning Makers: An Empirical Exploration of Consumer Interpretations of Marketing Communication, Advances in Consumer Research, Vol 28: p. 446. Sandicki, Ozlem and Torsten Ringberg (2000) Rethinking Gendered Representations and Interpretation in Advertising: A Critical Approach, Advances in Consumer Research, Stephen J. Hoch and Robert J. Meyer (eds.) Vol. 27, 118 (Special Session) Ringberg, Torsten (1999) A Critique of the Communicative Assumptions within Cognitive and Interpretive Consumer Behavior, in Advances in Consumer Research, Eric Arnould and Linda Scott (eds.) Vol. 26, 320-323. Sandicki, Ozlem and Torsten Ringberg (1998), Experiencing Sexuality in the Advertising Imagery: Romance versus Pornography, Gender, Marketing and Consumer Behavior Eileen Fischer and Daniel L. Wardlow (eds.) June, 5-6

PAPERS PRESENTED AT MAJOR (INTER)NATIONAL CONFERENCES & MEETINGS

NOTE: All presentations were peer reviewed, except where noted (*). All submissions included formal paper, except where noted (**).

Christensen, Glenn and Torsten Ringberg (upcoming 2005), Balance in the Making: A New Service Perspective European Association for Consumer Research, (EACR) Goteborg, Sweden June 15-18. Luna, David Torsten Ringberg, Laura Peracchio (2005), Language as a Trigger of Frame-Switching: A Multidisciplinary Approach, Society for Consumer Psychology (SCP), St. Pete Florida (February 24-26)(*). Reihlen, Markus, and Torsten Ringberg (2004), Computer-mediated Knowledge Transfer Systems in Consulting Firms: Do They Work? European 20th Group for Organizational Studies (EGOS), Ljubljana, Slovenia (June) (*)(**). Ringberg, Torsten and Susan Gupta (2004), A collective mind mapping of semiprofessional buyers sub-culture: Exploring the influence of values on brand affect among tradesman." American Marketing Association (AMA), Phoenix, Arizona (February). Ringberg, Torsten and Glenn Christensen (2002), The Influence of Socio-Cultural Frameworks on Consumers Service Recovery Experiences. Association for Consumer Research (ACR), Atlanta, Georgia (October). Ringberg, Torsten (2001) Cultural Codes as Drivers of Meaning in Communication: An Empirical Investigation of the Role of Cultural Codes in the Interpretation of Advertisements, Association for Consumer Research (ACR), Salt Lake, Utah. (October). Sandicki, Ozlem and Torsten Ringberg (1999) Rethinking Gendered Representations and Interpretation in Advertising: A Critical Approach, Association for Consumer Research (ACR) Columbus, Ohio (October). Ringberg, Torsten (1998) A Critique of the Communicative Assumptions within Cognitive and Interpretive Consumer Behavior, Association for Consumer Research (ACR) Montreal, Canada (October). Ringberg, Torsten (1997) Cultural Studies of Consumption in Western Societies: Does Anthropology Have a Role? 97th American Anthropological Association, (AAA) Washington, D.C. (November) (**).

Ringberg, Torsten (1996) Intentionality: A Socio-Cultural Model, in 95th Annual American Anthropological Association, (AAA) San Francisco, California. (November) (**). Ringberg, Torsten (1994) Making Sense of Self, in 93rd Annual American Anthropological Association, (AAA) Atlanta, Georgia. (Nov/Dec) (**).

Ringberg, Torsten (1993) The Ethics of Activism, in 92nd Annual American Anthropological Association, (AAA) Washington, D.C. (November) (**). CHAIRING OR DISCUSSANT AT (INTER)NATIONAL CONFERENCES

Ringberg, Torsten (2005- upcoming) Session chair at the Association for Consumer Research Conference (ACR) Sat Oct. 1st Consumers Sense Making of Advertising and Branding , in San Antonio, Texas (October). Ringberg, Torsten (2005) Discussant at the European Association for Consumer Research (EACR). Session title: Global Brands in a Cultural Context. Ringberg, Torsten (2004) Session chair at the Association for Consumer Research Conference (ACR) Session 3.7, Brand (Mis)perception, in Portland Oregon (October). Ringberg Torsten, (2003) Session chair at the Association for Consumer Research Conference (ACR) Session 10.4, Managing Brand Equity, in Salt Lake City, Utah (October). Ringberg, Torsten (2002) Discussant at Center for Consumer Science Conference The Human Consequence of Consumer Culture: An Historical and Cultural Perspective, at Elusive consumption tracking new research perspectives Goteborg, Sweden (June). Ringberg, Torsten, (2000) Session chair at the 5th Association for Consumer Research Conference on Gender, Marketing , and Consumer Behavior in Chicago (June). Ringberg, Torsten (2000) A cultural model of meaning transfer in advertisements, Invited presenter at EIASMs 2nd Workshop on Interpretive Consumer Research, Brussels, Belgium. (May). Sandikci, Ozlem and Torsten Ringberg (1999) Co-chairing Special Session Rethinking Gendered Representation and Interpretations in Advertising: A Critical Approach. Association for Consumer Research (ACR), Columbus, Ohio (October). Ringberg, Torsten (1995) Discussant at the Biennial Meeting of Society of American Psychological Anthropology, (AAA) Session: Culture, Psychology and the Construction of Race, Puerto Rico (October).

NON REFEREED PUBLICATIONS, ARTICLES, & TALKS

Ringberg, Torsten (2003) Interview with Interpretive Software about the value of simulation game. Published in their Semi-annual newsletter (circulation 5,000). Ringberg, Torsten (1995), Ethical Dilemmas: Is Academic Anthropology Unethical, American Anthropology Newsletter, (January Edition), p. 48. Ringberg, Torsten (1988) Our Threatened Heritage: Debt for Nature Swap, paper presented at International Symposium on Ecology in Rome April 15th. Represented National Wildlife Federation (NWF), Washington, D. C. Ringberg, Torsten (1988), Paradis i Flammer (Paradise In Flames: The Disappearance of the Amazon Rainforest), Politiken Sndag (Full page in Sunday issue of major Danish newspaper) September 11, p. 14 Ringberg, Torsten (1988) Miljfolk kber nu regnskov op (Environmentalists are now purchasing the rainforest), Interview with journalist, Jacob Groes, Information (Danish newspaper focusing on covering in-depth socio, cultural, and political issues), June 28, p. 9

TEACHING EVALUATION Overall the Assist. instructor Professors was effective Median as a teacher Scale 1-5 [Ringberg]

UWM/SBA Evaluation

Year Semester
2005 Summer 2005 2005 2004 Spring Spring Fall

Course
463 (6-week) 463 708 (MBA) (8-week) 463 463 (6-week) 708 (MBA) (8-week) 463 463 463 463 463 Capstone Capstone Capstone Undergrad

Place Credits Description Ringberg

UWM UWM UWM UWM UWM UWM UWM UWM UWM UWM UWM Penn State Penn State Penn State Penn State 3 3 3 6 3 3 6 6 6 6 6 9 3 6 6 Mktg. Mgt. Mktg Mgt. Mktg Strategy Mktg Mgt. Mktg Mgt. Mktg Strategy. Mktg Mgt. Mktg Mgt. Mktg Mgt. Mktg Mgt. Mktg Mgt. Mktg. Stra Mktg Stra. Mktg.Stra Consum.Beh. 4.26 4.38 4.43 4.58 4.36 4.50 4.46 4.36 4.45 4.08 6.2 / 7.0 6.3 / 7.0 6.5 / 7.0 6.0 / 7.0

SBA
4.2 4.2 4.1 4.4 4.2 4.1 4.2 4.1 4.3 4.1 N.A. N.A N.A N.A

2004 Summer 2004 2003 2003 2002 2002 2001 2001 Spring Fall Spring Fall Spring Fall Spring

2000 Summer 1999 1998 Fall Fall

Teaching Approach I currently teach Marketing Management/Strategy at both the undergraduate and MBA levels and receive favorable teaching ratings and student responses. I have also taught Consumer Behavior at Penn State. In addition to my academic research interests I bring extensive business/consulting experience (including work for some of the largest U.S. and European companies) to the classroom. I rely on part of this work to illustrate pertinent strategic challenges. I rely on traditional Harvard case studies as well as one of two case studies from my consulting work. One of my projects (for a major U.S. power tool maker) received recently the American Marketing Assoc.'s (Milwaukee) 2004 Marketing Excellence Award. The focus of my accelerated (40 contact hours) MBA course is to have the students be actively engaged in strategic problem solving. A range of activities is included to

achieve a meaningful learning experience. These activities all relate to strategic issues, such as case-analyses/discussion/presentations, strategic simulation game, theory concepts, and industry presenters (who are asked to present on important strategic issues facing their companies which the students then discuss).

SUPERVISION OF INTERNSHIP AND INDEPENDENT STUDIES

Number of students 2 5 2 1 2 6 6 4 6 5 3 42 Weekly Diaries and Paper Project Yes Yes Yes Yes Academic Project Yes Yes Yes Yes Yes Yes

Year 2005 2005 2004 2004 2004 2004 2003 2003 2003 2002 2002 2004-02

Semester Summer Spring Fall Summer Spring Spring Fall Summer Spring Fall Summer

Course 469 469 469 469 599 469 469 469 469 469 469 Total

Credits 3 3 3 3 3 +1 3 3 3 3 3 3

TEACHING AWARD 2000-01 Received Fred Brand, Jr. Award, Graduate School Teaching, Smeal College of Business Administration, Pennsylvania State University. SERVICE Ad Hoc Reviews for Journals 2005 Journal of Consumer Research (May) 2004 Journal of Consumer Research (October) 2004 Journal of Management Inquiry (May)

2003 Journal of Consumer Research (Aug.) 2003 Academy of Marketing Science Review (June) 2003 Consumption, Markets, and Culture (May) 2002 Journal of Consumer Research (Dec) 2002 Journal of Business and Industrial Marketing (Dec) 2001 Psychology and Marketing (Nov) Reviews for Conferences & Books 2005 Association for Consumer Research (ACR) San Antonio, Texas 2005 European Association for Consumer Research (EACR) Gothenburg, Sweden 2004 Association for Consumer Research (ACR) Portland, Oregon 2003 Association for Consumer Research (ACR) Salt Lake City, Utah 2003 Academy of Marketing Science 2003 European Association for Consumer Research (EACR), Dublin, Scotland 2003 Roger Best Marketing Based Management 3rd Edition 1997 Journal of Consumption and Market Research Committee Work 2003/2004 Ombuds Committee 2003 SBA Budget Task Force 2002/2003 Humans Relations Task Force 2002/2003 Undergraduate Program Committee PhD Student Committees- SBA 2004 Ruiliang Yan (Prelim Committee) 2003 Minli Liang (Prelim Committee) 2003 Hee-Kwon Jung (Prelim Committee) 2003 Kanghyun Yoon ( PhD Defense Committee) Ad Hoc Service 2004 MS/MBA Program Industry Evaluation Data Gathering 2002, 2003, 2004 Doctoral Orientation Seminar - Life as a PhD student 2002, 2003, 2005 Open House Presentations, Marketing Honor Student Project 2004 Participated in Honor Student Graduation Ceremony 2004 Advised honor students final independent research project in Marketing. Met weekly throughout the semester. Closely supervised final project and provided

extensive feedback as to the collection of qualitative data (in-depth interview), their analysis, as well as the final write-up of the 30-page paper. 2003 UWM Graduation Ceremony Invited and Coordinated Visit of Speakers for SBA Research Seminar Series 2004 Prof. Hans Baumgartner, Penn State, (March) 2004 Prof. Eric Arnould, Univ. of Nebraska, S (March)

REVIEWER REWARDS 1997 First Annual Reward (shared with Val Larsen and Kent Grayson) for the best review of two articles submitted for publication to the Journal of Consumption and Market Research, Joe Cote (ed.) GRANTS 2001 Fred Brand Jr. Award Graduate Student Teaching, Smeal College of Business, Penn State University ($ 500) 2000 Research Grant (with co-author), Smeal College of Business Administration, Penn State University 2000 ($ 5,000) 2000 Dissertation Support Award, Smeal College of Business Administration, Penn State University ($ 1000). 2000-1996 Yearly PhD Grant from the Danish Research Academy, Aarhus Denmark ($ 25,000/year) 1993 Mildfred Towle Scholarship, Honolulu, Hawaii 1992 Frimodth Heineke Foundation Scholarship, Copenhagen, Denmark 1992. 1991 Chaminade University Scholarship, Honolulu, Hawaii 1991.

COMMUNITY AND PROFESSIONAL SERVICES 2004/2005 Ad hoc advisor to John Jansen, Outreach Director, Community Shares of Greater Milwaukee 2003/2002 Member of Marketing Group and ad hoc advisor to Steve Books, Director, Wisconsin Maritime Museum (Milwaukee). Wrote recommendation letter in support of NSF Grant.

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2002

2001

Invited to be lead investigator of qualitative investigation in evaluating the Marine Corps recruiting effort. Study funded by the U.S. Marine and Penn State University. Initiated nation-wide competition between universities, which use Stratsim (Strategic Simulation Game) as part of undergraduate/ graduate marketing management/ strategy courses.

PROFESSIONAL RECOGNITION AND REWARDS 2005 Recipient of the 2004 Excellence in Marketing Award by the American Marketing Association (Milwaukee Chapter) (conducted together with bvk-360 and Milwaukee Electric Tools). Interviewed for feature article in Interpretive Softwares newsletter Interpretations. about the use of Stratsim (Strategic Simulation) game. Circulation 5,000 educators and managers. Interviewed by Penn State Research Magazine. The meaning of a Bike, by Alison Balmat about a research project (conducted with Glenn Christensen and Jerry Olson (Research/Penn State, Vol. 21, no. 1 January).

2002

2000

PROFESSIONAL EXPERIENCES Present-2000 Consulting work for U.S. corporations as well as the U.S. Marines. 2000-1997 Consultant for Olson Zaltman Associates. Used ZMET as interviewer and/or analyst on several projects for major US corporations in the entertainment, drug, beverage, and food industries. 1989-1987 Marketing Manager for Buhler, Uzwil, Switzerland. International luxury charter-boat operation. 1988 Co-initiated the largest rainforest fund-drive in Denmark that eventually led to the creation of Tortuguero National Park in Costa Rica. 1987-1983 Founder and President of Columbie Boats, Denmark. A manufacturing, investment, and chartering operation of luxury 45 sailboats. PERSONAL INTERESTS 1989 Sailed the South Pacific (New Zealand, Vanuatu, Fiji) for four months

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1985/87 1983 1975/76

Sailed the South Pacific (Tahiti, Moorea, Tuamutus, Marquesas) for 6 months Captains License 200 tonnes Worldwide (3 year certificate) 2nd and 3rd places in National Meets in swimming. C-candidate to the Danish Olympic Team.

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