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Various types of vehicles are manufactured by the Automobile Industry. Indian Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defence vehicles, two-wheelers. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc .The automobile industry in the country is one of the key sectors of the economy in terms of the employment opportunities that it offers. The industry directly employs close to around 0.2 million people and indirectly employs around 10 million people. The prospects of the industry also has a bearing on the auto-component industry which is also a major sector in the Indian economy directly employing 0.25 million people. All is not well with the automobile industry the world over currently with the slow down that has gripped most of the major economies of the world. The gap between the manufacturing capacity volume and the assembly volume is growing by the day and has worried the manufacturers. This state of affairs has triggered a lot of cutthroat competition and consolidation in the industry. Cost reduction initiatives have come to be the in thing in the global industry today. Towards this direction, many automobile factories are being closed down.The Indian automobile industry is a stark contrast to the global industry due to many of the characteristics, which are peculiar to India. The Indian automobile industry is very small in comparison to the global industry. Except for two wheelers and tractors segments, the Indian industry cannot boast of big volumes vis--vis global numbers. No. of players in the two wheeler automobile sector (India): Hero motors TVS Motors Company Ltd Yamaha Motors India Honda Motorcycle & scooters India Bajaj Motors Royal Enfield( others).
35.60%
27.50%
9.50% 4% 7%
16%
Sales of 620 billion in the year 2012-13 Volume of 15.7 million units CAGR of 14.3%
The Company had 100 crore rupees for its promotional activities out of which 75% is sponsored by the company 25% from Dealers. The company provides Six free services to its customers in comparison to its competitors through its Customer Service Station. Dealers Encourage its customers by giving discounts , providing 0% interest loan schemes , coupons , monthly instalment schemes etc. SOME REGULAR PROMOTIONAL ACTIVITES CONDUCTED BY DEALERS Advertisements on Newspapers , local channels etc Free Trials for the new consumers Putting stalls at trade Fairs Putting Campaigns in village at a pre decided specific date. Hero Motor Corp has about 3000 Dealers & Service Outlets all across the country. Which covers all Rural as well as Sub Rural part of the country.
Motorcycle
For 2 years or 30000 kms from the date of purchase (whichever is earlier)
Scooter
For 2 years or 24000 kms from the date of purchase (whichever is earlier)
The warranty coverage on the vehicle shall be valid only if the customer avails all free and paid and bonus services from Authorized YAMAHA dealer as per Recommended Service Schedule and only genuine spare parts are used. The customer shall ensure that each service is availed in accordance with the instructions mentioned in service and warranty handbook (especially during break-in Period).
BENEFITS
Three years protection against your expense on Engine including Carburettor , Air Induction System and Electrical Including Wiring Harness after IYM warranty
No major repair bills up to 3 years after IYM warranty. Motorcycles repairs from authorized IYM Dealership. Genuine spare parts used. Higher resale value of the vehicle through regular servicing and warranty protection .
SUPER BIKES CAMPS With demand for superbikes soaring in India, this move by Yamaha is reassuring as it creates faith in prospective buyers who are worried about service and upkeep of these fast machines. Kawasaki recently launched its superbikes in India while Honda kept a small customer ride in Mumbai. Aprilia gifted John Abraham an RSV4 APRC superbike while Harley-Davidson keeps conducting rides very often. Suzuki recently launched the Intruder M1800R B.O.S.S. edition and KTM displays its RC8 superbike at its showrooms. Clearly superbike companies are increasing focus on their super fast machines.
Xpress Service [ES] is a new initiative in service by TVS Motor to increase customer convenience by providing the periodic maintenance services in just 1 Hour. Here customers have to take a prior appointment for services (on phone) with Dealership where Xpress Services is offered & get their Vehicle to dealership on appointment time. Xpress Service brings down the waiting time of customers vehicle in the service centre by giving them preference. In addition to that, a team of trained technicians with automated tools and equipments work on the vehicle to carry out the service within 01 hour, without compromising the service quality. Xpress Service Comes with NO EXTRA COST & at the same time Customers Vehicles is a Priority Attention.
Market Leaders In India Maruti Udyog Limited Hyundai Honda Mahindra & Mahindra Skoda
On Road Support
You leave the showroom with your Maruti Suzuki, but we never leave your side. We're always there on every road, whenever you need help
Stuck in the city? Or stuck in the back of beyond, without help for miles? All you need to do is remember a number. 1800 102 1800. Call and Maruti On-Road Service will swing into action .If travelling on any of the high density highways in India, expect to find a Maruti Suzuki service workshop at a distance of 30 km or thereabouts. So remember, when you drive your Maruti Suzuki, you never drive alone
Plan-2
Extended Warranty Service Cover Extended Warranty covers mechanical and electrical breakdown of parts like the engine, gear box, steering, brakes, electrical items etc.
Maruti Dealer Network Maruti dealer network is one of its greatest strengths and it score over many manufacturers due to this strength only. It also form part of its communication strategy by giving advertisement related it its service centre coverage. Maruti service station Hai Kya This network give it a give advantage over companies like FIAT that are ailing from poor service centre coverage and has to bear huge losses due to lost sales. The company has set up a committee of directors to negotiate with the 375-odd vendors on a regular basis in order to reduce costs and improve productivity, both within and outside the company.
Hyundai has launched a first of its kind integrated mobile application for service offering to its customers. Hyundai Care mobile app ensures to assist its customers with all forms of service support, service network, car service calculator and service appointment with just a few clicks. With the click of a single button the enhanced selection process takes over. This GPS enabled app also facilitate user an effortless dealer search on a real time basis with correct assistance anywhere and anytime in country. We have built a product with a mobile-first approach in order to provide features that give real- time benefits to the customer. With the Hyundai Care mobile app, the company emphasis on its core value of connecting closely with its customers and increase the transparency in its services by providing an opportunity to the users to give feedback regarding the dealer and the availed services.
Access to vehicle service history and Maintenance schedule Online Service appointment / booking GPS enabled service network locator; now customer can search their preferred dealer and rate them on their offering also Quick Link to call Hyundai Assurance Roadside Assistance Service calculators, customer can calculated their service before giving it to the dealership Updated labor rates for transparency in its service offering GPS enabled trip meter Insurance calculator Timely service reminders Product & service offering notifications
2. SERVICE PROGRAMME OFFERED BY HYUNDAI TO CUSTOMERS -: Satisfying their Valuable Customers. Hyundai offers prudently crafted programs for its venerable customers, specifically to facilitate in their time of need. And many more that gives value for money. Some of few are listed below-
24 x 7 Call Centre
Estimate your paid service cost with our Service Calculator. Our calculator will tell you exactly how much you would be spending next time you visit us.
Let us help you, know your next service schedule by Standard Scheduler or help yourself by choosing an appropriate date by Custom Scheduler. Also set up a Reminder to make us, alert you before the scheduled date.
INSURANCE CALCULATOR
SERVICE BOOKING
Buying an insurance but anticipate out of budget premium! Now know how much your car insurance will cost you with our Insurance Calculator.
No time to rummage through directories to book your service or mobile out of battery. Rely on our Online Service Booking to allot time exclusively for you.
4. Hyundai Service Camps -: Hyundai Service Camps and Events will unveil what
company do through out the year and why they do it Here are the fetes that keep customer smiles broad and wide. Few of companies events are listed below Hyundai Always Around you-: Always Around is a unique initiative of Hyundai to be there for its customers, always. Hyundai knows that its hard to snatch out some quality time, from busy schedules. Which is why, Hyundai serves the customer wherever they are i.e. at the location of your convenience. This is yet another opportunity for Hyundai to enhance the entire vehicle ownership experience for its customers and make them feel special.
Free Car Care Clinic -: Free car care clinic is a nationwide activity being organized twice every year where Hyundai provide free 80 point check up to its customers. The Comprehensive 80 point check up includes an examination of the transmission, engine, electrical, under body, exterior, AC etc. This activity is organized at around 1000 locations across India checking & servicing more than 2 lacs Hyundai cars over a period of 10 days. Hyundai consider FCCC as a festival for its extended family of dealers and customers. Participating customers have a chance to win prizes and gifts during this event. Discounted parts and free consultation about vehicles are also major attractions which the customer can avail by being a part of this mega event.
Hyundai presents again, unbelievable offers and value for money services, plus huge prizes to be won. Organized around 1000 locations, We brings exciting advantages that can be gained by being a part of it. Following are Services Offered . Heres the list to make Customers aware of all that they could gain: 80 point check list Free car wash Assured discount on spare parts and other accessories Assured discount on Labour Special Discount on Cars , more than 4 yr old 10 Free Extended Warranties to be won, daily
NOTE- 17th Free Car Care Clinic Service Camp - 28th Feb till 09th March 2014* across India has recently being
Organised by Hyundai.
Winter Check up Service-: Similar to AC check up camp, winter check up camps are especially organized in northern part of the country. The objective of this camp is to prepare cars to face the tough winter conditions and strengthen our Always Around resolve. The campaign does not rest till check ups only but is also an initiative to educate customer so as to maximize trouble free performance of the vehicle during winter. During winter check up, points focused upon or considered are car under body such as oil leaks, shock absorber leakage, exhaust system mountings and leakage, Brake and fuel lines for leakage etc. Under hood check up includes oil level, coolant level, radiator fan operation, steering fluid, clutch and accelerator free play, breather hose connections, fuses and relays etc. and interior and Exterior checks to ensure safe drive during freezing temperatures.
Wonder which oils will renovate life in your car engine like none other! Visit Oil and Consumables space to know the recommended make and prices of the Essential Vitamins to be included in your cars diet.
Enhance the properties of the engine oil or impart new properties to the coolant of your car. Additives section is here to save you the trouble of finding the right combinations for car lubricants.
UNDERBODY COATING
OTHERS
Know about the Under body Coating recommended Suppliers, quantity applied and prices for your Car.
Go through all the Value Added Services, we have to offer our customers, and get informed about the recommended grades, quantity and benefits, that follow when you purchase these.
Tata Motors Commercial Vehicles has the most widespread service network in India. It has over 1600 workshops pan India.
Company believe in exciting their customers by exceeding their expectation. In their constant endeavour to offer better service experience, they strive towards minimizing downtime, reducing repeat failures, decreasing the cost of service and addressing the concerns of the customers. Company provide a variety of offerings in form the of Mobile Service Vans, Re-Manufactured aggregates ( Recon Products), Wide Spread network of Dealer Workshops, Breakdown assistance on Highways(Tata Touch), Driver Trainings, Mechanics Training and Technical training.
All the preventive maintenance services as stated in OSB. Change of lubricants, filters and other scheduled part replacement as specified in OSB. Preventive checks, minor repairs and adjustments.
Workshop Service:
All the labour as well as parts required for mechanical/Electrical repairs. All the major aggregate overhauling- engine, gearbox, differential, etc. All the servicing of ancillary parts like alternator, starter, fuel pump etc
The key benefit 1. Time saved on workshop visit- You save the valuable operating time of your vehicle spent on workshop visit. 2. Hassel Free maintenance- You can entrust the maintenance of your valuable vehicles to us and concentrate on growing your business. 3. Coverage of parts/aggregates failure risk. : Protection from sudden unforeseen expenses. 4. Cashless transaction: Secured cashless transaction eliminates your requirement for carrying cash. 5. EMI facility: Smooths out your cash flows by monthly payment mode* 6. Widest network support: We have the largest network of workshops to serve your vehicles. 7. Genuine Spares and high quality service. 8. On the road support through our toll free number- 1800 2582 589 Platinum : Comprehensive coverage
All the preventive maintenance services as stated in OSB. Change of lubricants, filters and other scheduled part replacement as specified in OSB All the labour as well as parts required for mechanical/Electrical repairs. All the major aggregate overhauling- engine, gearbox, differential, etc. All the servicing of ancillary parts like alternator, starter, fuel pump etc. The key benefit 1. Hassel Free maintenance- You can entrust the maintenance of your valuable vehicles to us and concentrate on growing your business. 2. Coverage of parts/aggregates failure risk. : Protection from sudden unforeseen expences. 3. Cashless transaction: Secured cashless transaction eliminates your requirement for carrying cash. 4. EMI facility: Smooths out your cash flows by monthly payment mode* 5. Widest network support: We have the largest network of workshops to serve your vehicles. 6. Genuine Spares and high quality service. 7. On the road support through our toll free number- 1800 2582 589 Gold : Preventive maintenance + Labour on other repairs
All the preventive maintenance services as stated in OSB Change of lubricants, filters and other scheduled part replacement as specified in OSB All the labour charges for servicing and mechanical/Electrical repairs. All the Labour charges for major aggregate overhauling- engine, gearbox, differential, etc. Servicing of ancillary parts like alternator, starter, fuel pump etc.
Key Benefit: 1. Hassel Free maintenance- You can entrust the maintenance of your valuable vehicles to us and concentrate on growing your business. 2. Cashless transaction: Secured cashless transaction eliminates your requirement for carrying cash. 3. EMI facility: Smoothens your cash flows by monthly payment mode* 4. Widest network support: We have the largest network of workshops to serve your vehicles. 5. Genuine Spares and high quality service. 6. On the road support through our toll free number- 1800 2582 589 Silver : Preventive Maintenance coverage.
All the preventive maintenance services as stated in OSB Change of lubricants, filters and other scheduled part replacement as specified in OSB Key Benefit: 1. Hassel Free maintenance- You can entrust the preventive maintenance of your valuable vehicles to us and concentrate on growing your business. 2. Cashless transaction: Secured cashless transaction eliminates your requirement for carrying cash. 3. EMI facility: Smoothens your cash flows by monthly payment mode* 4. Widest network support: We have the largest network of workshops to serve your vehicles. 5. Genuine Spares and high quality service. 6. On the road support through our toll free number- 1800 2582 589 Bronze: Labour charges coverage.
Labour charges for the scheduled preventive maintenance as specified in OSB. Labour charges for servicing and mechanical/Electrical repairs. Labour charges for major aggregate overhauling- engine, gearbox, differential etc. Servicing of ancillary parts like alternator, starter, fuel pump etc. Key Benefit: 1. 2. 3. 4. EMI facility: Smoothens your cash flows by monthly payment mode* Widest network support: We have the largest network of workshops to serve your vehicles. Genuine Spares and high quality service. On the road support through our toll free number- 1800 2582 589
Services Offered-:
References
http://www.yamaha-motor-india.com/service/care http://www.heromotocorp.com/en-in/ http://www.tvsmotor.in/xpress-service.asp Economics Times http://www.marutisuzuki.com/ http://www.hyundai.com/in/en/Service/HyundaiService/Customer Promise/index.html http://www.customercare-cv.tatamotors.com/