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Topic - Find out recent cases of successful data BI applications.

Select any one of them and write a brief summary of the same in the form of report.
Course Code:

Course Title: Business Intelligence

Course Instructor: Amitesh Kapoor Academic Task No.: Date of Allotment: 1

25 March 2014

Academic Task Title: Prepare a Report on Given Topic Date of submission: 14 April 2014

Students Roll no: Students Reg. no: 11210977, 11211498, 11201582 Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by students as specified at the time of assigning the task by the instructor) Submitted by: Ravi sharma 11201582, Mada Venkata Bharath Krishna 11210977, Keza

Nela 11211498

Declaration: I declare that this Assignment is my individual work. I have not copied it from any other students work or from any other source except where due acknowledgement is made explicitly in the text, nor has any part been written for me by any other person.
Student`s Signature Ravi

sharma, Mada Venkata Bharath Krishna, Keza Nela

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Report on Business Intelligent and Retail Store

Major Applications of Business Intelligence Software in the Retail Industry

Executive Overview
No longer a luxury item, business intelligence (BI) applications are required to optimize corporate profits and performance. The most valuable BI systems pull data from across the enterprise and present information to users in a meaningful way to improve decision-making. This white paper explores the advantages of investing in prebuilt BI applications. It then provides an overview of Oracle Business Intelligence Applicationsthe leading BI applications suiteand summarizes the analytic applications that provide best-practice metrics and reports for eleven different functional areas.

In the increasingly competitive and fast changing retail industry, retailers need to use all the tools at their disposal to operate more efficiently and increase revenue. Faced with mounting pressure to enter new sales channels, changing consumer demands, and continuing globalization, retail companies need information management solutions that allow them to make better business decisions. Retailers handle immense amounts of information everything from supply chains to sales information to store operations. Its hard to keep track of important information and even to know which information is valuable, and retail companies need the tools to take advantage of the myriad information at their disposal. The information technology available today allows retailers

to make better business decisions and to better target performance goals. Micro Strategy offers the retail industry the business intelligence software to report on, analyze, and monitor the vast amounts of data through a business intelligence architecture that helps companies reduce costs, increase revenue, and maximize the value of information. Companies in every major retail segment, including apparel, discount retailers, department stores, discount drugstores, electronics, home improvement, specialty retailers, and specialty grocers, take advantage of the benefits of Micro Strategys business intelligence software

The Search for New Channels and New Products for Retail Industry Increase the sales of Retail store and manage the Category Management, and Merchandise Management by using the Business Intelligent Application.

Applying Business Intelligence to the Needs of Retailers

Retailers can use business intelligence in many ways, creating smart business solutions across the myriad challenges in the retail industry.

Sales and profitability analysis Product sales analysis enables retailers to continuously monitor point-of-sale data to uncover sales trends, track product demand, and optimize merchandising strategies. Micro Strategys multiple levels of analysis allow executives, store managers, product managers, and marketing analysts, as well as external suppliers, to make sense of the growing volume of transactional data by identifying trends and opportunities, as well as planning according to seasonal cycles. In addition, Micro Strategys market basket analysis enables store-level managers, marketers, and executives to quickly understand which product pairings, promotions, customers, and vendors are most profitable. Store operations analysis Information on store operations allows retailers to maximize the profitability of their sales channels and empower executives with fact-based decision-making. Store managers can effortlessly receive personalized sales, marketing, and inventory reports, store-vs.-store scorecards, and exception notifications, ensuring that time-sensitive issues are addressed and resolved. Micro Strategys unified business intelligence architecture enables retailers to monitor store performance, analyze multiple store functions, improve category management, and increase the efficiency of sales management, marketing promotions, operations, and budgeting. A multibillion dollar grocery chain turned to Micro Strategy to deploy business intelligence to hundreds of stores in the eastern United States for corporate and store management. Store managers access timely, detailed reports to make actionable decisions based on general ledger, category management, inventory, sales, margin, and other key information.

Customer analysis Understanding customer behavior is essential to surviving in todays retail environment. Micro Strategys business intelligence architecture helps retailers monitor customer life cycles and profitability by tracking customer interactions. In addition, Micro Strategys in-depth analytical capabilities allow retailers to identify trends in consumer behavior, plan more strategic marketing campaigns, maximize customer acquisition and retention, and perform customer segmentation. By analyzing consumer needs and life cycles, Micro Strategy also enables retailers to utilize relationship marketing and one-to-one marketing to develop long-term relationships with customers and provide them with the products and services they need.

Marketing and e-commerce analysis Faced with diversifying sales channels, retailers must understand customer behavior across channels to best target their marketing efforts. By analyzing customers transaction histories, stated preferences, and current interactions, Micro Strategy enables retailers to identify opportunities for improved promotions, special offers, recommendations, and targeted advertising. Marketing managers access Web-based reports and scorecards and can analyze further to reveal strategic opportunities for new sales and marketing channels. In addition, Micro Strategy allows retailers to monitor consumer activity by distribution channel and track the effectiveness of new advertising channels, such as the Internet, wireless devices, MP3 players, and satellite radio. Retailers can also deploy Micro Strategy to compare online and in-store sales and measure e-commerce by seasonality, as well as for secure Internet-based electronic data interchange (EDI) to exchange information with customers. By utilizing Micro Strategys advanced analysis and monitoring capabilities, retailers can enable customer intimacy, strengthen consumer loyalty, and manage promotions, ensuring maximum return on investment (MROI). Promotional Event Graph

Marketing analysts use Web-based dashboards daily to ensure maximum return on investment and manage promotions more effectively.

Category management With increasing pressure to focus on the customer, retailers must understand sales and consumer trends by gaining insight into merchandise performance by product, category, geography, and vendor. Micro Strategys category performance management applications allow product, store, and channel managers to analyze sales performance to optimize product assortment and pricing, ensure appropriate inventory levels, create category plans, and offer specific product selections demanded locally by consumers. In addition, Micro Strategys unique relational analysis enables marketers to identify which products sell together, create effective promotions, and optimize merchandising strategies through predictive modeling.

Dramatically improve the effectiveness of your sales force Oracle Sales Analytics is a comprehensive analytic solution that provides real time, fact-based insight into the entire sales process. It provides new levels of information richness, usability, and reach to sales professionals throughout the enterprise. All users, from sales executives to front-line sales representatives, get up-to-the-moment, complete, and in-context sales insightinsight that is personalized, relevant, and actionable. The benefits are, faster and more informed decisions that help the sales organization compete more effectively, lower sales costs, and achieve better results. In addition, to help organizations achieve maximum value from their CRM sales force automation implementations, Oracle Sales Analytics provides the means for customers to monitor, measure, and manage their sales force automation systems adoption and effectiveness. Oracle Sales Analytics, part of the Oracle Business Intelligence Applications family, is a comprehensive analytic solution that provides real time, fact-based insight into the entire sales process. It provides




Analyze pipeline opportunities to determine actions required to meet sales targets Determine which products and customer segments generate the most revenue Understand which competitors are faced most often and how to win against them Identify up-sell and crosssell opportunities within existing accounts Increase the front-line managers effectiveness by identifying performance deviations that need immediate attention. Set accurate yet aggressive quotas avoiding overexpectation and underperformance Deepen customer relationships by obtaining a 360 degree view of customer activities

new levels of information richness, usability, and reach to sales professionals throughout the enterprise. All users, from sales executives to front-line sales representatives, get up-to-themoment, complete, and in-context sales insightinsight that is personalized, relevant, and actionable. The benefits are, faster and more informed decisions that help the sales organization compete more effectively, lower sales costs, and achieve better results. In addition, to help organizations achieve maximum value from their CRM sales force automation implementations, Sales Analytics provides the means for customers to monitor, measure, and manage their sales force automation systems adoption and effectiveness.

FOR INFORMATION TECHNOLOGY Accelerate deployment of Sales Analytics with On Premise or Cloud Service modes Reduce implementation cost and risk through integrated analytic solutions Integrate data from multiple enterprise sources and across the company value chain Flexibly adapt to changing business needs by leveraging, not replacing, existing technology investments Deliver better business results and rapid time to value with low risk

Sales Analytics enables sales professionals to compete more effectively in the market place by providing insight into win loss analysis

Right Information Right Now

Enterprises depend on information to make decisions and enhance performance. However, most organizations are hampered by information that is incomplete, out of date, or otherwise inadequate for answering critical business questions. Additionally, organizations often struggle to deliver the right information to the right person at the right time. Oracle Sales Analytics, part of the Oracle BI Applications family, is designed to help sales organizations leverage the power of timely, actionable information to improve the quality of decisions and ultimately optimize performance.

Features and Benefits of Sales Analytics Business Intelligence Application

Feature Actionable Insights into the Forecast and Pipeline Benefit
Sales Analytics provides sales professionals with up-to-themoment so they can accurately assess progress against sales goals and take action to get sales opportunity back on track.

Sales Force Performance Management

Sales Analytics enables sales managers to identify strengths and weaknesses and address them at the individual level.

Pipeline Management

Sales Analytics enables sales executives to understand their pipeline and identify critical opportunities. By identifying these critical opportunities, executives can assign the appropriate resources to increase the chance of winning and not waste them on less promising opportunities

Proactive Intelligence

Sales Analytics proactively delivers insight ensuring all analytics users always have the latest information they need to make informed decisions

Pre-built data models and metrics

Sales Analytics includes prebuilt data models, more than 500 metrics, and best practices - enabling organizations to implement more quickly, with less risk, and at a fraction of the cost required to build traditional business intelligence (BI) solutions.

Oracle Sales Analytics for Oracle Fusion Applications

Sales Analytics provides a consistent business intelligence foundation that will support your existing deployment, and provide a seamless bridge to your Fusion BI implementation in the future.

Powered by Oracle Business Intelligence Foundation

High performance, highly scalable next generation product for reporting, ad hoc query, OLAP, dashboards and scorecards, delivered on an architecturally unified foundation that is complete, open and integrated.

Exalytics Ready

Eighty-plus Oracles analytic applications are available today for organizations to use in conjunction with Oracle Exalytics without application changes. A combination of Oracle Exalytics InMemory Machine and Oracles market leading analytic applications enables you to go beyond the traditional boundaries of data analysis and extract relevant business insight from massive volumes of data at the speed of thought.


Applications provide complete, real-time, and enterprise wide insight for all users, enabling fact based actions and intelligent interaction. Designed for rapid deployment at a low cost of ownership, Oracle Business Intelligence Applications are prebuilt solutions that start with the customer, embrace any existing corporate data source, and are seamlessly integrated with Oracles transactional solutions to increase effectiveness across the entire customer life cycle. All Oracle BI Applications are powered by Oracle BI Enterprise Edition, a high-performance, highly scalable, and highly reliable next generation business intelligence platform that can be used to extend existing analytic solutions to meet any enterprise BI need. Additional information about Oracle Business Intelligence Applications

Solving Customer Problems with a Complete Enterprise View

Sales Analytics can easily combine with Oracle Supply Chain and Order Management Analytics to provide sales professionals with a complete view of the customer relationship in one application, enabling them to identify, understand, and resolve customer issues more efficiently and effectively. For example, a sales representative wants to call on a key account with the intent of closing a high value opportunity but notices that there is a current order waiting to be fulfilled. On his laptop or tablet device, the representative pulls up the customers information in the Oracle BI dashboard and notices the customer is late in paying his most recent invoice. During the meeting the customer complains that several shipments have arrived late and hes holding up payment. Checking the customers order, the representative verifies that shipments of a particular product to this customer have indeed been late and the current order remains unfilled. He then checks the company inventory system and notices the local warehouse has been experiencing chronic stock-outs of the product on order. However, he is able to verify that another warehouse in a different region has plenty of inventory. He reserves the product, modifies the original order, and through expedited shipping can deliver the product the following week. Satisfied, the customer agrees to pay the invoice and places the new order. This scenario demonstrates how the combination of Oracle Sales Analytics and Oracle Supply Chain and Order Management Analytics can help sales representatives gain a comprehensive view of the many factors that affect customer satisfaction and sales, leading to improved sales effectiveness.


Oracle Financial Analytics Oracle HR Analytics Oracle Procurement and Spend Analytics Oracle Supply Chain and Order Management Analytics Oracle Project Analytics Oracle Product Information Management

Insight Where and When You Need It

To compete effectively in todays marketplace, companies need to deliver the right information to the right person at the right time. Sales Analytics provides real time metrics, alerts, and reports; enabling sales team members to take action based on facts rather than intuition. Oracle Sales Analytics can also proactively deliver insight to salespeople in the field via laptop, smart phones or tablet devices, ensuring they always have the latest information they need to make informed decisions and increase win rates. Most important, because Sales Analytics is a part of the overall BI Application suite, companies can easily combine data from systems across the enterpriseincluding supply chain, financial, human

Analytics CRM Analytics

Oracle Sales Analytics Oracle Marketing Analytics Oracle Service Analytics Oracle Contact Center Analytics Oracle Partner Analytics Oracle Loyalty Analytics Oracle Price Analytics Oracle Customer Data

resources, and customer relationship systemsto provide salespeople with a complete view of their customers and help them resolve issues more quickly. With Oracle Sales Analytics, companies can achieve higher sales effectiveness and maximize the value of their customer relationships

1. The company can work fast through the software. 2. It helps to decrease the data redundancy. 3. It helps to winding up the data easily. 4. It helps to cope up with other countries system. 5. Efficient work is done by this software. Better Decision-Making at the Container Store The Container Store, the nations leading retailer of storage and organization products, deployed the Micro Strategy Business Intelligence Platform to support its merchandising system. The Container Store selected Micro Strategy to convert large volumes of merchandise data into actionable information for store buyers. From their desktops, The Container Store buyers can easily access SKU data via an extranet and then segment inventory purchased by store, by time, and by product. With Micro Strategy, The Container Store users are able to make well-informed business decisions, such as what products to retain in inventory and what products to retire. In addition, the information helps buyers identify emerging trends in materials, color palettes, and styles. The Container Store also uses daily exception-based reports, a self-service reporting system at the store and buyer level that alerts users to situations when they need to take action. With our daily merchandise reports, we gain a competitive edge over other retailers who wait for weekly or month-end reports. Micro Strategy gives our buyers and executives an up-to-date picture of our business and enables us to better understand what we sell, when we sell it, and where we sell it, which ultimately influences our high levels of customer service. Our buyers count on this information to make knowledgeable decisions about when to add or retire products, which has a positive impact on our bottom line. User Adoption and Alignment Sales Analytics helps derive further value from the investments made in your SFA systems by providing your front line managers the information needed to effectively manage their teams usage of the system. With the rich pre-built content available in this area, managers can pinpoint areas that need improvement, accelerate organizational usage and drive alignment. Through the insight gained, they greatly accelerate the time to value and help drive better business results.

Next-Generation Business Intelligence Platform Sales Analytics is built on the Oracle Business Intelligence Enterprise Edition Platform, a next-generation analytics platform that fully leverages existing data warehouse and business intelligence investments. It is built using standards-based technology enabling easy integration with existing IT environments and supports all leading relational and OLAP data sources. Moreover, Sales Analytics provides support for large numbers of concurrent users with native support for mobile and tablet devices, multi-terabyte data sets, and the largest enterprise implementations.

Business Intelligence in Fusion Applications Embedded Business Intelligence With Business Intelligence in Fusion Applications, a full range of analytics is embedded directly into key business processes, so users at all levels of an organization have the information they need to make better, more informed decisions. Oracle Sales Analytics extends Oracle Fusion Applications with deeper insight into an organizations past, present and future performance trends. It delivers complete, consistent analytic information, to support the full range of decision making needs from tactical to strategic. Oracle Sales Analytics for Fusion Applications Oracle Sales Analytics achieves new levels of integration with the transactional business flow in Fusion Applications, blending seamlessly to provide superior user experience. Context specific embedded reports and dashboards ensure that analytics is available at the right place and right time. In addition to supporting key analytics areas in opportunity and revenue management, customer relationship, competition and forecasting, Oracle Sales Analytics for

BI Applications are natively available on mobile and tablet devices including Apple

Fusion Applications provides insight into the territory and quota management areas. Sales performance against forecast and quota can be measured across parent and child territories to optimally plan sales territories and allocate resources. Randomness in quota setting can be mitigated to a large extent by enabling managers to set aggressive yet achievable quotas with the insight gained from past quota allocations and performance across territories and sales resources. With the ability to provide insight directly off of transactional data, sales representatives and

managers can readily prepare/view list reports whether the reports are built from out of the box content or from custom extensions carried out on site.

Across industries, sales organizations are being asked to do more with less, while ensuring that they meet more aggressive sales targets. Sales reporting and analytics have traditionally focused solely on pipeline and revenue management. Sales Analytics provides sales professionals with new levels of business insight through the sales process by unlocking the information value hidden in systems across the enterprise. With Sales Analytics, sales professionals have access to actionable information that drives greater customer satisfaction, lower sales costs, and increased revenue. Additionally, Sales Analytics is built on a robust standards based analytic platform that can proactively monitor and deliver timely and actionable insight to the right person on the device of his or her choice, including desktop, laptop, smart phone or tablet device.

References CS+BI+applications&gs_l=serp.12..0i8i30.1073755.1073755.1.1077434. d=0CE4QFjAB& d0w&sig2=NpZwfsKeCegWgGSMIatukQ&bvm=bv.64542518,d.bmk d=0CC0QFjAA& aper%2Fbidw_biinsurance.pdf&ei=i4FKU5uPK4vprQfq8oHQCg&usg=AFQjCNGgq5_i32kdcN 7MEWuXqPC7EGtuCg&sig2=9YTsUKjOVymmmowfQy5ygQ&bvm=bv.64542518,d.bmk d=0CDgQFjAB& hitepapers%2Fopen%2FBusiness-Intelligence-andRetail.pdf&ei=i4FKU5uPK4vprQfq8oHQCg&usg=AFQjCNE7mJIvrcHisupijKsPva7SIahrg&sig2=BBcEaCWMBYDz_RugS7-JLw&bvm=bv.64542518,d.bmk