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It is a free online different fro usic strea in! and usic su!!estion ser"ice.
stations is its $ersonali)ation and reco!nition $rocess. The Pandora we #now today be!an in 2000 when Will Glaser and Ti Wester!ren started *The Geno e Pro+ect,. Wester!ren ca e u$ o"ies. -e noticed that e"ery director he wor#ed for
had different taste in * usical co $osition, .Keith/. -e wondered if it would be $ossible to ta#e a $erson0s own usical taste and *so ehow brea# the down into so ethin! $redictable,
for ulaic e"en, .1en+a in/. The $ro+ect is a co $le2 athe atical al!orith usic into 3 which or!ani)es four hundred son!
-o$'6lectronica, Ja)), World &usic, and 7lassical, .Keith/. *The $ro+ects !oal ai ed at analy)in! usic at a theoretical le"el and identifies $atterns in s$ecific ty$es of usic, .Keith/ usic taste.
their end !oal was to create a radio station that was $ersonali)ed for a s$ecific user0s The $ro+ect hired &usicolo!ists to study o"er 800,000 son!s in order to $lace the !rou$s. (fter a four year s$an of analy)in! and studdin! beca e the Pandora we all #now today. The ser"ice has beco e a !lobal $heno enon. 1y 2090, 30 listeners $layed 23 illion son!s a
into s$ecific
*Pandora <ne,. It is another "ersion of the 2004 ser"ice that launched in 200=. The new ser"ice lets the user listen to usic without and interru$tion by ad"ertise ent. :nli#e the ori!inal free onth. (d"ertisin! is "ery i $ortant to the illion $rofit in second5Cuarter
ad"ertisin! re"enue, .Peterson/. Today both Pandora ser"ices do inate internet radio illion worldwide users and a 80 $ercent share of the :.;. ar#et, .(rnold/.
:sers can enter !enera0s, son!s, and artist in the search colu n instantly creatin! a radio station that fits the selection of a listener. 1ased on the &athe atical eCuation de"elo$ed four years earlier, usic si ilar to what you are searchin! will be $layed. There has been a bi! social usic industry. Pandora brin!s a social interaction with the usic
you listen toD they let *Eou can create u$ to 900 uniCue Fstations.F,.*(bout,/. Listener0s feedbac# is i $ortant to the success of your $rofile. When you disli#e a son! or li#e a son! you are hel$in! the $ersonation $rocess. Eou can rate it with a thu b u$ or thu bs down. Got only are you bein! e2$osed to new and old usic you0ll !et a history lesson on the bands $layed with
an *about feature,. Pandora also allows you to !o strai!ht to *iTunes, or *( a)on, to $urchase son!s or albu s. This feature connects the usic industry with custo ers ore efficiently. obile
:sers can now listen to Pandora +ust about anywhere. With the de"elo$ ent of
*($$s, or a$$lications $eo$le can download the radio station to their $hones, tablets, e5reader, s art T.H0s, and e"en into "ehicles. &ost recently 1&W, 7he"rolet, Kia, -onda, and any ore
auto oti"e co $anies ha"e be!un de"elo$in! and releasin! "ehicles with factory eCui$$ed a$$ functions. &ost of which are able to use Pandora. 7ar radio anufacturers ha"e also be!un a $hone of other obile
de"ices. Whether you reco!ni)e it or not the internet radio station is bein! used at of business. Gew e"ery day. ;ocial of usic. %ro edia and Pandora listeners are e2$osin! e"en non5Pandora users to Today0s
any $laces
any !enres
ost $o$ular hits and yesterday0s classics they are all bein! $osted,
shared, and are strea ed to our ears all the ti e. Pandora and %aceboo# !o hand in hand. When usin! your Pandora $rofile you can share what you are listin! to on %aceboo#. %riends are now bein! e2$osed to the usic you li#e, conseCuently creatin! free ad"ertise ent for bands. Local usic $layed on Pandora. They usic. a+or
and u$co in! bands are also !i"en the o$$ortunity to ha"e their ha"e a free feature that can allow you to sub it you0re band0s
Pandora is not +ust a radio station $owered by one !enre or controlled by one recorded label. It0s a user friendly ser"ice created by athe atical eCuation that has created a firestor usic lo"ers and
in our co
ho e co $uters to our cars. Its free $ersonal a$$eal has ta#en it to !reat hei!hts. Pandora has illions of users worldwide and rules o"er all other internet radios. The social $heno enon is continuin! to !row e"ery day and will continue to find new ways to e2$ose us to and usic we ay disco"er. usic we #now
Wor#s 7ited
Patric#, Keith. FPandora 4adio -istory.F 6-ow. Ie and &edia, 23 (u!. 2099. Web. 22 ($r. 2094. 7hristo$her, 1en+a in. FThe ;tory of Pandora 4adio.F Why Iidnt I Thin# of That. Why IidnAt I Thin# of ThatJ, 98 %eb. 2090. Web. 22 ($r. 2094. Peterson, Ti . FWhy Pandora Lifted Its Listenin! 7a$K &ore &obile (ds L Ii!ital 5 (d"ertisin! (!e.F (d"ertisin! (!e Ii!ital 4;;. (d"ertisin! (!e, 22 (u!. 209?. Web. 22 ($r. 2094.
(rnold, Gathanae. F7ourt %ilin! 4e"eals ($$leAs ITunes 4adio -ad Little I $act on Pandora.F Wall ;t. 7heat ;heet. 2094 Wall ;t. 7heat ;heet, 20 &ar. 2094. Web. 22 ($r. 2094.