EVALUATION REPORT:

2nd FISH IS LIFE FESTIVAL (2013) AQUA TRADE FAIR & EXHIBIT
SM Megamall, Mandaluyong City October 15-17, 2013
Prepared by: MARY GRACE S. CAGAY Aquaculturist I (COS) WENNIL ANGELA MEDRANO Administrative Aide (COS)

FISH is LIFE FESTIVAL 50th Fish Conservation Week Celebration October 15-17, 2013, SM Megatrade Hall 3

Pangisdaang Pinagyaman Ngayon, Henerasyong Sagana sa Panghabang Panahon

* OUR MESSAGE:
FISH is . . . LIVELIHOOD The capture, farming and processing of fish and other aquatic products generate jobs and livelihoods that improve the lives of coastal families and other stakeholders; INCOME

Fisheries contribute significantly to the countrys Gross Domestic Products, and therefore strengthen our economy;

FUTURE GENERATION As an archipelagic country, the lives of our future generation depend on how well our present generation protects and conserves our fisheries and aquatic resources; ECOLOGICAL BALANCE Fish and other aquatic lives are intricately interlinked with every creature on earth including men. Like a web of life take away one strand and the balance is destroyed.

* FISH IS LIFE is a 3-in-1 show featuring: KAUGNAY AKO Agency Exhibition KABALIKAT KAMI Producers Show KAYA NATIN Technical Symposia

CHART OF OPERATIONS TEAM

Bureau of Fisheries & Aquatic Resources

National Technical Working Group

Other Sub-Committees

Sub-Committee/ Exhibit Organizer

Communication & Promotion

Registration & Clientele Services

Logistics & Service Providers Relation

LIST OF EXHIBITORS
Booth # 1 Exhibitor Bulacan Aquarist Club Booth # 18 Exhibitor Land Bank of the Philippines

2
3 4 & 13 5 6 7 8&9

Guppy Club Philippines

Phil. Betta All Stars FISHTAH Bluebay Aquaculture Inc. FINFISH Concord Fishing & Canning Bluefin Seafoods Export

19
20 22 & 23 24 25 26 27

DA-ACPC
Bank of the Philippine Islands Calbayog City LGU RG Food Products Marietta Native Foods Wonder Country Bilmas Herbal Products

10
11 12 14

FRI Seafoods Trading

Jess Aqua Marine Traders Sulu MPC SPAMAST

28
29 30 31

Michael Concepts Intl.

DTG Pearl Royale Fenor Foods Corp. Philippine Seawealth (Seakid)

15
16 17

KIV Marketing Co.

Bayang Pinoy Org. NGOs for Fisheries Reform

32
33 & 34 35

Navarro Foods Intl.

Mega Sardines Food Corp. RAMC Food Industry

Booth # 36 37

Exhibitor Trans Ocean Food Products Permex Producer & Exporter

Booth # 53 54

Exhibitor BFAR Regional Office 10 BFAR Regional Office 7

38
39 40 41 42 43 44 45 46 47 48

BFAR Regional Office 5

APAMI La Familia Foods Carmelas Tahong Crackers Getzon Intl. Legacy BFAR Regional Office 13 BFAR Regional Office 11 BFAR Regional Office 12 BFAR Regional Office 6 BFAR Regional Office 2 Citra Mina

55
56 57 58 59 60 61 & 68 62 63 64 65

BFAR Regional Office 9

BFAR Regional Office 8 BFAR Regional Office ARMM San Isidro MPC Calbiga Food Processors, Inc. MCPI BFAR FRQD/ Manila Ocean Park BFAR Regional Office 4-b BFAR Regional Office 4-a D & L Seafoods Technology Resource Center (TRC

49
50 51 52

Frabelle Market Corp.

RDEX John Peter Fishing & Trading BFAR Regional Office 1

66
67 69 70

PFDA
NFRDI Alch Food Express Kat Rosarios Kitchen

SALES REPORT OF 45 EHIBITORS

(based on submitted Daily Sales Report)
Booth # Exhibitor Mega Fishing Corp Marietta Native Food Products Permex Producer & Exporter Corp. Bilmas Herbal Products Marketing BFAR Regional Office ARMM Filipinas Inventors BFAR Regional Office 9 BFAR Regional Office 2 Namnamas Food Products Total Sales per Exhibitor 46,000.00 26,000.00 21,953.00 20,500.00 20,290.00 19,720.00 14,034.00 13,628.00 11,000.00

BFAR Regional Office 7

Philippine Seawealth (Seakid) La Familia Foods DTG Pearl Royale Technology Resource Center (TRC) BFAR Regional Office 11

9,780.00
9,030.00 8,000.00 7,800.00 7,720.00 7,616.78

Booth # RG Foods

Exhibitor Mo. Bonifacia Rodriguez FDN/ BFAR 4-a Getzons Legacy Concord Fishing & Canning Corporation Michael Concepts Intl. Navarro Foods BFAR Regional Office 10 RAMC Food Industry BFAR Regional Office 13 Frabelle Market Corporation

Total Sales per Exhibitor 7,000.00 6,600.00 5,720.00 5,624.00 5,050.00 4,910.00 4,609.00 4,590.00 4,485.00 4,420.00

BFAR Regional Office 12

Wonder Country Calbiga Food Processors RDEX BFAR Regional Office 7 Island Marketing NFRDI

4,256.00
4,150.00 3,850.00 3,800.50 3,700.00 3,700.00 3,625.00

Booth #

Exhibitor Mc Grill Industries

BFAR Regional Office 8 Kat Rosarios Kitchen APAMI

Total Sales per Exhibitor 3,600.00

3,424.00 3,185.00 3,000.00

Jess Aqua Marine Traders, Inc.

Calbayog City, LGU Trans Ocean Food Products D & L Seafoods Alch Food Express BFAR Regional Office 4-b BFAR Regional Office 5

3,000.00
2,860.00 2,621.00 2,190.00 1,835.00 1,560.00 1,100.00

SULU MPC
Bluebay Aquaculture

1,025.00
550.00

TOTAL SALES: AVERAGE DAILY SALES: AVERAGE DAILY SALES PER EXHIBITOR:

353,111.28 117,703.76 7,846.92

EXHIBITORS QUESTIONNAIRE (RESULTS SUMMARY)

45 RESPONDENTS (70%) OUT OF 64 EXHIBITORS ANSWERED THE EXHIBITORS QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS

1. Objective of Participation (Pls. rank according to prioritized concerns, with #1 as the lowest and #5 the highest): TO PROMOTE PRODUCTS 2. In view of your objectives, how would you judge your participation at this Trade Show? GOOD
3. How would you assess your company/products promotional exposure in this event? GOOD 4. How successful was the Trade Show for you? AS EXPECTED 5. Were you able to generate actual sales in the event? YES 6-7 SEE SALES REPORT SUMMARY

8. How would you assess the support and services of the Organizer? EXCELLENT 9. How would you assess the support and services of RUBERT JAMES, the official stand contractor? GOOD 10. How would you assess the choice of venue, SM MEGATRADE HALL 1? GOOD 11. How would you assess the quality of the visitors? GOOD 12. How would you assess the publicity made for the Show? GOOD 13. How would you assess the management of the show during ingress/egress procedures? GOOD

14. Would you be interested to exhibit in FISHCON (FISH IS LIFE FESTIVAL) 2011? YES 15. What is the ideal number of days for FISHCON (FISH IS LIFE FESTIVAL)? 3 DAYS 16. Any other comments and suggestions? (see last slide)

EXHIBITORS QUESTIONNAIRE (GRAPHICAL RESULTS)

45 RESPONDENTS (78%) OUT OF EXHIBITORS ANSWERED THE EXHIBITORS QUESTIONNAIRE WHICH POSED 16 SURVEY QUESTIONS

18%

17%

19% 46%

OTHER REASONS FOR PARTICIPATION:

1. 2. 3. 4. 5. 6. 7. 8. 9. Market-Matching; To promote technologies derived from R & D; Public Awareness; IEC Distribution; To promote programs and projects of BFAR To promote programs and projects of other government institutions; Attend to inquiries and disseminate information; Negotiate offers which may result in actual orders; Meet potential partners that can lead to business alliances;

7%

14%

41%
38%

OTHER COMMENTS & SUGGESTIONS

FROM EXHIBITORS, VISITORS, ORGANIZERS, SECRETARIAT, USHERS, USHERETTES

1. Additional and improved advertisements and promotions for event 2. Schedule weekends for trade fairs: Friday, Saturday, Sunday (3 days) 3. Improve event publicity and maximize stage events/promos and shows (i.e., cooking demonstrations and company presentations) 4. Organize more activities simultaneously to encourage customers and visitors to come in 5. It has been observed that some exhibitors leave the venue premises earlier than allowed closing time. I strongly suggest that we- exhibitors should strictly follow trade fair rules and guidelines 6. Ever since BFAR started organizing trade fairs, it is the clamor of the exhibitors (stakeholders) to have it held in more strategic venues for them to be able to target vast market (which means not only for direct sales but for bulk orders and investors) 7. The NTWG should decide early on the current year for the sub-committees to work on their assigned duties and tasks 8. Promotions should be at least 6 months prior to event (and should be intensified after 3 months) 9. Additional budget.

50TH FISCON-FISH IS LIFE FESTIVAL DETAILED EXPENSES

EXPENSES INCURRED FOR THE CONDUCT OF THE AQUA TRADE FAIR
ITEM/DESCRIPTION 1 Exhibit Venue Rental: SM Megamall, Megatrade Hall 3/ First Asia Realty Development Corp. Floor Area 900sqm Inclusive Dates: October 14-17, 2013 (including ingress and egress) Booth Systems Rental: MSD Godspeed Exhibits Corp - 70 2mx2m booth (complete with amenities: information table, monobloc chairs, fluorescent lamps, convenience outlet, carpet, etc.) -Exhibitors directory panels with spotlight - Registration counter - Entrance Arc - Stage Platform with Design - Versa Board Panels with Partitions (seminar area) - Lights & Sound System - Delivery/Installation/Dismantling Charge Accommodation for Regional Exhibitors: Richmonde Hotel Ortigas 17 Rooms/ Triple Occupancy/ 3 days & 3 nights UNIT PRICE 481,193.40 AMOUNT 481,193.40

472,267.68

472,267.68

179,700.00

179,700.00

ITEM/DESCRIPTION 4 Printing: a. Poster (500 copies @P45.00) b. Brochure (2,000 copies @P13.00) c. Stickers on Foam Board (for display inside SM Megamall premises) Meals a. Opening Program (October 15, 2013) for 250pax b. Symposia/Seminar Meals (October 16, 2013) for 100pax (Snacks & Lunch) c. Symposia/Seminar Meals (October 17, 2013) for 100pax (Snacks & Lunch) Miscellaneous Expenses (reimbursements for ribbon cutting, giveaways, additional decors, refreshments, etc.)

UNIT PRICE 45.00 13.00

AMOUNT 22,500.00 26,000.00 25,593.44

200.00 250.00 250.00

50,000.00 25,000.00 25,000.00

18,000.00

GRAND TOTAL 1,325,254.52

THANK YOU!!!