MAJOR PROJECT REPORT ON MARKETING OF HOUSING LOANS BY BANKS

Submitted in partial fulfillment of requirement of Bachelor of Business Administration (B.B.A) General To Guru Gobind Singh Indraprastha University

Submitted to: MS. SHILPA ARORA (Assistant Professor)

Submitted by: ROHIT JAIN 12124401711

INSTITUTE OF INNOVATION IN TECHNOLOGY AND MANAGEMENT NEW DELHI-110058 Batch (2011-2014)

Certificate
I, Mr. ROHIT JAIN, Roll No. 12124401711 certify that the Project

Report/Dissertation BBA-310) entitled Major Report On Marketing On Housing Loans By Banks is done by me and it is an authentic work carried out by me at Institute of Innovation in Technology & Management (Name of the organization or of the Institute). The matter embodied in this project work has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student Date: Certified that the Project Report/Dissertation (BBA-310) entitled Major Report On Marketing On Housing Loans By Banks done by Mr. ROHIT JAIN, Roll No. 12124401711, is completed under my guidance. Signature of the Guide Date: Name of the Guide: Ms. SHILPA ARORA Designation: (Assistant Professor) Address: Institute of Innovation in Technology & Management, New Delhi-110058

Countersigned Director / Project Coordinator

ACKNOWLEDGEMENT

An Old Chinese proverb says: When eating your bamboo sprouts, remember the men who planted them. Now that my sprouts are ready to eat, it is time for me to express my deepest gratitude to all those who have made this possible.

It is a great opportunity and pleasure for me to express my profound gratitude towards all the individuals who directly or indirectly contributed towards completion of this project report. Working on this project was great fun, excitement, challenges and new exposure. I am greatly indebted to under whose guidance and concern I am able to bring this report into its real shape.

I am thankful to all the faculty members of management department in providing me useful guidance for the completion of this report. Special thanks to Ms. Shilpa Arora , who helped me to bring this project in its current form. I convey my gratitude to all those who are directly or indirectly related in the completion of this project report. Finally I would be failing in my duty if I dont express my thanks to the respondents whom I visited and took their valuable time to answer my questionnaire.

I express my gratitude to IINTM, Janakpuri for providing me an opportunity to work on this project as a part of the curriculum.

I would also like to thank my family and friends, who have supported me throughout and given me encouragement to complete this project.

ROHIT JAIN 12124401711

EXECUTIVE SUMMARY

In the growing global competition, the productivity of any business concern depends upon the behavioral aspect of consumers. This topic deals with the customers perception towards other advance product.

Home is a dream of a person that shows the quantity of efforts, sacrifices luxuries and above all gathering funds little by little to afford ones dream. Home is one of the things that everyone wants to own. Home is a shelter to person where he rests and feels comfortable. Many banks providing home loans whether commercial banks or financial institutions to the people who want to had a home. The housing sector plays an important role in the economic development of the country. My project title is Marketing of Housing Loans by banks. The performance is majorly evaluated by having a look on the sales, customer satisfaction, and brand image among customers. The purpose of this project is to evaluate the performance of the banks. It primarily aims at learning the various factors that can help in evaluation process. It also aims at providing innovative services and by attaining cost efficiency. I have tried to find out whether customers are satisfied with the bank from where they have taken loan or not. I have also tried to find out the areas of improvement.

This project report contains different chapter which shows the information about the marketing in detail. The report begins with the introduction to the home loans, its area of operation, its organization structure, its achievements, etc. It is further continued with the profile of its operations.

The third chapter, research methodology adopted in preparing this report is mentioned. It covers the sample procedure, types of data used and the data collection method. The fourth chapter comprehensive coverage of forecasting concepts and techniques which shows the analysis of data through tabulation, computation and graphical representation of data collected from survey.

The fifth chapter deals with the findings, suggestions and conclusion part which is very much important after analysis is made. As we know that only analysis and conclusion is not the end of a research, so in the sixth chapter the recommendation pert is covered which are made after a depth study of the analysis part of thesis

CONTENTS
S No 1 2 3 4 5 6 7 Certificate (s) Acknowledgements Executive Summary List of Tables & Figures Chapter 1 : Introduction To The Topic Chapter 2 : Research Methodology Chapter 3 : Data Presentation And Analysis 3.1 : Functions 3.2 : NHB Housing Info India 3.3 : Under Property Purchase 3.4 : Under Taxation 3.5 : Under property Construction Chapter 4 : Summary And Conclusions 4.1 : Findings 4.2 : Limitations 4.3 : Recommendations 4.4 : Conclusions Bibliography Appendices Topic
Page No 1 11 14

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9 10

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LIST OF TABLES AND FIGURES

S. NO. 1 2 3 4 5

TITLE OF THE TABLE AGE GROUP RESPONDENTS OCCUPATION INCOME GROUP OF RESPONDENTS HOME ACCOMODATION AWARENESS ABOUT THE HOME LOAN PRODUCTS OF BANKS

PAGE NUMBER 31 32 34 35 37

MOST RELIABLE HOME LOAN BY BANKS

38

7 8 9

RELIABILITY REASON ISSUE OF HOME LOAN NAME OF BANK HOME LOAN TAKEN FROM

40 41 43

10

ATTRACTIVE SCHEMES FOR HOME LOAN

44

11

FUTURISTIC INTEREST OF TAKING HOME LOAN

46