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where majority of people are Muslims, then you can't expect many footsteps. Therefore it is very important that you find out in advance who are your target audience (i.e. their age group, sex, qualification, profession, lifestyle, income, liking, disliking, customs, religions, traditions etc), where there live and what are their desires and expectations from your event. To do market research you will have to do survey in the area (town/city/state/country) where you wish to organize the event. If you wish to open a wedding planning company and there are hardly two or three weddings in a year in your area, then selling such type of services is not commercially viable. Competitors' Analysis Find out: - who are your competitors - Where they live? - What are their employee base (i.e. number of employees) - Client base (i.e. number of clients) - Market value (i.e. what is their reputation in the market) - Market share (i.e. how much business they have occupied) - Turnover (i.e. annual sales)? - How many events they organize in a year? - Why people attend their events? - What is so special about their events? - How do they get clients and sponsors for their events? All this will help you in developing a better business plan for your event management company. SWOT Analysis for Event Management Company SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats involved in your event planning venture. In SWOT: 's' stands for strengths, 'w' stands for weaknesses, 'o' stands for opportunities and 'T' stands for threats. Strengths Determine your resources and capabilities and how they can be used against your competition and in favour of your target audience. What advantages do you have? What you can do better than the others? Weaknesses Determine the resources you lack. Determine the advantages your competitors have. What could you improve? What you should avoid? Opportunities Look at your strengths and determine which opportunities are opened for you. Determine how you can open up even more opportunities by eliminating some of your weaknesses. Threats Changes in external environment (like changes in economy or market trends) or any unfavourable situation can pose threat to your company or business. Determine all present and possible threats to your business venture. It can be the presence of a very powerful competitor or new or innovative ways of organizing events or a heavy tax on entertainment.
the people who will be involved in your business. These resumes will come handy when you will look for partners/investors later on. 3. Determine how exactly you will find clients? How you will approach them and how you will sell your services. How you will expand your business? What will be your rules, regulations, policies and procedures regarding payments, reimbursement, penalties, cancellation and behaviour? 4. Estimate your capital requirements for one whole year. How you will manage the cash flow? 5. Prepare a contingency plan i.e. what strategies you will adopt in case of capital loss, economic crisis or market downturn.
Step 4: On the basis of your business plan determine your operating cost
i.e. the cost to run the business.
Step 5: On the basis of the operating cost, decide your own fees and the staff salary.
Step 6: Get investors/ business partners for your event management company
on the basis of market research, competitors' analysis, SWOT analysis and your business plan.
Step 7: Decide name and logo of your company and its status
i.e. whether organization will be a company, firm or establishment.
Occasions is a small business aimed at the big time. In order to reach its lofty goals, Occasions must focus on the mission behind the vision. It will take all the employees, owners, founders, and vendors daily living the vision that Occasions represents. The vision manifests itself in three ways:
1. 2. 3. Be one of the top three event planning specialists in the Northwestern United States. Justly compensate the employees, owners, and founders of Occasions. Produce the same quality results, every time.
1.2 Mission
In an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential. Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price. But, not all our clients will be external. Occasions has internal clients to serve. Occasions will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services. It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families. Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Occasions; The Event Planning Specialists.
1.3 Keys to Success
Our keys to success include the commitment to quality by every person who is part of the team. Each of us will be responsible to push ourselves to a higher level of professionalism in three areas:
1. 2. 3.
Consistent, accurate fulfillment of the clients wishes. Competitive pricing for the quality of services offered. Significant profit made on each event planned.
Company Summary
Founded originallyl on a part-time basis, Occasions is a small business designed to meet the needs of the ever changing social world. Portland, Oregon is the current home with plans to expand to branch offices within four years. Occasions staff of two, with numerous contract vendors, plans events, writes event-planning products, and trains area students in the art of event planning. Occasions is invested in the community it resides in. Occasions is, in part, the answer to demands of the social world, on the working family, heavily-burdened office, out-of-town business, or special occasion in need of special recognition. As a business, we understand the needs of public and private organizations. As parents and family members, we understand the needs of setting special time apart from other events in our lives. Occasions strives to accomplish these goals, in Portland and eventually other areas of the Pacific Northwest.
2.1 Company Ownership
Occasions is established as a sole proprietorship with the intention of selling the business when it is established to one of the employees invested in the vision of event planning. All aspects of the business will be documented to ensure clients can count on the same results every time. It is these documents that will become the basis of ownership. The sole proprietor will use his or her name as the guarantor of each service. Therefore, the sole proprietor must embody the vision and mission of Occasions.
2.2 Start-up Summary
Through careful planning on the part of the founders, the start-up costs for Occasions are minimal. It began as a home-based business with little overhead, and it continues to demand fewer outlay of funds as a service-based business. The start-up cost investment funds were assets saved from prior earnings by the owners who did event planning on a part-time basis before establishing themselves as a business. It is the wish of the founders to remain a debt-free establishment. However, recognizing that in reality not all variables are controllable, outside financing is a viable option. Both founders own homes and have a perfect credit rating.
2.3 Company Locations and Facilities
Occasions is located inside the city limits of Portland, Oregon. It is a home-based business. Most meetings with clients are conducted in social settings, such as restaurants, coffee houses, the clients home, facilities wishing to be used for the event, or over the phone. Although the demand has not yet reached its peak, Occasions will eventually move from its home base into a small office complex, also within the city limits of Portland, Oregon. When the company has reached its finished point, Occasions will have branch offices in Portland, Eugene, and Bend, Oregon, Seattle, Vancouver, and Olympia, Washington, and Boise and Sun Valley, Idaho. The company will maintain
a high degree of professionalism. All offices are equipped with the latest in business technology, such as telephone systems, computers, fax machines, email, duplicators, printers, and software. Each location will have a secure storage area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and laptops.
Occasions, although young, draws from the age-old tradition of going above and beyond what is expected, every time. Our systems for event planning have been drawn up, evaluated, practiced, worked, and reworked to ensure the maximum efficiency while minimizing the possibility of error. We employ local vendors who have the same desire to be the best at what they do, while providing unmatchable services. Thus, we give back to the community by providing jobs outside of our organization. We encourage new and upcoming small businesses who provide a service within our need base to step up to the challenge of being the best through their contract with Occasions. Our products will serve the function of aiding those that cannot afford the cost of an event planner. We wish to make our event planning tips available to those who need a helping hand. Occasions is a member of the community. Through event planning, Occasions gets the opportunity to laugh when the community laughs and cry when the community cries, to rejoice when the community rejoices and to help put the pieces back together when things change or begin to fall apart. We care about the things that have meaning in the lives of our neighbors.
The breakdown of the market for event planning, falls in a wide, very diverse grouping. Individuals as well as organizations demand the services we provide. In order to provide the greatest depth of information, the market segments have been broken down into private and public organizations, and age groups. Private Organizations and Businesses Private organizations make up the single largest portion of Occasions client base. Private organizations such as businesses, corporations, and political parties host the most events on the largest scales, therefore, these events generate larger revenues per event. The majority of larger scale holiday functions will fall under this segment. Public Organizations Government agencies host many events every year. Occasions hopes to alleviate the pressure of event planning for public employees. The second single largest segment, the public sector, can save money and give back to its community at the same time. These events are moderate in scale with middle to low revenues generated. Emphasis is placed on the visibility of the event for public viewing. The majority of organizational family functions will fall under this segment. Age Breakdowns Under 24: Persons under the age of twenty-four (24) using an event planner are rare at best. We hope to tap the early college graduates who have begun their professional careers but have not yet started their families. These events will focus mainly on themes with moderate to high energy appeal. The revenues generated will range from moderate to high, depending on the event. The majority of weddings will fall into this segment.
Ages 25-55: The persons that fall into this age group are employed, middle to upper-middle class families. The reason they choose event planners is they are too busy to do it themselves. Therefore, Occasions will be on hand for questions, contact will be moderate in length but occur regularly so as not to disturb the daily life of the families. These events will generate moderate revenues, with a few generating low revenues. The majority of special occasion planning will occur in this market segment. Ages 56 and above: Persons over the age of 55 have reached the turning point of life. Many are retiring, others are celebrating anniversaries of significant years, and still others are seeing that their childrens special events are taken care of. These events will generate moderate to high revenues depending upon the income level of the family (direct correlation to social status). Most holiday parties, and other special occasions, such as wedding receptions and reunions, will occur in this market segment. Other This segment has no direct information to compile for a description. It consists of any event planned that does not fit into one of the above categories.
4.2 Target Market Segment Strategy
Our target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners, and have the least amount of time to spare for event planning in general. Families demand attention, employees are overburdened, and overwhelming detail needed to plan large events are too large a constraint to place on people not trained in the area of event planning. The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. Occasions fills the need by being available to take on the burden of planning so that people can spend time on more important things, like family and friends. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace.
4.3 Service Business Analysis
Occasions is in a unique position of competition. We compete against hotels with conference facilities, conference centers, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price. Hotels and Conference Centers Strengths: On-site facilities, equipment, and support staff. Ability to transport and house persons for overnight stays. Able to internalize costs of transportation and equipment. Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff. The error rate is high due to high volume and traffic from other events happening at the same time. Other Event Planners
Strengths: Have been in the market longer, have established a reputation and client base. Weakness: Reputation precedes them, no systems-based businesses designed to produce consistent results; focus on smaller events, specialized events are main focused rather than all events; do not have the supporting products to market with, or instead of, event planning services. Employees or Persons wishing to do it themselves Strengths: Internalized cost of planning the event; able to add tiny personalized touches that have meaning within the group or family. Weakness: Consumes time that could be spent on other things; dont have access to the best prices, services, and other needed resources available.
month. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Thank-you cards will follow each individual event.
6.
7.
Sales Forecast
Year 1
Year 2
Year 3
Sales
Private
Rs.206,170
Rs.276,099
Rs.299,002
Public
Rs.113,185
Rs.178,490
$193,000
Other
Rs.33,794
Rs.40,081
Rs.62,777
Total Sales
Rs.353,149
Rs.494,670
Rs.554,779
Year 1
Year 2
Year 3
Private
Rs.28,864
Rs.38,654
Rs.41,860
Public
Rs.11,319
Rs.17,849
Rs.19,300
Other
Rs.1,690
Rs.2,004
Rs.3,139
Rs.41,872
Rs.58,507
Rs.64,299
15.
5.2 Milestones
16. The milestones table and chart show the specific detail about actual program activities that should be taking place during the year. Each one has its manager, starting date, ending date, and budget. During the year we will be keeping track of implementation against plan, with reports on the timely completion of these activities as planned. 17.
18.
19.
Milestones
Milestone
Start Date
End Date
Budget
Manager
Department
Sample Milestones
1/4/2008
1/4/2008
Rs.0
ABC
Department
5/7/2009
6/6/2009
Rs.100
Dude
LeGrande Fromage
Acquire Financing
5/17/2009
7/6/2009
Rs.200
Dudette
Legumers
Ah HA! Event
5/27/2009
6/1/2009
Rs.60
Marianne
Bosses
6/26/2009
7/1/2009
Rs.250
Marionette
Chvre deBlme
Grande Opening
7/6/2009
7/11/2009
Rs.500
Gloworm
Nobs
6/6/2009
7/1/2009
Rs.1,000
Glower
Marketeers
11/1/2009
11/8/2009
Rs.0
Galore
Alles
3/5/2010
4/4/2010
Rs.0
Bouys
Salers
Hire Employees
2/1/2010
3/3/2010
Rs.150
Gulls
HRM
4/22/2010
4/24/2010
Rs.100
Brass
Bossies
Totals
Rs.2,360
Management Summary
Information and expense details are presented in subtopics Organizational Structure and Personnel Plan.
Personnel Plan
Year 1
Year 2
Year 3
Event Specialist
Rs.36,000
Rs.40,000
Rs.42,000
Site Manager
Rs.11,097
Rs.13,750
Rs.14,560
Other
Rs.8,947
Rs.9,560
Rs.10,000
Total People
Total Payroll
Rs.56,044
Rs.63,310
Rs.66,560
Financial Plan
Service-based businesses require little funds to start-up, and as they grow and expand, less funds to maintain. The charts and graphs that follow will show that investment up front allows Occasions to function debt-free with little overhead. This gives Occasions a quicker break-even point and increased profit margins from the start. As Occasions grows, the debt-free philosophy will be maintained until it is impossible to function during growth periods without financial assistance.
General Assumptions
Year 1
Year 2
Year 3
Plan Month
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
Tax Rate
24.00%
24.00%
24.00%
Other
public and private organization events. These currently make up 18 of the 22 average events hosted per month. The break-even point will appear more rapidly for Occasions than for other types of home-based businesses. Start-up costs are limited to minimal equipment, there is little or no staff to pay in the beginning, and contracted companies will handle any additional equipment required for the planned events.
Break-even Analysis
Rs.19,313
Assumptions:
12%
Rs.17,023
Leading the industry in event planning requires the use of the resources available at the lowest cost. As noted in the table, we spend less money on overhead than another event planners with an outside office or office space in their own facility. This savings allows us to market in creative ways and spend funds on expansion into other areas when the time is right.
Year 1
Year 2
Year 3
Sales
Rs.353,149
Rs.494,670
Rs.554,779
Rs.41,872
Rs.58,507
Rs.64,299
Rs.196
Rs.203
Rs.221
Rs.42,068
Rs.58,710
Rs.64,520
Gross Margin
Rs.311,081
Rs.435,960
Rs.490,259
Gross Margin %
88.09%
88.13%
88.37%
Expenses
Payroll
Rs.56,044
Rs.63,310
Rs.66,560
Rs.146,013
Rs.68,400
Rs.73,400
Depreciation
Rs.0
Rs.0
Rs.0
Leased Equipment
Rs.0
Rs.0
Rs.0
Utilities
Rs.516
Rs.750
Rs.800
Insurance
Rs.264
Rs.750
Rs.1,000
Rent
Rs.1,440
Rs.1,800
Rs.1,800
Payroll Taxes
Rs.0
Rs.0
Rs.0
Other
Rs.0
Rs.0
Rs.0
Rs.204,277
Rs.135,010
Rs.143,560
Rs.106,804
Rs.300,950
Rs.346,699
EBITDA
Rs.106,804
Rs.300,950
Rs.346,699
Interest Expense
Rs.406
Rs.279
Rs.362
Taxes Incurred
Rs.25,535
Rs.72,161
Rs.83,121
Net Profit
Rs.80,862
Rs.228,510
Rs.263,216
Net Profit/Sales
22.90%
46.19%
47.45%
Our cash situation is great. Although we begin with little extra cash, our increased growth allows us to make up for lost time. Our cash balance is always above the mark with the cash flow not too far behind. We have no negatives in our cash analysis.
Year 1
Year 2
Year 3
Cash Received
Cash Sales
Rs.141,260
Rs.197,868
Rs.221,912
Rs.178,271
Rs.283,330
Rs.327,145
Rs.319,531
Rs.481,198
Rs.549,057
Rs.0
Rs.0
Rs.0
Rs.4,000
Rs.1,080
Rs.1,080
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.323,531
Rs.482,278
Rs.550,137
Expenditures
Year 1
Year 2
Year 3
Cash Spending
Rs.56,044
Rs.63,310
Rs.66,560
Bill Payments
Rs.199,964
Rs.209,268
Rs.223,979
Rs.256,008
Rs.272,578
Rs.290,539
Rs.0
Rs.0
Rs.0
Rs.3,500
Rs.500
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Dividends
Rs.0
Rs.0
Rs.0
Rs.259,508
Rs.273,078
Rs.290,539
Rs.64,023
Rs.209,200
Rs.259,598
Cash Balance
Rs.66,323
Rs.275,523
Rs.535,121
zero debt, boosting the net worth even higher. Our only weakness is the products to be released in FY2000 have not been accounted for as an investment of funds. This will effect the cash flow in a moderate way, and is undetermined how it will effect the profit ratio of the business.
Year 1
Year 2
Year 3
Assets
Current Assets
Cash
Rs.66,323
Rs.275,523
Rs.535,121
Accounts Receivable
Rs.33,618
Rs.47,090
Rs.52,812
Inventory
Rs.4,991
Rs.6,975
Rs.7,665
Rs.0
Rs.0
Rs.0
Rs.104,933
Rs.329,588
Rs.595,598
Long-term Assets
Long-term Assets
Rs.0
Rs.0
Rs.0
Accumulated Depreciation
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Rs.0
Total Assets
Rs.104,933
Rs.329,588
Rs.595,598
Year 1
Year 2
Year 3
Current Liabilities
Accounts Payable
Rs.21,270
Rs.16,836
Rs.18,550
Current Borrowing
Rs.2,500
Rs.3,080
Rs.4,160
Rs.0
Rs.0
Rs.0
Rs.23,770
Rs.19,916
Rs.22,710
Long-term Liabilities
Rs.0
Rs.0
Rs.0
Total Liabilities
Rs.23,770
Rs.19,916
Rs.22,710
Paid-in Capital
Rs.3,665
Rs.3,665
Rs.3,665
Retained Earnings
(Rs.3,365)
Rs.77,497
Rs.306,007
Earnings
Rs.80,862
Rs.228,510
Rs.263,216
Total Capital
Rs.81,162
Rs.309,672
Rs.572,888
Rs.104,933
Rs.329,588
Rs.595,598
Net Worth
Rs.81,162
Rs.309,672
Rs.572,888
Ratio Analysis
Year 1
Year 2
Year 3
Industry Profile
Sales Growth
0.00%
40.07%
12.15%
11.37%
Accounts Receivable
32.04%
14.29%
8.87%
10.40%
Inventory
4.76%
2.12%
1.29%
3.83%
0.00%
0.00%
0.00%
48.41%
100.00%
100.00%
100.00%
62.64%
Long-term Assets
0.00%
0.00%
0.00%
37.36%
Total Assets
100.00%
100.00%
100.00%
100.00%
Current Liabilities
22.65%
6.04%
3.81%
23.10%
Long-term Liabilities
0.00%
0.00%
0.00%
24.97%
Total Liabilities
22.65%
6.04%
3.81%
48.07%
Net Worth
77.35%
93.96%
96.19%
51.93%
Percent of Sales
Sales
100.00%
100.00%
100.00%
100.00%
Gross Margin
88.09%
88.13%
88.37%
100.00%
69.22%
35.37%
34.65%
65.24%
Advertising Expenses
0.51%
0.44%
0.47%
2.43%
30.24%
60.84%
62.49%
4.31%
Main Ratios
Current
4.41
16.55
26.23
1.83
Quick
4.20
16.20
25.89
1.31
22.65%
6.04%
3.81%
58.52%
131.09%
97.09%
60.45%
7.33%
101.40%
91.23%
58.15%
17.66%
Additional Ratios
Year 1
Year 2
Year 3
22.90%
46.19%
47.45%
n.a
Return on Equity
99.63%
73.79%
45.95%
n.a
Activity Ratios
6.30
6.30
6.30
n.a
Collection Days
43
50
55
n.a
Inventory Turnover
10.91
9.78
8.78
n.a
10.40
12.17
12.17
n.a
Payment Days
27
34
29
n.a
3.37
1.50
0.93
n.a
Debt Ratios
0.29
0.06
0.04
n.a
1.00
1.00
1.00
n.a
Liquidity Ratios
Rs.81,162
Rs.309,672
Rs.572,888
n.a
Interest Coverage
262.90
1,078.67
957.73
n.a
Additional Ratios
Assets to Sales
0.30
0.67
1.07
n.a
23%
6%
4%
n.a
Acid Test
2.79
13.83
23.56
n.a
Sales/Net Worth
4.35
1.60
0.97
n.a
Dividend Payout
0.00
0.00
0.00
n.a
Appendix
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 12
Sales
Private
0%
$12,860
$10,966
$11,435
$12,889
$13,001
$15,777
$15,998
$24,960
$26,522
$20,009
$19,650
$22,103
Public
0%
$3,852
$7,884
$7,200
$8,965
$8,566
$7,600
$9,705
$11,245
$11,780
$11,999
$12,300
$12,089
Other
0%
$800
$955
$900
$1,190
$2,450
$2,133
$2,100
$4,656
$4,500
$4,622
$4,800
$4,688
Total Sales
$17,512
$19,805
$19,535
$23,044
$24,017
$25,510
$27,803
$40,861
$42,802
$36,630
$36,750
$38,880
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 12
Private
$1,800
$1,535
$1,601
$1,804
$1,820
$2,209
$2,240
$3,494
$3,713
$2,801
$2,751
$3,094
Public
$385
$788
$720
$897
$857
$760
$971
$1,125
$1,178
$1,200
$1,230
$1,209
Other
$40
$48
$45
$60
$123
$107
$105
$233
$225
$231
$240
$234
$2,226
$2,371
$2,366
$2,760
$2,799
$3,075
$3,315
$4,852
$5,116
$4,232
$4,221
$4,538
Personnel Plan
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Event Specialist
0%
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
Site Manager
0%
$735
$907
$735
$735
$735
$735
$1,245
$1,400
$1,245
$875
$875
$875
Other
0%
$586
$800
$586
$586
$586
$586
$844
$895
$844
$844
$895
$895
Total People
Total Payroll
$4,321
$4,707
$4,321
$4,321
$4,321
$4,321
$5,089
$5,295
$5,089
$4,719
$4,770
$4,770
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Sales
$17,512
$19,805
$19,535
$23,044
$24,017
$25,510
$27,803
$40,861
$42,802
$36,630
$36,750 $38,880
$2,226
$2,371
$2,366
$2,760
$2,799
$3,075
$3,315
$4,852
$5,116
$4,232
$4,221
$4,538
$15
$13
$15
$16
$16
$16
$19
$22
$22
$13
$15
$14
$2,241
$2,384
$2,381
$2,776
$2,815
$3,091
$3,334
$4,874
$5,138
$4,245
$4,236
$4,552
Gross Margin
$15,271
$17,421
$17,154
$20,268
$21,202
$22,419
$24,469
$35,987
$37,664
$32,385
$32,514 $34,328
Gross Margin %
87.21%
87.96%
87.81%
87.95%
88.28%
87.88%
88.01%
88.07%
88.00%
88.41%
88.47% 88.29%
Expenses
Payroll
$4,321
$4,707
$4,321
$4,321
$4,321
$4,321
$5,089
$5,295
$5,089
$4,719
$4,770
$4,770
$9,015
$10,748
$9,982
$10,260
$10,315
$10,415
$12,418
$18,015
$16,615
$13,290
$11,975 $12,965
Depreciation
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Leased Equipment
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Utilities
$43
$43
$43
$43
$43
$43
$43
$43
$43
$43
$43
$43
Insurance
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
$22
Rent
$120
$120
$120
$120
$120
$120
$120
$120
$120
$120
$120
$120
Payroll Taxes
12%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$13,521
$15,640
$14,488
$14,766
$14,821
$14,921
$17,692
$23,495
$21,889
$18,194
$16,930 $17,920
$1,750
$1,781
$2,666
$5,502
$6,381
$7,498
$6,777
$12,492
$15,775
$14,191
$15,584 $16,408
EBITDA
$1,750
$1,781
$2,666
$5,502
$6,381
$7,498
$6,777
$12,492
$15,775
$14,191
$15,584 $16,408
Interest Expense
$17
$50
$47
$44
$41
$38
$35
$33
$30
$27
$24
$21
Taxes Incurred
$416
$415
$629
$1,310
$1,521
$1,790
$1,618
$2,990
$3,779
$3,399
$3,734
$3,933
Net Profit
$1,318
$1,315
$1,990
$4,148
$4,818
$5,669
$5,123
$9,469
$11,966
$10,765
$11,826 $12,454
Net Profit/Sales
7.52%
6.64%
10.19%
18.00%
20.06%
22.22%
18.43%
23.17%
27.96%
29.39%
32.18% 32.03%
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Cash Received
Cash Sales
$7,005
$7,922
$7,814
$9,218
$9,607
$10,204
$11,121
$16,344
$17,121
$14,652
$14,700
$15,552
$0
$5,604
$11,241
$11,797
$12,844
$14,138
$14,888
$16,040
$20,860
$25,138
$23,706
$22,016
$7,005
$13,526
$19,055
$21,014
$22,451
$24,342
$26,009
$32,384
$37,981
$39,790
$38,406
$37,568
0.00%
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$7,005
$17,526
$19,055
$21,014
$22,451
$24,342
$26,009
$32,384
$37,981
$39,790
$38,406
$37,568
Expenditures
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Cash Spending
$4,321
$4,707
$4,321
$4,321
$4,321
$4,321
$5,089
$5,295
$5,089
$4,719
$4,770
$4,770
Bill Payments
$477
$14,309
$13,919
$13,277
$15,006
$14,951
$15,891
$18,185
$27,728
$25,842
$20,173
$20,204
$4,798
$19,016
$18,240
$17,598
$19,327
$19,272
$20,980
$23,480
$32,817
$30,561
$24,943
$24,974
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$350
$350
$350
$350
$350
$350
$350
$350
$350
$350
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$4,798
$19,016
$18,590
$17,948
$19,677
$19,622
$21,330
$23,830
$33,167
$30,911
$25,293
$25,324
$2,206
($1,490)
$465
$3,066
$2,773
$4,720
$4,679
$8,554
$4,814
$8,879
$13,113
$12,245
Cash Balance
$4,506
$3,016
$3,481
$6,547
$9,321
$14,041
$18,719
$27,273
$32,087
$40,966
$54,079
$66,323
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Assets
Starting Balances
Current Assets
Cash
$2,300
$4,506
$3,016
$3,481
$6,547
$9,321
$14,041
$18,719
$27,273
$32,087
$40,966
$54,079
$66,323
Accounts Receivable
$0
$10,507
$16,786
$17,266
$19,296
$20,863
$22,031
$23,825
$32,301
$37,122
$33,963
$32,306
$33,618
Inventory
$0
$2,448
$2,609
$2,602
$3,037
$3,079
$3,383
$3,647
$5,337
$5,628
$4,655
$4,643
$4,991
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,300
$17,462
$22,411
$23,350
$28,880
$33,262
$39,454
$46,191
$64,911
$74,837
$79,584
$91,028
$104,933
Long-term Assets
Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Accumulated Depreciation
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Assets
$2,300
$17,462
$22,411
$23,350
$28,880
$33,262
$39,454
$46,191
$64,911
$74,837
$79,584
$91,028
$104,933
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Current Liabilities
Accounts Payable
$0
$13,844
$13,478
$12,777
$14,509
$14,423
$15,296
$17,259
$26,860
$25,169
$19,502
$19,470
$21,270
Current Borrowing
$2,000
$2,000
$6,000
$5,650
$5,300
$4,950
$4,600
$4,250
$3,900
$3,550
$3,200
$2,850
$2,500
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,000
$15,844
$19,478
$18,427
$19,809
$19,373
$19,896
$21,509
$30,760
$28,719
$22,702
$22,320
$23,770
Long-term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Liabilities
$2,000
$15,844
$19,478
$18,427
$19,809
$19,373
$19,896
$21,509
$30,760
$28,719
$22,702
$22,320
$23,770
Paid-in Capital
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
$3,665
Retained Earnings
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
($3,365)
Earnings
$0
$1,318
$2,633
$4,623
$8,771
$13,589
$19,258
$24,381
$33,851
$45,817
$56,582
$68,408
$80,862
Total Capital
$300
$1,618
$2,933
$4,923
$9,071
$13,889
$19,558
$24,681
$34,151
$46,117
$56,882
$68,708
$81,162
$2,300
$17,462
$22,411
$23,350
$28,880
$33,262
$39,454
$46,191
$64,911
$74,837
$79,584
$91,028
$104,933
Net Worth
$300
$1,618
$2,933
$4,923
$9,071
$13,889
$19,558
$24,681
$34,151
$46,117
$56,882
$68,708
$81,162