Data Analysis & Interpretation Questions for customers 1. What do you like most about your car?

Customers preference Style/design Comfort Brand Service 2. What do you feel great about your car when compared to other cars in the market? Customers perspective Fuel efficiency Durability Low maintenance Sound quality Brand name 3.How did you come to know about this car before purchasing? Source of awareness Friends,relatives Advertisements Car experts Sales person's visit Auto magazines 4. Can you share your experience with after sale service support Post service experience Very much satisfied Satisfied OK Not satisfied 5. Where do you get your car serviced regularly? Place of service At authorized service Centre At a local workshop near home 6. Which bank do you prefer in getting financial help while purchasing a car? Name of the bank ICICI

HDFC SBI Others 7. Which type of finance do you prefer? Type of finance In house finance Out house finance No difference between the two 8. To which media do you get expose regularly? Media Televisions Magazines Newspapers FM Radio 9. Which kind of T.V. channels do you watch regularly? TV Channels National news channels Regional news channel Sports channels Entertainment channels 10. What kinds of offers do you like or expect from the dealer? Offers Free insurance Special discount on sale of cars Extending the service period Finance availability with 0% interest 11. What more do you expect from your dealer? Expectations of customer Information about new cars Information about service and mileage Assistance regarding loans and insurance Understanding customer needs 12. How do you feel when an unknown sales person approaches you by knowing your full details to demonstrate about any product? Customer opinion I will not respond

Lost my privacy Interested in knowing (if I feel a need of it) 13. Whats your opinion on a Brand Ambassador for the cars? Customer opinion on ambassador Very necessary Not needed Waste of money for manufacturer 14. Whom do you suggest as a right person for promoting a car? Customer suggestion Sports person Film star Car expert Any celebrity 15. What other brand(s) did you seriously consider before making this car purchase? Brand name Hyundai Skoda Maruti Honda Toyota

No of customers 9 23 13 5

ared to other cars in the market? No of customers 2 7 9 12 20

e purchasing? No of customers 9 25 3 8 5

No. of customers 6 15 25 4

No. of customers 41 9

No. of customers 21

6 20 3

No. of customers 30 12 8

No. of customers 26 7 16 1

No. of customers 10 16 4 20

No. of customers 9 3 27 11

No. of customers 2 34 4 10

No. of customers 11

5 34

No. of customers 43 7 0

No. of customers 18 21 7 4

No. of customers 19 12 5 9 5