CHAPTER 1.

INDUSTRY PROFILE
With the largest number of life insurance policies in force in the world, Insurance happens to be a mega opportunity in India. Its a business growing at the rate of 15-20 per cent annually and presently is of the order of s 15!0."1 billion #for the financial year 200! $ 200%&. 'ogether with ban(ing ser)ices, it adds about %* to the countrys +ross ,omestic -roduct #+,-&. 'he gross premium collection is nearly 2* of +,and funds a)ailable with .I/ for in)estments are 0* of the +,-. 1)en so nearly !5* of the Indian population is without life insurance co)er while health insurance and non-life insurance continues to be below international standards. 2 large part of our population is also sub3ect to wea( social security and pension systems with hardly any old age income security. 2 well-de)eloped and e)ol)ed insurance sector is needed for economic de)elopment as it pro)ides long term funds for infrastructure de)elopment and strengthens the ris( ta(ing ability of indi)iduals. It is estimated that o)er the ne4t ten years India would re5uire in)estments of the order of one trillion 67 dollars.

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CHAPTER 2. COMPANY PROFILE 2.1 BACKGROUND, HISTORY OF THE COMPANY, BOARD OF DIRECTORS OF RELIANCE LIFE INSURANCE
eliance .ife Insurance /ompany .imited comes under the 2nil ,hirubhai 2mbani +roup #2,2+& which ran(s among the top 8 pri)ate sector financial ser)ices and ban(ing companies of India. eliance )entured into the life insurance business in

9ctober 2005 by ac5uiring 2:- 7anmar and in 200;-2010, it became the largest pri)ate insurer of India with largest number of policy count.

.I/ has a huge networ( of around 11"5 branches co)ering a wide geographical area. It is one of the I79 ;001<2000 certified life insurance companies of India and has been awarded the =>amnalal ?a3a3 6chit @ya)ahar Insurance /ompany.

Company H !"o#y

2001 2002 2005 200! 200% 2000 2010 2011

2:- 7anmar .ife Insurance /ompany was Aormed 2:- gets I ,2 appro)al to commence business eliance .ife Insurance ta(es o)er 2:- 7anmar Bame changed to 2:- 7anmar I79 ;001<2000 /ertification ?ecomes "th largest pri)ate insurer ?ecomes the largest pri)ate insurer in Cnumber of policies Bippon .ife signs definiti)e agreement to ac5uire 2!*

BOARD OF DIRECTORS OF RELIANCE LIFE INSURANCE

a3endra /hitale, Independent ,irector 7atya -al 'alwar, Independent ,irector

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6pendra >oshi, Independent ,irector 'a(eshi Auruichi, Bon-14ecuti)e ,irector 7oumen +hosh, Bon-14ecuti)e ,irector 2mit ?apna, Bon-14ecuti)e ,irector :alay +hosh, Bon-14ecuti)e ,irector

2.2 VISION, MISSION, PRODUCT AND SERVICES $ISSION

1mpowering e)eryone to li)e their dreams.

MISSION
Investor Behavior Toward Reliance life Insurance (Child Plan) Page 3

/reate unmatched )alue for e)eryone through dependable, effecti)e, transparent and profitable life insurance and pension plans. PRODUCT AND SER$ICES In eliance life insurance the products are di)iding into two solutions. 7olution for indi)idual products 7olution for groups products

So%&" on 'o# n( ) (&a% p#o(&*"!

eliance .ife Insurance is here with 7olutions for Indi)iduals, a series of plans that will help you ma(e wise in)estments, protect your family, secure your childs future and e)en chal( out a plan for your retirement.

P%an!

P#o"+*" on P%an!-rotect your family e)en when youre not around by in)esting in
eliance -rotection -lans. /hoose a limited period plan or a lifetime protection plan depending on your needs.

Sa) n,! - In)+!"m+n" P%an!

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eliance 7a)ings D In)estment -lans help you to set aside some money to achie)e specific goals in life, which means that you can en3oy life and pro)ide for your familys daily needs.

Un " % n.+( P%an!

6nit .in(ed Insurance -lans generally called as 6.I- are in)estment cum protection plans that offers you dual benefits of a)ailing mar(et lin(ed returns on your in)estments along with life insurance co)er.

C/ %( P%an
7a)e systematically and secure your childs future needs by in)esting in /hild -lans. Eou can always be there for your child when he or she needs you . eliance

R+" #+m+n" P%an

In)est today in eliance etirement -lans and sa)e money to en3oy life e)en after

retirement. Eou will ne)er ha)e to depend on another person or ma(e any compromises to maintain your current lifestyle .

H+a%"/ P%an
/on)ey that you care for your family through eliance .ife Insurance Fealth -lans.

So%&" on 'o# ,#o&p p#o(&*"!

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 5

2s an employer, you belie)e in pro)iding the best opportunities for your employees while (eeping the interests of the company in mind. Fow will you stri(e a balance between the twoG eliance .ife Insurance offers you a win-win solution with

7olutions for +roups. Bot only are your employees co)ered for life from accidents and disablements, you can also efficiently manage their future with gratuity and pension plans. 7o in)est in eliance 7olutions for +roups to gi)e your employees a

sense of belonging and feel at peace (nowing that you ha)e fulfilled your obligation towards your corporate family.

-lans
R+% an*+ L '+ In!&#an*+ T#a( " ona% G#o&p S&p+#ann&a" on P%an
eliance .ife Insurance presents 'raditional +roup 7uperannuation -lan - a scheme that creates )alue for your employees.

R+% an*+ L '+ In!&#an*+ G#o&p L+a)+ En*a!/m+n" p%&! P%an

Eou belie)e in pro)iding the best opportunities for your employees while (eeping the interests of the company in mind. With the eliance +roup .ea)e 1ncashment -lus

-lan, you can manage your employeesH funds better, pro)iding security alongside growth. Bow you can stri(e the perfect balance between pro)iding protection co)er on li)es of your employees and gaining an optimum utiliIation of the .ea)e 1ncashment liability contributions, while we manage your in)estments efficiently.

R+% an*+ T#a( " ona% G#o&p G#a"& "y P%an

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 6

eliance 'raditional +roup +ratuity -lan is a yearly renewable, traditional group gratuity scheme. It enables employers J trustees to outsource the management of their employees gratuity funds and the related administration to /ompany .td eliance .ife Insurance

R+% an*+ L '+ In!&#an*+ G#o&p G#a"& "y P%&! P%an

'he Indian +o)ernment introduced the -ayment of +ratuity 2ct in 1;%2. +enerally gratuity accrues at a rate of 15 days last drawn salary per year of ser)ice for each employee or as defined by the trust deeds. +ratuity is payable immediately on cessation of employment.

R+% an*+ 0an Sam# ((/ P%an

eliance >an 7amriddhi Insurance -lan is a low cost life insurance cum sa)ings plan pro)iding benefits on death and on sur)i)al.

R+% an*+ G#o&p C#+( " S/ +%( P%an

eliance +roup 7hield -lan not only ensures protection of financial interest of a .ending Institute but also pro)ides peace of mind to its group members D their families all at a )ery attracti)e cost.

2.1 AREA OF OPERATION

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eliance .ife Insurance specialiIes in insurance products that help in satisfying the protection and sa)ings re5uirements of its policyholders. 'he organiIation aims at becoming one of the leading international pro)iders of life insurance products and ser)ices. It is a part of the eliance /apital group, which in turn is a member of the eliance +roup. eliance /apital is already among the leading pri)ately owned pro)iders of

financial ser)ices and is among the top 8 organiIations in the financial ser)ice sector. Aollowing are some of the areas where eliance /apital operates< 7toc( bro(ing Batural resources .ife insurance :edia +eneral insurance 1ntertainment -roprietary in)estments Fealthcare -ri)ate e5uity Infrastructure

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2.2 O3N3ERSHIP PATTERN

2:- 7anmar .ife Insurance was a 3oint )enture between 2:-, 2ustralia and the 7anmar +roup. Fead5uartered in /hennai, 2:- 7anmar had o)er ;0offices across the country, ;000 agents, and more than ;00 employees. /onse5uent to the ac5uisition of the entire e5uity capital of 2:-, 2ustralia and 7anmar +roup in 2:7anmar .ife Insurance /o. .td., by eliance /apital .imited, K2:- 7anmar .ife

Insurance /o. .td. has changed to K eliance .ife Insurance /o. .td. on 1%.01.200!. eliance .ife Insurance /ompany .imited is a part of eliance /apital

.td. of the eliance - 2nil ,hirubhai 2mbani +roup. 'he company ac5uired 100 per cent shareholding in 2:- 7anmar .ife Insurance /ompany in 2ugust 2005. .I/ has a huge networ( of around 11"5 branches co)ering a wide geographical area. It is one of the I79 ;001<2000 certified life insurance ;0companies of India.

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2.4COMPETITIORS INFORMATION
2part from .ife Insurance /orporation, the public sector life insurer, there are 21 other pri)ate sector life insurers, most of them 3oint )entures between Indian groups and +lobal insurance giants.

L '+ In!&#+# n P&5% * S+*"o#

1. .ife Insurance /orporation of India

L '+ In!&#+#! n P# )a"+ S+*"o#

1. 7?I .ife Insurance 2. :et.ife India .ife Insurance 8. I/I/I -rudential .ife Insurance ". ?a3a3 2llianI .ife 5. :a4 Bew Eor( .ife Insurance !. 7ahara .ife Insurance %. 'ata 2I+ .ife 0. F,A/ 7tandard .ife ;. ?irla 7un life 10. Lota( .ife Insurance

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11. 2)i)a .ife Insurance 12. IB+ @ysya .ife Insurance 18. 7hriram .ife Insurance 1". ?harti 2M2 .ife Insurance /o .td 15. Auture +enerali .ife Insurance /o .td 1!. I,?I Aortis .ife Insurance 1%. 21+9B eligare .ife Insurance 10. ,.A -ramerica .ife Insurance 1;. /2B2 2 F7?/ 9riental ?an( of /ommerce .IA1 IB76 2B/1 20. India Airst .ife insurance company limited 21. 7tar 6nion ,ia-ichi .ife Insurance /o. .td 'hese are few companies on the list. 'he total life insurance mar(et can be 3udged in terms of 2 parameters- premium collected and number of new policies underwritten. It can be seen that mar(et share of more than %0* is with .I/. .ife insurance policy in India is growing rapidly e)er since the sector opened up for the -ri)ate and foreign players. 'he industry is in the throes of competiti)e mar(et forces. 6nli(e 7e)eral industries li(e telecommunication and oil industry, insurance is not a high capital cost Industry. 'his industry is build up on a good will and on access of distribution networ(.

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2.6 ACHIE$EMENT 7 A3ARD

.argest -ri)ate .ife Insurance in terms of Bumber of -olicies for two consecuti)e years as of 81st :arch 2012 2 wide networ( of 1280 branches and 1,50,000 ad)isors 9)er ; million policies .I/ continues to be amongst the foremost .ife Insurance companies in India to be certified I79 ;000<2001 Winner of N?est Bon-6rban /o)erageO 2ward at Indian Insurance 2wards 2011 .I/s ?oundaries for ?oo(s /ampaign won the H7il)erH at the Indian ,igital :edia 2wards #I,:2& 2012, under ?est Integrated /ampaign $ 7ocial /ause and ?est 6se of 7ocial Betwor( $ 7ocial /ause 2mongst the top 8 :ost 'rusted 7er)ice ?rands in the Insurance category as per the ?rand 15uityCs C:ost 'rusted 7er)ice ?rands 2011 7ur)ey

2.8 INFRASTRUCTURAL FACILITIES

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Infrastructure is basic physical and organiIation structure needed for the operation of an enterprise or the ser)ice and facilities necessary for an organiIation to function. It can be generally defined as the set of interconnected structural element that pro)ides frame wor( supporting an entire structure of de)elopment. It is an important term for 3udging an organiIational de)elopment.
:ainframe infrastructure is more concerned for pro)iding the better hard and soft infrastructure facilities to all the employees. 'he main ob3ecti)e of pro)iding infrastructure facilities is to get ma4imum contribution from the employees towards the wor(. ?y creating conducti)e wor(ing en)ironment at the wor( place employees can wor( properly to attain their goals effecti)ely. 9ne of the main reasons for facilities good infrastructure facilities is to ma(e employees committed for the long period of time in the organiIation. It ma(es the wor( more con)enient for its e4ecution. 'he infrastructure facilities pro)iding by the mainframe includes the following< +rand 2ir-conditioned .obby 100* power 7afe and secure wor(ing en)ironment Wi-Ai 1nabled 7er)ice ,rin(ing water /ab transport facilities Fealth care Insurance for employees

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Investor Behavior Toward Reliance life Insurance (Child Plan)

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2.9 3ORKFLO3 MODEL

2 wor(flow consists of a se5uence of connected steps where each step follows without delay or gap and ends 3ust before the subse5uent steps may begin. It is a depiction of a se5uence of operation, declared as wor( of a person or group, an organiIation of staffs, or one or more simple or comple4 mechanisms, wor(flow may be a )iew of real wor( in a chosen aspect. ,I 1/'9 7

72.17

2//96B'

F J2,:IB

:2B2+1

:2B2+1

'12: :2B2+1

'12: :2B2+1

72.17 :2B2+1

72.17 :2B2+1

72.17 1M1/'6I@1

72.17 1M1/'6I@1

2,@I79

2,@I79

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CHAPTER 3. RELATIONSHIP BETWEEN MCKINSEYS 7S FRAMEWORK AND RELIANCE LIFE INSURANCE

The McKinsey %- 7 framewor( is a popular model used in organiIations to analyses the en)ironment to in)estigate if the company is achie)ing its intended ob3ecti)es. 'he name of the model can be e4plained by the fact that the model was de)eloped by 'om -eters D obert Waterman, consultants at the :cLinsey D /ompany consulting firm. STRUCTUE: eliance .ife Insurance /ompany unit relate to each other< centraliIed, functional di)ision, decentraliIe, matri4, networ(, etc. :ainframe /ompany has line and staff organiIational structure, where authority flows from top to bottom and e)ery employee has to report to their immediate superior. SYSTEM: 'he daily acti)ity, procedures, process and routines that staff member are engaged into the 3ob done. In :ainframe Infrastructure company there is an open system which is 5uite )isible to all wor(s. Arom beginning of the day, employees are engaged on calling with clients. 'he information is freely a)ailable at all le)el wor(. STRATEGY: In an Insurance company the main strategy is to sell Insurance. :ainframe infrastructure strategy is to approach ma4imum customer to pro)ide better option for in)esting in Insurance. STAFF: eliance .ife Insurance /ompanys people resources and how they are

de)eloped, trained and moti)ated. 1mployees are competent to do their 3ob. 'raining

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and guidance pro)ide by their subordinates and superiors ma(e them more e5uipped to fulfill their needs. STYLE: 'he leadership 7tyle adopted by the management and the companys o)erall 9perating approach. 1)ery company has to change their style time to time for efficient control and performance of wor( .:ainframe also changes its style and shifts autocratic to participati)e style of leadership from left to right for implementation and accomplishment of wor( properly. SKILL: 'he actual s(ill and competencies of the employees wor(ing for the company. /ommunication 7(ills Inter $ personal 7(ills :anagerial 7(ills .eadership 'echnical 7(ills -resentation 7(ills

7F2 1, @2.617< 'he )alues and belief of the company to guide employees towards C)alued beha)ior .In N:ainframe InfrastructureO e)ery employee is following one motto i.e to be a part of family in e)ery situation.

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CHAPTER 4. SWOT ANALYSIS

7W9' analysis is a structural planning method used to e)aluate the 7trengths, Wea(nesses, 9pportunities, and 'hreats in)ol)ed in a pro3ect or in a business )enture. 2 7W9' analysis guide you to identify the positi)e and negati)e inside your organiIation #7-W& and outside of it, in the e4ternal en)ironment #9-'&. ,e)eloping a full awareness of your situation can help with both strategic planning and decisionma(ing. It in)ol)es specifying the ob3ecti)e of the business )enture or pro3ect and identifying the internal and e4ternal factors that are fa)orable and unfa)orable to achie)ing that ob3ecti)e.

1.

obust

and

,i)erse

-roduct

portfolio

2. Fas networ( of 1252 offices and 1, !5,000 agents 8. 7trong /apital ?ase and strong brand bac(ing of eliance ". eliance /apital is one of Indias leading pri)ate sector financial ser)ices companies, and ran(s among the top 8 pri)ate sector financial ser)ices and ban(ing companies, in S"#+n,"/! terms of net worth 1. /ontro)ersies related to negati)e impact 3+a.n+!! Oppo#"&n "y 2. .ow ad)ertising as compared to competitors 1. 9pportunities in the newer semi-urban and rural mar(ets eliance /apital may ha)e a

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2. 1arning 6rban Eouth loo(ing for in)estments 1. T/#+a"! 1conomic crisis and global financial problems

2. 1ntry of new B?A/s in the sector

CHAPTER .LEARNING E!PRIENCE

1. In my internship I learn how to manage tas(sJpro3ects and learn how to carry myself in a professional en)ironment.
Investor Behavior Toward Reliance life Insurance (Child Plan) Page 19

2. I learn from your colleagues by obser)ing their positi)e and negati)e wor( habits. 8. I get a chance to learn what it is really li(e to wor( in a company, in an industry, and in )arious 3ob functions. ". In my internship i increase my confidence. 5. I (now my strengths, wea(nesses, and interests in my internship.

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CHAPTER ".PROBLEM DEFINATION

T#$%&:
In)estor ?eha)ior towards eliance .ife Insurance -olicy #/hild -lan&

"." TITLE 'USTIFICATION:

'he study deals mainly with studying the buying pattern in the insurance industry with a special focus on eliance life Insurance. 'he )arious segments of the mar(ets di)ided in terms of Insurance Beeds, 2ge groups, 7atisfaction le)els etc will also studied.

".2 OB'ECTIVE OF THE STUDY 'o understanding and analysis the eliance .ife Insurance /ompany. 'o (now about customers beha)iour toward #child plan&.

eliance life insurance

2ccording the mar(et sur)ey come (now about how much potential of insurance mar(et in our city.

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1.1 SCOPE OF THE STUDY

2 big boom has been witnessed in Insurance Industry in recent times. 2 large number of new players ha)e entered the mar(et and are )ying to gain mar(et share in this rapidly impro)ing mar(et. 'he study deals with eliance in focus and the )arious

segments that it caters to. 'he study then goes on to e)aluate and analyses the findings so as to present a clear picture of trends in the Insurance sector.

".4METHODOLOGY
'he methodology used to analyIe method the pro3ect in mainly based on sur)ey method and this sur)ey was conducted through Puestionnaires. RESEARCH DESIGN NON:PROBABILITY E;PLORATORY - DISCRIPTI$E E;PERIMENTAL RESEARCH 'he research is primarily both e4ploratory as well as descripti)e in nature. 'he sources of information are both primary D secondary. Samp%+ ! <+= 'he sample siIe was 50 which comprised of mainly peoples from 7iliguri. .

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1.4 LIMITATIONS OF THE RESEARCH

2lthough all efforts ha)e been ta(en to ma(e the result of sur)ey as accurate as possible but the sur)ey from the following limitation< 7ome respondent left some 5uestions unanswered. 'he time period of study it was not possible to co)er all the areas. 7ome respondents were reluctant to di)ulge personal information which can affect the )alidity of all responses.

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CHAPTER 2. PRO'ECT RATIONALE

When I 3oined the company at 7iliguri I wor(ed on this pro3ect to (now the In)estor beha)ior towards eliance .ife Insurance #/hild -lan&. I probed into this area and

found that people dont in)est their money in this /ompany, which has deistically impacted on the total turno)er of the organiIation. I tried to wor( in this area and e4plore reasons for such attrition.

R+a!on! "o *on(&*" 'o (now the in)estor beha)ior towards #/hild -lan&. 'o analysis the eliance .ife Insurance /ompany. eliance .ife Insurance

B+n+' "! o' "/+ p#o>+*"=

'o analyses the customers thin(ing towards -lan&. 'o understand customers needs regarding /hild -lan. eliance .ife Insurance #/hild

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CHAPTER 3.DATA ANALYSIS AND FINDINGS Ta5%+1. S/o? n, #+!pon(+n" a#+ +mp%oy+( o# no"

No o' #+!pon(+n" YES NO 26 2

P+#*+n"a,+ @2 9

C/a#"1. S/o? n, "/+ #+!&%" o' #+!pon(+n" /a)+ >o5

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NO 8%

Y E S 92%

'he abo)e table represents the number of respondent are employed. 9ut of 50 respondent "! are employed and " are not employed.

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Ta5%+ 2. S/o? n, /o? many #+!pon(+n"! /a! In!&#an*+ Po% *y

Bo E17 B9 espondents "0 2

of -ercentage ;! "

C/a#" 2. S/o? n, "/+ n&m5+#! o' #+!pon(+n"! /a! In!&#an*+ Po% *y

NO 4%

Y E S 96%

'he abo)e table shows the numbers of people ha)e the Insurance -olicy. 2mong the 50 peoples "0#;!*& peoples ha)e policy and 8#"*& dont ha)e.

T()%&3. S*+,#-. ,*#/* I-012(-/& 3+%#/4 2&03+-5&-$0 *(6&

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.I/ 1.I2B/1 9'F1 7 7?I I/I/

Bo of respondent 25 ; 5 ! 8

-ercentage 52 1; 10 18 !

C/a#"1. S/o? n, "/+ In!&#an*+ Po% *y "/+y /a)+

OTHE R 10%

RELIANCE 19%

LIC 52% SBI 13% ICIC 6%

2bo)e table "0 people ha)e Insurance -olicy. In "0 respondent 25 #52*& peoples ha)e .I/ policy, ;#1;& peoples ha)e eliance, 5#10& peoples ha)e others, !#18*&

peoples ha)e 7?I, and 8#!*& peoples ha)e I/I/.

T()%&4 .S*+,#-. *+, 7(-4 4&(20 2&03+-5&-$ 5+ I-012(-/& P+%#/4

Bo of respondent 11 20 10 -ercentage 28 "2 21
Page 28

5E12 7 5-10 E12 7 10-15 E12 7

Investor Behavior Toward Reliance life Insurance (Child Plan)

15-20 E12 7

1"

C/a#"2. S/o? n, #+!pon(+n"! #+!&%" /o? many y+a#! "/+y (o In!&#an*+ po% *y
15-20 Y E ARS 14% 5YEARS 23% 10-15 Y E ARS 21% 5-10 Y EARS 42%

'he table shows "0 peoples ha)e Insurance policy and their time period of the -olicy. 'he option of respondents is 11#28*& peoples do 5 year policy, 20#"2*& people ha)e 5-10 year , 10#21& people ha)e 10-15 year , %#1"*& people ha)e 15-20 year policy

T()%& .S*+,#-. 2&03+-5&-$ "/ n. ?/a" a#+ "/+ 5+n+' "! o' In!&#an*+ Po% *y

Bo of respondent /0@1 A6'6 1 80

-ercentage 80

6B/1 '2IBI'E
Investor Behavior Toward Reliance life Insurance (Child Plan) Page 29

'2M ,1,6/'I9B

10

!2

C/ap"+#4.S/o? n, "/+ #+!&%" o' #+!pon(+n" "/+y "/ n.

TAX DE DUCTIO NS 38%

COVE R FUTURE UNCE RTAI NITY 62%

'he abo)e table shows 80#!0*& peoples thin( Insurance -olicy co)er Auture uncertainty and 10#!2*& peoples thin( 'a4 deduction.

T()%& .8 0*+,#-. $*& '+a"&#+ o' "/+ po% *y a""#a*"+( "/+ #+!pon(+n"
No of respondent 5 RI"K #0
& 'K O(

LOW PREMIUM L R!E /9@2 IB/1 MONE% !U R NTEE REPUT TION 'OMP N%

Percentage 10 $# #1 10 1*
Page 30

10 5 )

E "%

'E""

TO

Investor Behavior Toward Reliance life Insurance (Child Plan)

!ENT" C/a#".6S/o? n, #+!&%" "/+ '+a"&#+ o' "/+ po% *+ a""#a*"+( "/+ #+!pon(+n"

'he abo)e table 5#10*& respondents attracted .ow premium, 20 #"2*& respondents attracted large ris( co)ariance, 10#21*& respondents attracted :oney bac( plan, 5#10*& respondents attracted 1asy access to agents. eputation of company, 0#1%*& respondent attracted

T()%&7. S*+,#-. 2&03+-5&-$ 7+-$*%4 #-/+7&

10 000 10 000-20 000 20 000-80 000 80 000 abo)e

Bo of respondents " 15 20 ;

-ercentage 0 81 "2 1;

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C/a#" 8. S/o? n, "/+ #+!&%" o' #+!pon(+n" mon"/%y n*om+

Chart Title
30 000 a !"# 19%

10 000 8%

10 000-20 000 31%

20 000-30 000 42%

'he abo)e table represents :onthly income of respondents." respondents monthly income 10 000#0*&, 15 respondents monthly income 10 000-20 000#81*&, 20 respondents monthly income 20 000- 80 000#"2& and ; respondents monthly income 80 000#1;*& abo)e.

T()%& 9.S*+,#-. 2&03+-5&-$ *(6& /*#%52&- +2 -+$

No of respondent $5 , Percentage +$ -

E17 B9

C/a#" 9.S/o? n, #+!pon(+n" #+!&%" /a)+ */ %( o# no"

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In abo)e table represent the number of people ha)e children. 9ut of "0 people "5 #;"5*&peoples ha)e children and 8#!& ha)e not.

T()%& :.S*+,#-. 2&03+-5&-$ *(6& /*#%5 3%(- ;+2 $*&#2 /*#%5 +2 -+$
No of respondents ,5 10 Percentage *) ##

%E" NO

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/hart; 7howing the result of respondent ha)e child plan or not

'he abo)e table represents the number of respondents ha)e child plan. 9ut of "5 peoples 85#%0*& people ha)e child plan and10 #22*& peoples dont ha)e child plan for their child.

T()%& "<. S*+,#-. 2&03+-5&-$0 ,*#/* /+73(-4 /*#%5 3%(- $*&4 *(6&
No of respondent LI(E ) 10 5 Percentage #, #+ 1$
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RELI N'E IN"UR N'E LI' "&I

Investor Behavior Toward Reliance life Insurance (Child Plan)

./(' OT.ER"

5 *

1$ #0

C/a#" 1A. S/o? n, "/+ #+!&%" o' #+!pon(+n" ?/ */ *ompany */ %( p%an "/+y /a)+

'he abo)e table represent the respondent ha)e child plan for their child. 9ut of 85 people 10#2;*&people they ha)e their childs .I/ child plan, 0#28*& people ha)e 1.I2B/1 .IA1 IB76 2B/1 child plan, 5#1"*&ha)e 7?I child plan, 5#1"*& people ha)e F,A/ child plan and %#20*& people ha)e other company child plan.

CHAPTER

4.

FINDINGS,

OBSERVATION,

SUGGESTION,

CONCLUSION 4.1 F n( n,!

In sur)ey I found that "0 people ha)e insurance policy.

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In "0 people 25 people prefer .I/ policy. 80 people belie)e that co)ering future uncertainty is the biggest benefit of an insurance policy

:a3ority of the respondent 80 people found larger ris( co)ariance as the most attracted feature of the all.

2! people of the respondents ha)e perception of Insurance being a ta4 sa)ing. 10 people of the espondents opted for sa)ing J In)estments.

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2.2OBSER$ATION
I obser)e that now days ;0* people ha)e insurance policy.:ost of the people prefer .I/ policy. -eople belie)e that future uncertainty is the biggest benefit of an insurance policy. 'heir perception of Insurance being a ta4 sa)ing.

2.1 SUGGESTION
'o increase insurance awareness and (nowledge among people. 'o satisfy the needs of more demanding customers.

'o impro)e cost efficiency in insurance distribution. 'hey ha)e to wor( on ad)ertisement ..ac( of ad)ertisement most of the customers are not aware of the eliance .ife Insurance. 'hey ha)e to wor( on rural areas.

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2.2

CONCLUSION

9ur e4hausti)e research in the field of .ife Insurance threw up some interesting trends which can be seen in the abo)e analysis. 2 general impression that we gathered during ,ata collection was the immense awareness and (nowledge among people about )arious companies and their insurance products. -eople are beginning to loo( beyond .I/ for their insurance needs and are willing to trust pri)ate players with their hard earned money. -eople in general ha)e been impression by the mar(eting and ad)ertising campaigns of insurance companies. 2 high penetration of print, radio and 'ele)ision ad campaigns o)er the years is beginning to ha)e its impact now. 'he general satisfaction le)els among public with regards to policy and agents still re5uires impro)ement. ?ut therein lays the opportunity for a relati)e new comer li(e IB+. .I/ has ne)er been (nown for prompt ser)ice or customer oriented methods and eliance can build on these factors.

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1A1 1B/17

".

BOOKS=MAGA>INES REFFERED: 7'6,E +6I,1- - IB/I.17 D +1B1 2.IB76 2B/1, by 2I:2. - 2/'I/17 9A .IA1 J

?oo(s published by IB76 2B/1 IB7'I'6'1 9A IB,I2 .IA1-IB76 2B/1, by :c +I.. IB76 2B/1W2'/F. :9B1E96'.99L. 2. WEBSITES REFFERED: WWW. 1.I2B/1.IA1./9.IB WWW./IA2IB76 2B/1./9: WWW.:9B1E96'.99L./9: WWW.IB76 2B/1.IB,./9: 3. REPORTS=ARTICLES REFFERED: 1-9 '< I77617 D /F2..1B+17 A2/IB+ 'F1 IB76 2B/1 IB,67' EQ. ,ec2005. ? I1A - 9AI.1 9A .I/, IB,I2Q,ec 200!. 1-9 '< /9-IB+ WI'F /9:-1'I'I9BQ>an200%

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APPENDI! BUESTIONNAIRE NAME

ARE YOU EMPLOYED? YES NO

DO YOU HAVE ANY INSURANCE POLICYC YES NO WHICH INSURANCE POLICY DO YOU HAVEC LIC ICIC SBI LIFE INSURANCE ING VYSYA LIFE RELIANCE LIFE INSURANCE ANY OTHER FOR HOW MANY YEARS DO YOU HAVE INSURANCE POLICYC YRS @"< YRS "<@" YRS ANY OTHERS WHAT DO YOU THINK ARE THE BENEFITS OF INSURANCE COVER C COVER FUTURE UNCERTAINITY TA! DEDUCTIONS WHICH FEATURE OF YOUR POLICY ATTRACTED YOU TO BUY ITC
Investor Behavior Toward Reliance life Insurance (Child Plan) Page 40

LO3 PREMIUM
LARGER RISK CO$ERANCE MONEY BACK GUARNTEE REPUTATION OF COMPANY EASY ACCESS TO AGENTS

YOUR MONTHLY INCOME? 2K 2:9K 9:12K 12:16K

3HATDS YOUR PERCEPTION ABOUT INSURANCEC

A SAVING TOOL A TA! SAVING DEVICE A TOOL TO PROTECT FUTURE

ARE YOU SATISFIED 3ITH THE CHILDREN PLAN POLICYC

SATISFIED SAVING TOOL NOT SATISFIED NOT RESPONDING

DO YOU PAY TA;ESC YES NO 3HERE HA$E YOU IN$ESTED FOR TA; SA$INGC LIC NSC BONDS PPF PF EPF 3HICH IS THE BEST FORM OF IN$ESTMENTSC FI;ED ASSETS
Investor Behavior Toward Reliance life Insurance (Child Plan) Page 41

BANK DEPOSIT
0E3ELLERY SECURITIES, .+. Bon(!, MF! SHARES INSURANCE

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