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1" INTRODU)TION
2" PURPOSES
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INTRODU)TION
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I+&!'*8%&#'+
N,/$ '9 &:$ %'/;,+<
Stylz Hair Salon Vivek Khand, Gomtinagar, Lucknow 1"2 N,&8!$ '9 &:$ =80#+$00
Our company, Hair Beauty Salon have provide hair care services in order to ul il the needs and wants o community especially students! 1"4 I+*80&!< ;!'9#>$
Hair Beauty Salon is a partnership company that ocuses in providing hair care services at a orda"le and reasona"le price to our target market! 1"4 L'%,&#'+ '9 &:$ =80#+$00
Based on the research, we have ound a strategic area at Gomti #agar was the marketa"le place or us to commence the "usiness! $t is located at Vivek Khand, Gomti #agar, Lucknow! %urthermore, customer easy to get parking around this area and the "uilding are situated near the main road! 1"6 D,&$ '9 =80#+$00 %'//$+%$/$+&
Our "usiness started on & 'pril &()*! 1" F,%&'!0 #+ 0$>$%&#+. &:$ ;!';'0$* =80#+$00
Based on the o"servation and survey, we have decided to operate the Hair Beauty Salon "ecause it is a pro ita"le "usiness and easy to manage! Because o our target market are students, we did a research among the Lucknow students and we have ind out a great demand rom them! Besides that, it can create a healthy competition among the other salon!
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%or the uture o the "usiness, we have discussed to open up new "ranches especially nearest to the high education institution! $n addition, the "usiness can create +o" opportunity to the pro essional workers and also helps to develop the economy or our country!
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PURPOSE
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'mong the main purposes or our "usiness preparing a "usiness plan are, -o evaluate the pro+ect via"ility and growth potential -o act as guideline or the management o the proposed "usiness -o allocate "usiness resources e ectively ' detailed description o our new "usiness, including the company.s product and services, marketing plan, inancial statements and pro+ections and management principles! $ts list a company.s e/pected course o action or a speci ied period usually includes a detailed listing and analysis o risks and uncertainties! %or our "usiness, it should e/amine the proposed products and services, the market, the industry, the management policies, the marketing policies, production needs and inancial needs!
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BUSINESS BA)2GROUND
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#ame o 0ompany 0ompany 'ddress -elephone1%a/ #um"er 63mail %orm o Business 8ain 'ctivity
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ADMINISTRATION PLAN
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4"1 I+&!'*8%&#'+ Stylz Hair Salon is a partnership "usiness orm to carry out the "usiness that provides services or hair care! Stylz Hair Salon will provide the "est hair care services or the target market! 'dministration is the management o pu"lic or "usiness a air! 'dministration is one o the important departments or parts o a "usiness in order to control and administer all the related work in the company! -his department is controlled the partners which has e/periences and knowledge a"out this ield! Besides that, there is also commitment rom the others to ensure the o"+ective can "e achieved "y the company! 4"2 V#0#'+ Stylz Hair Salon is set up to provide good Auality hair care and treatment services at a reasona"le price or customers! -his company also wants to e/pand the "usiness outside o Lucknow "y opening new "ranches within )( years a ter commencement! 4"4 M#00#'+ -o make pro it and increase the pro it year "y year! -o increase the num"er o customer day "y day!
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4"6
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G$+$!,> M,+,.$!
M,!A$&#+. M,+,.$!
A*/#+#0&!,&#'+ M,+,.$!
O;$!,&#'+0 M,+,.$!
H,#!*!$00$!
4"7
P'0#&#'+ General manager1Hairdresser 'dministration manager1Hairdresser 8arketing manager1Hair dresser Operations manager1Hair dresser 4"5 S%:$*8>$ '9 T,0A0 ,+* R$0;'+0#=#>#&#$0
T,0A ,+* R$0;'+0#=#>#&#$0 Oversees all areas o the acility on day to day operations
3 3
Schedules all sta 8ake sure all sta is keeping their area operating as reAuired
9romote health and wellness, educate mem"ers and recruit new mem"ers
'dministration manager
3 3
Other duties as assigned 0arrying out the administrative duties, using system and relevant processes to the organization
:esign
and
implement
sta
communication programs 3 8anage and order supplies within the "udget guidelines 3 9repare and review operational reports and schedules to ensure the accuracy
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maintained 3 Oversee the maintenance and repair o machinery, eAuipment and mechanical 8arketing manager 3 systems ;esponsi"le or the design o marketing strategies or the irm 3 9inpoint potential markets that the irm can target 3 0ome up with e ective pricing to more
strategies
pro ita"ility or the company and help in the consolidation o market share 3 8arketing managers track trends in the market and come up with products and services that will satis y new demands 3 -o advertise and promote our services and make them amous in the marketing Operational manager 3 "y using di erent techniAues :irect and coordinate activities o "usinesses or departments concerned with the production, pricing and sales
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Hairdresser
proper
hair
e/tension,
wig
and
restorative services 3 ;esponsi"le or keeping their work area clean and their eAuipment health and sterile, sa ety
meeting standards
state
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4"C
S)HEDULE OF REMUNERATION
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MONTHLY POSITION NO" SALARY (R0) G6#6;'L 8'#'G6; O96;'-$O#' L 8'#'G6; ) )&(((
)*(((
%$#'#0$'L 8'#'G6;
)&(((
-O-'L
2((((
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A>>'D,+%$0: $t is additional "ene its paid to workers! -hey are considered incentives to motivate and encourage workers to per orm their work "etter!
4"10
T<;$0 Styling 0hair Styling Station Ctility -ray 9orta"le Bashing T'&,>
F8,+&#&< 5 5 5 &
F8,+&#&< ) )
Other 6/penses T<;$0 'ir3conditioner 8agazines :ust"in T'&,> F8,+&#&< & )( & P!#%$(8+#& (R0) @(((( )2(( &((( T'&,> (R0) )>(((( )2((( *((( 1CC00
4"11
A*/#+#0&!,&#'+ =8*.$&
F"A00$&0
O&:$!0
T'&,>
),52(( 3 3
)5,2(( 3 3
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MAR2ETING PLAN
6"0 6"1
8arketing is a process that is vital in a company to create values or customers and "uild relationships in order to attract customers to go or the services provided! $t is also the process o planning, e/ecuting the concept, pricing, promotion and distri"ution o ideas, products or services to create e/change that can satis y individuals and organizational o"+ectives! $t is a very important element to manage a company! 's a started o a new "usiness, the market condition and customersD demands have "een analysed! 'n analysis rom the marketing point o view is very important in order to make the "usiness can reach the sales target and pro it as well!
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-he marketing concept rests on the philosophy that all activity must satis y the needs and wants o customer and to achieve the targeted pro it! Based on this concept, the o"+ective o company can "e satis ied! -he marketing o"+ective that needs to "e achieved are stated as ollows, Euality o services Be are aiming to provide Auality services through well trained workers and as well as the product that we used or hair care and treatment!
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Stylz Hair Salon is a service type o "usiness which provides hair care and treatment to customer! Be are providing hair care services that are "ene icial to customer! -his is due to our good Auality services at the a orda"le price! Be are using hair care product that is ormulated "y using the natural ingredients such as traditional her"s and plants e/tracts these not only the uniAueness o our services! -here ore, we can easily attract the potential customer use our services! Besides that, a ter we did some research, we have identi ied a strategic location to open the "usiness! Be have decided to open the "usiness at Vivek Khand, Gomti #agar, Lucknow which is prime residential area! ! Be will open the "usiness 4 days per week! -he "usiness will "e closed on %riday and 9u"lic Holiday! 6"4 T,!.$& M,!A$&
Stylz Hair Salon has identi ied the target market "ased on the market segmentation which are residents rom the near residential area include the other potential "uyer that is ? kilometres diameter rom our "usiness premise! Be have chosen these target market "ecause nowadays, people are more sensitive towards the Auality o services and the price level due to the economics pro"lems! 6"6 F'!$%,0&#+. S,>$0 -he sales orecast is done on a monthly "asis or the irst year o "usiness and can "e used or e/tended to cover sales or the second and third year! -his section will o er a inancial overview o Hair Beauty Salon included the "reak3even analysis and sales orecast! S,>$0 9'!$%,0&0 -he irst month will "e used to set up the eAuipments that need in the saloon and hire and train the employees properly! -he instalment o the eAuipments will "e o icially done in the second month!
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M'+&: U+#&0 (;$';>$) Fanuary %e"ruary 8arch 'pril 8ay Fune Fuly 'ugust Septem"er Octo"er #ovem"er :ecem"er Y$,! 1 &'&,> 0,>$0 &5? &?& 5(4 5(2 &?2 &*@ &?@ 5(? 5)5 &@> &?5 &*4 44 0
S,>$0 R0 )> @4(( &) ?4(( &* *>(( &* *((( && (((( )@ @&(( && 5&(( &* 24(( &2 (*(( &5 >*(( &) >*(( )@ 4>(( 2 5 5000
6"
MAR2ETING STRATEGY
:eveloping marketing strategy is to ena"le "usiness to plan in order to achieve stated marketing o"+ectives! -he key idea o our "usiness is to deliver customer satis action yet provide "usiness with a competitive advantage! 8arketing strategy includes product, pricing, place or distri"ution and promotion strategy! 6"7"1 P!'*8%& 0&!,&$.< (0$!@#%$) Our product strategy is re erring to customer service! 'll o salonDs employees have "een trained in e/ceptional customer service! Be are o ering the "est Auality and up to date services due to customer satis action! Our services include shampoo treatment, re"onding, trim and cut and also colour and "leach!
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6"7"2 D#0&!#=8&#'+ 0&!,&$.< -he saloon is located at Vivek Khand, Gomtinagar where it is the strategic place "ecause it is near the main road and located at the industrial area! -he type o distri"ution channel that we used is called direct marketing channel consists o the "usiness selling directly to the customers! 6"7"4 P!#%#+. 0&!,&$.< -he price o the service is the amount o money charged to the customer or a particular purchase! Be have decided to use competition "ased pricing strategy! 6"7"4"1 )'/;$&#&#'+ B,0$* P!#%#+. G'#+. R,&$ P!#%#+. Be "ased our service price largely on the competitorDs prices! -he assumption is that customer +udges a productDs value on the prices competitorDs charge or their product! 6"7"4 P!'/'&#'+ 0&!,&$.< 9romotion strategy is used to disseminate in ormation a"out our companyDs services with the purpose o attracting the target market! -he promotion tools that we have decided to use is advertising "y "anner, pamphlet, and "rochures!
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OPERATION PLAN
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8aterial planning is important to determine the type and amount o materials need or services! Below is the list o materials reAuired rom the producer that will "e used in our hair care serviceG
"4"1
N,/$ '9 I+@$+&'!< Shampoo 0onditioner Hairspray ;oot Li ter Spray Gel 0urls Scrunching 8ousse Styling 0ream Sculpting Gel Hair :ye 0ream 3various colours Straightner -O-'L
P!#%$ ;$! 8+#& (RM) &2( &(( )>( &2( &&( )>( &(( &2( 2((
T'&,> A/'8+& (RM) &2(( &((( )>(( )&2( 55(( 54(( &((( 5?2( 2(( &(,?((
"4
F8,+&#&<
"6
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FINAN)IAL PLAN
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2>,54( 1H2 H5 0
MAR2ETING EIPENDITURE F#G$* A00$&0 Sign"oard Banners 9umplets O&:$! EG;$+*#&8!$ Other 8arketing 6/penditure TOTAL MAR2ETING EIPENDITURE R0 )2,((( )&,((( )?*(
7"2
PUR)HASE PROJE)TION 8onth ) &,(?( 8onth & ),4)* 8onth 5 ),4)* 8onth * &,(?( 8onth 2 ),4)* 8onth 4 ),4)* 8onth ? &,(?( 8onth > ),4)* 8onth @ ),4)* 8onth )( &,(?( 8onth )) ),4)* 8onth )& ),4)* -otal Jear ) &),)@& -o-al Jear & &&,>>> -otal Jear 5 &*,?)@
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Fixed Asset Cost ( s! "ethod E#onomi# $ife (%rs! Annual Year Depreciation 3 ) )4@ & )4@ 5 )4@ * )4@ 2 )4@ 4 )4@ ? )4@ > )4@
Book Value )52( ))>) )()5 >** 4?2 2(4 55> )4@ 3
Fixed Asset Cost ( "! "ethod E#onomi# $ife (%rs! Annual Year Depreciation ) & 5 * 2 4 ? > 3 )>> ( )>> ( )>> ( )>> ( )>> ( )>> ( )>> ( )>> (
S#.+=',!* 16000 S&!,#.:& L#+$ 5 Accumulated Depreciation 3 )>> ( 5?2 ( 245 ( ?2( ( @5> ( ),)&2 ( ),5)5 ( )2,(( (
Book Value ),2(( ( ),5)5 ( ),)&2 ( @5> ( ?2( ( 245 ( 5?2 ( )>> ( 3
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Fixed Asset Cost ( s! "ethod E#onomi# $ife (%rs! Annual Year Depreciation ) & 5 * 2 4 ? > 3 24 24 24 24 24 24 24 24
H,#! D!<$! 460 S&!,#.:& L#+$ 5 Accumulated Depreciation 3 24 ))5 )4@ &&2 &>) 55> 5@* *2(
Fixed Asset Cost ( s! "ethod E#onomi# $ife (%rs! Annual Year Depreciation 3 ) )&2 & )&2 5 )&2 * )&2 2 )&2 4 )&2 ? )&2 > )&2
H,#! S&$,/$! 1H000 S&!,#.:& L#+$ 5 Accumulated Depreciation 3 )&2 &2( 5?2 2(( 4&2 ?2( >?2 ),(((
Book Value ),((( >?2 ?2( 4&2 2(( 5?2 &2( )&2 3
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S,>$0 L$00: )'0& '9 S,>$0 Opening stock 9urchases Less, 6nding Stock 0arriage $nward I :uty G!'00 P!'9#& L$00: EG;$+*#&8!$ 'dministrative 6/penditure 8arketing 6/penditure Other 6/penditure Business ;egistration I Licences $nsurance I ;oad -a/ or 8otor Vehicle Other 9re3Operations 6/penditure $nterest on Hire39urchase $nterest on Loan :epreciation o %i/ed 'ssets Operations 6/penditure T'&,> EG;$+*#&8!$ N$& P!'9#& B$9'!$ T,G T,G N$& P!'9#& A9&$! T,G A%%8/8>,&$* N$& P!'9#&
&),)@&
&&,>>>
&*,?)@
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),)>)
),()5
>**
Sign"oard
),5)5
),)&2
@5>
55> ?2( 4,?25 ),?(( )),4?> ( ( 5&2,&2* 5&2,&2* 44 HC42 4(,((( &?4,@5& 554,@5&
&>) 4&2 2,4&> ),?(( )(,()2 ( ( 2(2,?*? 2(2,?*? 616H7 2 4(,((( *22,?4& 2)2,?4&
)8!!$+& A00$&0 Stock o ;aw 8aterials Stock o %inished Goods 'ccounts ;eceiva"le 0ash Balance
TOTAL ASSETS OD+$!0K EE8#&< 0apital 'ccumulated 9ro it L'+.1T$!/ L#,=#>#&#$0 Loan Balance Hire39urchase Balance )8!!$+& L#,=#>#&#$0 'ccounts 9aya"le TOTAL EFUITY LIABILITIES
156H54C
44 HC42
616H7 2
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