Email Subject Lines

BREAKTHROUGHBUSINESSTECHNOLOGIESINC.
MadeYouLook
527EmailSubjectLinesThat DareYouToLookAway
LawrenceBernstein,ArtCrowley
2009,AllRightsReserved
Inthefirsthalfof2008,emailmarketingopenratesworldwidehoveredaround13.2%*.Thesecond halfoftheyearheadedevenlowerto12.5%. Thebighairyproblemmarketersfaceacrossindustriesandmarketnichesofeverystripeisa steadilyweakeninggripontheattentionoftheiremailrecipients.Whattodo? Makeyoursubjectlinessoirresistible,soalluring,thattheyrenearlyIMPOSSIBLEtoignore.Evena modest10%to20%boostinyouropenratecanyieldimmediatecashinfusionyouotherwise wouldnthavehad.Hereare527ofthebesttogetyoustarted

*Source:TheEmailMarketingMetricsReportbyMailerMailer

Disclaimer ================================================ Thisdocumentisnotasourceofbusiness,legal,taxoraccounting adviceandintheeventthatyourequiresuchcounselingyoushould immediatelycontactyourprofessionalserviceproviderregardingthe same,suchasyourattorney,CPAorcertifiedfinancialadvisor.The materialspresentedinthisdocumentareforgeneralinformational purposesonlyandarenotintendedtoreplacetheprofessionaladvice ofalicensedserviceprovider.Allcopyrightsandtrademarksbelong totheirrespectiveowners. BREAKTHROUGHBUSINESSTECHNOLOGIES,INC.DOESNOTWARRANTORMAKEANY REPRESENTATIONREGARDINGUSE,ORTHERESULTOFUSE,OFTHECONTENTIN TERMSOFACCURACY,RELIABILITY,OROTHERWISE.THECONTENTMAYINCLUDE TECHNICALINACCURACIESORTYPOGRAPHICALERRORS,ANDCOMPANYMAYMAKE CHANGESORIMPROVEMENTSATANYTIME.YOU,ANDNOTBREAKTHROUGH BUSINESSTECHNOLOGIES,INC.,ASSUMETHEENTIRECOSTOFALLNECESSARY SERVICING,REPAIRORCORRECTIONINTHEEVENTOFANYLOSSORDAMAGE ARISINGFROMTHEUSEOFTHISDOCUMENTORITSCONTENT.BREAKTHROUGH BUSINESSTECHNOLOGIES,INC.MAKESNOWARRANTIESTHATYOURUSEOFTHE CONTENTWILLNOTINFRINGETHERIGHTSOFOTHERSANDASSUMESNO LIABILITYORRESPONSIBILITYFORERRORSOROMISSIONSINSUCHCONTENT
MadeYouLookEmailSubjectLinesThatDareYouToLookAway
Page2
TableofContents
Curiosity .............................................................................................................................. 4 BigBenefit......................................................................................................................... 17 CompellingQuestion......................................................................................................... 25 Controversy....................................................................................................................... 30 DoYouQualify?................................................................................................................. 32 Fascination ........................................................................................................................ 33 ForFree ............................................................................................................................. 44 News.................................................................................................................................. 45 NumberedList................................................................................................................... 48 Savings .............................................................................................................................. 52 UniversalProblem/ReferencePoint ............................................................................... 53 Urgency ............................................................................................................................. 55
Page3
Curiosity
Whyitworks:Thistypeofsubjectlineplaysonabasichumantrait:ournaturally inquisitivebehavior.Whatmakescuriositysubjectlinesworkparticularlywelliswhen theycomepremixedwithanelementofemotion.Curiositysubjectlinesarecarefulnotto revealtoomuchthepurposeistoengagethereaderandcompelhimtoopentheemail message.
Example:Daddy,AreYouCrying?YesIsaid
RichSchefrenservesupaperfectCuriositysubjectline.Thisonepacksontheemotion andbegsthereadertofindoutwhy??Itgoeswithoutsayingthatusingasubjectlinelike thisrequiresaskillfulandrelevanttieintotheemailcontentinside.Otherwise,itcancome offappearingamateurishandovertlymanipulativenotgoodforresponse.
Mark,sorry
GauherChaudhry
Daddy,AreYouCrying?YesIsaid
RichSchefren
Doyoudothisinthemorning?
DaveDee
doyouhatemeMark?
GlennLivingston
"Itchangedmyentireoutlookonlife."
JohnReese
Page4
Didyoureadthisyet?(expiresatmidnighttonight)
MikeLong
Lawrence,Ilostsomethingimportant.
JoelPeterson
DaveDee'sHumiliatingExperience
DaveDee
Checkthisout(it'sreallyagreatoffer)
EbenPagan
AlarmingNews,ButThankYouMark
VickiIrvin
ArtIoweyouanapology
RichSchefren
[Copyblogger]YoureBoring(ButNotHopeless)
Copyblogger
Art,Imadethisvideoforyou
GauherChaudhry
Mark...I'mNotWorthy...
MattHarward
Art,takealookatthesescreenshots
GauherChaudhry
50peopleneededforspecialproject...
PerryBelcher
[Copyblogger]TheMostHorribleBlogPostEver
Copyblogger
Art,heresthelinkImentioned
RoryFatt
8ReasonsNottoJoinMySeminar
TedNicholas
Page5
ablatantpitch(thatyoushouldopenNOW)
FrankKern
AGreatRagsToRichesStory
RichSchefren
AHUGEmarketinglessonfrommy8yearoldson
DaveDee
ApparentlyIcanttypeorread
JonathanVanClute
MarkdidIseeyournameinthenews?
RichSchefren
FW:wantedtobesureyouknewaboutthisArt
GlennLivingston
Art,cantbeatthis
GauherChaudhry
[Copyblogger]7TypesofPeopleEveryoneWishes WouldJustShutThe****Up
Copyblogger
Mark,GoodNewsandBadNews
AskMr.Video
AthletesUseSteroidsEntrepreneursUseThis
RichSchefren
BREAKINGNEWS:Hellhasofficiallyfrozenover
FrankKern
DONOTregisterforthisevent,Mark
BrianJohnson
coulda,shoulda,woulda
JosephBridges
DothisBeforeyoubuygold
TheDailyCrux
Page6
Doyouhearthat,Mark?
BrianJohnson
doyouwanttoknowhowtodothis?
.X.
DoesClaytonSuckatBlogging?
ClaytonMakepeace
Don'tLetThemFoolYouAgain
InvestorPlace
Don'tletthisoneslidepastyou...
RichSchefren
Duh
DaveDee
Dumb,anddumber...
PaulMyers
EarlyToRise:KeepYourPantsOn
EarlyToRise
ETR:Thelastthingyoushouldsacrificetotherecession
EarlyToRise
EveryoneKnowsThisDon'tThey?
MarciaYudkin
Explodingbeerbottlesandsex
DaveDee
FinalCallforTheWorld'sHighestPayingProfession
RobertRinger
Finally,someonewithafunctioningbrain commentsonPeakOil
TheDailyCrux
FistFightattheBoardofDirectorsMeeting
PerryMarshall
Page7
FromTheUnwantedtoaMOUNTAINofProfit...
LawrenceBernstein
IoweeverythingIknowtothis...
RobertRinger
GeneralPattonwouldhavebeenproud
BrianJohnson
GettingRevengeHasNeverBeenSoProfitable
Agora
GhostsofJoeKarbo
MikeLong
Goodbye,WallStreetthugs...
EarlyToRise
greatbighairyfavorMark?
GlennLivingston
GreatstoryIthoughtyouwouldlike
JonGoldman
Hereswhatyouneedrightnowthisonemaysurpriseyou
JonGoldman
Howcanyourcompanyoutperformlargecompetitors?
RobertRinger
HowDumbCanIBee
MattFurey
HowEvenA'Master'IsStumpedByTheIndustry
TimLarkin
HowIwastedtimeblogginguntilIfiguredouthowto
JosephBridges
Howkidsmakeyouabettercopywriter
ClaytonMakepeace
Page8
ONEquestionyoushouldbeabletoanswerhopeyoucan
JonGoldman
Mark,probablymybiggestmistake...
YanikSilver
Howwas*your*weekend?
KenMcCarthy
Iblackmailedmymentorforthis
RichSchefren
Icantbelieveheactuallydidthis
RichSchefren
IcantbelieveIwasabouttodothis
JonGoldman
Ididn'tmeanforittobeasecret
KenMcCarthy
Ihateitwhenthishappens
PaulMyers
Ihavenoideawhyhedidthis
RyanDeiss
IjusthadaWTFmoment
JonathanVanClute
Ijustuploadedaninterview
JonathanVanClute
Ineedyourhelp
TheInsiderCode
Ishouldhavesentthistoyousooner
JonGoldman
Ithoughtyou'dwanttoseethis
BobSerling
Page9
Imholdingyouresponsible,
PerryBelcher
Ifthisguycandoit
JonGoldman
Ifyoucantreadabalancesheet,youdbetterreadthis
HarvardBusinessPubl.
Ifyoucouldhaveseenthis...(take2)
JonGoldman
InsanityMedicine
JohnForde
IsittrueMarkwhatIheardaboutyou??
RichSchefren
Isthisamistake?(brandnew)
StomperNet
Isthisyou?
PartneringProfits
Thishasbeenbotheringme
JonGoldman
thisisamilestoneI'mnotproudof
AlexMandossian
Thisiscool
KenMcCarthy
ThisisRisky
StomperNet
ThisisSomethingIHaven'tDoneInYears...
BrianKeithVoiles
ItsAllABigBunchofHooey
MattFurey
Page10
ItsSunday.ButIjusthadtoemailyouwiththis.
RichSchefren
It'stimeformetoshowyou
JonathanVanClute
I'veneverbeenmoreexcited
RyanDeiss
JewishAdmanSwipesaCatholicSaint?
LawrenceBernstein
LadieeeeeeesAndGentlemen...DirectYourAttention ToTheCenterRing....
RichardEast
Lawrencehetaughttheseskinheadsalesson...
BobPierce
Lawrenceisthisforreal?
KenMcCarthy
Lawrence,TheMostProfitableBusinessOnEarth!
DanielLevis
Letsstraightenthisoutonceandforall
DaveDee
LifeWouldbeEasyifitWeren'tforOtherPeople
JimRohn
LOLdidyoumeantodothat?
.X.
LooksLikeIHitAChord
DaveDee
ManwithworldsgreatesttanattackedbyU.S.government
TheDailyCrux
Man,thisisembarrassing...
AlexMandossian
Page11
Mark,areyoucurious?
GauherChaudhry
Mark,thesewillbegone
GauherChaudhry
MyCaseAgainst(Most)Retailers...
MartinWeiss
MyDadaskedmethisinterestingquestion
DaveDee
MyDirtyLittleSecretRevealed
RichSchefren
MySecretaryScreamedWhenSheGotThePhoneMessage
TheInsiderCode
NakedCopywritingLessons?
EbenPagan
NeverBeforeOffered
ChangeWaveInvesting
NOTanAprilFool'sjoke
KenMcCarthy
Nowornever...2008'sboxofdreamsallwrappedup readyforyou...
Dr.RobertAnthony
Oops,Imessedup.Pleaseforgiveme...
DavidFrey
Oursinglebestideaoftheyear
TheDailyCrux
Pleasecommentonthis
AlexMandossian
Powervs.Force
RobertRinger
Page12
PROBLEM(plz.Open)
KirtChristensen
Pssst
KenMcCarthy
Quickquestion
WishListProducts
Readtoday,listentomorrow
AlexMandossian
RevengeoftheNerd
JohnLansing
singinglikeawoundedmoose(pleasehelpoh please,PLEASEhelp)
GlennLivingston
Sneakpeekbehindthescenes
TheInsiderCode
SoWhatThe#$&%DoIDoNow?
RichSchefren
YouwontbelievetheconversationIjusthadIstillcant getoverit
JonGoldman
Speedtranslatesintoresults...
RobertRinger
The#1ReasonMostPeopleAren'tRich
EarlyToRise
The$14.6BillionDollarSecretYouNeedToKnow
EarlyToRise
TheDayThatMadeMyDay
MattFurey
Page13
TheFamilyButchersSecretrevealed
TheInsiderCode
TheJokesonThem
NancyZambell
TheMostSuccessfulBusinessOwnersIKnow...
EarlyToRise
TheMostValuableCommodityInTheWorld
TheDailyCrux
Thenextbigthing
KenMcCarthy
Theonethingyoumustdoatanycost
PerryMarshall
ThePelosisuicidepill
RichardYoung
ThePsychologyofthe$14,000Handbag
PerryMarshall
TheRealReasonWeGoToConferences
Mequoda
Theresponse?Amazing.Thecost?ZERO.Thetime?NOW
MarcHarty
TheThingsYou(DontWantto)Miss
JohnForde
TheWealthyIdiot
JohnReese
ThewholeshockingtruthaboutClayton...
ClaytonMakepeace
Thingsarebad(maybe)
RyanDeiss
Page14
ThisBlewMyMind!(Seriously)
DaveDee
Thisguytotally'getsit'...
RichSchefren
AnOldDogBarksOneTooManyTimes
TargetFocusTraining
Thisjustwentlive
AlexMandossian
Thismayseemweirdbutgiveitatry
JonGoldman
ThisMonthsUnemploymentShocker
RobertHsu
TrueStory
KenMcCarthy
TwentyFourGrandStolenoutofmypocket.Here's myreaction(Video)
MikeLong
verybadpeople.
FrankKern
WeekendEdition:Wehateyouguys
TheGrowthStockWire
Whatdoyouthinkofhisadvicetome?
ToddBrown
Whatisthemeaningofallthis?
JackHumphrey
WhatTheHeckIsGoingOn?
RussellWright
Whattodotoday
StansberryResearch
Page15
WhatWeDidntMention
Stansberry&Associates
Whatwillittaketohelpyouget
PaulLemberg
Whatsyouropiniononthis?
AlexMandossian
Whena6poundboxrunsyourlife
PerryMarshall
WhereIpretendtoknowanswers
JohnForde
WhyI'msendingthisnoteagain
GrowthStockWire
Whyiseveryonegoingcrazyoverthis?
EbenPagan
Whyweredoingitagain
KenMcCarthy
Willyougetinonthis?
AlexMandossian
WOW,Iforgottotellyou
RyanDeiss
Yikes,Ireallypissedsomepeopleoff
DaveDee
YouMayHaveThisOneWrongHereswhy
MotleyFool
Youwereonthis,right?
StomperNet
Frankly,I'mpuzzled...
PaulMichael
Page16
LastCallClosingTheDoorsTodayAreYouGoingTo MissOut?
RichardEast
What'sInItForYou?
CoreyRudl
"Butisn'tthatspamming?"
PerryMarshall
GetYourFrontOfTheLinePassNow
RichSchefren
BigBenefit
Whyitworks:Youremakingapromisetoremovepain,frustration,andfearofthe unknown.Thetrickistogetascloseasyoucantounderstandingthespecificpainsand doubtsyourreadersdesperatelywanttoresolveYoursubjectline,intheformofa benefit(bigpromise),offersrelief.
Example:FiveEssentialsofWorldBeatingonlinepromotions
ThisoneisfromClaytonMakepeace.TheBigBenefitpromisehemakesworksontwo differentlevels.First,hedeliversapromisemostofhisreaderswouldfindcompelling.And second,heagitatesthedoubtfactorbyincludingthewordFive.Thereadercanthelpbut wonderhmmdoIknowallfiveessentials?Maybethatswhymypromotionsarentdoing sowell.
HowtoUseArtworkSuccessfullyinYourMarketing
TedNicholas
"SolvetheGOOGLEADWORDSPuzzlein60Minutes"
BenHart
Page17
*Sneaky"ListBuildingTechnique
SpyFu
[Copyblogger]HowToBeABetterWriterInThe Next10Minutes
Copyblogger
[Copyblogger]HowToWriteCopyForShortAttentionSpans
Copyblogger
ProgramYourselfToSucceedWithWomen
DoubleYourDating
10ThingsYouNeedToKnowAboutTechnicalAnalysis
OptionsZone
10TipsThatMakeYouSuperProductive
ToddBrown
12CompellingReasonstoDitchStressfromYourLife
Dr.Mercola
FiveEssentialsofWorldBeatingonlinepromotions
ClaytonMakepeace
19.5%dividendsthathaveneverbeencut
KCICommunications
3PennyStocksSettoSoar
Agora
5SecondAbsforMoreEnergy
MattFurey
5waystoboostGooglerank,attractmore targetedtraffic
MarketingExperiments
7HealthyWaystoUnwindonWeekends
MattFurey
Page18
7WaystoLiveaBetterLifeForLess
ShermanHu
ASellSignalYouWontHearaboutAnywhereElse
GrowthStockWire
AreyoureadytobeaCurrencyMillionaire?
Agora
Art,HeresHowToReallyIrritateYourOnlineCompetitors
MindValleyLabs
Art,thesearethesecretsthatprofessionaltradersknow
TradingProSystem
Art:QualityScoreMythDebunked!
AmirDarwish
Askmequestiontonight9pmEST
RickButts
BaitingtheHookorHowToWriteGreatBullets
LawrenceBernstein
BankFailuresSkyrocketBillWillShowYouHowToProfit
BillBartmann
Copycatbusinessmodel(andaheckofaninspiration)
StomperNet
CreateaStrongerBraininJUST30DAYS!
NightingaleConant
Creatingyourowninfoproductiseasierthanyouthink...
ClaytonMakepeace
CrisisBreedsOpportunity:This$1OilStockCouldHit$8
Agora
Discoverhowtogetmoreoutofyourwebsitein60minutes
JoeyBridges
Page19
DoYouWanttoRetireintheNext12Months?
Agora
EarlyToRise:CreatingTrue"WinWin"JointVentures
EarlyToRise
EarlyToRise:TrouncetheMarketwithLessRisk
EarlyToRise
EightBestPracticesforemailnewsletterpublishers
MequodaDaily
EightThingsYouNeedToManageSocialMedia
ClickZ
EliminateHandandWristPainNOW
MattFurey
EliottGueOil&uranium~doubleyourportfolio's worthin180days
KCICommunications
ETR:HowtoSoundSmarterandMoreSuccessful
Agora
ETR:WriteStrongSalesCopyinaFractionoftheTime
EarlyToRise
Expertrevealsbestplacestokeepforeignbankaccounts
TheDailyCrux
FiveWaysToUseTwitterToImproveYourMarketing
ClickZ
GetAgora's$270MillionMarketingPlanAppliedToYourBiz
RichSchefren
GetYourOwnWebsitein90Seconds...
ShoestringStartups
Greatwaytoturn$20into6figures
BobSerling
Page20
Growyourbusinessfromanacorntoamightyoakfast
StomperNet
HelpforbeginnersandExtremelyFrustratedMarketers
PerryMarshall
Howdoes$50inyourwalletsound?
Lulu.com
HowToStopAWomanOnTheStreet
DoubleYourDating
Howtoadd35employeesWITHOUThiring
RichSchefren
HowToAvoidGettingCaughtOffGuardWhenTraining
SeanD'Souza
HowtoBreakintoFinancialCopywriting
DougD'Anna
HowtoColdCallLikeaPro
DavidFrey
HowToControlYourEMOTIONSAroundWomen
DavidDeAngelo
HowtoGoFromNoviceToaHighPaidWebVideoConsultant
DaveKaminski
HowToImpressANYWoman
DavidDeAngelo
howtomake$94,526amonthwith100%freetraffic...
GaryAmbrose
HowToSpeedUpYourArticleWritingByAThird
Psychotactics
HowToStartAConversationWithANYWoman
DavidDeAngelo
Page21
HowToSTOPPayingForDatesWithWomen
DavidDeAngelo
Howtotakecontrolanddevelopunshakableconfidence withwomen
DoubleYourDating
Howtowriteamustopensubjectline
DavidDeutsch
Howtowritecopythatsells...
EbenPagan
HowtoWriteOneLetterThatWillPayYouforYearstoCome
TedNicholas
Howyoucanmakeitasacopywriter...
ClaytonMakepeace
Iguaranteeadozenwinningtradesoryoupaynothing
JohnLansing
Ijustuploadedaninterview
JonathanVanClute
investorturns$7,400into$214krevealinghowhedidit
PrestonJames
Lawrence,TheMostProfitableBusinessOnEarth!
DanielLevis
LittleKnownTaxLoopholesThatActuallyHelpYouRetireEarly? EarlyToRise
Mark,EverythingYouNeedtoKnowAboutEmailMarketing
MindValleyLabs
Mark,thesecretsofbookwritingclarity
SteveManning
Page22
MequodaPro:Here'saQuickWaytoTrainYour TeaminOneDay
Mequoda
MyNewContentCreationSecret
MarkRoth
MypersonalproductivityFirefoxplugins
JohnJonas
Mytrainingforfindingdomainnames
JohnJonas
NewBulletHowtoGain6to8HoursExtraProductivityDaily
GaryBencivenga
NewVideo:HowToGet1000NewSubscribers
RickButts
Oursinglebestideaoftheyear
TheDailyCrux
PartnerwithaSelfMadeBillionaire
BillBartmann
Paylessthan10%taxes
ChetHolmes
SaveYourselffromProstateSurgery
BottomLineSecrets
Shortcuttobettercopyandmoremoney
DavidDeutsch
StocksThatAreLikelytoSoarintheRecovery
BottomLineSecrets
The#1MistakePeopleMakeWithGoogleAdWords
BenHart
Thecheapestwaytostartanonlinebusiness
BobBly
Page23
TheMostPowerfulFormofNaturalMedicineThereIs!
NightingaleConant
TheMostPowerfulWealthBuildingProgram
EarlyToRise
TheSecretLogicofDesire
JohnForde
TheSecretofHowtoSellAnything
GaryBencivenga
Thissignalcanpropelyoupast99.4%ofinvestors
TomGardner
these20minuteswillbeworththousandsforyou
ToddBrown
THISskyrocketsyourchanceofbeingsuccessfulonline
RichSchefren
TripleDigitReturnsWithoutBuying,SellingorOwning
Investor'sDailyEdge
Watchthisvideoitllgiveyouhopeforyourbusiness
ShermanHu
Whateverycopywriterneedstoknowaboutgettinghired...
ClaytonMakepeace
WhatGoogleAnalyticsWon'tShowYou:TheReasonsWhy CustomersDontBuy
SeanDSouza
WhatYouCanLearnFromBlackFriday
JohnForde
WhyArticlesLackEmotion(AndHowToGetThe EmotionGoing)
SeanDSouza
Page24
WhyMostInfoProductsFailConsistently
SeanDSouza
WhyWeGetWritersBlock(AndHowToOvercomeIt)
SeanDSouza
You,anInternetMillionaire?
TedNicholas
YourCopyBombed?HeresWhatToDo
JohnForde
"HowGoogleAdWordsHelpsMeBringin$100KPerMonth"
BenHart
GoogleAdWords:Howtoimprove,yetnotscrewup whatworks
PerryMarshall
CompellingQuestion
Whyitworks:Itsalmostaninvoluntaryreaction.Askanyoneaquestionandtheirfirst instinctistothinkaboutwhethertheyknowtheanswerornot.So,rightthere,youvegot theirattentionandyouvegotthemengagedatleastforasecond.Thistypeofsubjectline worksbestwhenitaddressesissuesandsituationsthatweighheavyonyourreaders minds.Evenquestionsthatcausepeopletopause,think,andtakenoteallgood candidatesfortheCompellingQuestionsubjectline.
Example:IsItEverRightToScareCustomers?
JohnFordegetsdoubleplayoutofthisCompellingQuestionsubjectline.First,youstopfor asecondandthinkaboutit.Secondly,therestheinferred,yetsubtle,invitation:comeon insideandImgoingtotellyouwhatyouranswershouldbe.
Page25
PerryMarshall
[Copyblogger]IsWritingObsolete?
Copyblogger
[TalkBiz]Whydoyouwantthemoney?
PaulMyers
Asafe20%dividend?
DailyWealth
AlexAsks,AreYouUncurious?
JohnForde
Anothereconomiccrisisiscoming.Areyouprepared?
MotleyFool
AreYouASheep,Wolf,OrSheepdog?
TargetFocusTraining
Areyouaninnovatororanimitator?Howtotell...
ClaytonMakepeace
AreYouChoosingtheEvilofTwoLessers?
MitchAxelrod
AreYouGettingEverythingYouWantInLife?
RobertRinger
AreYouReadytoCareforYourParents?
BottomLineSecrets
Areyoutappingthishiddengoldmine?
RichSchefren
Areyouusingthismoneymakingtool?
DaveDee
Art,Stillhavingtroublelearningonlinevideo?
JimEdwards
Page26
CanYouHealYourselfwithHomeopathy?
BottomLineSecrets
CouldyourAdWordsROIbealittlebetter?
GlennLivingston
DeflationIsHere;TimeforInflationProtection?
MartinWeiss
DoYouKnowWhatYourBrokerIsDoingWithYourMoney?
OptionsZone
DoYouMakeTheseTwoKillerTradingMistakes?
JonMarkman
DoYouWanttoRetireintheNext12Months?
Agora
Doesahyenaneedtobetaughttotargettheweak?
TargetFocusTraining
DoesGoogleLikeYou?...ReadThisNow
RichardEast
EarlyToRise:WhyMakeNewYear'sResolutions?
EarlyToRise
Haveyoueverbeenshaftedinadeal?
RobertRinger
Howcanyourcompanyoutperformlargecompetitors?
RobertRinger
HowDangerousisYourDailyShower?
Dr.Mercola
Lulu.com
HowWillYouDefendYourAssets?
Agora
Page27
IcelandicLamb:BestintheWorld?
DavidRosengarten
IsItEverRightToScareCustomers?
JohnForde
IsPremiumGasWorthIt?
BottomLineSecrets
IsThisSilentKillerLurkinginYourKitchenCabinets?
Dr.Mercola
Isyour401(k)obsolete?
DailyWealth
IsYourGolfPro'sAdviceBadforYourGame?
BottomLineSecrets
IsYourMedicineCabinetaDangerZone?
BottomLineSecrets
Lawrence,AreYOUWastingYourTime?
DanielLevis
Lawrence,Howwillyouprosperandattract moneyinadownturn?...
StephenPierce
Lawrence,socialmediahypeortruth?
YanikSilver
Lawrence,what's$20bucksgetyouthesedays?
YanikSilver
LittleKnownTaxLoopholesThatActuallyHelpYou RetireEarly?
EarlyToRise
Longcopyvs.shortcopyfinallyputtorest?
LawrenceBernstein
Page28
RFA:Whereisyourwealthheadedin2009?
MichaelMasterson
SeethisYouTubevideoyet?
AlexMandossian
tiredofthehype?
GlennLivingston
WhatDoesaTopNaturalDoctorEat?AndAvoid?
BottomLineSecrets
WhatSeparatestheMenfromtheBoysinAffiliateMarketing
PerryMarshall
What'sYourLoveType?TaketheTest
BottomLineSecrets
WhichRoadWillYouTake?
StomperNet
WhoisthenextGaryHalbert?
MikeLong
WhoWroteTheBestDamnMarketingBookin20Years?
PerryBelcher
WillHinduSquatsStuntYourGrowth?
MattFurey
WillthePoundGetPounded?
MartinWeiss
You,anInternetMillionaire?
TedNicholas
CanYourCopyPassThisTest?
JohnForde
Willthebailoutbeenough?
ClaytonMakepeace
Page29
CanCalciumActuallyMakeYourBonesWeaker?
Dr.Mercola
Controversy
Whyitworks:Emailsubjectlinesthatembracecontroversyaresomeofthemosteffective. Justlikewatchingaboxingmatch,it'shumannaturetowanttowatchcontroversyunfold.
Example:"CouldYourIPhonebethemostdangerousCellPhoneEver?"
Dr.Mercolatargetstheuniversallypopulardevicewiththiscompellingquestion.Ithintsat thedangerofsomeonedrivingdowntheroadwhilewatchingaYoutubevideoorplaying withanapponherIphone.
PerryMarshall
"TheSecret"isn'ttherealsecret:MondayTeleseminar
PerryMarshall
{BEWARE}:doNOTcopyorstudythismarketer
ToddBrown
BadnewsMark
TheInsiderCode
becarefulwiththeseinternetmarketingrecommendations
ToddBrown
CARPETCLEANERSreadthistroublingexperienceplease
ToddBrown
CouldYouriPhoneBetheMostDangerousCellPhoneEver?
Dr.Mercola
Page30
DavidDeAngeloConfessesHisSecrets
DoubleYourDating
doNOTbuyfromthissite
TheInsiderCode
DontGetSuckeredintoTheseSwineFluTrades
GrowthStockWire
Lawrence,socialmediahypeortruth?
YanikSilver
Longcopyvs.shortcopyfinallyputtorest?
LawrenceBernstein
Art,YoureFired!
NormDePlume
RFA:Themythofcustomersurveys
MichaelMasterson
RFA:Whythestimuluswillnotwork
MichaelMasterson
Secrets&Lies:IntegratingCRMandemail
BtoBOnline
The#1ReasonMostPeopleAren'tRich
EarlyToRise
Thebigsecret*they*hopeyouneverfindout
KenMcCarthy
Theproblemwith"ProductLaunches"andsocialproof
KenMcCarthy
ThisIsCausingTheFailureOfNumerousOnlineBusinesses
RichardEast
Thistaxfactshouldmakeyourbloodboil
TheDailyCrux
Page31
WhenPositiveThinkingFallsShort
TargetFocusTraining
Whybeingdumbissosmart
KenMcCarthy
WhySqueezePagesAreStupid
SeanDSouza
YouShouldThinkTwiceBeforeBuyingThisSector
GrowthStockWire
DoYouQualify?
Whyitworks:Theartistryhereistheturnaboutthatasavvymarketertakeswithherreader (prospect).
Attherootofthissubjectlineisgeneratingcompetitionandgettingprospectstocompete foralimitedsupplyofwhatyoureselling.Whenappliedskillfully,itworksmagic.Although itshardlyanovelconcept.BignameuniversitiesaremastersofapplyingtheDoYou Qualify?appeal.Prospectivestudentsdutifullycompeteeachyearfortherighttospend $80,000ayearintuition.
Example:LawrenceOnly18peoplewillqualify...
YanikSilvercomesrightoutwithit.Heputsthereaderincompetitionwithothers.The messagehestelegraphingbetweenthelines:Provetomehowbadlyyouwantthis.
JobsforFolksWhoAre50+
BottomLineSecrets
doyouknowhowtodothis?
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EarlyToRise:DeleteThisEmailRightNowUnless...
EarlyToRise
Ifyoureonlyinterestedinstocks,pleaseignorethisemail
TheDailyCrux
LawrenceOnly18peoplewillqualify...
YanikSilver
Readthisonlyif
AlexMandossian
Wanted:Websiteownerswithbrains
KenMcCarthy
CLIENTSONLYInternalleakcausesdrasticchanges
BrianJohnson
Fascination
Whyitworks:FascinationsareafirstcousintotheCuriositysubjectline.Thesameforces areatplayhere,too.ButwhatmakesFascinationsadifferentanimalisthattheyexploita specificcuriosity.Theresnothingvaguehere.Theideaistocreateanopenloopofmystery inthereadersmindandrevealonlyenoughinformationtotriggerawhatsthatallabout andwhy?reaction.
Example:5FoodsYouShouldNeverEat
ThisoneisfromAgora.Thesubjectlinevarietiesyoucandevelopfromthisoneexampleare practicallylimitless.Whataddstoitsintrigueisrelevance.Inthisexample,wealleatfood. Theopenloopofmysteryis:Hey,amIeatingsomethingonthislist?Andthewordnever turnsuptheheatbeggingthequestion:WhatcouldhappentomeifIeatoneofthose foods?
Quantifiers(seetheNumberedListcategory)workexceptionallywellinFascination subjectlines.Thequantifier5packsthepowerofspecificityandmakesisfarmore compellingthanjust:FoodsYouShouldNeverEat MadeYouLookEmailSubjectLinesThatDareYouToLookAway
Page33
BodyLanguageThatTurnsWomenOFF
DavidDeAngelo
Marysold3,000,000copiesin3weeksyoucanlearnhow
TroyWhite
5MistakesThatCanHurtYourAdPerformance
Yahoo!SearchMarketing
DevilishResponseBoostingTechniquefromGaryHalbert
LawrenceBernstein
"Maybeit'sNOTtheeconomy,stupid."
PerryMarshall
CouldThese6PiecesOfSoftwareGrowYourBusiness
RichardEast
5FoodsYouShouldNeverEat...
Agora
4misstepsthatcanruinyouremailcontent
BtoBOnline
EarlyToRise:TheRealCauseoftheHeartDiseasePandemic
EarlyToRise
FindSecretDealsonAmazon
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BullMarket...BearMarket...WHOCARES!
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WhyTestimonialsDon'tWorkAnyMore
DougD'Anna
EarlyToRise:TheSilverRuleofMarketing
EarlyToRise
170WinningTrades...intheMiddleofaMarketCrash!
Agora
CreateaStrongerBraininJUST30DAYS!
NightingaleConant
#1InvestorMistakeofAllTime
InvestorPlace
$592TrillionPhantomEconomyBlowsasLatestDemon DerivativeUnwinds
Agora
ContrariansHaveRichRelationships&BigBankAccounts
BottomLineSecrets
"HowGoogleAdWordsHelpsMeBringin$100KPerMonth"
BenHart
Asimpletrickthatboostsdemandforeverythingyousell
ArtCrowley
*Sneaky"ListBuildingTechnique
SpyFu
[Copyblogger]WhyParentsWriteMorePersuasiveCopy
Copyblogger
[copywriting]fastforwardpasttherecession...
DavidGarfinkel
Breakingthroughyourprospect'smentalspamfilter...
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5"WussySignals"WomenNoticeInstantly
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Greatwaytoturn$20into6figures
BobSerling
83Leadsin14seconds?(Yougottaseethis...)
MattBacak
ASellSignalYouWontHearaboutAnywhereElse
GrowthStockWire
AshockingfactaboutyourGoogleranking
BobBly
AreyoureadytobeaCurrencyMillionaire?
Agora
Deadly"InnerGame"MistakeWithWomen&Dating
DavidDeAngelo
HowToKissAWoman
DavidDeAngelo
Howtowritecopythatsells...
EbenPagan
investorturns$7,400into$214krevealinghowhedidit
PrestonJames
IsYourGolfPro'sAdviceBadforYourGame?
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Lawrencemanipulatepeople'simpressionofyou...
BobPierce
Lawrencethebiggestrookiemistakesinfighting...
BobPierce
Lawrence,WhichOfThe"101Ways"ShouldYouDoFirst?
ConversionRateSquirrel
Lawrence...howacouchpotatotookon3bikers...
BobPierce
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MostDangerousTimeofDaytoHaveSurgery
BottomLineSecrets
Areyouaninnovatororanimitator?Howtotell...
ClaytonMakepeace
MyThree"CharlieThePlumber"RulesForPickingNewClients
DougD'Anna
NewBULLETfromGaryTheGoldenKeyofPersuasion
GaryBencivenga
Promise+Proof=Profits
LawrenceBernstein
QuickandEasyCash(Ididntbelieveiteither)
DavidBass
RFA:Themythofcustomersurveys
MichaelMasterson
Alittleknownmethodfordrivingyourcompetitorscrazy
ArtCrowley
SaveYourselffromProstateSurgery
BottomLineSecrets
The#1andONLYActivityThatBringsinCashFlow
MarkJoyner
TheBestMedicineforaSickDay
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TheChinastorynoonestelling
TheDailyCrux
TheGood,BadandUglyofRetirementCommunities
BottomLineSecrets
TheMostPowerfulFormofNaturalMedicineThereIs!
NightingaleConant
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TheperfectcombinationMakingmoneyandsavinglives
BobSerling
TheSecretofHowtoSellAnything
GaryBencivenga
TheWorstJointVenturePitchEver...
ClaytonMakepeace
This$3GoldMinerCouldDoublebyDecember
Agora
THISonequestiondeterminesyourfateonline
ToddBrown
Thistaxfactshouldmakeyourbloodboil
TheDailyCrux
Tip:Makemeathealthierwiththiscookingtrick...
RealAge
Art,thesearethesecretsthatprofessionaltradersknow
TradingProSystem
Tip:Sipthisforbreakfasttocurbhunger...
RealAge
Whateverycopywriterneedstoknowaboutgettinghired...
ClaytonMakepeace
WhatGoogleAnalyticsWon'tShowYou:TheReasons WhyCustomersDon'tBuy
Psychotactics
What'sYourLoveType?TaketheTest
BottomLineSecrets
WhySqueezePagesAreStupid
SeanDSouza
HowTo"Read"AWoman'sWordsAndBodyLanguage
DavidDeAngelo
Page38
AthletesUseSteroidsEntrepreneursUseThis
RichSchefern
Creatingyourowninfoproductiseasierthanyouthink...
ClaytonMakepeace
CommonTaxScamsEvenSmartPeopleFallFor
BottomLineSecrets
DoYouMakeTheseTwoKillerTradingMistakes?
JonMarkman
DangersofPayingaBillByCheck
BottomLineSecrets
Deadly"InnerGame"MistakeWithWomen&Dating
DavidDeAngelo
DothisBeforeyoubuygold
TheDailyCrux
FinancialTerrorismandYou
MartinWeiss
GettingRevengeHasNeverBeenSoProfitable
Agora
Gold,GunsandSpam
MartinWeiss
GoogleknowsmoreaboutyouthanyourWIFE
PerryMarshall
FamousFrenchArchitectTransformsForgottenParadise intoNextGreatRetirementSpot
Agora
NEWARTICLE:17WebsiteDesignMistakesThat WillKillYourSales
BenHart
Page39
EarlyToRise:TheHiddenAdvantageof ApartmentHouseInvesting
EarlyToRise
Helpfulidea30:ThedownfallsofPowerpoint
DraytonBird
Helpfulidea53:howNOTtochooseanagency
DraytonBird
CheapskateMarketingThatGetsResults
DaveDee
Helpfulidea57:Sushiandthefutureofbrands....
DraytonBird
Howkidsmakeyouabettercopywriter
ClaytonMakepeace
ExSupermarketEmployeefrees1000'sfromcancer, diabetes,more...
Agora
WhycustomersatisfactionisBADforbusiness
ArtCrowley
Helpfulidea52:whypeoplebuy
DraytonBird
HowToControlYourEMOTIONSAroundWomen
DavidDeAngelo
HowToGetATonOfTrafficWITHOUTSEOOrAdWords
RichSchefren
Howtoadd35employeesWITHOUThiring
RichSchefren
HowtoBetheMillionaireNextDoor
EarlyToRise
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CrisisCopywriting101
LawrenceBernstein
DavidDeAngelo
howtomake$94,526amonthwith100%freetraffic...
GaryAmbrose
Howtotakeacompletelytaxfreevacation
TheDailyCrux
HowtoGettheGovernmenttoDoWhatYouWant
BottomLineSecrets
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DoubleYourDating
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TedNicholas
HowYouAreBeingPlayedForAFool
ChangeWave
JustknowingAdWordsisNOTenough.
PerryMarshall
KeyWordsWomenSayWhenAttracted
DoubleYourDating
Lawrencehetaughttheseskinheadsalesson...
BobPierce
Lawrence...skepticalaboutthisTaiChi"DeathBlow"?
BobPierce
Lawrence...the8020ruleoffighting...
BobPierce
Page41
MySecrettoBiggerWinnersin2009
DougD'Anna
MillionaireBusboy'sLostMarketingSystem...
LawrenceBernstein
MyNewContentCreationSecret
MarkRoth
NakedCopywritingLessons?
EbenPagan
Nearfoolproofprofitsecretoughtabeillegal
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NEW!Themostexcitingeconomicopportunityin80years!
NightingaleConant
RulesHappilyMarriedMenAlreadyKnow
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ShemakesBIGmoneywithatinylist
AlexMandossian
SleepAwayYourAchesandPains
BottomLineSecrets
TheChocolateTheoryofCreatingSequential ProductsandServices
SeanDSouza
Thebigsecret*they*hopeyouneverfindout
KenMcCarthy
TheExpertYouShouldNeverTrust
JohnForde
TheGOLDENNeedleIntheHaystack...
LawrenceBernstein
TheManWhoDivorcedHisWifetoBecomeaSpammer
PerryMarshall
Page42
TheSecretLogicofDesire
JohnForde
ThesinglebestexplanationofBarackObamasagenda weveeverread
TheDailyCrux
TheUNsustainableBusinessAdvantage...
DanKennedy
TheWayYoureTradingOilIsProbablyWrong
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this20minuteswillbeworththousandsforyou
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UnconscionablePoliceRaidonFamily'sHomeandOrganic FoodCoOp
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Walkinwithnothing,walkoutwithabusiness
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WeimarRepublicorDow20,000WhoCares?
LawrenceBernstein
Whatcopywritingguruswon'ttellyou...
ClaytonMakepeace
WhatILearnedByGettingHitInTheBalls
HarlanKilstein
WhatYourGrayHairSaysaboutYou...
Dr.Mercola
Whena6poundboxrunsyourlife
PerryMarshall
Page43
WhyAWussyCan'tAttractWomen
DoubleYourDating
WhyWeGetWritersBlock(AndHowToOvercomeIt)
SeanDSouza
HowRabbitEarAdUnitsWork
Mequoda
TheSingleToughestSecretToTeach
JohnForde
WhatATeddyBearCanTeachYouAboutMarketing
DaveDee
ForFree
Whyitworks:LiketheSavingssubjectline,theForFreeappealisallaboutmakingan offer.Veryusefulwhenhighlightingabonusorgiftwithpurchase.Alsoidealforlead generation
ForFreeisaterrificattentiongetter(eveninjaded,hypercompetitivemarkets)butis mosteffectiveatdraggingreadersinwhenthefreeitemcarriesahighperceivedvalue.
Example:FREEPedometerandFREETrialIssue
PreventionMagazineservesupanirresistiblesubjectlineoftheForFreevariety.What theyredoinghereissellingamagazinesubscriptionbuttheyrefeaturingthegoodiesyou getforfreewhenyouagreetotakeaoneyearbilledmonthlysubscription.
Art,Imgivingitawayfree(well,almost)
TargetFocusTraining
Page44
Whatdidyousay?(andafreeproductforyou)
PaulMyers
Here'sYourComplimentaryReport:5StocksToBuyNow
Agora
FREEDoctorsBookofHealingFoods!
Prevention
FREEPedometerandFREETrialIssue
Prevention
FREE:5waystomakedomainspaynow
GlennLivingston
Howtotakeacompletelytaxfreevacation
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Lawrence...chooseanyfightDVDyouwantforNOTHING...
BobPierce
Mark,Your5FreeGifts
MattFurey
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News
$592TrillionPhantomEconomyBlowsasLatestDemon DerivativeUnwinds Agora
[Copyblogger]ConfessionsofaCommentAddict
Copyblogger
AmazonTax:MyRevenueHasBeenHitYours CouldBeNext
JerryWest
Page45
52YearOldLoses38lbs.in2months
MattFurey
BillBartmann
BIGFATFITNESSLIES
MattFurey
BREAKINGNEWS:Hellhasofficiallyfrozenover
FrankKern
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DOWWARNS:"Hugedeclinedeadahead!"Whattodo...
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BenHart
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GovernmentBondFiascoWhattoDo...
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DailyWealth
LawrenceIhavebreakingnews...
ClaytonMakepeace
ManwithworldsgreatesttanattackedbyU.S.government
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MyCaseAgainst(Most)Retailers...
MartinWeiss
Page46
ProtectAgainstIdentityTheftonSocialNetworks
BottomLineSecrets
RFA:Whythestimuluswillnotwork
MichaelMasterson
StocksThatAreLikelytoSoarintheRecovery
BottomLineSecrets
The401(k)industryisoneofthegreatscamsintheworldtoday TheDailyCrux
ThenextgiantshoeinthiscrisisisFALLINGNOW!
MartinWeiss
ThePelosisuicidepill
RichardYoung
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Thesedividendmachinesattheircheapestlevelsin overadecade
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ThisMonthsUnemploymentShocker
RobertHsu
ThisRecessionisOfficial!
BillBartmann
Whatyouroutsourcingexperienceshouldbelike
JohnJonas
YourJobIsOnTheLine
TrafficQualityAlert
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NumberedList
Whyitworks:TheNumberedListsubjectlineeliminatesoneofthemajorobjections runningroundandroundinaprospectshead.Heswondering,Hey,howMANYtips, secrets,ideas,orwhateverwillhebediscussing?Willitbeworthmytime?
Example:21GoogleAdWordsSecrets:WednesdayMay6
PerryMarshallusesthenumberedlistapproachtodrawinterestinhisupcoming Teleseminar.The21quantifierrevealsthattherewillbesubstantialinformationshared. WithouttheNumberedListelement,theperceivedvaluewouldntbenearlyashigh.
[Copyblogger]7TypesofPeopleEveryoneWishesWould JustShutThe****Up
Copyblogger
10commandmentsofcopywriting
BobBly
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TellmanKnudson
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OptionsZone
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Dr.Mercola
21GoogleAdWordsSecrets:WednesdayMay6
PerryMarshall
23CompellingReasonstoAttendThisSeminar
TedNicholas
Page48
3PennyStocksSettoSoar
Agora
38ThingsLearnedfrom$1.4BillionWorthofAdvertising
LawrenceBernstein
4misstepsthatcanruinyouremailcontent
BtoBOnline
5"WussySignals"WomenNoticeInstantly
DavidDeAngelo
5FoodsYouShouldNeverEat...
Agora
5MistakesThatCanHurtYourAdPerformance
Yahoo!SearchMarketing
5ReasonsTheseExercisesWorkLikeMagic
MattFurey
5RedFlagstheIRSWon'tMiss
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5ThingsYouShouldNEVERDelegateInBusiness
EbenPagan
5tipsforusingsyndicatedcontent
BtoBOnline
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5waystoboostGooglerank,attractmoretargetedtraffic
MarketingExperiments
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ClaytonMakepeace
56invaluabletoolstogrowyourbusinessonabudget
TroyWhite
Page49
6LifeSecretsfromDonaldTrump
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7HealthyWaystoUnwindonWeekends
MattFurey
7startlingforecastsfor2009
MartinWeiss
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ShermanHu
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TedNicholas
CouldThese6PiecesOfSoftwareGrowYourBusiness
RichardEast
EightBestPracticesforemailnewsletterpublishers
MequodaDaily
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MartinWeiss
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ClickZ
ETR:9StrategiesforSuccessfulJointVentures
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ClickZ
Helpfulidea30:ThedownfallsofPowerpoint
DraytonBird
Helpfulidea52:whypeoplebuy
DraytonBird
Helpfulidea53:howNOTtochooseanagency
DraytonBird
Page50
Helpfulidea57:Sushiandthefutureofbrands....
DraytonBird
HeresYour8DayPlanforMakingMoneyontheInternet
BenHart
17emailsubjectlinesthatdareyoutolookaway
ArtCrowley
Here'sYourComplimentaryReport:5StocksToBuyNow
Agora
Lawrence,WhichOfThe"101Ways"ShouldYouDoFirst?
ConversionRateSquirrel
Lawrence:23reasonsyou*need*tobeatthe "Underground"...
YanikSilver
MayoClinic'sTop10ComplementaryTherapies
BottomLineSecrets
NEWARTICLE:17WebsiteDesignMistakesThatWill KillYourSales
BenHart
The4MostCommonQuestionsAboutNLPCopywriting...
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The7MostDangerousLiesYourDoctor'sTellingYou
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BtoBOnline
Page51
Savings
Whyitworks:Thisonemakesnobonesaboutthefactthatsomethingisbeingofferedfor sale.Ittargetsbuyersandthosesittingonthefence.Almostnobodycanresistadeal. Payinglessthanwhatothershavepaidforthesamethingmakesusfeeljustalittlebit moreclever(orsmarter)thantheaveragebear.
Makingthistypeofsubjectlineworkdependsonthepreestablishedvalueofyourproduct orserviceorthetypeofproduct/serviceyoureselling.Themoreestablishedthevalue, themorebelievablethesavingsclaim.
Toturnuptheheat,thesesubjectlinesworkbestwhenmixedwithadeadlineaddinga senseofurgencytotheappeal.
Example:Final24hourstosave$3,003!
Newsletterpublisher,MartinWeissdeliversdeadlineandadiscountinthistight,no messingaroundsubjectline.
ItcouldalsohaveanelementofFascinationworkingforit,too.Readersmaywonder,If hesshavingover$3,000off,whatstheregularpriceandwhatdoIget?
ATTENTION!LessThan48HourstoSave$297.00...
BillGlazer
CheapskateMarketingThatGetsResults
DaveDee
EarlyToRise:InterestedInA90%Discount?
EarlyToRise
Final24hourstosave$3,003!
MartinWeiss
Page52
FindSecretDealsonAmazon
BottomLineSecrets
Heisgivingawaythefarm
EricSmith
Lulu.com
DavidDeAngelo
Lawrence..."UglyWrapper"meansI'mknocking$20off...
BobPierce
Mark:LASTDAYfor70%Discount!
AmirDarwish
Save50%for72hoursonly
MotleyFool
Saveupto$350onSelectProductsduringDell's MemorialDaySale
Dell
UniversalProblem/ReferencePoint
Whyitworks:Awidelyrecognizedproblemorconditionthatfrustratesyourreadersisa slamdunkattentiongetter.WhatsbehindtheUniversalProblem/ReferencePoint subjectlineisthepowerofempathy.Whenreadersknowthatyougenuinelyunderstand theirkeyproblems,theywanttolistentowhatyouhavetosay.
Example:Ican'tgetanytraffic!!!
RussellBrunsonkeysinonhisreaderstopfrustrationswithsubjectlineslikethisone.
Page53
PerryMarshall
"Maybeit'sNOTtheeconomy,stupid."
PerryMarshall
"TheSecret"isn'ttherealsecret:MondayTeleseminar
PerryMarshall
6LifeSecretsfromDonaldTrump
BottomLineSecrets
BillBartmann
Breakingthroughyourprospect'smentalspamfilter...
ClaytonMakepeace
ConstantlySTRESSED?Here'stheanswer...
JillMagso
Dr.Mercola
DevilishResponseBoostingTechniquefromGaryHalbert
LawrenceBernstein
EarlyToRise:SoManyGoals...SoLittleTime
EarlyToRise
EarlyToRise:WeEvenBeatDonaldTrump..
EarlyToRise
EarlyToRise:WhyDonaldTrumpIsn'tFlippingHouses
EarlyToRise
EarlyToRise:WhyMakeNewYear'sResolutions?
EarlyToRise
GhostsofJoeKarbo
MikeLong
Page54
HowDangerousisYourDailyShower?
Dr.Mercola
HowIwastedtimeblogginguntilIfiguredouthowto
JosephBridges
HowtoOvercomeWriter'sBlock
TedNicholas
Ican'tgetanytraffic!!!
RussellBrunson
Thecheapestwaytostartanonlinebusiness
BobBly
tiredofthehype?
GlennLivingston
Urgency
Whyitworks:UrgencysubjectlinesworkbestwhenpairedwiththeSavingsappeal.The motivatorsbehindSavingsandUrgencyaresimilar.WhatmakesUrgencysubjectlinesso effectiveisthedeadlinecomponent.Thekeyhere,though,istouserealdeadlinesand actuallykilltheofferwhenthedeadlinepasses.
Example:ATTENTION!LessThan48HourstoSave$297.00...
BillGlazermakeseverywordcountwiththistriplebarreledsubjectlinecontaininga command,adeadline,andasavingsoffer.
21GoogleAdWordsSecrets:WednesdayMay6
PerryMarshall
Almostgone...
JohnReese
Page55
Askmequestiontonight9pmEST
RickButts
ATTENTION!LessThan48HourstoSave$297.00...
BillGlazer
Didyoureadthisyet?(expiresatmidnighttonight)
MikeLong
DoorsCloseatMidnight
AskMr.Video
DOWWARNS:"Hugedeclinedeadahead!"Whattodo...
MartinWeiss
EarlyToRise:TheClockisTicking...
EarlyToRise
Final24hourstosave$3,003!
MartinWeiss
FinalCallforTheWorld'sHighestPayingProfession
RobertRinger
GetYourFrontOfTheLinePassNow
RichSchefren
HistoricdeadlineTOMORROW!
MartinWeiss
Just2daysleftandthatsit
JonGoldman
LastCallClosingTheDoorsTodayAreYou GoingToMissOut?
RichardEast
Lastchance...
JohnReese
Mark>WereLive!Go,Go,Go!
JackHumphrey
Page56
Mark,ReadthisFAST
MattFurey
Mark,thesewillbegone
GauherChaudhry
MrButtssaysUrgent:Plsopenthisemailnow
RickButts
Only17CopiesLeft...
JulieBoswell
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JulieBoswell
OnlyFivedaysleft
RobertRinger
Saveupto$350onSelectProductsduringDell's MemorialDaySale
Dell
ThenextgiantshoeinthiscrisisisFALLINGNOW!
MartinWeiss
Timeisrunningout
RobertRinger
Wecanonlyofferthisafewmoredays
JonGoldman
Youcangetthistoday,butnotnextweek!
BobBly
Yourinvitationexpiresat11:59tonightdontmissout
KCICommunications
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BREAKTHROUGHBUSINESSTECHNOLOGIESINC.

RichSchefrenservesupaperfectCuriositysubjectline.Thisonepacksontheemotion andbegsthereadertofindoutwhy??Itgoeswithoutsayingthatusingasubjectlinelike thisrequiresaskillfulandrelevanttieintotheemailcontentinside.Otherwise,itcancome offappearingamateurishandovertlymanipulativenotgoodforresponse.

ThisoneisfromClaytonMakepeace.TheBigBenefitpromisehemakesworksontwo differentlevels.First,hedeliversapromisemostofhisreaderswouldfindcompelling.And second,heagitatesthedoubtfactorbyincludingthewordFive.Thereadercanthelpbut wonderhmmdoIknowallfiveessentials?Maybethatswhymypromotionsarentdoing sowell.

JohnFordegetsdoubleplayoutofthisCompellingQuestionsubjectline.First,youstopfor asecondandthinkaboutit.Secondly,therestheinferred,yetsubtle,invitation:comeon insideandImgoingtotellyouwhatyouranswershouldbe.

Dr.Mercolatargetstheuniversallypopulardevicewiththiscompellingquestion.Ithintsat thedangerofsomeonedrivingdowntheroadwhilewatchingaYoutubevideoorplaying withanapponherIphone.

Quantifiers(seetheNumberedListcategory)workexceptionallywellinFascination subjectlines.Thequantifier5packsthepowerofspecificityandmakesisfarmore compellingthanjust:FoodsYouShouldNeverEat MadeYouLookEmailSubjectLinesThatDareYouToLookAway

PreventionMagazineservesupanirresistiblesubjectlineoftheForFreevariety.What theyredoinghereissellingamagazinesubscriptionbuttheyrefeaturingthegoodiesyou getforfreewhenyouagreetotakeaoneyearbilledmonthlysubscription.

PerryMarshallusesthenumberedlistapproachtodrawinterestinhisupcoming Teleseminar.The21quantifierrevealsthattherewillbesubstantialinformationshared. WithouttheNumberedListelement,theperceivedvaluewouldntbenearlyashigh.

Makingthistypeofsubjectlineworkdependsonthepreestablishedvalueofyourproduct orserviceorthetypeofproduct/serviceyoureselling.Themoreestablishedthevalue, themorebelievablethesavingsclaim.

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