Worthy Autonomous University of Puebla October 2nd 1968 High School

Graphic design

Student name Yazmin Diaz Mino 3er Grade A Teachers name M.C. Fernando G. Andrade Bonilla

Index Introduction..................................................................................3 Objective......................................................................................3 Hypothesis....................................................................................3 Research questions.......................................................................3 Methodology.................................................................................3 Part I Graphic design origin ...................................................................4 Introduction.................................................................................4 Development................................................................................5 Conclusions..................................................................................5 Part II Applications..................................................................................6 Part III Skills............................................................................................6 Visual arts design..........................................................................7 Typography..................................................................................7 Page layout..................................................................................7 Interface design...........................................................................7 User experience design.................................................................8 Printmaking..................................................................................8 General conclusions......................................................................9 Bibliography and references........................................................10 Appendixes

INTRODUCTION

Graphic design is the art of communication, stylizing, and problem-solving through the use of graphics. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography , visual arts and page layout techniques to produce a final result.

OBJECTIVE

This project is designed to make people of this school having more information about Graphic design. It pretends to clarify from science approach how this topic affects our society and knowledge.

HYPOTHESIS

If teachers, student and school staff get more information about Graphic design they will have open mind and increase their knowledge in this part of area.

RESEARCH QUESTIONS

1 When and how has this phenomena been presenting in our culture? 2 What are the general, particular and specific conceptions in our culture? 3 How much does school community know about graphic design?

METHODOLOGY

The methods that are going to be developed a long this research is a group of methods and technical such as statistics methods for interpreting results, dialectic method for expressing ideas and findings, research document strategies for reporting new information and so on.

Part I Origin of graphic design This part of research is about the starting point of the subject of study that is considered like graphic design. It describes when and how this started to influence in the human race. The author of this work shows the conditions of the beginning all the way through by a history time-line. This resource shows the history of graphic design into several smaller categories in order to help you achieve a greater understanding of the evolutionary processes that have made graphic design what it is today. According to British Encyclopedia (1992) graphic means giving a clear and effective picture; vivid: a graphic account of an earthquake. pertaining to the use of diagrams, graphs, mathematical curves, or the like; diagrammatic. Saloma (2006) Affirm than activity of graphic design, as so many came when man felt the need to communicate and express their basic needs for survival, one can say that Graphic design appeared with the development of civilization. Ramirez (1999) Hes not agreed about the roots of graphic design because some identify the paintings as ancient examples of the graphic signs, others recognize their embryonic forms in Egypt, Greece, Mexico and Rome. Tschichold (1928) He published a book of the principles of modern typography "New Typography", but then reject this philosophy tildarla fascist. Herbert (XX) in Britain mainly, tried to create a division between the fine and applied arts. Laszlo (1986) Clarifies tha the design of the early twentieth century, is a reaction against the decadence of typography and design of the late nineteenth century, using sans serif font or serif inspired by industrial types of the late nineteenth century. to the history time-line, the author remarks some fragment of the history that shows evolutionary processes, such as: 3600 B.C. Blau Monument combines images and early writing 3100 B.C. Early Sumerian pictographic scripts on clay tablets 2750 B.C. Formal land-sale contracts written in cuneiform 2600 B.C. Early surviving papyrus 2345 B.C. Pyramid texts in tomb of unas 2000 B.C. Early cretan pictographs

1420 B.C. Papyrus of Ani 1300 B.C. Early book of the dead papyrus scrolls 1000 B.C. Ras Shamra script, Early Greek Alphabet 850 B.C. Aramaic alphabet 400 B.C. Demotic script 250 B.C. Small-seal calligraphy 197 B.C Rosetta Stone 190 B.C Parchment used for manuscripts 100 A.D. Pompeian wall writing 105 A.D. Tsai Lun invents paper 114 A.D. Trajans Column 165 A.D. Confucian classics carved in stone 250 A.D. Greek Unicals 394 A.D. Last hieroglyphic inscription 751 A.D. Arabs learn paper making from Chinese Prisoners 770 A.D. Early datable Chinese relief printing, printer Buddhist charms 1276 A.D. Paper mil established in Fabriano, Italy 1300 A.D. Ormesby Psalter, Relief printing on textiles in Europe 1493 A.D. Koberger publishes The Numerburg Chronicie 1495 A.D. Griffo designs and cuts Bembo type for Manutius 1501 A.D. Griffo deigns and 1st italic type for Manutlus pocket book 1525 A.D. Tory; 1st book of hours 1538 A.D. 1st printing press in Mexico 1557 A.D. Granjon, Civlite type

In conclusion the common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece.

Part II Applications From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text. Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity likelogos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

Part III Skills

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design.

Visual arts design: Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often developed by a graphic designer. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or digital art. Graphic design principles may be applied to each graphic art element individually as well as to the final composition. Typography: Typography is the art, craft and techniques of type design, modifying type glyphs, and arranging type. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, tracking, kerning, and leading. Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users. Page layout: The page layout aspect of graphic design deals with the arrangement of elements on a page, such as image placement, and text layout and style. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalogue layouts, structured page design has long been a consideration in printed material. With print media, elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind. Interface design: Since the advent of the World Wide Web and computer software development, many graphic designers have become involved in interface design. This has included web design and software design, when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitor. An important aspect of interface design is icon design.

User experience design: Considers how a user interacts with and responds to an interface, service or product and adjusts it accordingly. Printmaking: Printmaking is the process of making artworks by printing on paper and other materials or surfaces. Except in the case of monotyping, the process is capable of producing multiples of the same piece, which is called a print. Each piece is not a copy but an original since it is not a reproduction of another work of art and is technically known as an impression. Painting or drawing, on the other hand, creates a unique original piece of artwork. Prints are created from a single original surface, known technically as a matrix. Common types of matrices include: plates of metal, usually copper or zinc for engraving or etching; stone, used for lithography; blocks of wood for woodcuts, linoleum for linocuts and fabric plates for screen-printing. But there are many other kinds, discussed below. Works printed from a single plate create an edition; in modern times usually each signed and numbered to form a limited edition. Prints may also be published in book form, as artist's books. A single print could be the product of one or multiple techniques.

General conclusion
Graphic design is the art of communication, stylizing, and problem-solving through the use of graphics. The field is also often erroneously referred to as Visual Communication or Communication Design due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

References
Bauhausnachfolge in Chicago, Catlogo de Exhibicin Bauhaus-Archiv Berlin, Berln 1987, p. 137.Fiell, Charlotte &

Peter (Editors). Contemporary Graphic Design. Taschen Publishers, 2008. Lpez Lpez, Anna Mara (2013). Curso Diseo Grfico - Fundamentos y tcnicas. Coleccin Espacio Diseo. ANAYA Multimedia. Wiedemann, Julius & Taborda, Felipe (Editors). Latin-American Graphic Design. Taschen Publishers, 2008. Bierut, Michael (2001). Fundamentos del diseo grfico. Compilado por Michael Bierut, Steven Heller, Rick Poynor. Ediciones Infinito. Dondis, Donis A. (1980). La sintaxis de la imagen. Introduccin al alfabeto visual (Tercera edicin). Gustavo Gili.

Recuperado de: http://es.wikipedia.org/wiki/Dise%C3%B1o_gr%C3%A1fico http://habitat.uaslp.mx/academica/ofertaeducativa/Dgrafico/Paginas/DGrafico.aspx

Part II
Graphic design in the Conception of the World This part of research is about the correlation of subject of study of graphic design and the Branches of Science. The author of this research describes the way to thin her scope in a particular branch of science. She would like to track when doing her project. She is showing how her subject of study is interconnected into the major disciplines to give a point of return. Also this science project should demonstrate the performance and the answer of the hypothesis. A long with some background research for showing the perception of the subject of study in the world, Latin America, Mexico, Puebla and her community. The important task in this science project display should accomplish to communicate the authors journey took while doing her project and show off the results of work.

CONCEPTUAL MAP
The correlation of Graphic Design and the Branches of Science

Appendix 2

After efects

Element

Expressive

uses

Color

Makes the world

Photo shop

Shape

is Art

Universal is Is used to is Comunicate

Brighter

Computers uses Macs Understandable Simple is

transfers Help us Learn Help us Ideas

Graphic design

Information Think Abstract Global

Discovery

is Representational literal