MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

HISTORY
A.K Laboratories is the brainchild of Hakeem Muhammad Ahmad, and its inception goes back to the days when he himself was a student at Tibbia College Lahore. reatly inspired by the rich past of !riental pharmacy and worried o"er its contemporary downfall, Hakim Ahmad contemplated on how to e"ol"e this noble profession of ser"ice to mankind once again. #t was ne"er too late to accomplish his dreams, and due to his per"asi"e work into making this profession a credible one, Hakeem Ahmad finally transformed his "ision into reality and founded A.K Laboratories with the help of his siblings in $uly %&'(. )oon after its inception, the institute started working on researching on herbal medicines and other natural products to produce result*oriented pharmaceutical medicines and natural dietary supplements. +ith the de"elopment of , - . department and induction of de"oted staff and /ualified scientists, prescriptions and remedies started reaching the end consumer in a ready to use form. A.K Laboratories is indeed the philanthropy of one man whose Their age and determination made A.K an influential name in the industry. Today, the natural herbal products of A.K Laboratories ha"e become the household items not only inside 0akistan, but their demand is e/ually high abroad where people belie"e in the efficacy of !riental Medicines. A.K LA1!,AT!,#2) 03T LT. is an institute, the foundation of which was laid with the aim of producing medicines and natural dietary products for optimum health care of human being. Their e4ist to promote safe and hygienic herbal products by gi"ing them a status of modern science for betterment of human life. The remedies used in their pharmaceutical products are obtained from common herbs and foods. The healing properties of Their medicines ha"e shown magnificent results in curing a number of common and uncommon diseases Their products range includes "arious Murabba $aats, natural food supplements, herbal oils, effecti"e syrups and medications for natural beauty and top class compound drugs that are meant for mental tran/uility and a serene life. A.K Laboratories are proud to be the ma5or !riental Medicines manufacturers. Today, the natural herbal products of A.K Laboratories ha"e become the household items not only inside 0akistan, but their demand is e/ually high abroad where people belie"e in the efficacy of !riental Medicines. arhaba is one of the largest phytoceutical company engaged in research, de"elopment, production and marketing of Health 6ood 0roducts, Herbal BZU BHADUR SUB CAMPUS LAYYAH

MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

BZU BHADUR SUB CAMPUS LAYYAH

MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) Cosmetics, Herbal ,emedies and many other !TC products. A.K has a perfect M0, 7uality

Assurance and #)! 7uality Management )ystem to meet the customer satisfaction, 8ational #nternational standards. Consistent /uality products, continuous high standards of ser"ice and affordable prices are playing a ma5or role in the growth of Their business. Their take proacti"e steps to ensure that Their products are safe, pure and effecti"e. Their products continually meet the rigorous certification re/uirements of 8ational M0 )tandards for /uality and purity. A.K has consolidated its image as a 9purity and /uality: conscious company and has, o"er the years, demonstrated its firm commitment to /uality and strict adherence to international standards. A.K takes pride in maintaining a high /uality in its products and superior skills and ac/uiring the latest in ad"anced technology. #t is conscious of the need to impro"e efficiency and set new standard of e4cellence in the competiti"e phyto pharmaceutical market for the Theirlfare of humanity. ,esearch and de"elopment is a passion at A.K and for the purpose company is keen to gain e4pertise and knowledge in the field of herbal sciences and to stay updated with the global trends. These e4pertise and knowledge has always le"eraged A.K and the company is moderni;ing the old wisdom and knowledge of herbs through current research and de"elopment. Hakeem Muhammad Ahmad 96ounder and C2! of company: being the e4pert herbalist has a "ast "ision to pro"ide inno"ati"e and affordable 8atural Health Care 0roducts for human beings in 0akistan and abroad. His efforts uplifted the company from a small business to a huge 8eutraceutical pro5ect. Making a distinct identity for itself, A.K Laboratories is committed to pro"ide total customer satisfaction owing to its /uality products.

Mission and Vision Statement

Mission )tatement They are committed to achie"ement of Their goals to produce the most nutritious natural diets and herbal medicines as a di"ine ser"ice to mankind in the name of Allah the Almighty. Their shall continue to pro"ide Their consumers with the most inno"ati"e herbal products keeping their natural effect intact.

Vision Statement
Their "ision is to dedicate Theirsel"es towards superior human health and Theirll being of e"ery household in a scientifically impro"ed natural way. BZU BHADUR SUB CAMPUS LAYYAH 1

MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

A.K Products
A.K LA1!,AT!,#2) 03T LT. is an institute, the foundation of which was laid with the aim of producing medicines and natural dietary products for optimum health care of human being. The main product to which # focus are < < A.K Honey= and ispagol husk.

A.K Honey Pure honey

is one of the greatest gifts of nature. 8ature has created floTheirrs of "arious kinds, bee e4tracts honey out of these floTheirrs and A.K packed this by obser"ing all hygienic principles. #t is not only nTheirishment but also a panacea against all diseases. Honey is a "iscous li/uid. #t consists of +ater %'.>'?, )ucrose (.@A?, 6ructose A>.>(?, lucose @A?, Ash >.%'?, Minerals and 0roteins. #t is the best tonic for human body that re5u"enates "arious systems and repairs any damage to the cells. #t creates resistance and acts as bulwarks against pathogens in the body. ,ecent scientific research has re"ealed that honey has produced /uite healthy results for healing chronic wounds, including skin diseases. #t is also used for eyes. )ince long it has been used as skin beautifier and great facial lotion and natural glycerin. #t ser"es as an effecti"e throat wash. #t acti"ates digesti"e system and is an effecti"e tonic against intestinal disorders. #t is the fa"orite nTheirishment of the old people as it preser"es their health. #t is a good drink in water for summer and in milk for winter. #t is a tonic for children as it promotes their growth, "itality and strength. Like other products of A.K laboratories, A.K honey is also a household necessity and remedy all around. A"ailableB (> gram Tube, C> gram $ar, D@( gram 1ottle, @>> gram lass, A>> gram lass, (>> gram lass, (>> gram 1ottle, % kg. 0ack.

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) Also a"ailable inB )idr honey also a"ailable in D@( gram bottle and (>> gram glass packing.

Ispaghol Hus
+ell #spaghol Husk, which is obtained form 0lantago o"ata is a harmless product of "egetable origin and is a natural sTheirce of nonstarch highly soluble carbohydrate fiber particularly intended for the treatment of constipation and bacillary dysentery. #ndicationsB Constipation is one of the most common complaints of mankind. Habitual and chronic constipation is by far the common ones. Li/uid paraffin hinders the proper assimilation and absorption of essential "itamins and minerals whereas no such problem is associated with #spaghol husk. Moreo"er, #spaghol husk is also an e4cellent and easy therapy in patients with intestinal amoebiasis, ulcerati"e colitis and other ano*rectal diseases. Modern researches ha"e shown the ability of #spaghol husk to counter ailments like hypercholesterolemia, obesity etc. Mode of ActionB A.K #spahol Husk absorbs large /uantities of water and assumes a mucilaginous form which pro"ides soothing and protecti"e effect to the intestinal walls and sei;es the wastes of the organisms as Theirll as carbohydrate and e4cessi"e lipoid and cholesterol molecules. The national cholesterol education programme and adult treatment guidelines of E.).A has recently strongly recommended #spaghol husk as an effecti"e remedy for the treatment of patients with high cholesterol le"el. 0syllium 90lantago o"ata: belongs to a group of soluble fibers which includes pectin, mucilage, certain hemicelluloses and potassium that show cholesterol loTheirring effect when added to the diet. .osageB A"erage adultB Two heaped teaspoonful with a glass of water D*@ times a day ChildrenB Half to one teaspoonful D*@ times a day as per age. 0ackingB

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) A"ailable in A gram hanger, D( gram, (> gram, &( gram, %(> gram - @>> gram pack.

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) !ther products

A.K A!MO"# OI!

A ift from 8ature .escriptionB The almond belongs to the tribe 0runae of the natural order ,osaceae. #tFs botanical name is Amygdalus communis. Acti"e ingredientsB Almond oil is a clear pale yellow, oily li/uid ha"ing slight and characteristic odTheir with a bland and nutty taste. #t consists chiefly of !lein with a small proportion of lyceride of Linolic Acid and other lycerides. .osage and AdministrationB Ese as per re/uirement or as directed by the physician. 0recautionsB Keep in cool, dry and dark place. Tightly close the cap after use. 0ackingB A"ailable in %>ml, D(ml, (>ml, and %>>ml.

A.K O!IV$ OI!%

A.K oli"e oil is nutritious, demulcent and mildly la4ati"e. #ts massage strengthens the Theirak parts of the body, soothes inflamed and hurted parts. Also effecti"e for the treatment of duodenal ulcer. .osageB % to D teaspoonful daily with meals. 0ackingB A"ailable in D(ml, (>ml - %>>ml.

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

A.K &!A'K S$$# OI!%

.escriptionB After already established oils like almond oil, oli"e oil and castor oil, A.K Laboratories present another herbal oil about whom the 0rophet 9peace and blessings of Allah be upon Him: told us GEse the Kalon5i for indeed, it is a remedy for all diseases e4cept death. GKeeping in "iew of the saying of 0rophet 9peace be upon Him:, A.K Laboratories e4tracted the Kalon5i oil from purest Kalon5i 98igella, sati"a:.6rom oil e4traction to packing e"ery step is carefully monitored and high /uality is maintained till the end. As A.K Kalon5i oil is as pure as nature it has got mass popularity in e"ery nook and corner of the country. 0harmacological actionB A.K ,oghan Kalon5i has the following pharmacological actionsB )timulant, antiphelgmatic, attenuant, suppurati"e, deterent, diuretic, emmenagogue, lactagogue, uterine stimulant, anthelmintic, e4pectorant, antiflatulant, ant dyspeptic, stomach and li"er tonic. #nstructionsB Keep in cool, dry and dark place away from children. 8ot recommended for pregnant women. Consult physician if symptoms persist. 0ackingB A.K ,oghan Kalon5i is a"ailable in D( ml (>ml and %>>ml pack. !ther oils #ncludes Castar oil, Mastard oil, Coconut oil and Tilona oil.

A.K AR()$)*+!A& ) Mild !a,ati-e and 'ardio Tonic

Also known as G,ose +aterH .escriptionB A.K Ar/*e* luab is one of the most selling products of A.K Laboratories which through its /uality, fragrance and efficacy has surpassed all other rose waters. #t is distilled from fresh roses using special techni/ue which absolutely preser"e its delicate ingredients.

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) 6ollowing are the acti"e ingredients and pharmacological actions of roses used for the distillation of A.K Ar/*e* luab. .osage and AdministrationB A.ELT)B D*@ teaspoonful 9%>* %(ml: D*@ times a day. CH#L.,28B D teaspoonful 9%>ml: D*@ times a day. #nfants and newbornsB %ID*% teaspoonful 9D.(*(.>ml: D*@times a day. 6!, 2J2)B @*Adrops D*@ times a day. ContraindicationsB A.K Ar/*e* ulab is Theirll tolerated. 0recautionsB Contact physician if symptoms persist. side effectsB 1arely causes loose motions. #nstructionsB )tore at cool dry place and protect from light. Keep out of childrenFs reach. 0ackingB A.K Ar/*e* ulab is a"ailable in the following beautiful packs. %: D(ml dropper D: (>ml dropper @: (>ml glass bottle A: %D>ml plastic bottle (: D>>ml plastic bottle K: DA>ml plastic bottle ': C>>ml plastic bottle.

Re.reshing Syrups A.K SHAR&AT A"AR /POM$*RA"AT$ SYR+P0%

A.K pomegranate syrup is refreshing medical syrup

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) ha"ing pleasant taste. #ngredientsB 0omegranate, white sugar food colTheir and preser"ati"es. Medicinal usesB Acts as li"er and cardio tonic. Cooling, refreshing drink and /uenches the thirst. )trengthens the stomach and increases the appetite. Eseful in intermittent fe"ers. Checks nausea, "omiting and diarrhea. 0recautionsB )hake Theirll before use. Keep in a cool and dry place. 8utriti"e "alueB 2nergyB @&C calI%>>gm CarbohydratesB 'A? !nly for medicinal use on prescription

Shar1at)e)Illaichi
)harbat #llachi is made from 2lettria cardamomum. This is why the e4clusi"e taste and /uality of )harbat #llachi ne"er deteriorates. The remarkable /uality of this is its natural purity and it is completely free from any synthetic essence. #t is prepared from pure cardamomum e4tract. CompositionB ,efined sugar, 2lettaria cardamomum. )odium 1en;oat, Citric Acid and 6ood ColTheir. .irections 6or EseB Their D(ml )harbat #llachi concentrate into one glass 9DD(ml: of chilled water and shake Theirll before drinking. )harbat #llachi can be taken at any time of the day or night when desired, mi4ed with water. !ne bottle 9C>> ml: of )harbat #llachi is enough for @D

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) ser"ings. 0ackingB A"ailable in (>>ml and C>>ml. !ther )yrups includes ,ose )yrup, )harbat ulbahar, )harbat )andal and )harbat #mli Alobukhara.

A.K ) Research
,esearch is Their asset. #tLs highly knowledge based and comprises of thorough study and effects of natural herbs. Their always take care in conducting rigorous e4perimentation and authentication of pharmaceutical procedures so that Their "aluable customers get the best. Their , - . department is Theirll e/uipped with modern research facilities where Their highly /ualified scientists work on di"erse natural herbs. The highly /ualified professionals are from the areas of agronomy, botany, microbiology, oncology, bio*technology, pharmacology, chemistry, clinical pharmacy, and much more. Through the ceaseless /uest of Their workforce, Their ha"e been able to produce the highly result*oriented products that co"er almost all the aspects of human health. Their ha"e been in"ol"ed in de"eloping natural food supplements like #spaghol Husk, Honey, and Herbal Tea 9#nstant $oshanda:. These products are prepared from totally harmless herbs of "egetable origin, and are truly a natural sTheirce of health cure. Their #spaghol Husk is famous among patients of constipation and bacillary dysentery. Their pure honey is the best tonic that re5u"enates human interior system and repairs damage to the body cells. The research done on botanical oils has resulted in the production of highly nutrient and effecti"e oils like almond oil, the high "iscosity castor oil, the world famous Kalon5i oil which is in fact the treatment to all the diseases e4cept death as already stated by the Holy 0rophet 901EH:. Along with other oils, A.KLs Ar/ e hulab holds the market due to its high /uality, fragrance, and effecti"eness o"er other rose waters a"ailable in the market. Their energetic syrups like )harbat e #llaichi, )harbat e 1a;ori and many more are the result of constant research work. They naturally

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) acti"ate the feeling of oneLs energetic fulfillment that canLt be opposed. Their delicious tastes pro"ide the drinking persons a sense of tran/uility and soulful e4perience. The e4tensi"e research done in the field of beauty care has produced products like A.KLs Acne Clean Cream, Amla Hair !il, 1lack Hena etc. to name a few. 6or infants, young ones, and adults, a "ast range of health products has been manufactured after intense research on traditional herbs and natural products. +hether itLs a matter of pain in the belly among the infants, the irritating coughing or flu among any age of people, or if someone feels digestion issues, A.KLs Honehar $oshanda #nstant, ripe +ater, asnil Tablets etc. and many other top of the order oriental medicines ser"e

the purpose instantly. A.KLs rapturous management takes pride in presenting one of kind delicious food supplements in the form of Murabba $aats M if added to oneLs dining table, increase the taste. ,esearch on .engue .engue fe"er also known as breakbone fe"er, is an infectious tropical disease caused by the dengue "irus. )ymptoms include fe"er, headache, muscle and 5oint pains, and a characteristic skin rash that is similar to measles. #n a small proportion of cases the disease de"elops into the life*threatening dengue hemorrhagic fe"er, resulting in bleeding, low le"els of blood platelets and blood plasma leakage, or into dengue shock syndrome, where dangerously low blood pressure occurs. .engue is transmitted by se"eral species of mos/uito within the genus Aedes, principally A. aegypti. The "irus has four different types= infection with one type usually gi"es lifelong immunity to that type, but only short*term immunity to the others. )ubse/uent infection with a different type increases the risk of se"ere complications. As there is no "accine, pre"ention is sought by reducing the habitat and the number of mos/uitoes and limiting e4posure to bites. Treatment of acute dengue is supporti"e, using either oral or intra"enous rehydration for mild or moderate disease, and intra"enous fluids and blood transfusion for more se"ere cases. The incidence of dengue fe"er has increased dramatically since the %&K>s, with around (>M%>> million people infected yearly. 2arly descriptions of the condition date from %''&, and its "iral cause and the transmission were elucidated in the early D>th century. .engue has become a

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) global problem since the )econd +orld +ar and is endemic in more than %%> countries. Apart from eliminating the mos/uitoes, work is ongoing on a "accine, as well as medication targeted directly at the "irus. ,esearch on Asthma Asthma is the common chronic inflammatory disease of the airways characteri;ed by "ariable and recurring symptoms, re"ersible airflow obstruction, and bronchospasm.)ymptoms include whee;ing, coughing, chest tightness, and shortness of breath. Asthma is clinically classified according to the fre/uency of symptoms, forced e4piratory "olume in % second 9623%:, and peak e4piratory flow rate. Asthma may also be classified as atopic 9e4trinsic: or non*atopic 9intrinsic:. #t is thought to be caused by a combination of genetic and en"ironmental factors. Treatment of acute symptoms is usually with an inhaled short*acting beta*D agonist 9such as salbutamol:. )ymptoms can be pre"ented by a"oiding triggers, such as allergens and irritants, and by inhaling corticosteroids. Leukotriene antagonists are less effecti"e than corticosteroids and thus less preferred. #ts diagnosis is usually made based on the pattern of symptoms andIor response to therapy o"er time. The pre"alence of asthma has increased significantly since the %&'>s. As of D>%>, @>> million people were affected worldwide. #n D>>& asthma caused D(>,>>> deaths globally. .espite this, with proper control of asthma with step down therapy, prognosis is generally good.

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

BZU BHADUR SUB CAMPUS LAYYAH

MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) )econdary dataB )econdary data consist of Manual, maga;ines, annual reports and #nternet. Communication strategyB A.K p"t use different sources communicate their target marketing. A.K 0"t use those sources on that the more customer attract like T3, 82+)0A02,, 1#LL1!,. and when they launch secame in all their products use pamphlets to aware their customers. Communication ob5ecti"eBA.K p"t use different sources to attract their target customer. The ob5ecti"es of A.K produce awareness in our customer about new products and also produce awareness to new customer about A.K products. A.K also tells their customers that A.K pro"ide pure things to their customers. A.K also gi"e the knowledge of A.K that they gi"e you the energy and good test. A.K also gi"e message that A.K products are good for health.Communication strategy of competitorBA.K main competitors is /arshi . /arshi also use the same communication strategy which adopt the A.K product.7arshi is also ad"ertising through T3, newspaper, and billboard. Adds in T3 channelB A.K gi"e adds on different T3 channels at different time. A.K management also keep in mind that their competitors use what channel and what time they gi"e ads. A.K management also keeps in mind what type of customer they attract and what time they sit before T3. A.K product different time on different channel to keep in mind the target customer T" watching time.Maraba products gi"e adds on pt" home geo ary etc. 8ewspaperB A.K Company ad"ertises their product through newspaper. Large numbers of customers ha"e reading habbit of newspaper, so A.K use the media of newspaper to attract their customers. A.K management also keeps in mind that their competitors use what type of newspaper and what time they gi"e their ads. )o after all these analysis A.K select dawn and nawaNeNwa/t and women maga;ines. 1illboardB BZU BHADUR SUB CAMPUS LAYYAH

MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) A.K product attracts their customer through billboard. A.K Company selects the main city in country and those places where large number of customer easily attract. .istribution strategyB A.K Company establishes the distributions channels in each famous city of 0akistan like #slamabad Karachi Lahore Haripur etc.They also ac/uired the suitable distribution in each city. They hire ma4imum two distributors in a city due to pre"ent from their own completion. They pro"ide the margin to the retailer is e/ual to the interest of band like '? to C?. They also paid to use the shelf to store the product to the retailer for sale to the final consumer. Manufacture +here houses .istributor +hole seller ,etailer Customer

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) A.K product uses different channels to distribute their product. 6irst of all the finishing goods stored in the where house and ne4t step product sending to the distributor and distributor distribute through different channel to whole seller to retailer and end to purchasing customer. A.K distribute their product regularly to distribution because their customers satisfy A.K ser"ices. A.K company distribution channel in urban area and rural areas, and the rural areas the distributor ha"e a responsibilities to distribute the product to all retailer stores. Company target market in 0akistan all the big and important cities.

PEST ANALYSIS Political Factors Monopoly Le islation

According to the Competition Commission of Pakistan, Competition Ordinance, 2007 (CO 07) objecti e is to enhance economic efficienc! and to protect cons"mers from anti#competiti e beha ior1$ %rief&!, the &a' prohibits sit"ations 'hich tend to &essen competition s"ch as actions constit"ting an ab"se of market dominance, competition restricting agreements and decepti e market practices$ (o, as )arshi *nd"stries ha ing monopo&! in the +ohar +oshanda and ,erba& -edicine ind"str!, it has to abide b! a&& the &a's of the Competition Ordinance 2007$

En!iron"ental Protection La#s

.o&&o'ing the en ironmenta& protection &a's of /n ironmenta& Protection Act 1007, )arshi gi es a &ot of importance to the proper 'aste management from a&& of its processing "nits and operations$ )arshi *nd"stries a&so ac1"ires a&& necessar! 2ationa&3*nternationa& certifications re1"ired to operate in the ind"str! and to ens"re best 1"a&it! prod"cts, )arshi *nd"stries a&so has a state#of#the#art )"a&it! Ass"rance 4ab 'hich monitors the entire integration process$ 5he certificates are as fo&&o's 2$
1

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

6,ACCP (,a7ard Ana&!sis 8 Critica& Contro& Points) 9 pronounced hassap9 *s an internationa& food#safet! s!stem for pre enting microbio&ogica&, chemica& and ph!sica& contamination a&ong the food s"pp&! chain$ 6*(O 0001 6*(O 1:001 6*(O 1702; (2or'a! 8 P2AC) 6Organic Certification

Ta$ation Policy %

Ta$ation in Pa&istan Corporate Ta$ Rates P"b&ic Companies Pri ate 4td$ Companies %anking Companies 'Assess"ent Year ()**+ <;= <;= <;=

Forei n Tra,e Re -lations.

*n accordance to the 5rade Po&ic! 2000#12 of >o ernment of Pakistan, the e?port of the .ood 8 %e erages and Pharmace"tica& prod"cts is a&&o'ed 'ith a &ot man! benefits and s"pport being pro ided b! >o ernment of Pakistan on e?port of this categor! of prod"cts$ At present )arshi *nd"stries is main&! foc"sing on e?porting its prod"cts to -idd&e /ast$

E"ploy"ent La#s.
5he /mp&o!ment &a's of the 4abor Po&ic! 2010, of >o ernment of Pakistan, aims on the creation of re&ationship of tr"st and cooperation bet'een emp&o!er and emp&o!ee
@

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) "nder the &east inter ention of the state$ And it a&so foc"ses a &ot on dignit! of &abor, fair ba&ance of bargaining po'er, 'ork en ironment etc$ )arshi *nd"stries fo&&o' a&& the &a's re&ating to the 'e&fare of its &abor and a&so foc"ses on &a's re&ating 'ages, h"man reso"rce de e&opment, occ"pationa& hea&th and safet! etc$

/o!t0 Sta1ility
Pakistan has 'ithstood series of endogeno"s e ents, inc&"ding po&itica& "ncertaint! as being the most important factor, and other factors are of "nprecedented e?ogeno"s shocks that ha e ranged from financia& markets t"rmoi& to c&imbing g&oba& commodit! prices$ *n one 'a! or another these factors had affected negati e&! the food 8 be erages ind"str! in Pakistan, 'hich has a&so affected the o era&& profits of )arshi *nd"stries$

Econo"ic Factors

B-siness Cycle

5he "nprecedented e?ogeno"s shocks that ha e ranged from financia& markets t"rmoi& to c&imbing g&oba& commodit! prices$ *n one 'a! or other these factors had affected negati e&! the food ind"str! in Pakistan, 'hich has a&so affected the o era&& profits of )arshi *nd"stries$

In2lation
Act"a&&! mone! s"pp&!, interest rates and inf&ation are c&ose&! re&ated$ As mone! s"pp&! increases it res"&ts in higher inf&ation and centra& bank "se interest rates to contro& the s"pp&! of mone! in the market$ 2o' a da!@s inf&ation in Pakistan is at a er! higher side and that has res"&ted in decreased p"rchasing po'er of the cons"mers, 'hich is

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) affecting the )arshi *nd"stries o era&& sa&es and profits$ And the c"rrent inf&ation rate in Pakistan is aro"nd 1:=$

Une"ploy"ent
Present economic, po&itica&, 8 energ! crises in Pakistan has forced man! m"&tinationa&s and nationa& firms in Pakistan to red"ce their 'orkforce considerab&! res"&ting in higher "nemp&o!ment and th"s the ending res"&t is of decreased p"rchasing po'er of cons"mers 'o"&d affect the sa&es and profits of )arshi *nd"stries$ C"rrent "nemp&o!ment rate in Pakistan is A =$

Socio C-lt-ral Factors

(ocio c"&t"ra& factors are important for the progress of an! b"siness organi7ation$ 5hese inc&"de pop"&ation demographics, income distrib"tion, socia& mobi&it! and &ifest!&e changes$ )arshi *nd"stries target market is Pakistan@s both "rban 8 r"ra& pop"&ation, 'hich inc&"des ho"seho&ds 'ho cons"me )arshi prod"cts$ )arshi prod"cts are pop"&ar in ho"seho&ds d"e as there is &arge )"a&it!, 5aste, brand name, a ai&abi&it! and e?tensi e prod"ct &ine$ 5he income distrib"tion factor affects )arshi@s b"siness as its prod"cts are targeted to peop&e of midd&e to "pper c&ass 'here the b"!ing po'er of cons"mers is high$ *ncome distrib"tion factor is important as if there is if there is high income distrib"tion in the co"ntr!, )arshi has higher opport"nit! to progress its b"siness$ 5he pop"&ation si7e is gro'ing and this 'o"&d ha e a positi e impact on )arshi@s market share$ )arshi *nd"stries can make "se of their marketing strategies to grab the market share 'ith high 1"a&it! prod"cts$$

Tec3nolo ical Factors

5echno&og! has made a &ot of contrib"tion in the de e&opment of the b"sinesses in the toda! 'or&d$ 5echno&ogica& factors 'hich can inf&"ence o era&& de e&opment of the b"siness inc&"des >o t$ spending on research in the partic"&ar ind"str!, >o t$ and ind"str! foc"s of techno&ogica& effort, ne' disco eries and inno ations and speed of techno&ogica& ad ancement$ )arshi *nd"stries has adopted the &atest techno&ogica& BZU BHADUR SUB CAMPUS LAYYAH

MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14) meas"res for the contin"o"s impro ement of the prod"cts and to de&i er the 1"a&it! prod"cts to the cons"mers$ .or this p"rpose )arshi *nd"stries has its o'n &aborator! for 1"a&it! ass"rance p"rpose and "ses &atest e1"ipments for this p"rpose$

Porter4s 2i!e 2orces "o,el

Co"petiti!e ri!als for )arshi *nd"stries are the companies 'hich are pro iding the simi&ar prod"cts that inc&"des -ashrobat, ,erba& -edicines 8 .arm Prod"cts aimed at the same c"stomer gro"p$ ,amdard, (he7an, -arhaba, 4ifest!&e and 4asani are major competitors of the )arshi *nd"stries as the! are offering more of the same kind prod"cts 'hich )arshi is offering$ )arshi *nd"stries is market &eader in both -ashrobat 8 ,erba& -edicines categor!, b"t as there is more demand for these prod"cts, the competitors a&so ha e a considerab&e market share in this ind"str! 5here is a t3reat o2 ne# entrants in this b"siness as there are no strict po&icies 'hich restrict the entr! of ne' firms$ *f a compan! f"&fi&&s the basic h!giene and 1"a&it! standards that can enter this b"siness and this can be a threat to the )arshi *nd"stries b"siness S-1stit-tion red"ces demand for a prod"ct as c"stomers s'itch to the a&ternati e$ Prod"cts of a&& the abo e mentioned competitors are s"bstit"tes of )arshi *nd"stries prod"ct &ine as those prod"cts are a&so easi&! a ai&ab&e in the market$ T3e 1ar ainin po#er o2 1-yers depends on 'hether there is concentration of s"pp&iers, the cost of s'itching a s"pp&ier is &o' or in o& es &itt&e risk$ *n case of )arshi *nd"stries there are a n"mber of s"pp&iers a ai&ab&e in the market &eading to high bargaining po'er of b"!ers$ S-pplier 1ar ainin po#er is &o' in case of food 8 be erage, 8 ,erba& -edicine ind"str!, as there are n"mber s"pp&iers in this ind"str!, inc&"ding different brands and some pri ate &abe& prod"cts$ 5herefore )arshi *nd"stries bargaining po'er is &o'$

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

5pport-nities
6Risin Pop-larity o2 Her1al Me,icine 6Pro,-ct Line E$tension 6C3an in Social Tren,s 6I"pro!in t3e Distri1-tion Net#or& nation#i,e

T3reats.
6Hi 3 Co"petition 6Increasin In2lation ,irectly a22ects De"an, 6/o!ern"ent Re -lations 6S- ar Crises 6Econo"ical 7 Political Uncertainty 6Ener y Crises

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MUHAMMAD AHMAD ROLL # 33 BBA-7TH SEMESTER-(2010-14)

BZU BHADUR SUB CAMPUS LAYYAH