GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R.

Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Globalization. 2. Product Policy. 3. High Tech Positioning. SECTION B (210=20) Answer any TWO from the following 4. Discuss the environmental factors affecting global business. 5. How do firms enter international markets? What factors influence their decisions? 6. What steps can a firm take to motivate the channel members to perform effectively? GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Globalization. 2. Product Policy. 3. High Tech Positioning. SECTION B (210=20) Answer any TWO from the following 4. Discuss the environmental factors affecting global business. 5. How do firms enter international markets? What factors influence their decisions? 6. What steps can a firm take to motivate the channel members to perform effectively? GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Globalization. 2. Product Policy. 3. High Tech Positioning. SECTION B (210=20) Answer any TWO from the following 4. Discuss the environmental factors affecting global business. 5. How do firms enter international markets? What factors influence their decisions? 6. What steps can a firm take to motivate the channel members to perform effectively? GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Globalization. 2. Product Policy. 3. High Tech Positioning. SECTION B (210=20) Answer any TWO from the following 4. Discuss the environmental factors affecting global business. 5. How do firms enter international markets? What factors influence their decisions? 6. What steps can a firm take to motivate the channel members to perform effectively?

GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Sources of secondary data. 2. Non-probability Sampling. 3. Action Research. SECTION B (210=20) Answer any TWO from the following 4. Discuss the formulation and testing of hypothesis. 5. What is sampling? Explain briefly the basic methods in random sampling with suitable examples. 6. Bring out the features of a sound research design. GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Sources of secondary data. 2. Non-probability Sampling. 3. Action Research. SECTION B (210=20) Answer any TWO from the following 4. Discuss the formulation and testing of hypothesis. 5. What is sampling? Explain briefly the basic methods in random sampling with suitable examples. 6. Bring out the features of a sound research design. GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Sources of secondary data. 2. Non-probability Sampling. 3. Action Research. SECTION B (210=20) Answer any TWO from the following 4. Discuss the formulation and testing of hypothesis. 5. What is sampling? Explain briefly the basic methods in random sampling with suitable examples. 6. Bring out the features of a sound research design. GAYATRI COLLEGE FOR PG COURSES (Approved by AICTE, NEW DELHI & DR.B.R. Ambedkar University, Srikakulam) MBA IVTH SEM- II MID EXAMINATION SUB: GLOBAL MARKETING Time: 1 Hr. Max.Marks:30 SECTION A (25=10) Answer any TWO from the following 1. Sources of secondary data. 2. Non-probability Sampling. 3. Action Research. SECTION B (210=20) Answer any TWO from the following

4. Discuss the formulation and testing of hypothesis. 5. What is sampling? Explain briefly the basic methods in random sampling with suitable examples. 6. Bring out the features of a sound research design.