INSTITUTE OF INFORMATION AND MANAGEMENT, NEW DELHI LESSON PLAN FOR MARKETING MANAGEMENT-II Programme: BBA Paper Co e: !"!

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TE>T BOOKS: /0 1otler 2 -rmstrong3 Principles of Marketing Management, Prentice %all India 40 5upta S * Sales 2 Distribution Management, ("el 'ooks REFERENCE BOOKS: /0 Dr C ' 5upta 2 Dr . #a!an .air3 Marketing Management, Sultan C%and 2 Sons, /6t% (dition 40 #amaswam and .amakumari3Marketing Management,Macmillon India *td,7rd (dition 70 Dr Martin 1%an3Sales and Distribution management,("cel 'ooks 80 Sa"ena #a!an , Marketing Management $M9