Country: Pakist

Media plan
for 2014:
Duderants

Name of Publication
The News
Dawn
Daily Times
The Nation
Daily Jang
Akhbar e Jahan
Maag
Spider
The Cricketer
Total
Total spend PKR
Key objectives:
Focusing on the
introduction of the
product to masses

Remarks: This plan

is based on
forecasting

Submitted by:
Mehwish Aqeel

Budget: Rs
59,718,000

Frequency
266
266
266
266
266
12
12
12
12
1378

Gross
Reach
Impression
93000
24738000
10266
2730756
2000
532000
32000
8512000
13500
3591000
8900
106800
12000
144000
12000
144000
12000
144000
195666
40642556

/1000
93
10.266
2
32
13.5
8.9
12
12
12

CPM
913.98
3,117.09
10,000.00
531.25
4,814.81
3,595.51
2,083.33
2,916.67
2500

Rating*
7
10
3
8
7
5
9
7
7

Rated CPM
130.57
311.71
3,333.33
66.41
687.83
719.10
231.48
416.67
357.1428571

Ad size
FP
HP
FP
FP
HP
FP
FP
FP
FP

Color
4 col
4 col
4 col
4 col
4 col
4 col
4 col
4 col
4 col

Rating* the higher the rating the more direct the media reaches your taget audience. This rating is factored into the
CPM. A higher rating factors as a reduction in CPM.

Country: Pakistan, Karachi

Currency
PKR
PKR
PKR
PKR
PKR
PKR
PKR
PKR
PKR

Rate/insertion Spend/ publication

22610000
85,000.00
8512000
32,000.00
5320000
20,000.00
4522000
17,000.00
17290000
65,000.00
384000
32,000.00
300000
25,000.00
420000
35,000.00
360000
30,000.00
59,718,000.00

Jan
22
22
22
22
22
1
1
1
1

Feb
24
24
24
24
24
1
1
1
1

Mar
22
22
22
22
22
1
1
1
1

Apr
22
22
22
22
22
1
1
1
1

May
22
22
22
22
22
1
1
1
1

Jun
22
22
22
22
22
1
1
1
1

Jul
22
22
22
22
22
1
1
1
1

Aug
22
22
22
22
22
1
1
1
1

Sep
22
22
22
22
22
1
1
1
1

Oct
22
22
22
22
22
1
1
1
1

Nov
22
22
22
22
22
1
1
1
1

Dec
22
22
22
22
22
1
1
1
1

Total
266
266
266
266
266
12
12
12
12
1,378

http://www.gallup.com.pk/News/cyberletter-updated1.pdf
http://www.ptv.com.pk/Advertisewithus.asp
Submitted by: Mehwish Aqeel

Total Budget

2,811,650
Frequency

Jan
Reach (%)

Reach

Gross Impression

MEDIA SOURCE
PTV News
GEO News
Express News
ARY News
AAJ News
Samaa TV
Indus News
Dunya News
Sindh News
KTN News

8,330.00
8,330.00
8,330.00
3,800.00
8,330.00
8,330.00
8,330.00
8,330.00
8,330.00
8,330.00

12.297
6.639
1.138
1.252
0.844
0.712
0.524
0.384
0.372
0.37

15,248,000
8,233,000
1,552,000
1,412,000
1,047,000
883,000
650,000
476,000
461,000
460,000

102,434.01
55,302.87
9,479.54
4,757.60
7,030.52
5,930.96
4,364.92
3,198.72
3,098.76
3,082.10

Total
Top Talk Shows / Current Affairs Program
Channel
PTV News
PTV News
GEO News
PTV News
PTV News
PTV News
GEO News
PTV News
PTV News
GEO News
ARY News
GEO News

720.00
720.00
720.00
500.00
720.00
720.00
720.00
720.00
720.00
720.00
6,980.00

Program Name
Such to Yeh Hai
News Night
Capital Talk
Baat Se Baat Naji Kay Sath
Sochta Pakistan
Insight
Lekin!
News Line
Seedhi Baat
Aaj Kamran Khan ke Sath
Off the Record
Aapas ki Baat

Time
8 - 9 pm
8 - 9 pm
8 - 9 pm
10 - 11 pm
10 - 11 pm
8 - 9 pm
8 - 9 pm
10 - 11 pm
7 - 8 pm
10 - 11 pm
8 - 9 pm
11 - 11:55 pm

Average Reach %
2.415
2.242
2.12
2.119
2.115
1.904
1.859
1.709
1.431
1.078
0.546
0.528

Average Reach
2,995,000
2,780,000
2,629,000
2,627,000
2,622,000
2,361,000
2,306,000
2,120,000
1,774,000
1,337,000
678000
655000

Cost
132225
132225
132225
60000
60000
132225
132225
60000
100000
60000
132225
60000

ARY News
AAJ News
Express News
SAMAA TV
Express News
GEO News
Express News
Express News
AAJ News
SAMAA TV
ARY News
Dunya News
Dunya News
Dunya News
Dunya News
Dunya News

Sawal Yeh Hai

Islamabad Tonight
Live with Talat Hussain
Tonight with Jasmine
FrontLine
Meray Mutabiq
Kal Tak
Takraar
Bottom Line with Absar Alam
News Beat
Aggar
Cross Fire
Kyun?
On the Front
Dunya @ 8 with Malick
Nuqta-e-Nazer

8 - 9 pm
8 - 9 pm
8 - 9 pm
10 - 11 pm
8 - 9 pm
6:30 - 7:30 pm
10 - 11 pm
10 - 11 pm
8 - 9 pm
8 - 9 pm
10 - 11 pm
10 - 11 pm
7 - 8 pm
8 - 9 pm
8 - 9 pm
7 - 8 pm

Time slot
06:00 AM to 05:00 PM
05:00 PM to 06:00 PM
06 :00 PM to 07:00 PM
07 :00 PM to 07:45 PM
09 :00 PM to 09:30 PM
09 :30 PM to 10:00 PM
10 :00 PM to 11:00 PM
12:00 Midnight to 06:00 AM

Tarrif
Rs. 20,000
Rs. 40,000
Rs. 60,500
Rs. 100,000
Rs. 132,225
Rs. 75,000
Rs. 60,000
Rs. 50,000

Duration Of Spot Cost

07::seconds
3,065
15::seconds
5,905
30::seconds
10,495
60::seconds
15,745

0.515
0.254
0.227
0.225
0.224
0.217
0.217
0.188
0.159
0.159
0.147
0.067
0.048
0.027
0.027
0.01

639000
315000
282000
279000
278000
269000
269000
233000
198000
198000
183000
84000
59000
34000
34000
13000

132225
132225
132225
60000
132225
60500
60000
60000
132225
132225
60000
60000
100000
132225
132225
100000

2811650

MEDIA SPENDING PLAN

Feb

Mar
2

April
2

May
2

June
2

July
2

August
1

Sept.

Oct.
1

Nov.
1

Dec
3

1,440.00
1,440.00
1,440.00
600.00
1,440.00
1,440.00
1,440.00
1,440.00
1,440.00
1,440.00

720.00
720.00
720.00
400.00
720.00
720.00
720.00
720.00
720.00
720.00

700.00
700.00
700.00
400.00
700.00
700.00
700.00
700.00
700.00
700.00

700.00
700.00
700.00
300.00
700.00
700.00
700.00
700.00
700.00
700.00

650.00
650.00
650.00
300.00
650.00
650.00
650.00
650.00
650.00
650.00

600.00
600.00
600.00
250.00
600.00
600.00
600.00
600.00
600.00
600.00

600.00
600.00
600.00
250.00
600.00
600.00
600.00
600.00
600.00
600.00

600.00
600.00
600.00
250.00
600.00
600.00
600.00
600.00
600.00
600.00

600.00
600.00
600.00
200.00
600.00
600.00
600.00
600.00
600.00
600.00

500.00
500.00
500.00
200.00
500.00
500.00
500.00
500.00
500.00
500.00

500.00
500.00
500.00
150.00
500.00
500.00
500.00
500.00
500.00
500.00

13,560.00

6,880.00

6,700.00

6,600.00

6,150.00

5,650.00

5,650.00

5,650.00

5,600.00

4,700.00

4,650.00

CPM
367757.68
396199.37
418955.59
190255.04
190617.85
466511.75
477638.44
235754.72
469560.32
373821.99
1624534.3
763053.44

1723684.3
3496616.7
3905795.2
1791397.8
3961993.7
1873475.8
1857992.6
2145064.4
5562799.2
5562799.2
2731147.5
5950000
14118644
32395125
32395125
64076923