Manmohan Chaudhary (Asstt Prof)

QUESTION BANK FOR BBA IV

UNIT 1
SHORT NOTES ON
Q1Define MR
Q2 Discuss nature and scope of MR
Q3 Differentiate Market research and marketing research
Q4 Discuss objectives of MR
Q5 Discuss various applications of MR
Q6 What are the factors that influence a choice of research design
Q7 Discuss various sources of sampling errors
Q8 Discuss limitations of MR
LONG QUESTIONS
Q1 Explain the various steps involved in MR
Q2 Explain the steps involved in formulation of research design
Q3 Discuss various types of research designs with examples
Q4 Explain MIS and its role in decision making
Q5 Explain decision tree with the help of an example
UNIT II
SHORT NOTES ON
Q1 Differentiate Null hypothesis and alternate hypothesis with an example
Q2 Differentiate Type I and Type II errors
Q3What are the factors responsible for determining a sample size
Q4 Define attitude .Explain the difficulties in measuring attitude
Q4 Explain four types of primary scales used in research
Q5 Define scaling. Why is it used in MR
Q6 Difference between census and sampling
Q7 What is sampling error and standard error
Q8 Explain-Population,Sample frame,Sample unit in sampling
Manmohan Chaudhary (Asstt Prof)
Q9 What are probabilistic and non-probabilistic techniques
Q10 Explain-
a) attitude and its components
b) Primary scales of measurement.
c) Quality of a good interviewer
d) Explain editing and coding

LONG QUESTIONS
Q1 Define sampling.What are the steps involved in sampling process
Q2 Discuss various types of sampling
Q3 Explain Hypothesis testing
Q4 Explain various types of attitude measuring scales
UNIT 3
SHORT NOTES ON
Q1 Differentiate primary and secondary data collection
Q2 Discuss the advantages and disadvantages of-Observation method, Survey method
Q3 Discuss the process of data processing
Q4 Discuss the various problems involved in editing of data
Q5 Differentiate-Field and office editing,Manual and computerised tabulation,Single and cross
tabulation
Q6 What are the factors affecting the choice of various sources of data
Q7 Write notes on-Pilot survey, Depth interviews,Consumer panels,TAT
LONG QUESTIONS
Q1 Explain the various methods of collecting primary data
Q2 What are the major sources of secondary data in India
Q3 Explain internal and external sources of secondary data collection
Q4 Explain in detail interview method
Q12 How to design a questionnaire

Manmohan Chaudhary (Asstt Prof)
UNIT IV
SHORT NOTES ON-
Q1 Define Report.Discuss various characteristics of research report
Q2 Discuss various types of research report
Q3 Define interpretation
Q4 Write short notes on Univariate and Bivariate analysis,Measures of central
tendency,Dispersion,Multivariate,Chi-square test,Correlation and regression,Anova, Factor
analysis,Cluster analysis and conjoint analysis
Q5 Calculate Karl Pearsons coefficient of correlation between age and the number of days they were
reported sick in a month and interpret it.

Age 30 32 35 40 48 50 52 55 57 61
Days 1 0 2 5 2 4 6 5 7 8

Q Find standard deviation from the following data.
Marks No of
students
Marks No of
students
0-10 12 50-60 45
10-20 18 60-70 20
20-30 35 70-80 8
30-40 42
40-50 50

,
LONG QUESTIONS
Q1 Discuss the components of research report format
Q2 What are the various techniques of interpretation.
Manmohan Chaudhary (Asstt Prof)
Q Explain the following
a) Hypothesis and Proposition
b) Management decision problem and Marketing Research problem
c) EMPI relevance in research
d) Type I and Type II error
e) Univariate and Multivariate
f) One tail and two tail test
g) One way and two way Anova
Q Suggest the conditions under which the following tests would be conducted
Ztest, T test, Chi square test, Qne way and two way test(F test)
Q From the data given below about the treatment of 250 patients suffering from a disease state
whether the new treatment is superior to be conventional treatment.
Treatment Favorable Not favorable Total
New 140 30 170
Conventional 60 20 80
Total 200 50 250
(Given for df=1 Chi square 5%=3.84)
Q Find the mean deviation from mean and coefficient of variation for the following sales figure
Sales target 59-61 61-63 63-65 65-67 67-69
No of salesmen
achieving the
target
10 30 15 5 12

Q A Company employs three salesman X,Y.Z and evaluates their performance for three months
Months X Y Z Salesmen total
1 20 50 30 100
2 30 40 60 130
3 40 20 40 100
Months total 90 110 130 330
Carry out an analysis of variance of data given below.