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Cisco Confidential 2 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Services Overview
Alexandru Comanescu
Partner Services Development Manager

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10 MILLIONS
Cisco Services opportunities that can be covered each
year in Romania.
THATS A FACT
#GetServices
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1 $ > 5 $ > 9 $
Because:

1. Services provide higher margins
2. Services lead to more product sales
3. Services help you protect your install base and
provide visibility of a customers environment
4. Services enable you to build solution
5. Services build your relationships for trusted
advisor

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Increase profitability and improve
productivity
Create new opportunities
Improve customer satisfaction and
loyalty
Drive long term Services coverage
Simplify contract management
Visibility of installed base
Increase network availability,
reliability, and security
Improve operational efficiency and
reliability
Intelligent Collection and Analysis
Maximise return on the Cisco
investment
Visibility of all assets in network
For Cisco Customers For Cisco Partner
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Cisco Branded Services
Collaborative Services
Performance
Management
Eligibility Compensation
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Prepare Plan Implement Optimize Operate Design
Remote
Management
Services
Technical
Services
Advanced Services
A comprehensive family of IT services offered by Cisco and our partners to help you continually
meet the needs of your business.
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Plan
Strategy and
Analysis
Assessment
Design
Build
Validation
Deployment
Migration
Manage
Product Support
Solution Support
Optimization
Operations Management
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Cisco Services
Sustainable
Cisco
Differentiation
Network Operations Services Device
Reactive
Proactive
Predictive
Pre-
emptive
Breadth of Services
Customer Value
Accelerate TTM
Cost Optimization / Improve
Efficiencies
De-risk through greater
predictability
Assurance backed by SLAs
D
e
p
t
h

o
f

S
e
r
v
i
c
e
s

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Low Service Attach Loses Install Base Visibility
and future Sales Opportunities
60%
Attach
at point
of sale
60%
70%
Service
Renew
Rate
42%
Year 2
70%
Renew
Rate
29%
Year 3 Year 4
70%
Renew
20%
100%
Product
Visibility
Products
Sold


Year 1
Products reach EOX in year 5.
But only 15% of products sold in Year
1 are still visible for partner refresh
Partner only has a 15%
opportunity to attach
service to visible products
for refresh
Year 5
70%
Renew
15%
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Product reseller

Break-fix or no service
Product resale driven
Network Integrator

Network optimization


Value added reseller
Maintenance practice,
metrics driven



Solution Integrator


Architecture provider

Attach
Smart Services
Renew, Cover
CPS + AS
O
p
p
o
r
t
u
n
i
t
y

C
a
p
t
u
r
e

Partner Capability
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A proven way to increase revenue
Cisco Services gives you more than immediate high margins - it extends the scope and
reach of your product-led engagements to give your clients greater business value. Closer
relationships improve customer satisfaction while boosting your profitability through new revenue
streams.
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Collaborating
START
Lets
TODAY