Space Application for the USA Confectionery Pavilion @ ISM 2010

January 31 – February 3, 2010

Requirements: We are applying for exhibit space in the USA Confectionery Pavilion at ISM 2010, Cologne, Germany. NCA
works in partnership with the U.S. Department of Agriculture to promote U.S. products overseas and fund the USA Confectionery
Pavilion. USDA has modified its trade show requirements for an exhibitors display to include a minimum of 51% U.S. origin
products to be eligible for inclusion in the USA Pavilion, which supersedes the previous 100% U.S. origin requirement for
participation. Thus, 51% of your product MUST have at least 50% of ingredients produced in the United States.

NEW! NCA is offering the opportunity for exhibitors to participate in FOOD SHOW PLUS! Details are included within the
application packet.

Booth Space: Booth spaces are 3 x 4 meters include hard wall construction, furnishings, lighting and other services. Please see
the second page of this Application for additional details.

Booth Cost:
3 x 4 Meters (12m sq.): NCA Member: $6,465 + $1,090 currency exchange surcharge* = $7,555 per booth
3 x 4 Meters (12m sq.): Non-Member: $7,465 + $1,090 currency exchange surcharge* = $8,555 per booth

*Once again, due to the current unfavorable imbalance of the U.S. Dollar vs. the Euro, NCA must institute a currency exchange
surcharge. Based on current exchange rates ($1.38 to One Euro), there will be a $1,090 per 12m2 booth surcharge for exhibitors. If
the exchange rate moves beyond the range of $1.35 - $1.41 per Euro on December 31, 2009 there will be an adjustment in the
surcharge.

I wish to reserve: #___1__ 3 x 4 Meter Booth(s)

Applications received by July 10, 2009 will receive first round space assignments. Applications received after July 10, 2008 will be
reserved on a first-come, first-served basis. Space assignments will be based on timeliness, overall space needs and priority points.
The floor plan is being developed and will be available in September, 2009.

To reserve space, 100% of the total amount is due with this Application. (Payments are non-refundable).

Payment Information: Please complete this form and fax, with credit card payment, to NCA (866-503-3246), attention: Karen
Horan. Or mail the hard copy with check to NCA, 1101 30th Street, NW, Suite 200, Washington, DC 20007. Companies planning to
co-exhibit (maximum 2 per 12 square meters) must request approval and will be charged an additional $500 co-exhibiting fee.

Key Contact Name: ___Autumn Best__________________ Email: ____autumn@athenaintl.com_____________

Company Name (to appear, exactly as written, on your booth header sign): __Guittard Chocolate Co___________________

Street Address: ______10 Guittard Road___________________________________________________________________

City, State, Zip: ______Burlingame, CA 94010______________________________

Phone: _____+1 206.462.4889___________________ Fax: ______+1 206.624.8826______________________

Products to be Exhibited (required): Chocolate (retail and industrial), chocolate syrup, chocolate powder, chocolate chips

Payment: _X_Check ____AMEX ____ MasterCard ____Visa Amount to Charge: $ ________________

Credit Card Number: ________________________________________ Security Code:________ Expiration:______

Authorizing Signature:__________________________________________ Date: _____11/2/209____________________

Signature indicates you have authorized payment have read the Rules and Regulations listed on the reverse or attached with this page.
 USA Confectionery Pavilion at ISM 2010
Exhibit Rules and Regulations

The National Confectioners Association (NCA) sponsors the USA Confectionery Pavilion at ISM. The
USA Confectionery Pavilion is held in conjunction with the International Sweets and Biscuits Fair (ISM),
and is held at the Köln Messe in Cologne, Germany. These Exhibit Rules and Regulations pertain to the
USA Confectionery Pavilion, and do not replace the Conditions of Participation set forth by ISM.

1. Exhibit space is sold in 3x4 square meter booths.
The cost for each unit is shown on the Exhibit Space
Application. Applications for space must be
submitted with 100% payment. Applications
received without payment will not be considered.
2. Please note that there are no refunds for payments
made for participation in the USA Confectionery
Pavilion.
space with a maximum of two companies to one 12
square meter space, as available space allows.
7. In fairness to all exhibitors in the Pavilion, the
integrity of the Pavilion's overall construction must
not be compromised. Specially crafted or designed
signs, banners, and posters must be hung inside the
exhibitor’s booth, leaving the outside appearance
consistent throughout.

3. NCA reserves the right to accept or reject any
exhibit space application. The USA Confectionery
Pavilion at ISM 2009 is designed to provide a venue
for products comprised of at least 50% agricultural
and\or food ingredients of U.S. origin computed on a
weight or volume basis. Exhibitors are allowed to
display a minimum of 51% U.S. origin products
within their booths.
4. For the purposes of the USA Confectionery Pavilion
at ISM 2010, individual State Departments of
Agriculture and members of the trade press will be
considered as members of NCA.
5. Applications and payments received by July 10,
2009 will receive first round space assignments.
Applications received after that date will be
assigned on a first-come, first-served basis.
Assignments will be based upon meeting the first
round timeline, priority points which are determined
by previous Pavilion participation and NCA
membership. The NCA reserves the right to make
the final determination of all space assignments in
the best interest of the Pavilion.
6. Exhibitors may not sublet any part of their
assigned booth space. Approved exhibitors may
combine with other approved exhibitors to share
8. Exhibitors' displays must not be dismantled, packed
in preparation for removal, or abandoned prior to
Wednesday, February 3, 2010 at 6:00 p.m. All
exhibits must be fully staffed during the entire
exposition. Any materials (display, product,
paperwork, etc.) left in an exhibitors booth at the end
of the dismantling period will be disposed of and
exhibitors will be assessed a fee.
9. NCA reserves the right to make changes to these
rules. Any matters not specifically covered herein
are subject to decision by NCA and ISM. NCA
reserves the right to make such changes,
amendments, and additions to these rules as
considered advisable for the proper conduct of the
exhibit, with the provision that all exhibitors will be
advised of such changes.
10. In accordance with ISM exhibit rules, retail selling
on the exhibit floor is strictly prohibited.
11. Booths containing columns will be discounted $500,
which will be refunded after space selection.
12. Each booth will consist of hard wall construction,
table with four chairs, one barstool, one lockable
sideboard, one showcase, one electrical outlet, four
spotlights, one fascia header sign and four meters of
shelving and a single entry in the ISM Catalog.
Services for exhibitors include internet stations, with light snacks and beverages, Pavilion Directory
interpretation services (limited), business lounge and consolidated freight assistance.