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Print Media Industry Worksheet

COM/225 Version 4
1
University of Phoenix Material
Print Media Industry Worksheet
In Parts A and B, respond to each question using complete sentences, in a paragraph of at
least 100 words. Be clear and concise, and explain your answers. Cite any outside sources
consistent with APA guidelines.
In Part C, respond to each of the statements with a specific example or an explanation; use
complete sentences as needed.
Part A !istorical and contemporary role of the print media industry
Choose one of the following two topics: the feminist movement (womens lieration! or
pulic education"
#nswer the following $uestions aout the relationship etween your topic% the print
media industry% and #merican society" Provide specific e&amples and cite at least three
professional pulications or articles"
1" 'ow has the print media industry historically treated your selected topic (feminism or
pulic education!( 'ow does the print media industry treat that topic today(
)he print media has not had many reports of education standards% graduation rates% or
talks of how to improve education" In the *+s things started to change with segregation
and the print media egan to critici,e pulic education leaders to make etter decisions
and allow the pulic to e etter informed" )he print media treats this topic today as an
important issue ecause everyone is created e$ually"
-" 'ow has the print media industry helped drive improvements and pulic awareness of
your selected topic( 'as the media perpetuated any drawacks% controversies% or
scandals surrounding this topic(
)he print media has helped drive improvements and pulic awareness of pulic
education field y spread pulic knowledge of the issues that constantly come up" )he
only drawack of this issue is over reporting an issue and turning into a negative to
make a point and this can cause a negative impact on the education system"
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Print Media Industry Worksheet
COM/225 Version 4
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0" What role has the print media industry played throughout the history of this topic( 1o
you think the current role of the print media is the same as it was in the 12++s and
13++s( Why or why not(
)he role print media has played over time has changed from not caring aout kids
getting an education and more of teaching kids skill or trades to help the family out"
)oday print media has more involvement ecause they talk aout an issue and the
issues that surround that issue in order to help the pulic see and come up with a
resolution"
Part B: The influence of new technology on the print meia inustry
4or each print media industry5ooks% newspapers% and maga,ines5answer the
following $uestions:
1" 'ow has the development of the Internet% wireless communication% computers% and
hand6held digital devices affected print media companies products and sales(
)he development of the internet has made print media sales hurt ecause people
have more options such as e7ooks% computers% cell phones and other electronic
devices" )he result was having some companies share information to help with
sales and in return they made a profit off of advertisement"
-" What changes have print media companies made to incorporate new technology into
their traditional products( 'ave these changes een successful or unsuccessful( Why(
Print media now uses modern technology to keep suscriers that they may have only
had in the print media% such as newspaper suscriptions" # lot of ooks are now made
into e7ooks so that the reader can easily order a ook on his smart phone or la top"
)hese changes have een successful ecause it allows an author% newspaper%
maga,ine or other to continue to make money off of the new technology"
Copyright . -+1- y /niversity of Phoeni&" #ll rights reserved"
Print Media Industry Worksheet
COM/225 Version 4
0
0" 'ow have consumers reacted to these changes(
I would say that consumers have reacted positively to the changes of new technology
ut do not care much for print media unless they can get the information from their smart
phones% Ipads or other electronic devices" Whenever a consumer wants something
they are looking for convenience instead of leaving the house to make a purchase and
always a cheaper option of uying a new product"
Copyright . -+1- y /niversity of Phoeni&" #ll rights reserved"
Print Media Industry Worksheet
COM/225 Version 4
8
Part C: Ma!or pu"lications in the print meia inustry
Boo#s $ewspapers Maga%ines
'ow many total
pulications are
sold annually in
each print media
industry(
-"9 7illion 7ooks -+ trillion a year #ppro&imately 2-
trillion a year
What are the ma:or
ownership chains in
each print media
industry(
Mc;raw6'ill
<imon and <chuster
=andom 'ouse
/"<"#" )oday
>ew ?ork )imes
Company
)he McClatchy
Company
1isney
)ime
=odale I>C
@ist three ma:or
pulications in each
print media
industry"
>ational
;eographic 7ooks
)ime Maga,ine
)e&tooks
>ew ?ork )imes
Wall <treet Aournal
Washington Post
B<P> the Mag
Mens 'ealth
M#1
4or each of the
three ma:or
pulications you
listed% identify the
target audience"
>ational
;eographic6 people
interested in world
pictures
)ime Maga,ine6 the
celeritys
)e&tooks6 <chool
needing te&tooks
>ew ?ork )imes6
1aily news from
>ew ?ork
Wall <treet Aournal6
1aily news of
financial
information"
B<P>6 <ports
information
M#16 young adult
comedy"
Mens 'ealth6 Men
looking for health
advice"
4or each of the
three ma:or
pulications you
listed% descrie the
uni$ue writing style"
>ational
;eographic6
Pictures and
#rticles that show
>ew ?ork )imes6
news from >ew
?ork
Washington Post6
B<P>6 weekly
sports information
M#16 humor
Copyright . -+1- y /niversity of Phoeni&" #ll rights reserved"
Print Media Industry Worksheet
COM/225 Version 4
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What makes each
pulication stand
out in the
marketplace(
the world"
)e&tooks6 students
learning"
)ime Maga,ine6
information that
catches peoples
eye"
Politics% stories and
the >ations Capital"
Wall <treet Aournal6
financial news and
7usiness news"
Mens 'ealth6
#rticles on healthy
living and etter
workout"
4or each of the
three ma:or
pulications you
listed% descrie the
pulishing trends"
'ow is each
pulication
changing in
response to todays
cultural% political% or
technological
climate(

>ational
;eographic6 <ales
went down ecause
of ook si,e format
)e&tooks6
Constantly changing
ecause of
electronic use"
)ime Maga,ine6
customers want to
know more aout
everyone elses life"
#ll three have an
online format to pay
for a suscription
and option"
B<P>6 features
online sports articles
for those who pay"
M#16 has no online
presence"
Mens 'ealth6 has a
lot of online features
for memers ut
already has a good
suscription from
consumers"
Copyright . -+1- y /niversity of Phoeni&" #ll rights reserved"