Creativity and Innovation

Management in Organization
Useful
definitions on
Creativity:
Creativity is defined as the production of new and useful ideas
concerning products, services, processes and
procedures by individuals or small groups of persons working together.
Creativity generally has two characteristics: newness and appropriateness, where
newness means that some idea seems novel to the perceiver.
The experience of thinking, reacting, and working in an imaginative and idiosyncratic
way which
is characterized by a high degree of innovation and originality, divergent thinking, and risk
taking
A. Background information
Respondents details
Name (optional):
Level of education:
i. rimary !ducation
ii. "econdary !ducation
iii. Tertiary !ducation
iv. #"c, #$
v. h%
Job Position: i. Top #anagement
ii. #iddle management
iii. Core "taff
iv. $dministrative ersonnel
v. &ther 'please specify(:
No of years with current organization: )*+ +*), -),
Company details
Name of the company (optional):
Legal status:
i. ublic
ii. rivate
iii. &ther 'please specify(:
Year of establishment:
ype of sector:
i. #anufacturing
ii. "ervices
iii. .esearch
iv. Consulting
1
v. &ther, please specify:
No! of staff: up to / ),*0/ +,*10/ -1+,
2
B. General Creativity and Innovation Issues
1
To what extent are you familiar with creativity and innovation management2
3ery familiar 4amiliar #oderately familiar 5ot really familiar 5ot at all familiar
2
%o you think creativity is applicable to all businesses regardless of their sector2
6es 5o
3
lease read the following statements and answer by using multiple ticks when needed.
Our organiation! enter"rise:
3.1
7orks on a traditional line of business 'bureaucracy, strict procedures(
3.2
7orks in an innovation*driven sector 'high*tech companies, etc.(
3.3
5eeds training in creativity and innovation issues
3.#
5eeds to improve the general competence skills of its employees
3.$
8s within the strategic ob9ectives of the company to grow rapidly within the next
years
3.%
:ses a sufficient amount of resources annually for training
3.&
"upports employees to take risks and does not penalize them when they fail
3.'
$ll employees, regardless of position, have the same chances to share their
creative potential within their organization and propose new solutions
#
7hat is the importance of the following categories in affecting the decision making process in
your enterprise; organization2
#.1
Top*down approach
'traditional approach(
#.2
<ottom*up approach
#.3
Team Creativity and 8nnovation
#.#
8ndividual creativity and 8nnovation
#.$
:se of !xpert Consultants
3ery 8mportant 8mportant
5ot very 5ot at all %on=t >now;
5ot important important
relevant
5ot very 5ot at all %on=t >now;
5ot 3ery 8mportant 8mportant
important important relevant
5ot very 5ot at all %on=t >now;
5ot 3ery 8mportant 8mportant
important important relevant
5ot very 5ot at all %on=t >now;
5ot 3ery 8mportant 8mportant
important important relevant
#.%
&ther 'please describe(:
$
8n your opinion, what level of importance do employees in the enterprise; organization attribute
to creativity2 (Please reply for each employee category)
$.1
"enior management and the board important
view creativity as being ?
3ery 8mportant 8mportant 5ot very
5ot at all
important
5ot necessary
as being ?
$.2
#iddle management view creativity
3ery 8mportant 8mportant
5ot very
important
5ot at all
important
5ot necessary
$.3
@eneral staff;operatives view
important
creativity as being ?
3ery 8mportant 8mportant 5ot very
5ot at all
important
5ot necessary
$.#
Clerical ; "ecretarial staff view
important
creativity as being ?
3ery 8mportant 8mportant 5ot very
5ot at all
important
5ot necessary
$ccording to your own experience, do you think employees accept organizational changes as a %
part of their working life2
$lways .egularly &ccasionally 5ever %on=t know
&
8f your organization was to use a strategy for creativity development, who do you think would
play a crucial role for its success2
&.1
$ new specialized unit for creativity management
&.2
!xecutives; #anaging %irectors
&.3
Auman .esources #anagement :nit
&.#
.B% :nit
&.$
$ll staff members
&.%
&ther 'please specify(:
C. (ersonal )ackground related to Creativity and Innovation *anagement
'
%o you believe that the following factors are important for nurturing creativity at work2
'.1
8nfrastructure
'.2
8nternal Communication
'.3
4inancial motivation
'.#
#anagement policy of the company
'.$
ersonal interest
'.%
ersonality of employee
'.&
Cultural
background of
employee
'.'
Time
pressure
3ery
8mportant
8mportant
3ery
8mportant
8mportant
3ery
8mportant
8mportant
3ery
8mportant
8mportant
3ery 8mportant
8mportant 3ery 8mportant
8mportant 3ery 8mportant
8mportant 3ery 8mportant
8mportant
5ot very important
5ot very important
5ot very important
5ot very important
5ot very important
5ot very important
5ot very important
5ot very important
5ot at
all
%on=t
>now
import
ant
5ot at
all
%on=t
>now
import
ant
5ot at
all
%on=t
>now
import
ant
5ot at all
%on=t >now
important
5ot at all
%on=t >now
important
5ot at all
%on=t >now
important
5ot at all
%on=t >now
important
5ot at all
%on=t >now
important
+
%o you believe that creativity is connected with:
+.1
8dea "haring and 8dea "upport
6es ossibly 5o %on=t know
+.2
4ree "peech
6es ossibly 5o %on=t know
+.3
8mage improvement
6es ossibly 5o %on=t know
+.#
8ncreasing the profit of your organization; enterprise
6es ossibly 5o %on=t know
+.$
8ncreasing competitiveness
6es ossibly 5o %on=t know
+.%
Consolidation in market
6es ossibly 5o %on=t know
+.&
!ffectiveness
6es ossibly 5o %on=t know
+.'
!fficiency
6es ossibly 5o %on=t know
,. Creativity and Innovation -it.in t.e organiation
1/
$re there any training programs within your enterprise; organization2
6es 5o
If yes, what do these programs deal with2
1/.1
1/.1.1 $dministrative issues
1/.1.2
&rganizational issues
1/.1.3 Creativity practices 'e.g. problem solving techniCues, idea generation;
<rainstorming, etc.(
1/.1.#
8nnovation #anagement 'e.g. new product development, <., etc.(
1/.1.$
!mployment development 'e.g. training courses(
1/.1.%
Changes related to your enterprise; organization working environment
1/.1.&
&ther 'please specify(:
11
8s there any reward system for your personnel intelligent ideas*solutions2
11.1
!xtrinsic 'material rewards like bonuses, salary increase, etc.(
11.2
8ntrinsic 'immaterial rewards like praise, personal acknowledgement, etc.(
11.3
5one
0. 1raining material
7ould you be interested in using a tool that will enhance Creativity and 8nnovation #anagement
12
issues within your organization; enterprise2
1
2ery interested
2 3 #
5
3ot at all interested
13
8f you were provided with a training course on Creativity, what kind of tools would you prefer to
use2 ("se the scale w h ere #$ %ost Preferable and &$ Least Preferable)
13.1
$ Aandbook
13.2
7orkshops; seminars; conferences
13.3
$ C%* .&#
13.#
$n e*learning platform
1 2 3 # $
1 2 3 # $
1 2 3 # $
1 2 3 # $
13.$
"omething completely different 'please specify(:
1#
7ould your company be interested in allocating part of its budget for this new training2
1 2 3 #
$
4ignificant )udget
allocation
3o )udget allocation
To what degree do you believe the following may constitute obstacles for creativity 1$
development2 ("se the scale where #$%inor 'b stacle and &$ %a(or 'bs tacle)
1$.1
Dack of financial resources
1$.2
Dack of time for exchange of ideas and promotion of
1 2 3 # $
creativity
1 2 3 # $
1$.3
Company culture does not nurture risk 1 2 3 # $
1$.#
Dack of suitable infrastructure 'e.g. meeting rooms(
1 2 3 # $
1$.$
Dack of experience ; knowledge of the personnel
1 2 3 # $
1%
Aow effective do you think the following suggestions are in terms of overcoming the
aforementioned obstacles2 "se the scale where #$)igh *ffectiveness a n d &$Low
*ffectiven e ss)
1%.1
8mproved internal communication
1 2 3 # $
1%.2
8mprovement of time management
1%.3
Creation of an innovation culture
)
1 2 3 # $
1 2 3 # $
1 2 3 # $
1%.#
8ntrinsic motivation, interest
1
For example, integration of innovation within the companys strategy.
1%.$
8mprovement of infrastructure
1 2 3 # $
1
%.
%
:
s
e
of
in
te
rn
al
tr
ai
ni
n
g
1
2
3
#
$
1%.&
&ther 'please specify(:
1&
8f you were to receive training on Creativity B 8nnovation #anagement, what outcomes would
you seek:("se the sc a le where #$ %a(or +ignificance and &$ %inor +ignificance) :
1&.1
@ain competitive advantage
1&.2
Create new products; services
1&.3
8mprove the capabilities of personnel
1&.#
8mprove team work
1&.$
romote innovation in general
1 2 3 # $
1 2 3 # $
1 2 3 # $
1 2 3 # $
1 2 3 # $
1&.%
&ther 'please specify(:
1.ank you very muc. for your time and coo"eration5