Assignment on:-

SAHARA Q SHOP
SUBMITTED By:- SUBMITTED TO:-

INTRODUCTION - SAHARA Q SHOP
SAHARA Q SHOP
Q= Quality = Our Mission
Sahara Q Sho is the brand name of Sahara Indias mega Quality Consumer Merchandise Retail
Venture.
Sahara Q Shop offers completely adulterationfree! "##$ %uality consumer merchandise
products in &arious categories! such as staples! processed foods! personal care products! home
care products! general merchandise and lifestyle products! at most competiti&e prices. 'ou can
recei&e these "##$ %uality household items e&ery month in the comfort of your home.
Quality is a fundamental &alue offered at Sahara Q Shop. It has adopted an integrated approach
to(ards the same by setting up a )Sahara Quality Management System *SQMS+! comprising
)Quality Control and )Quality ,ssurance departments to achie&e endtoend %uality control -
from ra( material procurement to manufacturing to pac.aging to deli&ery at the doorstep of the
esteemed customer.
Sahara Q Shops unbeatable ad&antages -
". "##$ commitment to %uality
/. Most competiti&e price
0. 1oorstep deli&ery of products under strict super&ision
2. Right (eight3%uantity
4. "##$ disclosure policy across all products
5. Con&enience of phone shopping
6. Stateoftheart Quality Control labs in 7e( 1elhi! Mumbai! 8uc.no(! 7agpur! 9yderabad!
:ol.ata and ;atna
<. ;anIndia %uality team of <## people! comprising Scientist ,ssociates! Senior Quality
Controllers! Quality ,ssurance Managers and Quality ,ssurance =>ecuti&es
?. One crore plus s%. ft. space in (arehousing
=ach product of Sahara Q Shop is put through stringent %uality tests and standards! be it &endor
selection! sourcing! manufacturing or pac.aging! thereby completing the Q &alue chain.
T!PE O" INDUSTR!
Sahara Q SHOP
High Q#a$ity is the USP o% e&ery ro'#(t $a#n(he' )y Sahara Q SHOP
Sahara Q S9O; is the brand name of Sahara Indias mega consumer merchandise retail &enture.
Sahara Q S9O; offers adulteration free consumer merchandise products! such as cereals! ready
made food *processed+! personal and home care products! general merchandise and lifestyle
products at &ery competiti&e prices. Sahara Q S9O; has ta.en an integrated approach to(ards
%uality by setting up Sahara Quality management System *SQMS+! comprising )Q#a$ity
Contro$ and )Quality ,ssurance departments to achie&e endtoend %uality control from ra(
material procurement to manufacturing to deli&ery at the &ery doorstep of final customer. Q in
the Sahara Q Shop stands for %uality Control and Quality ,ssurance and it promises to pro&ide
unadulterated and pure products at home.
Sahara Q Shop offers a complete range of products in total 60 categories numbering as high as
"6## (hich are distributed through directtohome mode. @or this purpose con&enience stores
(ill be opened across the country in numerous cities and in first phase co&ering states li.e
RaAasthan! B;! Cihar! Bttra.hand and Dhar.hand. Ehe initial allocation for this purpose has been
done by Sahara itself totaling an amount of 0### crore and there are pro&isions of further
in&estments (hene&er it is re%uired. @or this purpose more than 0## (arehouses are being
opened across the country (hich (ill perform as distribution centers and to deli&er products to
Sahara Q Shop con&enience stores and to the final customers at their home. @or shopping at
Sahara Q Shop customers need membership cards! it is e>pected that there (ill be no delay in
demand of these membership cards as Sahara India already has a large customer base. Ehose
customers (ho ha&e membership cards can directly place orders at &arious designated call
centers after (hich they can get their order deli&ered at their doorstep through the home deli&ery
system or they can also shop directly from the nearby Sahara retail outlets.
Eo ma.e this dream of Sahara Q Shop a reality Sahara India ;ari(ar is launching a Consumer
Merchandise Retail Venture on a large scale all across India under the brand name of FSahara Q
ShopG. @or this purpose the company is setting for the first time the largest distribution net(or.
spanning across /<4 cities of India. Ehrough Sahara Q Shop company (ill be selling its o(n
branded products li.e @MCH! consumer durables! general merchandise and lifestyle products
etc.
@or this purpose the company (ill establish more than 2### branch offices from (hich its
(or.ers (ill ta.e orders from its prospecti&e customers from their houses e&ery month on a
printed order form.
Sahara Q Shop (ill offer unadulterated %uality products! and for this purpose 6 Quality labs has
been established across India and for this purpose a team of Scientists! Quality ,d&isers and
Quality ,ssurance =>ecuti&es ha&e been put in place. ,ll the abo&e arrangements eliminate the
possibility of any malpractices.
Sahara Q Sho Pro'#(ts:

$eanin
Home Care Q water Personal
Care
General
Merchandiser
CDIT Food
Products
Pulses
Spices
Rice
Flours
Oil & Ghee
Suar &
Salt
Dr! Fruits
"e#eraes
$oodles
%ash Powder
Deterent
Toilet Cleaner
Dish wash l&w
Glass Cleaner
Floor Cleaner
Mos&uito coil
Oil
Shampoo
S'in
Cream
Toothpaste
Talc
Soap
Hand wash
PD%
$M%
Soda
(ner!
Drin's
$im)oo*
Coconut
%ater
+tensils
,pparels
Clenin
items
Mi-er
Iron
Toaster
Home
Theatre
D.D
pla!er
Sahara Q Shop
Product Profile

*IST O" IMPORTANT PERSONS IN THE COMPAN!
CHAIN O" HIERARCH!:
SAHARA INDIA PARI+AR
Shri Subrata Roy (chairman)

Chandra.ant
.amdar
*M1+ @inance
Shri.Doy Croto
Roy
*M1+ 9ousing
and
Infrastructure
Mr. Vi&e.
:umar
*C=O+ Eourism
and 9ospitality
Shri. CriAendra Sahay
*M1+ Media and
=ntertainment
Shri. Rommie
1utta
*C=O+
Consumable and
manufacturing
Shri. 1.D Cagchi
*C=O+ Ser&ices and
Erading
Mr. 7asir 9ussain
*Manager Sales+
1elhi Region