Faculty of Health and Behavioural Sciences

Faculty of Health & Behavioural Sciences -

Papers
University of Wollongong Year 

A practical application of theory: using

social marketing theory to develop
innovative and comprehensive sun
protection campaigns
S. C. Jones∗ D. C. Iverson†
A. Penman‡ A. Tang∗∗

∗ University
of Wollongong, sandraj@uow.edu.au
† University
of Wollongong, iverson@uow.edu.au
‡ Cancer Council of New South Wales
∗∗ Cancer Council of New South Wales

This conference paper was originally published as Jones, SC, Iverson, DC, Penman, A
and Tang, A, A practical application of theory: using social marketing theory to develop
innovative and comprehensive sun protection campaigns, in Rentschler, R and Hall, J
(eds), Proceedings of At the Threshold: 2nd Australasian Nonprofit and Social Marketing
Conference, Deakin University, 2005.

This paper is posted at Research Online.

http://ro.uow.edu.au/hbspapers/71
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