Академический Документы
Профессиональный Документы
Культура Документы
2011
Alternative newsweeklies have
stood out in the crowd for their
ability to target a hip young
adult readership.
- Advertising age
ABOUT THE
SHEPHERD
Wisconsins Largest weekly
over 260,500 monthly readers
locally owned since 1982
60,500
papers every Thursday
1100
locations
devoted to bettering our community
1
We are the largest locally owned newspaper in Southeastern
Wisconsin, with a circulation of over 60,200 every Wednesday.
2
You can pick us up at more than 1100+ high-trafc locations in
Milwaukee and surrounding areas.
3
With well over 260,000 regular readers, we deliver the most lucrative
demographic: -afuent, inuential & well-educated consumers.
4
We sponsor many non-prot organizations and community events
donating time, money & ad space.
5
We feature Milwaukees largest and most comprehensive Arts and
Entertainment section.
6
One of the 2009 Milwaukee Business Journals Top Workplaces.
7
With a seven-day shelf life, our readers refer to the paper several
times throughout the week - ensuring multiple exposures for your ad.
8
Our outstanding art department offers free professional advertising
consultation & design - creating ads that work for you.
9
Our experienced account executives offer free marketing and media
consultation - working with you to create a plan that meets your
needs and grows your companys bottom line.
10
We are devoted to our community, to the enrichment of our readers,
and to the prosperity of our advertisers.
TOP 10 REASONS
TO ADVERTISE IN THE SHEPHERD
1
2
3
4
5
6
7
8
9
10
Full Page
9.65 x 10.898
3/4H
9.65 x 8.135
3/8V
4.725 x 8.135
1/4V
2.276 x 10.898
1/6V
2.276
x 8.135
1/2H
9.65 x 5.34
3/4V
7.203 x 10.898
1/2V
4.725
x 10.898
1/2 Island
7.203 x 7.267
1/4Std
4.725 x 5.34
1/4H
9.65 x 2.573
1/3H
9.65 x 3.472
1/8H
4.725 x 2.573
1/6H
7.203 x 2.573
1/8V
2.276 x 5.34
1/6Sq
4.725 x 3.472
DEADLINES:
Ad Space
Must be reserved no later than 5:00pm
the Friday prior to the publication date.
Ad Copy
Must be turned in no later than 5:00pm
the Friday prior to the publication date.
Camera Ready Artwork
Must be turned in no later than 5:00pm
the Friday prior to the publication date. No
flms. No exceptions.
NEWSPRINT CAUTIONS:
Reverse Type/Color Type - When
using reverse type, delicate serifs and fne
strokes, please understand that they tend
not to reproduce well. Thin strokes fll with
ink when reversed. Text to be reversed
out of a solid black area should be no less
than 10 point. Type to be reversed out of
two or more overprinting colors should
be no less than 14 point. This allows for
variances in register, while maximizing
legibility. Colored type that is created by
overprinting the process colors should be
no less than 14 point.
Surprinted Type - Type should not
be surprinted in areas that exceed 30%
screen tint value. This allows for dot gain
and provides necessary contrast between
the text and the background.
Black Ink/Rich Black - All black type
should be 100% black ink, not rich black
(combination of CMYK values that make
black). If registration is even slightly off,
text using rich black becomes illegible.
OTHER INFO:
Screen Ruling:
110 lines per inch
Resolution:
220 dpi minimum (300dpi preferred)
Max Density:
The total maximum dot combined should
not exceed 200%.
Supported Applications:
CS3, CS4, CS5 Photoshop, Illustrator,
InDesign, Acrobat 8
Fonts/Type Faces:
Please include all fonts used in your ad, or
convert fonts to outlines.
Supported Media:
3.5 disks, CD, FLASH Drives
File Formats:
EPS, TIFF, JPG and PDF. Shepherd
Express is not responsible for print errors
from ad fles that are not sent in .PDF X1A
or .Tiff It P1 formats.
Platforms:
We use OSX Apple Macintosh computers.
E-mail Delivery:
Send your ad to
ads@shepex.com
with company name in the subject line
1/16Std
2.276
x 2.573
1/3V
4.725 x 7.20
AD SPECS
1/12Sq
2.276 x 3.472