ShaeinAgcaoili

Eng114B
Prof.Lawson
ProjectSpaceRoughDraft
2/19/2014
Jolibee:HomeSweetHome
HereintheU.S.fastfoodrestaurantsareconstantlyseenineverycornerofthestreets.Most
areburgerjointssuchasMcdonalds,Burkerking,InNOut,etc.Fastfoodchainsplayabigpartin
Americanculture,therearealsofastfoodrestaurantsthatarenotconsideredAmerican.Jolibeeisa
FilipinofastfoodrestaurantlocatedinPanoramaCity.Itisnotarestaurantthatisverypopularherein
thestatesbecausethereishardlyanyofthemhereinSouthernCalifornia.ButinthePhilippinesJolibee
isoneofthebiggestfastfoodchainrestaurant.Itissopopularthatsomewouldconsideritasthe
McdonaldsofPhilippines.JolibeeisagreatplacetoexperienceatasteofsomeFilipinocultureand
wouldmakeFilipinosfeelliketheyarebackintheirhomeland.
JolibeeisaFilipinorestaurant,soobviouslyitattractscustomerswhoareFilipinoinPanorama
City.Therestauranthasthiswholeideaofhavingtheircustomersfeelliketheyarebackinthe
Philippines.ThemenuistheexactsamemenuasthewayitwouldbeinthePhilippines.Onlydifference
isthatsomefoodinthemenuhasbecomeAmericanized.Meaningthatsomefoodthatyouwouldfind
inMcdonaldsorInNOutyoumightfindinJolibeeaswell.Themenuconsistofmainlychicken,burger
steaketc.,butmostoftenservedwithrice.Riceisessentialtoasians,itisoneofthemaindishes.
CustomersgathertoJolibeetohavethefeelingofbeinghomeandreminisce.Somewouldbringtheir
kidsthatwasbornheretoeattheretohavetheirkidsexperiencesomethingclosetotheirhomeland.
MajorityofthepeopleinPanoramaCityareAsiansandHispanics,makingJolibeeabigspotfor
Asians.Ibelieveitsacomfortplacetofilipinos.
JolibeeisagreatplacetoexperienceFilipinoculture.ItslocatedinPanoramasoitskindof
surprisingtobarelyseethatotherethnicsgroupwouldeatthere.MajorityofthetimeIeatthereIonly
seeFilipinocustomers.Peopleshouldvisititmorebecauseitkindofplaysabigparttothefilipino
community.Itsaplacewherepeoplecanconnectandeatgreatfood.Itsveryinterestingseeingother
ethnicgroupsenjoyingfilipinofood.
Jolibeeisaplacetotastesomethingnewandtosomeitsplacewhereitremindsthemofhome.
Therestaurantplaysabigparttothefilipinoculturebecauseitmakesthemhavetheexperienceofhow
itwouldbelikeinthePhilippinesagain.Outsiderornotitwouldbringanyonecomfort.