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MARKET LEADER

UNIT 1
1. Recent trend
2. Do harm/ do good
3. Issue

4. Profitability
5. Advantage/ disadvantage

6. Competition
7. Employment/ unemployment
8. Living standards
9. Prevent from
10. Give-and-take
11. Influence
12. Identify
13. Head office
14. Joint venture
15. Licensing
16. Subsidiary
17. Retail/ wholesale
18. Inefficient
19. Fast delivery
20. Supplier
21. Have a bad effect on
22. Target
23. Contribution
24. Observe safety regulations
25. Collision damage waiver
26. Personal accident protection
27. Pick up/ drop off
28. Make pre-reservation
29. Bay

GLOBALIZATION

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MARKET LEADER
UNIT 2
1. Brand
2. Consumer
3. Launch a product
4. Advertising campaign
5. Synergy
6. Quality
7. Competitor
8. Copyright abuse
9. Network
10. Logo
11. Rip off
12. Flood the market with
13. Decline
14. Up-to-date
15. Contemporary

16. Seize
17. Sales
18. Discount
19. Share of the market
20. Service
21. Reposition
22. Packaging
23. Reduce
24. Promotion
25. Fee

BRANDS
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MARKET LEADER
UNIT 3
1. Cancellation/ delay
2. Jet lag
3. Check-in
4. Flight attendant/ steward/ stewardess
5. Destination
6. Designed for
7. In terms of
8. Feedback
9. Employee/ employer
10. Appointment
11. On a business trip
12. Authority
13. Crew
14. Arrangement
15. Encourage
16. Negotiation
17. Confirm by fax
18. Requirement
19. Arrival
20. Departure
21. Go through the customs
22. Custom inspector
23. Examine (look through) luggage
24. Be in the free list
25. Fall (come) under restriction
26. Duty-free
27. Declare
28. Duty
29. Custom paper
30. Particulars
31. Exceed the fixed quota

TRAVEL
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MARKET LEADER
UNIT 4
1. Advertising
2. Advertisement (ad)
3. Mass media
4. Hoarding (Am)| billboard (Br)
5. Point-of-sale display
6. Product endorsement
7. Direct mail
8. Advertising campaign
9. Market research
10. Eye-catching
11. Subliminal advertising
12. Commercial
13. Poster
14. Jingle
15. Slogan
16. Free sample
17. Outdoor advertising
18. Prime-time
19. Innovation
20. Street furniture
21. Public relations
22. Rival
23. Key message
24. Brochure/ leaflet
25. Stand
26. Enquiry
27. Offer/ proposal
28. Require/ requirement
29. Order/ to place the order with

ADVERTISING
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MARKET LEADER
UNIT 5
1. Employment
2. Experience
3. Family background
4. Marital status
5. References
6. Sickness record
7. Recruitment
8. Training
9. Dismiss/ fire/ sack
10. Human resources management
11. Hire
12. Redundant
13. Flexible time table
14. High-flier
15. Steady performer
16. Cope with
17. Skill
18. Dress code
19. Weakness
20. Strength
21. Unfair dismissal
22. Apply for a job
23. Salary
24. Personal qualities
25. Achievement
26. Staff/ personnel
27. Fitness

EMPLOYMENT
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MARKET LEADER
UNIT 6
1. Trade
2. Restriction
3. Regulations
4. Delivery date
5. Insurance cover
6. Consignment
7. Irrevocable letter of credit
8. Method of payment
9. Terms of payment
10. Value
11. Goods
12. Quantity
13. Quality
14. Part shipment
15. Shipping terms
16. Dispatch
17. Deal with
18. Discount
19. Straight to the point
20. Long-term relations
21. Outcome
22. Achieve an objective
23. Concession
24. Seller
25. Buyer
26. Make/ refuse/ accept the offer
27. Make a deal
28. Well-established company
29. Identify the priorities
30. Come to an agreement
31. Transaction/ deal
32. Conclude a contract
33. Competitive price
34. Negotiate

TRADE
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MARKET LEADER
UNIT 7
1. Innovation
2. Invention
3. Brainwave
4. Blueprint
5. Setback
6. Breakthrough
7. Develop
8. Efficient
9. Viable
10. Feasible
11. Beneficial
12. Marketable
13. Ingenious
14. Disposable
15. Expertise
16. Sweep away
17. Challenge
18. Approve
19. Trial
20. Involve
21. Emphasize
22. Award
23. Guidelines
24. Ground-breaking
25. Pointless

INNOVATION
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MARKET LEADER
UNIT 8
1. Perk
2. Clock in
3. Sole trader
4. (un) limited liability
5. Debt
6. Personal assets
7. Limited company
8. Share
9. Shareholder
10. Board of directors
11. Headquarters
12. Stock exchange
13. Partnership
14. Set up/ found a company
15. Fail
16. Participate
17. Private
18. Market-driven
19. Welcoming
20. Working environment
21. Switch tasks
22. Supervise
23. Branch office
24. Office layout
25. Working conditions
26. Data processing
27. Interfere
28. Facilities
29. Paperwork
30. Complicated

ORGANISATION
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MARKET LEADER
UNIT 9

MONEY
UNIT 10

1. Change/ small change


2. Bank statement
3. Receipt/ current exchange receipt
4. Charity
5. Owe
6. Be short of money
7. Gain
8. Decline
9. Drop
10. Halve
11. Stock and shares
12. Precious/ semi-precious stones
13. Currency/ currency exchange
14. Property
15. Real estate
16. Deposit account
17. Business venture
18. Long-term securities
19. Consequence
20. Make a fortune
21. Entrepreneur
22. High-tech
23. Exchange rate
24. To cash the check
25. To break a note
26. Open a checking account/ saving
account
27. Checkbook
28. Identification/ proof of identity
29. Travelers checks

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1. Ethics
2. Civil servant
3. Honesty/ dishonesty
4. Trustworthy
5. Slush fund
6. Bribe
7. Fraud
8. Law-abiding
9. Industrial espionage
10. Swindler
11. Deceit
12. Crooked
13. Disclosure
14. Conman
15. Integrity
16. Dip in sales
17. Lay off
18. Sacrifice
19. Reception

ETHICS
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MARKET LEADER
UNIT 11
1. Personality clash
2. Merge
3. Hostile
4. Gradual
5. Fundamental
6. Incremental
7. Significant
8. Acquire
9. Survive
10. Resistance
11. Introduce changes
12. Bring forward
13. Clear objective
14. Relish
15. In charge of
16. Agenda
17. To make a reservation
18. Accommodation
19. Single/ double room
20. Service charge
21. To send a deposit
22. To check in
23. To check out
24. Lobby
25. Room service
26. Registration card

CHANGE
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MARKET LEADER
UNIT 12
1. Adapt to change
2. Takeover

3. Joint venture
4. Merger/ demerger
5. Alliance
6. Cost cutting
7. Sell off
8. Diversify

9. Disposal
10. Economy drive
11. Distribution channel
12. Initiate
13. Disservice
14. Dispose of
15. Decision making
16. Pros and cons
17. Stick to
18. Outlet
19. Option

STRATEGY

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MARKET LEADER
UNIT 13
1. Cultural awareness
2. Affect
3. aspiration
4. Forward looking
5. Subtle
6. Patience
7. Middleman
8. Keep eye contact
9. Customs and traditions
10. Gift
11. Open-minded
12. Interrupt
13. Accompany
14. Confidence
15. Suitable
16. Treat
17. Entertain
18. Coverage
19. Fussy
20. Warehouse
21. Embarrass
22. Lack

Cultures


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MARKET LEADER
UNIT 14
1. Leadership
2. Admire
3. Decisive
4. Charismatic
5. Motivating
6. Adventurous
7. Ruthless
8. Uncaring
9. Passionate
10. Straight
11. Accessible
12. Moderate
13. Balanced
14. Thoughtful
15. Trait
16. Trivia
17. Lunatic fringe
18. Enormous
19. Run a company
20. Earnings
21. Courage
22. Empathy
23. Conventional
24. Morale

LEADERSHIP
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