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Version 11/2010
Guide to High Performing Drive-Thrus
Many of the large QSR chains generate more than 50% of their revenues through the Drive-
Thru. Drive-Thru lanes are becoming as important as the inside dining room. You should strive to
make your lane just as appealing and efficient as the indoor dining room so that your on-the-go
customers have a great experience.
The following is a construction and operations reference guide regarding how to create and maintain a
successful Drive-Thru area at your SUBWAY restaurant. The information is organized into the following
topics:
SECTION A: PRE-CONSTRUCTION
Site Analysis / Area Feasibility
Lease Requirements
Space
SECTION B: CONSTRUCTION
Equipment: Required & Optional (Recommended)
Drive-Thru Equipment List: At a Glance
Vendors
Sample Floor Plans
Construction Items to Consider
Required Equipment Specifications
Optional Equipment Specifications
SECTION C: OPERATIONS
Overview
Peak Hours Staffing
Hours of Operation
POS
Cleaning and Maintenance
Taking an Order
Drive-Thru Service Counter Marketing Prompts Chart
Drive Thru Communications Pattern Chart
Drive-Thru Sandwich Artist Positioning Guidelines Chart for Peak Hours
Drive-Thru Sandwich Artist Responsibilities Chart
Drive-Thru Peak Hours Speed of Service and Average Check Calculators
Additional Marketing Tools for a Drive-Thru
Special thanks to the Alberta & British Columbia Development office
for assisting us in the development of this guide.
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 2
SECTION A: PRE-CONSTRUCTION PHASE
SITE ANALYSIS / AREA FEASIBILITY
Keep in mind that not all locations are appropriate to incorporate a Drive-Thru. Research your area
thoroughly by working with a real estate broker in the area.
Conduct a feasibility assessment of the site and surrounding area:
Demographics of area
What is the average age of people in the area?
Traffic Patterns
What is the average daily traffic count on neighboring streets?
Would there be any physical barriers for incorporating a drive-thru at the
location (e.g., islands)?
How is the accessibility into and out of the drive-thru?
Will a customer have to drive around the block or make a quick U-turn to access the
entrance? If so, will you need extra signage to make the route clear?
Are there any schools, hospitals or office buildings nearby?
Is there enough space around the restaurant to accommodate a pass-through lane for
cars that dont want to use the drive-thru lane?
Is there enough space around the restaurant to incorporate an area for delivery or
service vehicles so that a vehicle parked near your back door would not block the
drive-thru lane?
Will there be enough room for regular customers to park with the addition of a drive-
thru lane?
Will the drive- thru lane be long enough to accommodate at least 4 -5 cars in line
(from point of order to pick-up window) without interfering with traffic or pedestrians?
Competitor Drive-Thrus:
Research the number of fast food competitors with drive-thru lanes around your
proposed location. If other restaurants have drive-thrus, it may indicate that people in
the area frequent them.
Observe competitor drive-thru activity during the week and weekends (during different
dayparts) to get a better understanding of the population base and traffic patterns.
This will help determine your locations capacity for business on various days of the
week and various times of the day.
Characteristics of a Good Drive-Thru location
1. Free standing building
2. End cap location
3. High visibility (both location and
signage)
4. High traffic count
5. Strong demographics
6. Readily accessible drive-thru lane
7. Busy shopping center
8. High energy level
9. Sufficient space to have at least 4 to 5
cars in the drive-thru lane from the
point of order to the point of sale this
is called stacking space.
10. Comfortable work area for drive-thru
employees. Location either features
the payment window on the north side
of a building, or has tinted glass in the
payment window, or has an awning installed over the payment window.
For more guidelines on finding and analyzing locations, please refer to your Chapter 1 of your
Operations Manual.
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 3
LEASE REQUIREMENTS: ITEMS TO CONSIDER
What is the maximum amount of signage you can have? Signage can include pylon signs,
monument signs, bowtie signs on the building (front and sides), reader boards and directional
signage.
Will the landlord allow or provide painted line striping to help direct cars through the drive-thru?
Line striping will be required for all new drive-thru lanes as of January 1, 2011.
Find out if the landlord will take care of basic maintenance such as snow removal and
landscaping for the drive-thru area.
LEASE REQUIREMENTS: SPACE
Careful consideration must be given to all aspects regarding your restaurants physical layout and any
local requirements or restrictions.
Interior Space Needed
Allow for approximately 145 square feet of interior space for the drive-thru.
Exterior Space Needed
On average, approximately 1,300 1,800 square feet is required for drive-thru locations depending on
the anticipated volume and dimensions of the premises. Adequate space for parking and cars waiting
in line is needed. We recommend that the drive-thru be able to have 4 - 5 cars in line from the order
point to the pick up window without having parking spaces blocked or cards spilling into the street.
DID YOU KNOW THAT EXTERIOR SIGNAGE...
...Helps inform first-time customers about your drive-thru lane and can guide them through it.
...Generates over 50% of the awareness for your drive-thru lane.
...Must be easy-to-read from a distance because motorists only have 2-3 seconds to read it.
DID YOU KNOW...
Adding a drive-thru to a location can increase the value of the property. Because of this, landlords may
agree to adequately prepare a site to accommodate a drive-thru location. Ask yours if they would be
willing to provide:
Line Striping
Payment Window
Conduits to facilitate the wiring for underground magnetic loops (these loops trigger an
audio communication system and a timing system)
Menuboard
Speaker Post
Payment Window
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 4
SECTION B: CONSTRUCTION
EQUIPMENT CHECKLIST REQUIRED ITEMS (INTERIOR)
Proposed Date of
Compliance
INTERIOR
Current
Requirement
2010
Requirement
New
Stores
Existing
Stores
Item COST Basic
Sandwich Unit
Yes: 4' unit
(122cm) - 3 wells
required
minimum required 5'
unit $2617 w/out Day
cover and $3,353 with
Day cover
1/1/2011
Dcor
change
after
4/1/11
$2,617 $2,617
Tabletop food
warmer or built-in
hotwell
Yes Required 1/1/2011
Dcor
change
after
4/1/11
$130 $130
Wrap and POS
Station
Yes
Required. Under
Counter Refrigeration
can provide surface
area for this.
1/1/2011
Dcor
change
after
4/1/11
$ -
POS System Yes Required 1/1/2011
Dcor
change
after
4/1/11
$3,000 $3,000
Beverage
Dispenser and
beverage counter
Yes Required 1/1/2011
Dcor
change
after
4/1/11
$4,500 $4,500
Counter
Organizer
Not mentioned Required 1/1/2011
Dcor
change
after
4/1/11
$20 $20
Cupholders
(Black Wire
Organizer)
Yes Required 1/1/2011
Dcor
change
after
4/1/11
$20 $20
Speed Oven
Yes: "Shared
w/front"
Electrical wiring
Required / Oven
Required if Units / Peak
HR >125
1/1/2011
Dcor
change
after
4/1/11
$4,540 $ -
Salted Snack
Merchandiser
(Chip Rack)
Yes: "Shared
w/front"
Required 1/1/2011
Dcor
change
after
4/1/11
NA $ -
Cookie
Station/Display
Yes: "Shared
w/front"
Required 1/1/2011
Dcor
change
after
4/1/11
$128.22
w/riser
$84.21 w/o
riser
$84
Credit Card
reader
Not mentioned
Required, if not
currently on POS.
1/1/2011
Dcor
change
after
4/1/11
$350.00 $350
Ice Bin (if not
housed within
Beverage
Dispenser)
Not mentioned
Change to Required if
one is not already
housed within the
Beverage Dispenser
1/1/2011
Dcor
change
after
4/1/11
$400 - $500 $ -
Airpots for Coffee Not mentioned Required 1/1/2011
Dcor
change
after
4/1/11
$28.45 each
$57
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 5
Tea Dispenser Not mentioned Required 1/1/2011
Dcor
change
after
4/1/11
$107.53
each
$107
Backcounter
Refrigeration
Not mentioned
Required, and used as
a POS and wrap station
1/1/2011
Dcor
change
after
4/1/11
$1,533 (4'
unit)
$1,533
Hours of
Operation sign for
Payment Window
Yes: Optional Required 1/1/2011
Dcor
change
after
4/1/11
$10 $10
Interior Required $12,448
RECOMMENDED ITEMS (INTERIOR)
INTERIOR Proposed Recommendation
New
Stores
Existing
Stores
Item COST Recommended
Coin Dispenser Not mentioned Recommended
$795
(1 canister)
$795
GO (Order Staging
Area) Mat
Not mentioned Recommended
$10 $10
Order-Taking POS Not mentioned Recommended
$3,000 $3,000
Kitchen Display
System
Not mentioned
Recommended
until 7/1/11, Then
required if new
POS available
7/1/2011
Dcor
change
after 7/1/11
if new POS
$875 per
Erik
$875
Ice Bin (if not
housed within
Beverage
Dispenser)
Not mentioned
Recommended if
already housed
within the
Beverage
Dispenser
$400 - $500 $450
Bottled Beverage
Cooler* / Table top
unit
Yes: "Shared
w/front"
Separate Cooler or
Under counter
Refrig Space
Required
$703 $703
Enclosed Bread
Cabinet
Yes: "Shared
w/front"
Recommended
$498 Full
$291 Half
$291
Speed Oven
Yes: "Shared
w/front"
Electrical wiring
Required / Oven
required if Units /
Peak HR >125
$4,540 $4,540
Back counter
and/or work tables*
Yes: "Shared
w/front"
Recommended $ -
hand sink*
Yes: "Shared
w/front"
Recommended $ -
Safe*
Yes: "Shared
w/front"
Recommended $ -
Interior Recommended
$
10,664
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 6
EQUIPMENT CHECKLIST REQUIRED ITEMS (EXTERIOR)
Proposed Date of
Compliance
EXTERIOR
Current
Requirement
Proposed
Requirement
New
Stores
Existing
Stores
COST Basic
Building signage
or Drive Thru
Open LED Sign
Optional
Required building sign if
allowed, otherwise LED
Drive Thru Open sign.
1/1/2011
Dcor
change after
4/1/11
Bowtie: $563
$294
$400
Drive-Thru Pole
Sign
Optional
Required If location
allows (per landlord and
local ordinances)
1/1/2011
Dcor
change after
4/1/11
$563 each side /
$1126 if 2
Readerboard sign Not mentioned
If location is allowed to
have a readerboard on
their pole sign, the
readerboard should
feature a Drive Thru
message if one is not
already present on the
pole sign or building.
1/1/2011
Dcor
change after
4/1/11
$1,700 each
side
$1,500
Directional
Signage
Yes: Minimum of 3
directional signs
already required.
Requirement for 2 signs 1/1/2011
Dcor
change after
4/1/11
$598 each $1,196
Line Striping Not mentioned Required if allowed. 1/1/2011
Dcor
change after
4/1/11
TBD locally $500
Menuboard
Yes: 4 Panel
Menuboard
currently required.
(additional 2-panel
optional)
Required for new stores.
6-Panels or a 4-panel +
2-panel extender or
presell
1/1/2011
Minimum
4 panel with
Dcor
change after
4/1/11
6P: $2,035
4P: $1,456
2P: $1,072
2P Extender:
$810
$2,035
Exterior Housing
for Speaker
Communications
System
Yes: Having an
exterior speaker
system is required.
Housing options
not mentioned.
Intercom system
available.
Speaker System must be
housed within the main
menuboard, an Order
Confirmation Board or a
speaker post.
Removing intercom
option.
1/1/2011
Dcor
change after
4/1/11
Speaker Post:
$321
$321
Speaker
Communications
System /
Intercom
Ordering System
Upgrade
Listed as an option.
Wireless Headset
required
1/1/2011
Dcor
change after
4/1/11
3M XT-1
system:
$ 4,400.
$4,400
Underground
Loop (at
menuboard that
can trigger audio
and timing
systems)
Mentioned as part
of speaker
communications
system.
Required 1/1/2011
Dcor
change after
4/1/11
part of
communications
installation
$ -
Payment Window Not mentioned Required 1/1/2011
Dcor
change after
4/1/11
2000 $2,000
Exterior Required $12,352
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 7
RECOMMENDED ITEMS (EXTERIOR)
Exterior Proposed Recommendation
New
Stores
Existing
Stores
Item COST Recommended
Timing System
Not
mentioned
Recommended $1,750 $1,750
Clearance Bar
Not
mentioned
Recommended $170 $170
Canopy for
menuboard area
Not
mentioned
Recommended $1,450 $1,450
Menuboard
extenders
(additional
advertising space)
Not
mentioned
Recommended $810 $810
Order
Confirmation Board
Optional Recommended $5,195 $5,195
Wall Posters or
Viewing Window
Not
mentioned
Recommended $250 $250
Credit Card
Reader
Not
mentioned
TBD TBD TBD TBD $ -
Convex Mirror
Not
mentioned
Recommended TBD locally $ -
Awning for
payment area
Optional Recommended 1,038 $1,038
Exterior Recommended $10,663
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 8
SUMMARY ROI CALCULATIONS
Exterior and
Interior Basic
Required
Basic
Basic Required
Cost w/ 5%
cushion
DT FS
Inc. wks
inc.
profit ROI
$24,800 $26,040.00 483 52 $25,116
1.03679 Years 54 weeks
Exterior and
Interior
Recommended
Upscale
Recommended
Recommended
Cost w/ 5%
cushion
DT FS
Inc. wks
inc.
profit
ROI
$46,127 $48,433.35 483 52 $25,116
1.92839 Years 100 weeks
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 9
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DRIVE-THRU EQUIPMENT LIST
AT A GLANCE
ITEM MANUFACTURER
x AUDIO COMMUNICATIONS SYSTEM
x x
3M XT-1 Digital Wireless Audio Communications system, 4 headsets
x AWNING (for payment window area)
x
Everbrite details pending
BACK COUNTER REFRIGERATION
PENDING
x BEVERAGE DISPENSER FOUNTAIN DRINKS (8 valves recommended)
x x x
Fountain dispenser with ice dispensing unit (available from beverage supplier)
x BOLLARDS
x
Cement or metal posts embedded in ground as needed to protect equipment and building
x BOTTLED BEVERAGE COOLER
x x
True Manufacturing GEM-7 single door counter top model, 40 x 24 x 27 (102 cm x 61 cm x 69 cm)
x x
True Manufacturing GDM-33 CPT unit (60 high)
x BREAD CABINET
X X
x
Lockwood CA72-18CCD backline bread cabinet, 22 x 29 3/8 x 72 (58 cm x 75 cm x 183 cm) enclosed rack;
left or right hinge
x x x
NuVu HW2 backline bread cabinet, 21 1/2: x 29 x 70 (55 cm x 74 cm x 180 cm); enclosed rack; left or right
hinge
x x x
Lockwood Bumper Kits; four corner bumpers per kit
x CANOPY (for menuboard order area)
x
Everbrite size customized for location needs
x CABLE LOCK (for bottle beverage cooler)
x
Sub-Technologies; 4 6 or 10 (122 cm, 183 cm, or 305 cm); changeable combination
x CLEARANCE BAR
x
Everbrite size customized for location needs
x COIN DISPENSER
x
Telequip T-Flex Transact 2+
x CONVEX MIRROR (for exterior)
x
Mount on building to promote safety of pedestrians and drivers
x CUP DISPENSERS
x x
Duke cup dispensers; small or large; horizontal or vertical
x DISPLAY CASE BAKED GOODS / COOKIES
x x
Advanced Display curved case with drawers, napkin holder and specialty bag holder
x x
Nemco Display case with drawers, napkin holder and specialty bag holder
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 10
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DRIVE-THRU EQUIPMENT LIST
AT A GLANCE
ITEM MANUFACTURER
x EXTERIOR HOUSING FOR AUDIO COMMUNICATIONS SYSTEM
x x
Everbrite Speaker Post; required if audio system is not housed within the menuboard or Order Confirmation Board
x HEADSET / AUDIO COMMUNICATIONS SYSTEM
x
Wireless Communications System; 4 headsets recommended
x x
3M XT-1 Wireless Digital Audio Communications System
x ICE BIN (required if not housed within the Beverage Dispenser)
x x x
Ice-O-Matic storage bin; 22 (56 cm); 310 lb. (141 kg) capacity
x x x
Manitowoc storage bin; 22 (56 cm); 310 lb. (141 kg) capacity; 30 (76 cm), 290 lb. (132 kg) capacity
x x x
Chemco InhibitorTM slime and mold control device
x KITCHEN DISPLAY SYSTEM (KDS)
x
Details Pending
x LINE STRIPING
x
As needed to designate drive-thru lane
x MENUBOARD (Exterior)
x
Everbrite; 6, 4, or 2 panel sets main menuboard
x x
Everbrite; 2 panel set pres-ell menuboard
x MICROWAVE OVEN (1200 watt, commercial grade required)
x x x
Amana RFS12SW2B (pre-programmed), 1200 watt
x x x
Sharp R-22GT (pre-programmed), 1200 watt
x ORDER CONFIRMATION BOARD
x x
Delphi Display Systems, Series 9000
x x
HyperActive Technologies, HyperView
x PAYMENT WINDOW
x x
QuikServ, various models
x x
Ready Access, various models
x POINT-OF-SALE SYSTEM
Current approved vendors and models are listed within Operations Manual
x SALTED SNACK MERCHANDISER (Chip Rack)
x
Frito-Lay
x SANDWICH UNIT
x
Duke 5 Counter, with or without daycover. If no daycover, then black Cambo pans with clear lids must be used.
x
Duke Tabletop food warmer or built-in hotwell.
x SPEED OVEN
x x x
TurboChef D6 speed oven with paddle and 2 baskets
x x x
Merrychef 402S speed oven with paddle and 2 baskets
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 11
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DRIVE-THRU EQUIPMENT LIST
AT A GLANCE
ITEM MANUFACTURER
x SIGNAGE
You must display a Drive-Thru message on as much exterior signage as allowed by your lease. This includes:
x x
HIGHWAY SIGNS: Lyle Signs see Operations Manual for model choices and details.
x x
POLE SIGNS: Everbrite bowtie signs, set of 2 for back to back mounting
x x
DIRECTIONAL SIGNS: Everbrite, 3 required; various designs available
x x
BUILDING SIGNS: Everbrite bowtie signs
x x
DRIVE THRU OPEN LED SIGN: CM Global
x TIMING SYSTEM
x x
Phase Research Fast Track 2+2 system
x x
HyperActive Technologies QTimer system
x MISCELLANEOUS
All items needed to properly serve fountain beverages, coffee and FUZE tea including airpots and lid dispensers.
Wrap and POS station
A Drive-Thru Hours of Operation sign for the payment window area
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 12
VENDORS
AUDIO COMMUNICATIONS SYSTEMS
3M Building & Commercial Services Division
Building 233-2N-21
St. Paul, MN 55144-1000
Ph. 800-328-0033
Account Representative:
Lillia Taschuk
Tel. (704) 281-9065
Email: lataschuk@mmm.com
www.3m.com/xt1
MODEL: XT-1 Digital Audio System -
Recommended
HM Electronics, Inc. (HME)
6675 Mesa Ridge Road
San Diego, CA 92121
Ph. 800-848-4468
http://www.hme.com/CommunicationSystems.cfm
MODEL: Wireless IQ Digital Drive-Thru System
6000
Panasonic
5201 Tollview Drive
Rolling Meadows, IL 60008
Toll-free 877.726.2767
http://www.panasonic.com/business/pos/drive-
thru.asp
DRIVE THRU OPEN LED SIGN
CM Global
1201 N. Fourth St.
Watertown, WI 53098
Phone: (877) 261-1000
Website: www.cmblo.com
ORDER CONFIRMATION BOARDS
Delphi Displays Systems
485 E. 17th Street, Suite 400
Costa Mesa, California, 92627
Contact: Co Tang - Director of Sales
Delphi Display Systems
Office 800-456-0060 ext. 3478
Direct 714-825-3478
Cell 949-533-1569
Fax 714-825-3479
Website: www.delphidisplay.com
Model: Series 9000
HyperActive Technologies
Foster Plaza 8, 4
th
Floor
730 Holiday Drive
Pittsburgh, PA 15220
Contact: Jennifer Barconi
Phone: (412) 953-2365
Website: www.gohyper.com
Model: HyperView
PAYMENT WINDOWS
QuikServ Corp.
P.O. Box 40466
Houston, TX 77240
800-388-8307
www.quikserv.com
Ready Access
1815 Arthur Drive West
Chicago, IL 60185
630-876-7766
www.ready-access.com
SIGNAGE, MENUBOARDS, AWNINGS,
CANOPIES
Everbrite
4949 South 110
th
St.
PO Box 20020
Greenfield, WI, USA 53220-0020
Phone: (414) 529-3500 or 414-529-8691
Website: www.everbrite.com
SPEAKER POSTS
Everbrite
4949 South 110
th
St.
PO Box 20020
Greenfield, WI, USA 53220-0020
Phone: (414) 529-3500 or 414-529-8691
Website: www.everbrite.com
TIMING SYSTEMS
HyperActive Technologies
Foster Plaza 8, 4
th
Floor
730 Holiday Drive
Pittsburgh, PA 15220
Contact: Jennifer Barconi
Phone: (412) 953-2365
Website: www.gohyper.com
MODEL: Q-TIMER
Phase Research / Fast Track 2+2 Drive-Thru Timer
3500 W. Moore Avenue, Suite M
Santa Ana, CA 92704, USA
Contact: Mike Pierce, Sr. Marketing Specialist
Phone: (714) 850-1320 ext. 242
Email: mike@phaseresearch.com
Website: www.fasttracktimer.com
MODEL: Fast Track 2+2 timer
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 13
SAMPLE FLOOR PLANS
End-Cap Locations
The Store Design Department will design your Drive-Thru area for maximum efficiency. Below is a
layout for a typical End-Cap location. In the layout below, the core elements required for the Drive-Thru
area are laid out parallel to the front sandwich line.
The core elements for a drive-thru can also be laid out perpendicularly in an L shape to the front
sandwich line, as shown below.
2010 Doctors Associates Inc. All Rights Reserved. Version 11/02/2010 Page 14
Free Standing
Location
If a Drive-Thru is part of a new
construction, the area can also be
designed as an alcove to the
building. Note that all core
equipment must still be featured in
order make the Drive-Thru operate
efficiently as a stand-alone area.
DID YOU KNOW...
During off-peak times, the
sandwich area of a Drive-
Thru location can also be
used to process catering
orders.
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CONSTRUCTION ITEMS TO CONSIDER
You must purchase equipment from an approved vendor, if one is specified.
If you plan on installing a canopy over the ordering area or an awning over the payment area,
consider installing a clearance bar at the start of your drive-thru lane so that tall vehicles do not
damage these structures.
For your audio communications system, make sure your underground magnetic sensor is
properly positioned in the pavement (approximately 2) so that the alert can be triggered when
the customers vehicle approaches. Professional audio installers will do this for you. Having a
speaker/microphone system installed at the point of order (the menuboard area) will be
required for all new drive-thru lanes as of January 1, 2011. Intercom systems, where
customers talk to the Sandwich Artist through a window as their sandwiches are made, will no
longer be allowed.
The pad covering your underground magnetic sensor will be exposed to fluids dripping from
cars as customers place their orders. Make sure this pad is made of poured concrete, not
asphalt. Cement holds up better under these conditions so your loops will last longer.
Aim to reduce clutter in the menuboard area. Although the external speaker/microphone
system has been traditionally housed within speaker posts (shown below), a system can also
be housed within the menuboard (if it is positioned close enough to vehicles), or within an
Order Confirmation Board (OCB).
Use painted line striping to promote correct traffic flow through your drive-thru lane. Line
striping will be required for all new drive-thru lanes as of January 1, 2011.
Ask your general contractor about installing bollards as needed; these are large concrete or
metal posts that can help protect sensitive equipment and the building from careless drivers.
Although you may not be planning to initially install a timing system for your drive-thru, you
should consider installing a second pre-fabricated loop (magnetic sensor) at the payment
window before the concrete is poured. This will result in considerable savings in labor and
materials and avoid the need for concrete cutting on a new drive-thru lane -- should you ever
decide to install a timing system later on.
The drive-thru payment window can either be a window installed flush to the building or added
as an alcove to the building. The type you select will depend on the physical layout of the
building as well as any local restrictions on drive-thru lanes.
It is important to pick out your payment window prior to finalizing your drawings since models
vary in size. The size of the window will also affect the size of the exterior awning needed over
this area.
The drive-thru payment window should be placed in the area of the cash register,
located at the end of the front line customer flow, so that it does not interfere with
front line operations. The ideal set up for the drive-thru is "L" shaped or back-to-back
with the front line.
Speaker posts come in a variety of sizes. Outdoor speakers and microphones can also be housed
within the Drive Thru menuboard or Order Confirmation Board.
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SPECIFICATIONS REQUIRED EQUIPMENT
The company specifications for the drive thru area are as follows. Well review them in the order that a
customer would encounter them.
EXTERIOR SIGNAGE REQUIRED
The first point of contact a Drive-Thru customer has with your Drive-Thru area is your exterior signage.
Signage helps guide customers to your drive-thru lane. Motorists only have 2-3 seconds to absorb
messages in this area, so the information must be short and easy-to-read from a distance.
The following is a checklist of areas where you should have proper signage with Drive-Thru on it:
Highway Signage: If your store uses highway signage to attract motorists, you should update
it to include a drive-thru message.
High pole-sign signage: If your restaurant is allowed to have a pole sign, you must feature a
drive-thru message on it.
Everbrite manufactures an 18" x 8' " (45.7 cm x 245.1 cm) illuminated bowtie sign that
can be attached to an existing pole sign, (two single-face signs mounted back-to-back).
Pylon or Monument signage: These signs are produced locally; incorporate a Drive-Thru
message if you have sufficient space.
Building Signage: Is required for all drive-thru stores, if allowed by the landlord and
there is sufficient room for it.
Everbrite manufactures an 18" x 8' " (45.7 cm x 245.1 cm) illuminated bowtie sign that
can be attached to a building or above a Drive-Thru awning. This sign must be placed so
that it receives the highest visibility from oncoming traffic.
Directional Signage: All drive-thru locations are required to have a minimum of two
illuminated exterior directional signs to help guide motorists through the drive-thru lane. The
design choices include:
1. DRIVE THRU or SUBWAY