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1 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service RATE CARD In-house Programmes

PRASAR BHARATI

(Broadcasting Corporation of India)

Doordarshan Commercial Service

RATE CARD

In-house Programmes

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GENERAL GUIDELINES FOR IN-HOUSE PROGRAMMES

1. In-house Sponsorship of Programmes

i)

Booking is acceptable either of a client or of a product/service. In case of a product, Free commercial Time (FCT) can be utilised for the advertisements of that product/service only.

ii)

The Sponsor(s)/Client(s) is allowed to advertise any number of products in the admissible commercial time.

iii)

Advertisements featuring the artist participating in a particular serial / programme are also accepted for telecast along with the same programme.

2.

Number of Sponsors Allowed & Programme Duration:-

i)

Ordinarily there shall be no limit to the number of sponsors for a programme. Multiple sponsorships could be sold for any given programme.

ii)

Ordinarily, the programme duration of a time slot is considered for 30 mins. The actual duration of the programme will not exceed 24 minutes for a 30 minutes slot and 48 minutes for a 60 mts. Slot. In case of a programme not of 30 minutes slot duration, the sponsorship fee will be charged on pro-rata basis.

iii)

The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

3. Free Credit Lines& Commercial Breaks :-

i) In addition to FCT (Free Commercial Time), the sponsor (s) are allowed Free credit lines including display of product &services with the pack shot spoken or written on any style, with or without accompanying music alongwith punch line of upto 5 seconds at the beginning and end of the programme telecast on all the channels including Regional

Kendras.

ii) In case of multiple sponsors, each sponsor will be entitled for opening & closing credit line as specified above. In case of long duration cultural and sports events & feature films etc. the credit lines can be appropriately slotted at regular intervals aesthetically.

iii) Commercial Breaks permitted in all programmes are Ordinarily three commercial breaks in a

30

minute slot, four commercial breaks in a 45 minute slot and six commercial breaks in a

60

minute slot will be allowed. In case of Special Events/Feature Films, Relays or any such

exigencies, the commercial breaks could be taken at the interval of 10 minutes to 15 minutes or natural intervals in the interest of revenue maximization.

Note:In House Sponsorships are to be allowed only to the primary clients booked through the accredited agencies. In House Sponsorships cannot be sold to middlemen/private marketing agents.

4. In House Booking in Sponsored Programme/Private Produced Programme:

DD will retain rights to use up to 60 seconds in-between the sponsored programme(s) or privately produced programmes with every 30 minute slot and 120 seconds in every 60 minute slot to be reserved for in house booking of advertisements, channel promotion, public service messages etc. For this purpose, a break bumper is to be provided by the producer in the mid-break position for

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5.

insertion of the material from Doordarshan end.

Banking/Spreading of FCT across similar category of programmes OR Lower category of Programmes:

(i)

The primary clients who book sponsorship of in-house programmes through its accredited/registered agencies will only be allowed to bank and spread their FCT not only in the programme sponsored by them but also in other on-going in-house programmes which are in the same time band or in a time band lower than the concerned programme sponsored by them.

(ii)

However, while allowing banking, it should be ensured that banking is to be allowed only against such air time inventory which is otherwise going waste. Ordinarily such utilization of banked FCT should be consumed within a period of one month from the date of booking of the sponsorship.

6. Branding:

(i)

Ordinarily one SBR(spot buy rate) applicable for the said programme will be charged towards ‘Branding’ of a programme(30mins). In case of programmes lesser than 30 mins, the Branding Charges will be equivalent to one SBR. This is applicable for all channels of Doordarshan & regional kendras.

(ii)

Branding entitlements includes 5 seconds punch line with packshot of the brand shall be allowed in the voice over & visuals for the branding. For branded quiz shows, interview based programmes and other programme where the microphone is visible in the camera frame, the producer can carry the brand of the product alongwith the name of the programme on the cube of the microphone.

7. Set Branding:-

For set branding one normal sponsorship fee with admissible FCT of the slot + 50% of the sponsorship fee without FCT + One spot buy rate will be charged for every slot of 30 minutes. This principle will be applicable to all Doordarshan Channels including regional and RLSS. Such set branding should be in an imaginative manner so that it does not appear to be out of sync with the tone and tenor of the programme.

8. Advertisement Duration :-

i)Advertisement of 5 seconds or in multiples of 5 seconds duration shall be accepted. ii) Advertisement below 5 seconds will be treated as a 5 seconds commercial. If the duration of the spot is above 5 seconds and below 10 seconds then it shall be charged for 10 seconds.

9. Time Check for News(except DD-National):-

i) Mute/Creative/Audio visual of upto 7 seconds displaying the name of the product/services of the client will be permitted.

ii) 40% of spot buy rate in the Before/After position of the News in the relevant time band will

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be charged for Time Check.

10. Penalty for telecast of Unapproved Advertisements:-

i) All advertisements will be governed by the Code for Commercial advertising of Doordarshan. Hindi and English advertisements approved by Doordarshan Commercial Service.

ii) Regional language advertisement approved by Regional Kendras shall be allowed for telecast.

iii) If any unapproved commercial is telecast, the agency will be charged penalty of five (5) times the rate of the normal spot buy for the programme where such advertisement appeared.

11. All Values Inthe Rate Cardarein Gross:

12. Definition of Unit:

Spot buy rate unit

:

10 seconds

Sponsorship Fee rate unit:

30 minutes

13. Programmes Falling inmorethanOne Time Band:

In case of programmes falling in more than one time band, sponsorship fee will be the consolidated amount of the slots covered by the programme.

14. Release Orders for Bookings on Doordarshan :

A signed and stamped release order by the client on the letterhead/standard template of the authorised agency giving the details of the bookings including rates, time of the programmes, programme selection and telecast instructions with dates will constitute a legitimate instruction for commercial booking equivalent to a contract as per the market practice.

15.Cancellation Charges:- (for Spots booking/sponsorship):

In the spot booking/sponsorship, contract can be cancelled by an agency giving a notice of 3 working days or more before the telecast date. If the notice is served less than 3 days before the telecast date, billing will be done as per contract filed.

16. Doordarshan reserves the right to upgrade or downgrade a slot for the purpose of charging sponsorship fee/spot buy rate depending upon commercial considerations.

17. In case of any dispute or interpretation arising out of the Rate Card, the decision of Doordarshan will be final.

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5 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service Rate Card for In-house Programmes

PRASAR BHARATI (Broadcasting Corporation of India)

Doordarshan Commercial Service

Rate Card for In-house Programmes Marketing

DD-National DD-News DD-India DD-Bharati DD-Sports DD-Urdu Delhi LPT DD High Definition

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CATEGORISATION

DD-1 National Network

Prime Time

8.00 PM to 8.30 PM (All days - News)

Band-1

9.00 PM to 10.00 PM (All days)

Band-2

(i) 8.30 PM to 9.00 PM (All days)

(ii) 10.00 PM to 11.00 PM (All days)

Band-3

8.00 AM to 3.00 PM (Sunday)

Mid Prime Time

12.00 Noon to 3.00 PM (Monday to Saturday)

Non-Prime Time Band-111.00 PM to 12.00 Mid-night (All days)

Band-210.00 AM to 12.00 Noon (Monday to Saturday)

Band-3

(i)

12.00 Mid-night to 10.00 AM (Monday. to Saturday.)

(ii)

12.00 Mid-night to 8.00 AM (Sunday)

Note :

The commercial time permissible for marketing/sale of airtime on a 30 minutes slot will not exceed 6 minutes (360 secs) including channel promotions & publicity. Any special instructions issued in national interest will be over and above the permissible commercial time.

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DD-NATIONAL: NEWS/ SAMACHAR

SPOT BUY RATE ( PER 10 SECONDS)

News (8.00 PM to 8.15 PM) Mid-Break Rs. 90000

Samachar (8.15 PM to 8.30 PM)

Before/After

Rs. 80000

Before/AfterRs. 80000

 

Mid-Break

Rs. 90000

Samachar ( 7.00AM to 7.15AM)

Before/After

Rs. 20000

 

Mid-Break

Rs. 25000

News & Samachar (8.00 PM & 8.15 PM)

Time Check (5 Sec.)

Rs. 35,000

Samachar (7.00 AM )

Rs. 15,000

Note :

In the morning Samachar & Evening News/ Samachar there will be a minimum of two breaks of 60 seconds each.

i. Branding of weather segment in Prime Time News/Samachar.

ii. Branding of weather segment in Morning Samachar.

Segment

Rs. 35,000 per insertion. Branding includes ‘Opening & Closing Credit Lines’ with pack shots & Punch Line.

Rs. 15,000 per insertion. Branding includes ‘Opening & Closing Credit Lines‟ with pack shots & Punch Line.

(iii) Branding of Sports Segment/Business Segment in Prime Time News/ Samachar (8.00 PM/8.15 PM).

Rs. 35,000/- per insertion.

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Branding includes free Opening & closing Credit Lines with Pack shots and punch line.

(iv) Branding of Sports Segment/Business Segment In Morning Samachar (7.00AM). Branding includes free Opening & closing Credit Lines with Pack shots and punch line.

(v) Aston Band/Logo Insertion (duration upto 5 secs.) in Prime Time News/Samachar or Morning Samachar.

Rs. 15,000/- per insertion.

1/4 th of 10 secs rate (mid-break) of respective Samachar /News

Bulk Booking package

(i) Weather Report Branding with Logo:Rs. 35.00 lakh. Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Weather Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and Punch line. The logo pop up will remain throughout the Weather Segment as per the existing technical specifications) (ii)Sports Bulk Booking Branding:Rs. 35.00 lakh. with Logo Pop Up integration One Month Activity on Prime time News/Samachar & MorningNews/ Samachar (Sports Segment Branding alongwith the logo/pop ups. It will also include free opening& closing Credit Lines with pack shots and punch line. The logo pop up will remain throughout the Sports Segment as per the existing technical specifications)

In-house Programmes

DD-1 (National)

Time Category

Prime Time

Sponsorship fee

FCT

SBR

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(in Rs.)

(in sec.)

(in Rs.)

(i)Band-1: 9:00 PM to 10.00PM (All days)

4,00,000

150

65,000

(ii)Band-2

3,80,000

150

60,000

8.30 PM to 9.00 PM (All days) 10.00PM to 11.00PM(All days)

(iii)Band-3

: 8.00AM to

3,50,000

150

60,000

3.00PM(Sundays)

Mid Prime Time

 

12:00Noon-3.00PM

     

(Monday to Saturday)

1,50,000

150

25,000

10

Non Prime Time

Time Category

Sponsorship fee (in Rs.)

 

FCT

 

SBR

(in sec.)

(in Rs.)

i)Band-1 : 11:00 PM to 12:00 mid-night

1,00,000

150

20,000

(ii)Band-2 :10.00AM to 12.00pm(Mon to Sat)

75,000

150

15,000

iii)Band-3 12:00mid-night to 10:00AM (All days except Sundays)

50,000

150

7,500

Note : Terms applicable to all Time Bands(Prime Time/Mid-Prime Time & Non- PrimeTime):

1. A sponsorshippackage’ will denote a minimum amount of money/investment/ spend i.e. 4.00 lacs/3.80 lacs/3.50 lacs. Each package may have any amount of FCT falling between ‘0’ seconds to ‘150 seconds’. (reference Board Note/DCS letter no.DCS/Sale…commercial time dated 23.12.2005).

2. A client/agency is free to buy a single sponsorship/ package or multiples sponsorship/packages in a single programme.

3. The opening & closing credit line would be ‘free of charge’ to any client investing any of the above sponsorship/packages. The credit line will include punch line and pack shots for a duration of upto 5 secs.

4. Even ‘Spot Buyers’ in all categories will qualify for the facility of ‘free opening & closing credit lines with punch line & pack shot provided the minimum total amount of purchase of Spot Buys in the related time band is equivalent or exceeds the ‘Sponsorship /Package Value of that time band.(eg.prime time @Rs.60,000/- or above exceeds Rs.3.50 lacs/3.80 lacs/4.00 lacs which is the minimum sponsorship value of that time band).

5. ’Sponsorship Tags’ will be broadly categorized as ‘Presenting Sponsor/Main Sponsor’’, ‘Co- Presenting Sponsor’, ‘Powered by Sponsor and ‘Associate Sponsor’. The basis of categorization of’ status of a ‘sponsor’ will depend on the ‘bulk spends alongwith first come first commitment towards the programme.

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DD Bharati

I. Prime Time

-

7:30PM 10:00PM

II. Mid Prime Time

-

12.00 Noon 3.00PM

III. Non Prime Time

-

Remaining Time Zones.

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time

10000

180

5000

Mid Prime Time

7000

180

3000

Non Prime Time

5000

180

2500

In-house Programmes

DD Sports

Prime Events :International Cricket, Tennis, Football, hockey etc.

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

15000

150

4000

Non Prime Events : Magazine programmes, Sports News and other sports events

7500

150

4000

In-houseProgrammes

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DD India

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

7000

150

2500

DD -Urdu

Prime Time

-

7:30PM 10:00PM

Non Prime Time

-

Remaining Time Zones.

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time

6000

150

2000

Non Prime

4000

150

1500

Time

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DD News

PRIME TIME

NON PRIME TIME : ANY OTHER TIME BAND

: 6.30PM TO 11.30PM

In House programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time

30000

150

5000

Non Prime Time

15000

150

2500

Other properties of DD-News

   

Properties

 

Fee

Description

a

Stock Ticker/ Crawler [Branding]

 

Rs. 5 Lacs for One Month

The brand logo would be displayed in the ticker, twice in the alphabet series A-Z depicting the price movements. In Crawler branding, the message up to 25 words shall be run once in a single cycle.

b

Branding of coming up

One Spot Buy Rate of the time band in which it appears.

Right bottom corner for the brand name/logo as Super. OR 5 Second Tag with punch line (opening &closing of the segment).

next

Graphic

Slides

of

forthcoming programme

c

Branding of Special Segments (Weather / Sports/ business etc.)

 

One Spot Buy Rate of the time band in which it appears.

second Tag with punch line (opening and closing of the segment).

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d

News Digest Branding

 

One Spot Buy Rate of the time band in which it appears.

Right bottom corner for the brand name/ logo as Super.

e

Headline News

 

One Spot But Rate of the time band in which it appears.

second Tag with punch line (opening and closing of the segment)

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Sponsorship

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Packages For News Channel

Package:-I : FOR ADVERTISERS COMMITTING Rs.50 LAKHS period of upto 6 months)

(FCT to be utilized within a

Co-Sponsorships of Prime Time News/Samachar and Co-Sponsorships of two DD-News produced In-House programmes for 3 months.(subject to availability)

15000 seconds on DD-News channel in the prime time band from 6.30p.m. to 11.30p.m.

13000 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).

Value Addition:

11000 seconds FCT to be utilized on ROS basis either on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste.

Package: II: FOR ADVERTISERS COMMITTING Rs.25 LAKHS (FCT to be utilized within a period of upto 6 months)

Co-Sponsorships of Afternoon/Morning Bulletin and one DD-News produced in-house programme for 3 months. (subject to availability)

7000 seconds in prime time band on DD-News from 6.30p.m. to 11.30p.m.

6500 seconds on the DD-News (in non prime time from 7.00 a.m. to 6.30 p.m.).

Value Addition:

5000 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unusedand going waste.

Package: III: ADVERTISERS COMMITTING Rs.10 LAKHS ON THE NEWS CHANNEL(FCT to be utilized within a period upto 3 months)

Co-Sponsorships of Afternoon or Morning News Bulletin or DD-News in-house programmes for 1 month. (subject to availability)

2800 seconds in the prime time band of DD-News between 6.30 p.m. to 11.30p.m.

2500 seconds on DD-News Channel (in non prime time from 7.00am to 6.30pm).

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Value Addition:

1500 seconds on ROSbasis on DD-Bharati or DD-Urdu or DD-News in Non PrimeTime wherever inventory is unused and going waste.

Package: IV: ADVERTISERS COMMITTING Rs.5 LAKHS ON THE NEWS CHANNEL(FCT to be utilized within a period upto 3 months)

1400 seconds in the prime time band of DD-News between 6.30p.m. to 11.30p.m.

1100 seconds on ROS on DD-News Channel

(in non prime time from 7.00am to 6.30pm

Value Addition:

800 seconds on ROS basis on DD-Bharati or DD-Urdu or DD-News in Non Prime Time wherever inventory is unused and going waste.

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Doordarshan Kendra, Delhi (Delhi-LPT)

In-house Programme

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Super „A‟ 7:30 PM to 8:00 PM

Film Based

25000

90

8000

Non-Film Based

25000

120

8000

*„A‟ Special 7:00PM- 7:30PM

Film Based

20000

90

8000

Non-Film Based

20000

120

8000

„A‟6:00 PM to 7:00 PM (Except Sunday 4:00PM to 6:30 PM)

10000

120

4000

„B‟ Before 6:00 PM (Except Sunday 4:00PM to

7500

120

3000

6:30PM)

News 7:00 PM to 7:15 PM

20000

Time check

4500

* After News Bulletin 15 minutes slot (7.15 p.m. to 7.30 p.m.) is available for sponsorship. For this slot half of the

sponsorship fee of the slot 7.00PM- 7.30PM will be charged.

In House Programme

Hindi Belt

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

3:00PM to 4:00PM

50000

150

15000

4.00PM to 6.30PM(Sun HFF)

200000

150

20000

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DD HIGH DEFINITION

I. Prime Time

-

7:30PM 10:00PM

II. Mid Prime Time

-

12.00 Noon 3.00PM

III. Non Prime Time

-

Remaining Time Zones.

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time

10000

180

5000

Mid Prime Time

7000

180

3000

Non Prime Time

5000

180

2500

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18 PRASAR BHARATI (Broadcasting Corporation of India) Doordarshan Commercial Service Rate Card for In-house Programmes

PRASAR BHARATI (Broadcasting Corporation of India)

Doordarshan Commercial Service

Rate Card for In-house Programmes Marketing

Regional Kendras

In-house Programme

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DDK, Agartala

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special 7:00PM- 8:00PM

2800

120

600

„A‟ 6:30PM- 7:00PM

2300

120

550

„B‟

2000

120

500

5:30PM-6:30PM

(Monday-Friday)

3:00PM-6:30PM

(Saturday)

News

   

1600

(Before/After)

1900

(Mid-Break)

In-house Programmes

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DDK, Ahmedabad

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special : 7:00PM to 8:00PM

 

Film Based

44000

90

10,000

Non Film Based

44000

120

10,000

„A‟ 6:30PM -7:00PM (All days) 8:30AM-9:00AM (Sunday)

 

Film Based

15000

90

4000

Non Film Based

15000

120

4000

„B‟ Before 6:30PM

Film Based

9000

90

2000

Non film Based

9000

120

2000

News

   

12000

(Before/After)

15000

(Mid-Break)

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RLSS, Ahmedabad (DD-Girnar)

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time :

8.00PM-10:30PM

Film Based

8000

180

3000

Non Film Based

8000

210

3000

Non Prime Time :

8.00 AM-8.00PM

10:30PM-8:00AM

Film Based

5000

180

2000

Non Film Based

5000

210

2000

In -house Programme

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DDK-Aizwal

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

3000

120

600

7:00PM-8:00PM

„A‟

2500

120

500

6:30PM-7:00PM

„B‟

2000

120

400

5:30PM-6:30PM

(Monday-Friday) 3:00PM- 6:30PM (Saturday & Sunday)

News

 

700

(Before/After)

800

(Mid-Break)

In-house Programmes

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DDK- Akola

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

1500

180

400

6:30PM-7:00PM

„A‟

6:00PM-6:30PM

Film Based

1500

120

400

Non Film Based

900

150

300

In-House Programmes

DDK- Allahabad

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟

6000

100

1000

6:00PM-7:00PM

In-house Programmes

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DDK- Bangalore

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Features Film

100000

120

10000

(Any Time)

Film Songs

60000

120

10000

Super „A‟ 7:00PM-8:00PM

 

Film Based

48000

120

8000

Non Film Based

40000

120

7500

„A‟ Special 6:30PM-7:00PM

 

Film Based

30000

120

5000

Non Film Based

20000

120

4000

„A‟

3:00PM-6:30PM

Film Based

12000

120

3000

Non Film Based

10000

120

2500

„B‟ 6:00AM-9:00AM

 

Film Based

20000

90

10000

Non Film Based

8000

120

2000

Regional News

 

12000

(Before/After)

 

15000

(Mid-Break)

Sponsorship of News Segments

Rs.15000

(with opening & closing credit lines of 5 secs. each.)

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RLSS- Bangalore (DD-Chandana)

In- house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Feature Film

25000

100

5000

Special Film Songs Programme

10000

120

5000

Prime Time 8:00PM-11:00PM (All Days) 7:30PM-3:00PM (Sunday & Holidays)

 

Film Based

10000

120

3000

Non Film Based

8000

120

2500

Non Prime Time : Rest of the time

 

Film Based

8000

120

2500

Non Film Based

5000

120

2000

News

3000

(Before/ After)

4000

(Mid-Break)

In- house Programmes

26

DDK-Barelly

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟

4500

150

2000

6:30PM-7:00PM

„B‟ 5:00PM- 6:30PM

3500

120

1000

In- house Programmes

DDK-Bhawanipatna

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟

1500

120

400

5:00PM-5:30PM

In-house Programmes

27

DDK- Bhopal

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

After 7:00PM

Film Based

23000

90

8000

Non film Based

23000

120

8000

„A‟

6:30PM-7:00PM

Film Based

11500

90

4000

Non Film based

11500

120

4000

Kalyani

 

8000

„B‟ Before 6:30PM

Film Based

4600

90

2000

Non Film Based

4600

120

2000

News 7:00PM

8000

(Before/After)

12000

(Mid-Break)

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DDK-Bhubneshwar

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Super „A‟ Special Oriya Feature Film

35000

90

10000

Mid Spot Oriya Feature Film

 

15000

Super „A‟

7:00PM-8:00PM

Film Based

33000

90

10000

Non Film Based

22000

120

6000

„A‟ Special 6:00PM- 7:00PM (Monday Saturday)

 

Film Based

13500

90

4000

Non Film Based

6500

90

2000

Kalyani

 

6000

„A‟

6:00AM-9:00AM

Film based

12500

90

4000

Non film based

6500

90

2000

Regional News

 

7000

(Before/After)

9000

(Mid-Break)

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RLSS-Bhubneshwar (DD-6)

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time

8:00PM-10:30PM

Film Based

4200

180

2000

Non Film Based

3200

210

1500

Non Prime Time

9:00AM-3:00PM,

10:30PM-6:00AM

Film Based

3200

180

1500

Non Film Based

2200

210

1000

In- house Programmes

DDK- Chandigarh

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

2300

180

550

6:30PM-7:00PM

„A‟

6:00PM-6:30PM

Film Based

2300

120

550

Non Film Based

1400

150

300

In-house Programmes

30

DDK- Chennai

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Feature Film

100000

120

15000

Film Song Based(OliyumOliyu

100000

120

15000

m)

Super „A‟ 7:00PM 11:00PM

Film Based

48000

150

7500

Non Film Based

40000

150

6000

„A‟ Special 3:00PM- 7:00PM

Film Based

22000

150

6000

Non Film Based

18000

150

3500

Regional News

 

12000

12000

5:00PM

(Before)

(Before/After)

7:00PM

15000

15000

8:15PM

(Mid-Break)

(Mid-Break)

Sponsorship of News Segments in News Bulletin (Bullion rates/sports/weather report etc.) only caption without audio.

3000

Sponsorship of News Segments in News Bulletin (Bullion rates/sports/weather report etc.) Caption with audio with opening & closing credit lines of 5 secs. each

6000

31

RLSS- Chennai (DD-Podhigai)

In- house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Prime Time

Feature Film

25000

100

5000

Film Songs Programme

10000

120

3000

Non-Prime Time

Film based

8000

120

2000

Non Film Based

6000

150

2000

Regional News 8:00AM

   

2500

10:00AM

(Before/After)

12:00Noon

3000

2:30PM

(Mid-Break)

10:00PM(Friday & Saturday)

In-house Programmes

DDK-Dehradoon

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special 6:00PM-7:00PM (Monday to Friday) 6.30PM-7.00PM (Saturday & Sunday)

 

Film Based

7500

120

1200

Non Film based

7500

150

1200

„A‟ 5:00PM 6:00PM

6000

150

900

Kalyani

   

400

In- house Programmes

32

DDK-Dibrugarh

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Super A

2500

150

600

7:00PM-8:00PM

„A‟ Special 6:30PM- 7:00PM

2000

180

600

„A‟ 6:00PM 6:30PM

1500

150

400

„B‟

1000

120

400

5:30PM-6:00PM

News

   

650

(Before/After)

750

(Mid-Break)

In-house Programme

DDK-Daltonganj

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ 6:00PM- 6:30PM

1600

120

400

„B‟ 5:30PM- 6:00PM

1100

120

300

In- house Programmes

33

DDK-Gangtok

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟

2000

120

400

6:00PM-6:30PM

„B‟

1500

120

300

5:30PM-6:00PM

In- house Programmes

DDK- Gorakhpur

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special 3:00PM 4:00PM (Sunday Only)

 

Film Based

4800

90

2400

Non Film Based

4800

120

2400

„A‟ 6:30PM -7:00PM

Film Based

4800

90

2400

Non Film Based

4800

120

2400

„B‟ 5:30PM 6:30PM

Film Based

2400

90

1200

Non Film Based

2400

120

1200

In-house Programmes

34

DDK- Guwahati

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

10000

150

5000

7:30PM-8:00PM

„A‟

7000

90

3000

6:00PM-7:00PM

Kalyani

 

9000

„A‟

5500

90

2000

4:00PM-6:00PM

(Sunday)

„B‟

3500

90

1000

2:30PM-4:00PM

*8:30 AM

6000

90

1500

North East English News

 

11000

(Before/After)

 

13750

(Mid-Break)

Assamese News

 

10000

(Before/After)

12500

(Mid-Break)

*Commercial terms are for 30 Minutes duration. For lesser duration programme commercial terms shall be on pro-rata basis.

35

PPC- Guwahati (North East)

In- house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

4:00PM-6:00PM

5500

120

2000

8:00PM-10:30PM

Film Based

2500

150

1000

Non Film based

2000

210

1000

Other than 8:00PM-10:30PM

 

&4:00PM-6:00PM

Film Based

1400

150

1000

Non Film Based

1100

180

500

In-house Programmes

DDK- Gulbarga

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

6:30PM-7:00PM

1000

150

400

In-house Programmes

36

DDK-Hisar

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Super „A‟ 7:00PM 7:30PM

Film Based

3500

90

600

Non Film Based

3500

120

600

„A‟ Special 6:30PM 7:00PM

Film Based

3000

90

500

Non Film Based

3000

120

500

„A‟ 6:00PM 6:30PM

2500

120

500

„B‟ 5:00PM 6:00PM

2000

120

400

Regional News

   

700

(Before/After)

800

(Mid-Break)

In- house Programmes

37

DDK- Hyderabad

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Super „A‟ Special Any Time

100000

90

15000

„A‟ Special

After 7:00PM

Film Based

40000

90

13000

Non Film Based

30000

120

13000

„A‟ Before 7:00PM

Film Based

30000

120

13000

Non Film Based

20000

120

5000

„B‟ Before 6:30PM

10000

120

2500

Regional News

 

15000

7:00PM

(Before/After)

16000

(Mid-Break)

Regional News

 

8000

7:00AM

(Before/After)

9000

(Mid-Break)

38

RLSS- Hyderabad (DD-Saptagiri)

In- house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Telugu Feature Film(Any time)

25000

100

5000

Prime Time 7:30PM -10:30PM

 

Film Based

12000

120

4500

Non Film Based

10000

120

3500

Non Prime Time 10:30PM 7:30PM (Next day)

 

Film Based

10000

120

3000

Non Film Based

10000

120

2500

Regional News

 

4000

In- house Programme

DDK-Imphal

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

3000

120

600

7:00PM-8:00PM

„A‟

2500

120

500

6:30PM-7:00PM

„B‟

2000

120

400

5:30PM-6:30PM

News

 

700

(Before/After)

800

(Mid-Break)

In- house Programmes

39

DDK- Indore

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

5:30 PM to 6:00 PM

3000

120

1000

In-house Programmes

DDK- Itanagar

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special 7:00PM- 8:00PM

4000

120

600

„A‟ 6:30PM- 7:00PM

3300

120

550

„B‟ 5:30PM - 6:30PM

2000

180

500

News

   

650

(Before/After)

750

(Mid-Break)

In-house Programmes

40

DDK- Jaipur

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Super „A‟ Special

7:30PM-8:00PM

 

Film Based

50000

90

10000

Non Film Based

50000

120

10000

Super „A‟

7:00PM-7:30PM

Film Based

24000

90

10000

Non Film based

24000

120

10000

„A‟ Special

6:30PM-7:00PM

Film Based

12000

90

5000

Non Film Based

12000

120

5000

Kalyani

 

8000

„A‟

6:00PM-6:30PM

Film Based

10000

90

4000

Non Film Based

10000

120

4000

„B‟

5:00PM-6:00PM

Film Based

8000

90

2000

Non Film Based

8000

120

2000

News 7:00PM

   

10000

(Before/After)

12000

(Mid-Break)

Programme

8000

40

8000

High Lights

In-house Programmes

41

DDK- Jalandhar

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

After 7:00PM

Film Based

30000

90

9000

Non Film Based

30000

120

8000

News 7:00PM

   

9000

(Before/After)

10000

(Mid-Break)

„A‟ Before 7:00PM

Film Based

20000

90

5000

Non Film Based

20000

120

4000

„B‟ 6:00PM-6:30 PM

Film Based

12000

90

2500

Non Film Based

12000

120

2000

News 7:00PM

   

9000

(Before/After)

10000

(Mid-Break)

News

   

5000

3:00PM

(Before/After)

5:00PM

6000

(Mid-Break)

42

RLSS- Jalandhar (DD-Punjabi)

 

Sponsorship fee (in Rs.)

FCT

SBR

Time Band

(in sec.)

(in Rs.)

2:00PM- 10:00 PM

Film Based/Variety Prog.

7500

210

3000

Non-film based

5000

210

2000

10:00PM-6:00AM

Film Based/Variety Prog.

4000

210

1000

Non-film based

3000

210

750

6:00AM-2:00PM

Film based/Variety Prog

5000

210

2000

Non-film based

4000

210

1000

LishkaraOctober to March

 

Audio CD sponsored songs

 

10000

per song

Vedio CD sponsored songs

 

15000

per song

LishkaraApril to September

 

Audio CD sponsored songs

 

7500

per song

Vedio CD sponsored songs

 

10000

per song

In- house Programmes

DDK-Jagdalpur

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

5:30 PM to 6:00 PM

3000

150

500

In-house Programmes

43

DDK-Jalpaiguri

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

5:30PM-6:00PM

3500

150

400

In-house Programmes

DDK- Jammu

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

4000

180

1000

7:00PM-8:00PM

„A‟

3000

150

700

6:00PM-7:00PM

„B‟

2000

120

600

4:00PM-6:00PM

(News) 7:00PM to7:15PM

 

1000

(Before/After)

 

2500

(Mid-Break)

In- house Programme

44

DDK-Kohima

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

„A‟ Special

3000

120

600

7:30PM-8:00PM

„A‟

2500

120

500

6:30PM-7:00PM

„A‟

2000

120

400

5:30PM-7:00PM

News

 

700

(Before/After)

800

(Mid-Break)

In- house Programmes

45

DDK- Kolkata

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

4.00PM (Sunday) Feature Film

150000

120

15000

11.30AM/10.35PM

20000

120

6000

Daily Feature Film & Serialized film

Super „A‟ Special

38000

120

9000

7.30PM-8.00PM

Super „A‟

18000

120

3500

3:00PM-4.00PM

(Sunday)

Super „A‟

18000

90

3500

5:00PM-7:00PM

„A‟

7000

90

2500

3:00PM-5:00PM

Regional News

 

14000

7:00PM

(Before/After)

17000

(Mid-Break)

Regional News

 

4000

5:00PM

(Before/After)

5000

(Mid-Break)

46

RLSS-Kolkata- (DD-Bangla)

In-house Programmes

Time Band

Sponsorship fee (in Rs.)

FCT

SBR

(in sec.)

(in Rs.)

Bengali Feature Film 10:45PM

25000

120

5000

Prime Time : 8:00PM-10:30PM

 

Film Based

12000

120

3000

Non Film Based

12000

150

3000

Non Prime Time : Rest of the time

 

Film based

6000

150

2500

Non-film based

5500

150

2000

In- house Programmes

DDK- Lucknow

 

Sponsorship fee (in Rs.)

FCT

SBR

Time Band

(in sec.)

(in Rs.)

Super „A‟

After 7:00PM

Film Based

45000

100

15000

Non film Based

30000

120

10000

„A‟ Special

20000

120

5000

6:30PM-7:00PM

Kalyani

 

9000

„A‟

15000

120

2000

6:00PM-6:30PM

„B‟

10000

120

2000

4:00PM-6:00PM

Regional News

10000

(Before/After)

15000

(Mid-Break)