Overview

Eureka Forbes was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as
Friends for Life. We have since grown to become an over US$ 250 mn multi-product, multi-channel organisation that is part of the Shapoorji Pallonji
Group and has over eight million satisfied customers and a reach of over 450 cities and towns.

LUX International
Forbes Lux Group AG is a joint venture between Lux International AG and Eureka Forbes Limited. Forbes Lux Group AG is based out of Switzerland with
its head quarter in Zug whose primary objective is building healthy relationships. With water purifiers, vacuum cleaners, air purifiers, steam cleaners and
more, the Forbes Lux Group offers innovations for a healthier, happier life at home to people across the world.
Lux International AG and Eureka Forbes, share one common goal. Of understanding the consumers, bringing to them high quality solutions and, above all,
developing relationships in business, employees, sales partners and loyal customers.
The vision is to make Forbes Lux Group a truly global company, creating healthy homes and happy futures for families around the world. For Life.
With the proposed acquisition of a majority shareholding in Lux International, Eureka Forbes not only gained access to new markets in Europe, Africa and
Latin America but also to premium products and over 15,000 sales partners around the world. For Lux International, the new partnership with a strong
financial partner that has a presence in the booming markets of India and Asia Pacific offers new opportunities to scale up its operations, develop new and
innovative products even faster as well as benefit from the substantial distribution opportunities in these markets.
Introduction


In addition to Asias largest direct sales force, we have a consumer channel of over 18,000 dealers, an institutional
channel Forbes Pro Solutions that has water projects, cleaning solutions and railways divisions as well as an inventive
business partner network and a rural channel. One of the most expansive service networks in India backs these
channels. We have also extended our presence to the global market as Forbes Lux in a joint venture with Lux
International, Switzerland.
Our products have led and dominated the water and air purification systems, cleaning systems and security systems
categories. Aquaguard, our flagship water purifier brand sold through the direct sales channel, is trusted by over 40 mn
people whilst on retail shelves, the AquaSure range provides safe drinking water to homes even without electricity and
running water and the Forbes range for homes and offices at different price points. We also have an institutional range
and customised solutions for the rural market. And we have recently launched Aquasure packaged drinking water. Our
Euroclean range of vacuum cleaners has over 3.5 mn customers and we also have the Forbes range on retail shelves and
commercial and industrial cleaning products. We were the first to introduce state-of-the-art Euroair Air Purifiers that
ensure clean, safe air and pollution-free homes. We also market domestic electronic security systems under the brand
Eurovigil and we recently entered and revolutionised the fire safety category with Fireguard portable fire extinguishers
with a patented and innovative space age technology fire suppressant.
Our endeavour to create a sustainable environment led us to introduce renewable energy technologies. Eurodiya -
Indias first solar bulbs with in-built solar panels - harnesses solar energy to light homes and can store it for a longer
duration. And we have introduced solar technology to run water dispensing units.
The belief that unpolluted water and air are the birthright of every Indian led to the Eureka Forbes Institute of
Environment being set-up. It promotes conservation of natural water and air resources through activities like monitoring
and broadcasting of air and water levels pollution levels in major cities on television, Indias first national environment-
focused quiz for school children and rainwater harvesting.
Our company has always been a friend to society, especially during natural disasters. EuroAble, Indias first state-of-the-
art call centre manned and operated entirely by people with special needs, facilitates their integration into the value
chain and mainstream of society. Other efforts include Nana Nani Parks for senior citizens to relax, free drinking water
kiosks in public places, the Jagrut Mumbaikar programme, with the Mumbai Police and Fire Brigade, to teach citizens
how to safeguard themselves and a partnership with World Vision to provide water filter units owned and run by
women self-help groups during emergencies.
Our company is a Business Superbrand, one of Indias Top 5 Best Employers, a case study at Harvard and Richard Ivy
Business Schools, a classic direct sales reference in marketing guru Philip Kotlers textbook Marketing Management, a
feature in Forbes Magazine Asia edition as well as the recipient of other prestigious recognition in every facet of our
business. The Golden Peacock Award for Corporate Social Responsibility, the Bombay Chamber of Commerce and
Industry Good Corporate Citizen Award and the NCPEDP-Shell Helen Keller Award underline our commitment to fulfilling
our corporate social responsibility.
Indeed, we believe that relationships spur us on to realise our dream of a happy, healthy, safe and pollution-free world.

Mission Statement

To build sustainable relationships with customers, as their Friend for Life by satisfying their evolving health, hygiene,
safety and lifestyle needs through

Vision Statement

A happy, healthy, safe and pollution-free environment built on trust and lasting relationships with Customers.

Our people
Whose entrepreneurial spirit and ambition is fuelled by the culture of pride, learning, earning and fun

Our products and services
That reflect innovation, become quality benchmarks, and provide real value-for-money

Our policies and practices
That are fair, transparent and constantly improved to maximize stakeholder satisfaction.. and achieve market leadership.

Our Values

CUSTOMER is the centre of our business
Integrity and highest ethical standards
Mutual Respect and trust in our working relationships
Communication that is open, consistent and two-way
Diversity of people, cultures and ideas
Innovation and encouragement to challenge the status quo
Continuous Improvement development and learning in all we do
Teamwork and meeting our commitments to one another
Performance with recognition for results




Structure



Core Team
Suresh L Goklaney, Executive Vice Chairman
Suresh Goklaney is the Executive Vice Chairman of Eureka Forbes and Chairman of its subsidiaries, Aquamall Water
Solutions Ltd. and Forbes Aquamall Ltd. He is also on the Board of Directors of several companies including Forbes &
Company, Lux International AG, Switzerland one of the worlds oldest direct sales companies, and Infinite Water Solutions
(a joint venture between Eureka Forbes & GE ).
Suresh has been the architect of building Eureka Forbes from a single product, single channel company with a
turnover of Rs. 200 mn. in 1987-88 to a multi- product, multi- channel organisation with a turnover in excess of Rs. 12,000
mn. in 2009-10; over 8 mn. satisfied customers and a market leader in every segment it operates in. He is the custodian of
3 Superbrands Eureka Forbes Aquaguard and Euroclean which he is responsible for building during his tenure with
EFL.

Suresh Goklaneys extensive career spans over 4 decades, beginning with a leading advertising agency followed by
successful stints with Proctor & Gamble and Johnson & Johnson. His career with Eureka Forbes Ltd. began in 1987 when
he joined as Vice President, Sales & Marketing. He rapidly transitioned the Corporate ladder as Executive Vice President -
1990; Joint President - 1992; Chief Executive Officer - August 1994. He was elevated to Managing Director - February 1996,
Vice Chairman & Managing Director - March 2007, and is currently Executive Vice Chairman effective June 2010.

Suresh has completed the Advanced Management Program at Harvard Business School, and has facilitated Guest Lectures
at Harvard, Berkeley, and several leading Indian and International Business Schools.

Sureshs passion is to reach out to the community from which he has got so much. He is active in social out-reach
programmes, and is on the board of Directors of the Rotary Club of Bombay- Director-in-Charge of Community Service
(Non-Medical) and the President of the Council for Fair Business Practices (CFBP).

Dr. Raman Venkatesh, Sr Vice President - Technology & Corporate Development
Dr. Raman Venkatesh is Senior Vice President Technology & Corporate Development.

In this role, he is responsible for new product and business development functions, with a specific focus on bringing new
product and technology innovations to the market. He provides overall leadership to the 18 Aquachek Labs across the
country. He is also a key member of the senior strategy team and oversees enterprise risk management endeavors. As the
head of corporate development, he is also charged with the identification, due diligence and deal structuring of M&A
opportunities and corporate strategic alliances.

Raman joined Eureka Forbes in December 2008.

Raman graduated with a B.E. (Hons.) from BITS, Pilani, and then went on to get M.S. & Ph.D. in Chemical Engineering from
the University of Pittsburgh, where he won the Outstanding Graduate Student award. Subsequently in his career, he
earned an Executive MBA from Katz School of Business, University of Pittsburgh. He has more than 20 publications to his
credit in international journals and conferences, and given invited lectures at various universities. He has received the
prestigious American Hero of Chemistry award for commercializing a pioneering drinking water technology in the U.S.

Raman has worked with a number of well known companies in both U.S. and India, including Southern Petrochemical
Industries, Calgon Carbon Corporation, Unilever (Global Technology Centre) and KX Technologies (now part of Berkshire
Hathaway group of companies). Prior to joining Eureka Forbes, he was Director, New Business Development at American
Chemical Society in Washington DC.
Adi Jehangir Shroff, Chief Information Officer & Sr. Vice President
Adi Shroff is Chief Information Officer and Sr. Vice President, Corporate Human Resources

Adi joined Eureka Forbes in December 2008 as the CIO, responsible for achieving business success
through IT and creating a successful IT infrastructure and application support. His job responsibilities
include Strategic Planning for meeting current and future Information & Technology needs, enforcing
Security Policies and Procedures, People Management.

He also heads the Corporate Human Resources and his responsibilities include cultivating creative
leaders, mobilizing for speed and flexibility and capitalizing on collective intelligence.

After his graduation he did Systems Engineering from Japan

In Adis professional career that spans 39 years, he has held senior positions in the IT function, in a
number of well known companies such as Essar Energy Holdings, Lupin Ltd., Sterlite Industries, United
Phosphorus, ACC, including a posting in Sydney with Kimberly Clark Australia Pty.Ltd





Marzin R. Shroff, CEO - Direct Sales & Sr. Vice President - Marketing
Marzin is the CEO Direct Sales & Sr. Vice President Marketing.
He is the brand trustee of 3 Superbrands Aquaguard, Euroclean and Eureka Forbes, and has the task
of steering the largest vertical of Eureka Forbes. His responsibility is thought leadership, category
leadership, and market leadership. Marzin proactively manages business risks and is responsible for
cultivating best in class talent, along with building strong leadership and succession plans.

Marzin is a Chartered Marketer from the Chartered Institute of Marketing, UK, and has an MBA in
Marketing.
Marzin started his career as a Brand Manager at Eureka Forbes. Subsequently he has been associated
with, consulted, and trained a number of well known companies. His last stint was with Suashish
Diamonds where he set up their Brand operations. In a career spanning over 17 years, Marzin has
acquired multi-dimensional experience in Direct Marketing, Advertising, Strategy, Luxury Branding,
International liaison & Corporate Communications. He returned home to EFL in 2006 as Sr. Vice
President Strategy, Business Development & Knowledge Management and successfully concluded a
joint venture deal with GE.

Marzin has a passion for Jazz, reading and travelling. He has shared his experiences by giving guest
lectures at the IIM, MICA, FICCI, CII etc.


Aslam A. Karmali, CEO - Consumer Division
Aslam Karmali is the CEO of the Consumer Division vertical.

Aslam joined Eureka Forbes in May 2006. Aslams role includes providing strategic and business
leadership for Consumer Division vertical which has a fast track growth. He is responsible for closely
monitoring competition and aggressively growing market share. Aslam proactively manages business
risks. He is also responsible for attaining and retaining the best in class talent, along with building strong
leadership and succession plans.

Aslam has a Bachelor of Science from Mumbai University and Master of Management Studies, with
specialization in Marketing.

He started his career with Bajaj Electricals Ltd and moved onto Philips India Ltd. In a career span of 20
years, his experience cuts across brand management, consumer & trade marketing, channel
management, franchisee direct sales, retail sales, rural marketing & sales and factory management.

A V Suresh , CEO of Forbes Professional, EFL, and Executive Director of Forbes Lux Group,
A.V. Suresh is the CEO of Forbes Professional, EFL, and Executive Director of Forbes Lux Group, Switzerland.

AVS has been with Eureka Forbes since December 1988. As CEO of Forbes Professional AVS has the task of steering the
fastest growing vertical of Eureka Forbes. Additionally AVS leads Eureka Forbess foray in international markets.

AVS is a Cartwright Gold Medalist in Mechanical Engg ( B.E.) from Madras University and a P.G D.M. from IIM, Calcutta

In a career that spans over 25 years, AVS has multi-dimensional experience. In Eureka Forbes, he has made significant
contributions by heading Sales and Marketing, Customer Service, HR, Logistics, CEO - Aquamall Water Solutions Limited
(worlds premier manufacturer of UV water and other technologies)

Prior to joining EFL, AVS worked in Materials, Production & Corporate Planning at Facit Asia Ltd.

He is a keen sports enthusiast and has won many National Tennis tournaments. He is an active Rotarian and is a member of
Rotary Club of Deonar, Mumbai.

R. K. Ganguly, Sr. Vice President - Customer Service, CRM & Region Head (East)
Ranjan Ganguly is Senior Vice President, Customer Service and additionally Region Head
(East). Ranjans role includes providing strategic and business leadership for Service vertical . He is
responsible to innovate services with speed for customer delight and proactively manage business
risks. He is also responsible for attaining and retaining the best in class talent, along with building strong
leadership and succession plans.

Ranjan has been with Eureka Forbes since 1981 and holds the distinction of being the first employee at
EFL who with his unified focus and leadership has made it up the ranks.

Ranjan has a B.Com ( Hons ) and a ICWAI ( Inter ).

In a career that spans over 30 years, Ranjan has multi-dimensional experience in Accounts &
Commercial, Logistics, Direct Sales, Customer Service, CRM. Under his leadership, Eastern region has
set benchmarks for consecutive winning of Best Region for Accounts, Service , and the coveted MDs
Award for overall business excellence successively.

R.S. Moorthy , Vice President - Finance, Accounts and Logistics
R.S. Moorthy is Vice President - Finance, Accounts and Logistics

He joined Eureka Forbes in February 1990.

Moorthy has a B.Sc in Mathematics and is an FCA.

Moorthy is responsible for all the accounting and supply chain activities, including framing and implementation. He also
manages all the treasury and finance functions for Eureka Forbes. Additionally he also manages all the international
accounting and finance of the International Division for ASEAN countries.

In a career spanning 24 years, Moorthy has multidimensional experience in Accounts, Finance, Internal Audit, International
Finance and Logistics.

Prior to joining Eureka Forbes Moorthy was Accounts- in- charge ( West ) The General Electric Company of India Limited.

V. Mathialagan, Vice-President of Direct Sales
V. Mathialagan is the Vice-President of Direct Sales and his responsibilities include looking after pan India Direct Sales
Branch operations at CRCs, Franchise Direct Operations and Security Systems.

Mathi got B.Sc from St. Josephs College, Bangalore and a post-graduate in Economics from Bangalore University. He joined
Eureka Forbes in 1986.

Mathi started his career as a frontline Eurochamp. Over the years he has held increasing levels of responsibility, and has
been instrumental in strengthening the Direct Sales business.

Through his high quality leadership, business acumen and administrative capabilities, Mathi has been actively involved in
the success of the Direct Sales business, both in terms of growth and profitability..

He has been instrumental in providing Real Time Information through SAP, which helped young Direct Sales leaders in their
strategizing, decision making and building effective Sales Force Management systems. He also has to his credit developing
many successful Leaders.

Mathi has worked on EFL Direct Sales as a Case Study and presented it at the Harvard Business School in 2004. This is also
used as a case study for Sales Force Management worldwide.

His interests are Gardening, Canine training, Lecturing and Mentoring research students on Relationship Management and
Life Time Customer Value


Products


Direct Sales



About the product
Water Purifiers
Water Purifiers from Eureka Forbes combine the best of technology and expertise to provide a wide range of products that give utmost
purity and supreme quality. We have water purifiers for the various water conditions that exist in India.It includes RO water purifiers as well
as UV water filters. The RO technology uses Reverse Osmosis for water purification. They are designed to filter out bacteria, virus and
new age contaminants like lead and arsenic.

Check out our range of water purifiers, compare them and buy a best purifier that suits your needs.



AquaSure water purifiers are available at all leading Consumer Durable,
Home Appliances and Modern Organised Retail Outlets


Aquaguard water purifiers are available through our Health Consultants.


80% of all diseases
are waterborne.See why traditional methods are not safe anymore.







Vacuum Cleaners

Each gram of dust may contain up to 19000 invisible
dust mites that may result in allergy & asthma.See why traditional
methods of cleaning are not hygienic anymore.


Vacuum cleaners from Eureka Forbes are installed with advanced cleaning technology that keeps homes clean.These
vacuum cleaners are crafted to meet the changing cleaning needs that modern lifestyle calls for. They remove hidden dust
and dust mites, giving you clean and healthy homes.

Check out our range of vacuum cleaners, compare them and buy one that suits your cleaning needs.


I wish to buy Euroclean vacuum cleaner online or in the
comfort of my home

I wish to buy Forbes vacuum cleaner from
a retail store
















Air purifiers

Almost 2 million people die annually
due to respiratory problems caused
due to poor indoor air quality.See why traditional methods are not safe
anymore.




EUROAIR ENERGIE

An air purifier to make you feel de-stressed and relaxed when you are at home

EUROAIR DETOX


In these days and times of pollution, detox is the word to live by

Security Systems

Over 4.3 lakh cases of theft
& burglary repo rted in a year.See why traditional methods are not safe anymore.
Security systems from Eureka Forbes are a splendid mix of security and convenience.





Intrusion Alarm Systems Fire Alarm System



Access Control









Fire Extinguishers
80% of a house is flammable.See why traditional methods are not safe anymore.



Fireguard from Eureka Forbes is designed to guard your home against unexpected fire.
Domestic
Fireguard Fire Extinguisher comes with the unique Instant Strike activation that controls the most difficult types of household fire. When fire
spreads in your house, there's no better saviour than Fireguard.

Professional
Every business needs security and protection. Fireguard Fire Extinguisher does just that. Powerful & Light in weight, it controls various
types of fire just with a strike action. Consider your business in safe hands with Fireguard.


Eurovigil

Smart Home sensor network chipset
shipments will reach 96 million
worldwide in 2015.See why traditional methods are not safe anymore.


Eurovigil presents Lifestyle Automation Solutions
It helps you live intelligently. With easy-to-use integrated technology, it creates intelligent environments that come with lifestyle
advantages, environmental benefits and complete security. Get automated, one-touch control over a wide range of home fixtures and
appliances at the touch of a button. Secure your elders and children by monitoring them, even when you are not at home. Lifestyle
Automation Solutions help you do all this and more. So switch on a smarter, networked home. Switch on intelligent living.


Intelligent living brings you many benefits:
Ease of use: Control all the integrated devices at your fingertips - through your remote control, tablet PC, smartphone and internet.
Global Access: Activate and access the system from anywhere across the globe through the internet. Also, access your gadgets while you
are away making your house look occupied.
Live Streaming: Authorised people can monitor the house at any time.
Eco-conscious: Minimize power wastage by using creative rules.
Portable: The network and devices can be re-located easily and conveniently. Besides, no hard-wiring is required, enabling wireless
mobility as well.
Scalable: You can easily add more appliances and home spaces / rooms to the network at any time in the future.
Flexible: Shift networked gadgets from one room and re-install them in another with ease.
Automatic Upgradation: The system software upgrades itself with features enhancements periodically, directly through a centralized
mechanism.
Technical support from the leaders in technology.
Comfort, Convenience and Safety - that is what living intelligently is
all about.