Mohammad Faizan Najeeb

13284
Strategic Management
Assignment 1
03/02/2014

Mission statement

Our mission is to be the world's premier consumer products company focused on convenient
foods and beverages. We seek to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty, fairness and
integrity.




Analysis of Mission Statement

The statement doesnt include any information on who are the companys customers, what
technologies are used or competitive advantages that the PepsiCo has. The company mentions
only one value, integrity. The main drawback of PepsiCos statement is that its product-
oriented. Product-oriented unlike customer-oriented missions focus on what products to
produce and services to provide to the market rather than satisfying customers needs. Product-
oriented missions become obsolete if the company ventures into new product markets because
it no longer accurately describes the companys business.
Therefore, PepsiCo should improve their mission by adding the missing components and
changing it to customer-oriented mission.




Vision statement

"To be the world's best beverage company". Being the best means providing outstanding quality,
service, cleanliness and value, so that their every customer is contented and happy with their
products."
"To increase the value of their shareholder's investment through sales growth, cost control and
wise investment of resources."


Analysis of Vision Statement

PepsiCos responsibility is to continually improve all aspects of the world in which we
operate-environment, social, economic-creating a better tomorrow than today.
There is vague for this sentence. Vision should easy to read or understand. It does not mention
what aspects of the world that PepsiCos improve to become better. PepsiCo should provide
clearly vision statement for their employee and management as guideline to follow.
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making PepsiCo a
truly sustainable company.
This vision statement is not distinctive and too board. Any company also can be like this where
focus on stewardship and activities to benefit society and shareholder. It does not focus on
specific area such as become the world premier consumer products company where focus on
beverage and food industry.
Besides, this vision is not easy to understand. It required further explanation to understand
more details and the hidden meaning.
From PepsiCos current vision statement, there are no directional on product and market.
Customers do not know what product that they sell and which industry are they from their
vision.