You are on page 1of 4

1

TABLE OF CONTENTS

Table of Contents i
Letter of Submission ii
Cover Letter (for loan application) iii
Acknowledgement iv
Executive Summary iv
List of Table v

Chapter 1: INTRODUCTION..1
1.1 Introduction 2
1.2 Purpose of Business Plan 3
1.3 Business Background 4
1.4 Partners Background 5
1.5 Business Location 6
1.5.1 Office Location

Chapter 2: ADMINISTRATION PLAN..7
2.1 Introduction to the Organization 8
2.1.1 Vision
2.1.2 Mission
2.1.3 Objectives
2.1.4 Logo and Description

2

2.2 Organization Chart 9
2.3 Administration Personnel 10
2.3.1 List of Administration Personnel
2.3.2 Schedule of Tasks and Responsibilities
2.3.3 Schedule of Remuneration
2.3.4 Compensation and Benefits to Employees

2.4 List of Office Equipment 13
2.5 List of Office Furniture and Fittings 14
2.6 Office Layout 15
2.6 Administration Budget 16


Chapter 3: MARKETING PLAN....17
3.1 Introduction to Marketing Plan
3.1.1 Marketing Objectives
3.2 Marketing Personnel 18
3.2.1 List of Marketing Personnel
3.2.2 Schedule of Tasks and Responsibilities
2.3.3 Schedule of Remuneration
3.3 Product/ Service Description 19
3.4 Target Market 20
3.5 Market Size 21


3

3.6 Competition 21
3.6.1 Analysis of Competitors Strength and Weaknesses
3.6.2 Analysis of insert Business name Strength and
Weaknesses
3.7 Market Share 22
3.7.1 Market share before entry of insert Business name
3.7.2 Market share after entry of insert Business name
3.8 Sales Forecast 23
3.9 Marketing Strategy 23
3.9.1 Product/service strategy
3.9.2 Price strategy
3.9.3 Place strategy
3.9.4 Promotion strategy
3.10 List of Equipment 23
3.11 List of Furniture and Fittings 23
3.12 Marketing Budget 24

Chapter 4: OPERATION PLAN.24
4.1 Introduction to Operation Plan 25
4.2 Operation Personnel 26
4.2.1 List of Operation Personnel
4.2.2 Schedule of Tasks and Responsibilities
4.3.3 Schedule of Remuneration
4.3 Process Planning 27
4

4.3.1 Activity Chart
4.3.2 Process Flow Chart
4.4 Operation Layout 28
4.5 Material Planning 28
4.3 Machine and Equipment Planning 29
4.4 Capacity Planning 29
4.6 Business and Operations Hour 29
4.7 Project Implementation Cost 30
4.8 Operations Overhead 31
4.9 Operations Budget 33

Chapter 5: FINANCIAL PLAN34
5.1 Introduction to Financial Plan 35
5.1.1 Importance of Financial Plan
5.2 Project Implementation Cost 35
5.2 Sources of Funds 36
5.3 Proforma Cash Flow Statement 37
5.4 Proforma Income Statement 38
5.5 Proforma Balance Sheet 39
5.6 Financial Analysis 40

Chapter 6: CONCLUSION..41
Chapter 7: APPENDICES...42
Partnership Agreement