The Changing Face of SEO Companies

It takes more than a few magic keywords to get to the top of a search engine like
Google. Instead, it takes a SEO company that keeps on top of algorithm changes,
specializes in internet marketing and online PR, and creates and delivers relevant
content. long, long time ago a we!site"s rank was determined !y its keywords !#t
times have changed and so have SEO companies. $oday a we!site"s relevance and
rep#tation determines a we!site"s rank which means that SEO companies, in a wider
sense, have !ecome digital marketing firms.
%eyword research is the !asis of SEO !#t that"s &#st the tip of the SEO ice!erg.
'inding the right com!ination of keywords will only get a we!site noticed. In a
n#tshell, a SEO company optimizes a we!site, making it as #sef#l as possi!le for a
search engine which is the software system designed to search for information. $his
means that the links, content and social media linked to the we!site as well as the
we!site"s rep#tation, will need to !e optimized and relevant to the partic#lar niche
market.
(hile working at an SEO company in #stin, it )#ickly !ecame apparent to me that a
good search engine optimization company will optimize a we!site on different levels.
$o give yo# some insight into their techni)#es and processes, here"s a !rief list of
how a SEO company goes a!o#t optimizing a we!site for search engines*
1. On-Page SEO
On+page SEO means the optimization of a we!site"s content, links, tags, te,t and
other elements. SEO company creates the perfect mi, of content !ased on its
research and will then optimize this content and other elements for a search engine.
$he optimization of meta descriptions and keywords or onsite SEO also forms the
!asis of every campaign. $he !ottom line is the more yo# create good, solid content,
the more yo#r keywords will rank organically.
2. Research
SEO company will research the partic#lar market of a !#siness. -ased on this,
they will then find keywords that match the search terms that the !#siness" target
market might #se in order to search for the services or prod#cts that the !#siness
offers. 'or e,ample, for a PR firm in #stin, the keywords #sed might incl#de .#stin
pr firm", .pr firm #stin t," etc.
3. Social Media
Social media is important !eca#se it offers !#sinesses an opport#nity to engage with
cons#mers. SEO company will consider the !#siness, its potential reach, goals
and target markets and will create a social media strategy for the !#siness. Once a
social media strategy has !een decided #pon, the SEO company will optimize social
media with listening and monitoring tools to ena!le a !#siness to effectively engage
with cons#mers. $he !ottom line is yo#r !#siness needs to have a personality and in
this way, yo# are a!le to effectively engage and interact with yo#r a#dience.
4. Rep!a!ion
Rep#tation is everything even online/ Search engines rank we!sites higher if a
we!site is seen as rep#ta!le. we!site !ecomes rep#ta!le when people start to
share the we!site"s content. SEO company will optimize links in and o#t of the
we!site, to and from the content in order to enhance the online rep#tation of a
we!site.
". #nal$%ing &a!a
0ata is the fo#ndation of search engine optimization. SEO company cannot
optimize a we!site witho#t it. 0ata is #sed to meas#re the performance of SEO
campaigns. nalyzing data improves SEO strategies and f#rther increases traffic.
$he face of SEO might have changed over time !#t the goal of SEO companies, to
get yo#r !#siness fo#nd online via search engine ranking pages, is still the same.
$he higher yo#r we!site ranks, the more traffic it will attract and in t#rn, the more
leads yo#r !#siness will have to convert. It takes time to rank higher on search
engine ranking pages !#t with the right SEO company or internet marketing agency,
it is definitely worth it.