E-business Definition

The transformation of key business procesess through the

use of internet technologies IBM

Electronic business, commonly referred to as
"eBusiness" or "e-business", may be defined as the
utilization of information and communication technologies
(ICT) in support of all the activities of business. Commerce
constitutes the exchange of products and services
between businesses, groups and individuals and can be
seen as one of the essential activities of any business.
Electronic commerce focuses on the use of ICT to enable
the external activities and relationships of the business
with individuals, groups and other businesses [1].
E-business Definition
Louis Gerstner, the former CEO of IBM, in his book,
Who Says Elephants Can't Dance? attributes the
term "e-Business" to IBM's marketing and Internet
teams in 1996.
E-business Definition
In practice, e-business is more than just e-
commerce. While e-business refers to more
strategic focus with an emphasis on the functions
that occur using electronic capabilities, e-
commerce is a subset of an overall e-business
strategy. E-commerce seeks to add revenue
streams using the World Wide Web or the Internet
to build and enhance relationships with clients and
partners and to improve efficiency.
E-business Definition
E-business involves business processes spanning the entire
value chain: electronic purchasing and supply chain
management, processing orders electronically, handling
customer service, and cooperating with business partners.
Special technical standards for e-business facilitate the
exchange of data between companies.
E-business software solutions allow the integration of intra
and inter firm business processes. E-business can be
conducted using the Web, the Internet, intranets, extranets, or
some combination of these.
E-business Definition
http://www.wikinomics.com/blog/

9 E-Business
Ref: E-Business Watch
http://www.ebusiness-watch.org

The "Sectoral e-Business Watch" (SeBW) studies the impact of ICT
and e-business on enterprises, industries and the economy in
general. It highlights barriers for a wider or faster uptake of ICT and
identifies public policy challenges arising from these developments.
In this way, the SeBW supports the work of the European
Commission's Enterprise and Industry Directorate General in the
field of ICT (> policy context).

In 2009, the overarching themes of the studies are ICT & energy,
ICT skills and ICT policy. In line with the prevailing e-Business
Watch approach, two sectoral and three cross-sectoral studies are
being carried out.
9 E Business
Ref: E-Business Watch
9 E Business
Ref: E-Business Watch Conference
9 E-Business
Ref: National Business-to-Business Centre

9 E-Business 9 E-Business
http://www.nb2bc.co.uk/what_is_ebusiness/

Ref: National Business-to-Business Centre

9 E-Business
e-Business is the term used to describe the information systems and
applications that support and drive business processes, most often using
web technologies.

e-Business allows companies to link their internal and external processes
more efficiently and effectively, and work more closely with suppliers and
partners to better satisfy the needs and expectations of their customers,
leading to improvements in overall business performance.

While a website is one of the most common implementations, e-Business
is much more than just a web presence and there are a vast array of
internet technologies all designed to help businesses work smarter not
harder. Think about collaboration tools, mobile and wireless technology,
Customer Relationship Management and social media to name a few.

www.Entrepreneur.com

9 E-Business
http://www.entrepreneur.com/ebusiness/index.html

www.eBusinessclubs.co.uk

9 E-Business
http://www.ebusinessclubs.co.uk/

9.1 Introduction to E-Business
9 E-Business
E-Business is bigger than e-marketing.

It involves using technology to facilitate
improvements to businesses processes and
increase the efficiency of internal and external
information flows with customers, suppliers and
distributors.

Rigid value chains are changed to flexible
responsive value networks

9.2 E-Business Architecture
9 E-Business
Constructing the e-business architecture means
somehow bringing together the systems,
processes and applications from all parts of the
business, both inside and out.

9.3 An E-Business Value Framework
9 E-Business
Buy-side e-business extranets used for buying
raw materials and or services. E.g. procurement,
inbound logistics and warehousing

In-side e-business intranets used for optimising
internal processes and communications. E.g.
manufacturing, management and operations

Sell side e-business extranets used for
exclusive use to strategic intermediary partners.
E.g. distributors and key account clients
9.4 Buy-side Application Levels
9 E-Business
1. No use of web for product sourcing or e-
connection with suppliers
Review and selection from competing suppliers
using intermediary websites, B2B exchanges
and supplier websites. Conventional ordering
9.4 Buy-side Application Levels
9 E-Business
3. Orders placed electronically through EDI, via
echanges or supplier sites. No integration
between buyer and sellers systems. Rekeying of
orders necessary into procurement or
accounting systems
9.4 Buy-side Application Levels
9 E-Business
4. Orders placed electronically with integration with
companies procurement systems
9.4 Buy-side Application Levels
9 E-Business
5. Orders placed electronically with full integration
with companys procurement, manufacturing
requirements, planning and stock control
systems
9.4 PRM = Partner Relationship
Management
9 E-Business
-Buyers and sellers work together in a spirit of
collaboration and co-operation where opportunities
and problems are identified and solved together e.g.

- Independence to interdependence
Sharing data to improve operational efficiency
A network of trusted partners or extended enterprise
Weapons of Mass
Collaboration
Tools such as blogs, wikis,
chat rooms, peer-to-peer
networks and personal
broadcasting are putting
unprecedented power in the
hands of individual workers to
communicate and collaborate
more productively.

Page 247
9 E-Business
9.4 Buy-side applications Summary
9 E-Business
Perfect information about customers, distribution
partners and supplier partners can tighten the
supply chain and create competitive advantage
9.5 In-side applications Summary
9 E-Business
In-side applications use intranets to share
knowledge amongst employees while avoiding
problems of information overload
9.6 Sell-side applications Summary
9 E-Business
Sell-side applications include e-commerce, e-
CRM, affiliate programmes and collaborative
prosumers (user-generated-content)

Focus on customer service and reliance on
database management to maintain and enhance
customer relationships
9.7 Creating the E-Business
9 E-Business Page 420 - 421
1. Establishing the vision
Get senior management support and resource
Select a project team and analyse requirements
Revisit value network and core competencies
Design e-business architecture
Develop, pilot, train, and roll-out
Benchmark, measure and monitor
The
Vision
Research
Business
Drivers
Project
Team
Value
Network
E-Business
Architecture
Develop,
Pilot, Train,
Roll-out
Financial Management Technology Mgmt
E-Business
Business processes
Roles and responsibilities
through the complete
value chain
Seamless information flow
internally and externally
Front-end and back-end
How built? Scalable?
Robust? Secure?
Application development
Time management
Quality and testing
Future options spin out
Constant improvements
Customer delight


What will the
business do?
What benefits
will it bring?
Suppliers and
procurement needs
(Buy-side)
Internal staff and
management needs
Other stakeholders
(inside)
Client and
customer needs
(Sell side)
Project leader
Cross-functional teams
Inside and outside the
organisation
Linking processes and
information flows
Discovery workshop
Real time access

Focus on core
Competencies,
Options for downsizing
or outsourcng
Creating the
E-Business
9.7 Creating the E-Business Page 420
Clients/
Customers
Trade
Channels/
Resellers
Staff
& Mgmt
IT/IS
Systems
Suppliers
Other
Stakeholders
Business Process Integration Partner Relationship Mgmt
Value
Network
Financial systems
Sales and Purchase ledger
Order processing
Sourcing
Supplier performance
measurement

Local Community,
Corporate Social
Responsibility,
Investors,
Analysts,
Environmental policy
Products, services,
markets, segments,
local, national,
global etc
Sales and marketing
resources,
campaigns, pricing,
branding, advertising,
promotion, distribution,
customer feedback,
social media.
Talent management,
personnel profiles,
project blogs and wikis,
time planning,
forums, groups,
events.

Systems
development
and testing,
service and support
Creating the
Value Network
9.7 Creating the E-Business Page 420
9.8 E-Business Security
9 E-Business Page 420 - 421
1. Credit card fraud
Distributed denial of service
Website grafitti
Viruses
User-generated-content exposure
Intellectual property theft
Sensitive data theft

Solutions include: firewalls, filters,
encryption, moderation, vigilance.
9.9 E-Business Success Criteria
9 E-Business Page 420 - 421
1. Support of parent company or investment
Building on existing brand equity where possible
Existing management team and structure
Value network in place
Create new value network
Business Process Re-engineering
Realistic pace of development
Determine an existing or new niche

9.10 E-Business Failure Criteria
9 E-Business Page 420 - 421
1. Bad idea
Bad production or delivery
Management inexperience or inflexibility
Failure to create niche
Isolated from value network
Not focused on customer needs
Poor marketing
Investor panic
Late or poor technology

Chapter 9. Summary
9 E-Business Page 420 - 421
1. Business processes and information flows
Systems architecture
Procurement, internal and sales dimensions
Supply chain management
Knowledge management and intranets
PRM and CRM
E-business development process
Security threats
Success criteria
Reasons for failure

E-Business Workshop - Teams
Ideas:
Publishing
Art & craft products
Training services
Business software
Computer games
Live music/theatre
Sports
Niche consumer products coffee, sweets,
Consumer electronics
E-Business Workshop - Teams
Consider the following:
What markets, products, services gaps can you think of?
Whats the business process?
How can it be innovated enhanced using technology,
people or new processes?
Whats the supplier procurement/purchasing stage?
Whats the internal staff and knowledge management
systems needs?
How could the products be sold and marketed and better
purchased by customers/clients?
How could CRM, PRM, Ecommerce be used?
How can the new e-business be branded, marketed
positioned?