E R I N J .

M U L L E N
@ErinJMullen
ErinJMullen.com
765.418.3924

EDUCATION
August 2010 December 2013 Purdue University West Lafayette, IN
Bachelor of Arts from The Brian Lamb School of Communication
Major: Communication, Focus: Public Relations & Advertising, GPA: 3.43/4.0
PROFESSIONAL EXPERIENCE
August 2013 December 2013 Purdue University West Lafayette, IN
Research Assistant
Facilitated research sessions
Gathered and entered data
May 2013 August 2013 Raybourn Group International Indianapolis, IN
Marketing/Communication Intern
Created strategic social media plans for two national clients
Implemented and evaluated a social media campaign over 6 weeks (all proposed objectives were met or ahead of schedule)
Formatted and edited white paper
Wrote press releases
Edited trade magazines, blogs articles, newsletters and various other materials
April 2012 May 2013 PRSSA Purdue West Lafayette, IN
Director of Opportunities
Organized PR agency tour in Chicago (resulted in the highest attendance on record for a PRSSA agency tour)
Provided resources to students (flyers, newsletters, etc.)
Reviewed and helped students with resumes and portfolios
March 2012 June2013 Serenity Hair Design Lafayette, IN
Director of Marketing and Public Relations
Created strategic marketing plan for 2012 (many outcomes exceeded goals)
Worked within a small budget
Managed social media
Created and ran website (SerenityHairDesignLafayette.com)
Designed business cards and marketing promotions
Designed new logo and worked with owner on image re-branding
Coordinated and facilitated photo shoot
March 2012 Present Serenity Hair Design Lafayette, IN
Stylist
Practiced customer service
Built relationships with clientele
Sold retail and services
August 2011 March 2012 Purdue Bateman Internship West Lafayette, IN
Director of Creative Integration
Ensured local partnerships with Lafayette WIC and The Boys and Girls Club
Facilitated focus groups
Planned events aimed towards raising health awareness
Researched topic and relevant health campaigns surrounding childhood obesity
















June 2006 March 2012 Kellys Hair Studio Lafayette, IN
PR & Marketing Consultant
Emailed seasonal newsletters and promotions
Planned and promoted events
Facilitated open house in which 72% of attendees resulted in new appointment bookings
Created partnerships with local business
Organized charity events: reporter covered
Garnered relationships with local media
Wrote business profile for Journal & Courier
Implemented grassroots marketing/street team promotions
Designed Brochures, flyers, and business cards
June 2006 to March 2012 Kellys Hair Studio Lafayette, IN
Stylist
Sold retail (as much as 54% more than other stylists)
Built clientele
Offered referral incentives resulting in a 29% referral rate
Learned about 102 products in 4 weeks
OTHER PR-RELATED EXPERIENCE
Organization assessment for Bob Rohrman Honda, which included research, analysis and recommendation centered around
training and communication with new employees
Wrote an article published on hairstyleblog.com
Member of the Business Associates Networking Group (B.A.N.G.)
Worked with International Sports Club owner, Lori Fortwendel, on events and promotions
Promoted to local media for local OWN show contestant, resulted in features from local newspaper, radio, and news station.
Worked with Bella Skin & Body Studio owner, Barbara Crowe wrote contracts, promoted, design brochures