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MANUFACTURING STRATEGIES
YUNUS TURAN
OBJECTIVES
¾Company background
¾Corporate strategy
¾Marketing strategy
¾Technology and facilities
¾Capacity utilisation
¾Production planning and scheduling
¾Quality control
¾Work-force policies
¾Order winners and qualifiers
COMPANY BACKGROUND
306%
300%
250%
Sales
200% 193%
150% 137%
100%
100%
50%
Year 1 Year 2 Year 3 Year 4
Ye a rs
MARKETING STRATEGY
¾Forecasting process
¾Separate sales department
¾Loading of the factory to full capacity
¾Certain departments works in shifts
¾Batch production scheduling
QUALITY CONTROL
¾Business appreciation
¾Training programs
¾Skills development
EXPLICIT
MANUFACTURING STRATEGY
¾Export market
low cost manufacturer
product customisation (flexibility)
short lead-time.
¾Local market
low cost manufacturer
wide range of products
technical service
CONCLUSIONS