ASSESSMENT OF MARKETING FEASIBILITY TO LOCATE A RETAIL

STORE

1. Gender
(a) Male

(b) Female

2. Age:
a) Below 20

b) 20-30

3. Martial status
a) Married

b) Single

4. Monthly Income
a) Below 10000
d) 30000-40000

c) 30-40

b) 10000-20000
e) 40000-50000

d) 40-50

e) 50-60

f) Above 60

c) 20000-30000
f) Above 50000

5. Family Size: _______________

6. Occupation
(a) Housewife
(b) Employed - Government sector (c) Entrepreneur
(d) Employed - private sector (e) unemployed (f) Professional
(g) Student
7. Education level: [Mark highest qualification in regular stream]
(a)
(b)
(c)
(d)
(e)

Bsc/BCA/B.com/BBA/BBM/BA
MBBS / BE / BL
MBA/MCA/M.sc/M.com/MA
M.Phil/Phd
ICWA/ACS/CA

8. Vehicle that you own: [Specify in numbers]

(a) Two wheeler [

(b) four-wheeler [

] (c) None

9. Which of the following do you use to purchase family requirement things?

(a) Only Maligai kadai (road corner shop).
(b) Only Retail Store.
(c) More of retail store and less of Maligai kadai (road corner shop).
(d) More of Maligai kadai (road corner shop) and less of retail store.

10. Which organized retail store do you visit :( Kindly select the below)
Description

Most visited

Visited

Least Visited

Never visited

Spencers daily
More
Heritage Fresh
Reliance fresh
11. Reason for purchasing at an organized retail store?
(a) Convenient location (b) prestige
(d) High Quality
(e) Time Saving
(g) Ambience
(h) Easy to choose

(c) Affordable cost

(f) All Commodities Available
(i) Parking

12. What would be your approximate monthly expenditure for purchasing things in an organized
retail outlet?
(a) 2000-4000
(d) 8000-10000

(b) 4000-6000
(e) >10000

(c) 6000-8000

13. How long do you spend for purchasing things in an organized retail store?
(a) Less than 30 mins (b) 30 mins-1 hour

(c) More than an hour

14. Kindly state your level of satisfaction towards the following services provided by your
frequently visited retail store. [Please tick]
Description

High Satisfaction

Neutral Satisfaction

No Satisfaction

Parking
Availability of Products
Staff Co-operation
Discounts and Offers
Home delivery
Location
15. According to you what are the reasons for purchasing things at the Maligai kadai located near
your House?
(A) Available in loose
(d) Located close your house

(b) On Credit
(e) Daily Needs

(c) Friendly Relationship

16. No of times on an average you would normally visit an organized retail store in a month.
(a) 0-3 (b) 3-6
(c) 6-9
(d)9-12
(e) 12-15
(f) More than
15

17.

What are your hobbies?

18. How long have you been a customer of your retail store?
a) 1-6months b) 6-10months c) 10-12months d) More than 1 year
19. I would purchase things in an organized retail outlet when coming back home from office.
(a) At all times (b) Most of the times (c) Sometime (d) At rare times (e) Never
20. I visit an organized retail store by allocating a specific time.
(a) Always

(b) Most of the times (c) Often

(d) Rarely

(e) Never

21. Please tick the items you would normally purchase when you visit a retail outlet.
Fresh fruits and vegetables
Grocery
Cleaning aids
General merchandise
Processed food

Bakery
Dairy
Beverages
Frozen food

22. Mark your level of importance on the following criteria that is expected from your retail
outlet.
Description
Price
Quality of products or services
Brand name recognition
Customer service
Friendly staff attitude
Discounts and sales
Convenience of store location
Guarantees/Warranties
Flexible payment terms

Very
Important

Somewhat
Important

Not
Important